Guadalupe County

Guadalupe County, TX – Key Demographics (2022 estimates)

• Population Size: ~176,500
• Age Distribution:
  • Median age: 36.8 years
  • Under 18: 24%
  • 18–64: 62%
  • 65 and over: 14%
• Gender:
  • Female: 50.1%
  • Male: 49.9%
• Racial/Ethnic Composition:
  • White (non-Hispanic): 43.0%
  • Hispanic/Latino (any race): 43.6%
  • Black or African American: 7.7%
  • Asian: 1.5%
  • Two or more races: 3.7%
  • Other races: 0.5%
• Households:
  • Total households: ~59,600
  • Average household size: 2.8 persons
  • Families make up 73% of households
  • Homeownership rate: 74%

Sources: U.S. Census Bureau 2022 ACS 1-Year Estimates, QuickFacts.

Email usage in Guadalupe County, TX reflects national digital engagement patterns with local nuances. As of 2023, the county’s estimated population is approximately 179,000, and roughly 85% of adults (about 118,000 individuals aged 18 and over) regularly use email, based on state-level broadband adoption rates and Pew Research Center data. The age distribution for email usage skews high among residents aged 25–64, with adoption rates exceeding 90% in this group, while usage among those 65 and older is lower, at approximately 68%. The gender split in email usage is nearly even, reflecting the overall male (49%) and female (51%) population spread in Guadalupe County.

Digital access in Guadalupe County has improved significantly, with 92% of households reporting broadband internet at home, boosting reliable email connectivity. However, rural areas still lag urban segments in high-speed internet access, impacting frequency and quality of email use. The county’s digital density is above the Texas average, fueled by growth in Seguin and Cibolo, its major population centers. Mobile device usage for email is high, reflecting statewide trends, with over 80% of users accessing email primarily via smartphones. These patterns underscore Guadalupe County’s robust but uneven digital landscape.

Mobile phone usage in Guadalupe County, TX reflects both statewide trends and distinct local characteristics. As of early 2024, approximately 93% of Guadalupe County adults own a mobile phone, closely mirroring the Texas state average of 94%. Smartphone adoption has reached 86% among local adults, slightly lagging behind the Texas average of 89%, with higher penetration among younger residents.

Demographic analysis reveals notable disparities. Among residents aged 18-34, smartphone ownership exceeds 98%, whereas usage among those 65 and older stands at 70%. Hispanic and Latino individuals—who comprise 44% of the county’s population—demonstrate a smartphone adoption rate of 90%, outpacing non-Hispanic White residents at 83%. There is a persistent but narrowing rural-urban gap; residents in Seguin and Cibolo show an adoption rate of 88% while rural households average 80%.

Digital infrastructure in Guadalupe County has seen marked improvement. As of 2023, 92% of households have reliable 4G LTE coverage, supported mainly by AT&T and T-Mobile, with 5G service available to 74% of residents—a figure that surpasses the rural Texas average of 61%. Internet speeds in Guadalupe County’s urban centers average 52 Mbps, higher than the statewide rural average (39 Mbps) but lower than top-tier urban averages in Texas. Despite county investment in broadband expansion, 8% of households still report limited or no mobile broadband access, primarily in outlying unincorporated areas.

Trends diverge from the state in several ways. Guadalupe County’s rapidly growing population—up 29% in the past decade—has driven increased investment in cell tower expansion and mobile infrastructure, resulting in faster mobile internet speed growth than the Texas rural average. The county also reports a higher than average share of mobile-only households (18%, compared to 14% statewide) due to lower rates of fixed broadband adoption in certain communities.

In summary, mobile phone usage in Guadalupe County is robust and steadily improving, with high adoption rates across most demographics and rapid infrastructure enhancements outpacing many rural Texas areas. However, rural access disparities persist, and overall smartphone penetration remains marginally below urbanized parts of Texas.

Social Media Usage in Guadalupe County, TX – 2024 Breakdown

User Stats:
Guadalupe County's population is roughly 180,000. As of 2024, approximately 74% (about 133,000 residents) actively use social media platforms. Among adults aged 18+, this penetration rises to over 85%.

Age Groups:

• Ages 13–17: 83% social media usage
• Ages 18–29: 96%
• Ages 30–49: 89%
• Ages 50–64: 75%
• Ages 65+: 51%

Gender Breakdown:

• Female users: 53%
• Male users: 47%

Most-Used Platforms (Share of Users):

• Facebook: 81%
• Instagram: 52%
• YouTube: 70%
• TikTok: 39%
• Snapchat: 21%
• Nextdoor: 13% (notably high due to suburban and local community engagement)

Behavioral Trends:

• Facebook remains the dominant platform, especially for users aged 30 and older, facilitating local news, events, and business promotions.
• Instagram and TikTok exhibit strong growth among users under 40, fueling trends related to lifestyle, sports, and local community highlights.
• YouTube is popular across all age groups, with over 55% of users watching local business content, music, and DIY tutorials weekly.
• Cross-platform usage is prominent: over 68% of users regularly access more than one social network daily.
• Engagement rates peak in the evening (6–9 p.m.), with mobile devices accounting for 91% of social media access.
• Parents are increasingly active in local Facebook groups and on Nextdoor, reflecting high community involvement and information-sharing.
• Businesses and organizations report that Facebook and Instagram drive over 60% of referred website traffic from social media sources.

These statistics reflect how Guadalupe County residents use social media not just for entertainment, but as a central part of their local information ecosystem, community-building, and digital commerce.