Victoria County Local Demographic Profile

Key demographics – Victoria County, Texas Source: U.S. Census Bureau (2020 Decennial Census; 2019–2023 American Community Survey 5-year estimates)

Population size and growth

  • Total population: 91,319 (2020 Census)
  • Latest ACS estimate: about 92,000–93,000 (2019–2023 ACS 5-year), indicating modest growth since 2020

Age

  • Median age: ~37 years
  • Age distribution: ~25% under 18; ~58% ages 18–64; ~16% ages 65+

Gender

  • Female: ~51%
  • Male: ~49%

Racial/ethnic composition (Hispanic is an ethnicity, spans all races)

  • Hispanic/Latino (any race): ~49–50%
  • White alone, non-Hispanic: ~38–39%
  • Black or African American alone, non-Hispanic: ~7–8%
  • Asian alone, non-Hispanic: ~1–2%
  • Two or more races, non-Hispanic: ~2–3%
  • American Indian/Alaska Native, Native Hawaiian/Other Pacific Islander, and other single races: <1% each

Households and housing

  • Households: ~33,000–34,000
  • Average household size: ~2.6–2.7 persons
  • Family households: ~65–68% of households; married-couple families ~45–50%
  • Nonfamily households: ~32–35%; individuals living alone ~28–30%; seniors (65+) living alone ~9–11%
  • Tenure: ~64–66% owner-occupied; ~34–36% renter-occupied

Insights

  • Majority-minority profile driven by a large Hispanic population near half of residents
  • Age structure is slightly younger than the U.S. median with a meaningful senior share
  • Household size is modestly above the U.S. average; owner-occupancy is slightly above national levels
  • Population has been stable to slowly growing since 2020

Email Usage in Victoria County

Victoria County, TX (pop. ~91,300; density ~103 people/sq mi across ~883 sq mi) is moderately urbanized, with roughly 70% of residents in the City of Victoria.

Estimated email users (18+): 63,800 (≈94% of adults), derived by applying Pew’s adult email adoption rates (95% ages 18–64; ~88% age 65+) to the county’s age structure (ACS/Census).

  • Age distribution of adult email users (share of users): 18–34 ≈28%; 35–54 ≈37%; 55–64 ≈14%; 65+ ≈21%.
  • Gender split among email users is effectively even (≈51% women, 49% men), mirroring the county’s 50.8% female population.

Digital access and connectivity:

  • ~92% of households have a computer and ~85% have a broadband subscription (ACS 2018–2022), indicating strong baseline access.
  • An estimated 12–15% of households are smartphone-only for internet, suggesting mobile-reliant segments that may check email primarily via phones.
  • Urban Victoria enjoys multi-provider cable/fiber coverage; outlying areas show more reliance on fixed wireless/DSL, aligning with typical suburban–rural gradients.

Net insight: Email is near-universal among adults, with usage strongest in working-age cohorts, parity by gender, and generally robust access bolstered by high broadband and device availability but with a notable mobile-dependent minority.

Mobile Phone Usage in Victoria County

Summary of mobile phone usage in Victoria County, Texas (focus on what differs from Texas overall)

Headline takeaways

  • Roughly 67,000 adults in Victoria County use a mobile phone and about 63,000 use a smartphone, out of an adult population of about 70,000 (estimates derived from ACS age structure and 2024 Pew smartphone ownership by age).
  • A larger share of households rely on cellular data as their primary or only home internet compared with Texas overall, and the county skews older and more Hispanic than the state, shaping device, plan, and app usage patterns.

User estimates

  • Total population: ~92,000; households: ~34,000 (ACS 2019–2023 5‑year).
  • Adults (18+): ~70,000.
  • Adult mobile phone users (any cellphone): ~67,000 (≈95% of adults).
  • Adult smartphone users: ~63,000 (≈89% of adults).
    • Method: Applied Pew 2024 smartphone ownership by age to the county’s age mix; results align with Texas-level adult smartphone ownership near 90% but are slightly lower due to an older age profile.

Demographic factors shaping usage

  • Age: ~16% of residents are 65+ in Victoria County vs ~13% statewide (ACS). This modestly depresses smartphone penetration and increases the share of basic or older devices among seniors.
  • Race/ethnicity: Hispanic/Latino ~50% in Victoria County vs ~40–41% statewide (ACS). This correlates with higher WhatsApp usage, stronger demand for bilingual customer support, and greater price sensitivity in plan selection.
  • Income and education: Median household income is several thousand dollars below the Texas median and BA+ attainment is lower (ACS). These factors, along with the age mix, are associated with:
    • Higher prepaid and MVNO adoption than Texas overall.
    • Greater reliance on installment plans and refurbished devices.
  • Urban/rural mix: The City of Victoria anchors most population and has robust coverage; outlying areas remain semi‑rural, reinforcing cellular reliance where fixed options are weaker.

Digital infrastructure and access (what differs from Texas)

  • Cellular as primary home internet:
    • Victoria County: ~17–19% of households are cellular‑only for home internet (no cable/fiber/DSL), or about 5,800–6,400 households.
    • Texas overall: ~12–14%.
    • Implications: Higher hotspot use, heavier evening mobile network load, and greater sensitivity to data caps/prioritization.
  • No home internet:
    • Victoria County: ~10–12% of households have no home internet subscription of any kind.
    • Texas overall: ~8–10%.
    • Implications: Phones are the default way online for a noticeable minority, making unlimited or high‑allotment mobile plans more critical than the state average.
  • 5G availability:
    • All three national carriers (AT&T, T‑Mobile, Verizon) advertise 5G coverage in the City of Victoria and along the US‑59/77/87 corridors; fringe and agricultural areas remain LTE‑heavy.
    • Mid‑band 5G (C‑band for AT&T/Verizon; 2.5 GHz for T‑Mobile) is present in and around the city, supporting strong in‑town performance; coverage transitions to low‑band 5G/LTE in rural tracts more quickly than in major Texas metros.
  • Fixed broadband backdrop:
    • Cable broadband is widely available in the city; fiber is present but not ubiquitous. Outside the urban core, fiber availability drops and some areas depend on fixed wireless, satellite, or cellular hotspots—conditions that raise cellular substitution above Texas norms.

Behavioral/market implications versus Texas

  • Plan mix: Prepaid/MVNO share is meaningfully higher than the Texas average (estimate: high‑20s to ~30% of lines locally vs low‑to‑mid‑20s statewide), driven by income, age, and cellular‑only households.
  • Device lifecycle: Longer device replacement cycles than the state, with above‑average use of mid‑range Android models and refurbished iPhones; this tracks with the county’s income and prepaid mix.
  • App usage: Above‑state usage of OTT messaging (notably WhatsApp) and Spanish‑language media. Video streaming via mobile networks is elevated in cellular‑only households, concentrating demand in evening hours.
  • Coverage priorities: Reliability along commuter and freight routes (US‑59/77/87 and FM roads) materially affects day‑to‑day connectivity for residents more than in metro Texas, where indoor capacity is the dominant constraint.

Numbers at a glance (Victoria County vs Texas)

  • Adult smartphone ownership: ~89% vs ~90% statewide.
  • Cellular‑only home internet households: ~17–19% vs ~12–14% statewide.
  • Households with no home internet: ~10–12% vs ~8–10% statewide.
  • Share 65+: ~16% vs ~13% statewide.
  • Hispanic share: ~50% vs ~40–41% statewide.

Sources and methods

  • U.S. Census Bureau, ACS 2019–2023 5‑year (population, age, race/ethnicity, income/education, computer and internet subscription indicators).
  • Pew Research Center, 2024 mobile device ownership by age (applied to county age structure to estimate adult smartphone counts).
  • FCC Broadband Data Collection (2024–2025), carrier public coverage maps (5G/LTE availability patterns).
  • Estimates are rounded for clarity and reflect the most recent public datasets and standard demographic application methods.

Social Media Trends in Victoria County

Social media usage snapshot: Victoria County, Texas (2024)

Population anchor

  • Total population: ~91,000 (U.S. Census baseline; used to size the local audience)
  • Age 13+: ~76,500
  • Adults 18+: ~70,000
  • Gender (population): ~51% female, ~49% male

Overall social media reach

  • Estimated social media users (13+): ~60,000 (≈78–80% of 13+ residents)
  • Gender (social users): ≈52% women, 48% men

Most‑used platforms locally (estimated share of residents 13+; multi‑platform use is common)

  • YouTube: 75% (57k)
  • Facebook: 66% (50k)
  • Instagram: 41% (31k)
  • TikTok: 30% (23k)
  • WhatsApp: 30% (23k; boosted by the county’s sizable Hispanic community)
  • Pinterest: 27% (21k)
  • Snapchat: 24% (18k; skew under 30)
  • LinkedIn: 17% (13k; skew college‑educated/white‑collar)
  • X (Twitter): 15% (11–12k)
  • Nextdoor: 10% (7–8k; strongest in suburban neighborhoods)

Age distribution and tendencies

  • Teens (13–17): Near‑universal YouTube use; heavy Snapchat and TikTok; Instagram strong; Facebook light.
  • 18–29: Instagram, TikTok, Snapchat dominant; YouTube very high; Facebook moderate (events, Marketplace).
  • 30–44: Facebook + YouTube core; Instagram/Reels growing; Pinterest active (home, recipes, school/activities).
  • 45–64: Facebook highest engagement; YouTube strong; Pinterest moderate; TikTok rising via Reels cross‑posting.
  • 65+: Facebook remains the primary network; YouTube for news/how‑to; limited Instagram/TikTok adoption.

Gender patterns

  • Women: Higher share on Facebook, Instagram, Pinterest; strong participation in local Groups and Marketplace.
  • Men: Higher share on YouTube, X, Reddit; strong engagement with sports, outdoors, automotive, and local news.

Behavioral trends (local patterns)

  • Community and commerce: Facebook Groups and Marketplace drive high, practical engagement (buy/sell/trade, local services, school and church events).
  • Local news flow: Facebook is a primary path to local outlets and weather/hurricane updates; short video clips outperform links.
  • Video‑first shift: Reels and TikTok short‑form video materially out‑engage static posts for businesses, restaurants, and events.
  • Bilingual reach: English/Spanish creative and captions expand reach and engagement, especially on Facebook, WhatsApp, and Instagram.
  • Peak activity windows (CT): Lunch (11:30 a.m.–1 p.m.) and evenings (7–10 p.m.); weekend mornings strong for Marketplace; school‑year calendars drive predictable spikes.
  • Messaging as conversion: Facebook Messenger and WhatsApp are commonly used for quotes, appointments, and order inquiries.
  • Youth targeting: Snapchat and TikTok are the most efficient reach for under‑25s; Instagram Stories effective for high‑school and college‑age segments.

Notes on methodology

  • Counts and percentages are 2024 estimates for Victoria County derived by applying recent Pew Research Center platform‑use benchmarks by age/gender to the county’s population structure (U.S. Census/ACS). Actual active‑user totals vary by platform and month, but the relative rankings and ranges above reflect observed norms for similar Texas counties.

Other Counties in Texas