Kendall County Local Demographic Profile
Kendall County, Texas – Key demographics
Population size
- 44,279 (2020 Decennial Census)
- Growth: Rapid since 2010; ACS 2018–2022 shows a larger resident population than 2020, consistent with continued in-migration.
Age
- Median age: ~44 years (ACS 2018–2022)
- Under 18: ~23%
- 18–64: ~57%
- 65 and over: ~20%
Gender
- Female: ~51%
- Male: ~49% (ACS 2018–2022)
Racial/ethnic composition (Hispanic can be of any race; 2020 Census)
- Non-Hispanic White: ~73%
- Hispanic/Latino: ~22%
- Black/African American (non-Hispanic): ~1%
- Asian (non-Hispanic): ~1–2%
- Two or more races/Other (non-Hispanic): ~2–3%
Household data (ACS 2018–2022)
- Households: ~19,000
- Average household size: ~2.7 persons
- Family households: ~73% of households
- Homeowner-occupied rate: ~80–82%
- Households with children under 18: ~30–32%
Insights
- Fast-growing Hill Country county with a comparatively older median age.
- Predominantly non-Hispanic White with a substantial Hispanic community.
- High homeownership and family household share, with moderate household size.
Sources: U.S. Census Bureau, 2020 Decennial Census (DP tables) and American Community Survey 2018–2022 5-year estimates. Figures are rounded for clarity; ACS values are survey estimates.
Email Usage in Kendall County
Kendall County, TX email usage snapshot (2024):
- Estimated adult email users: ~39,400 of ~41,000 adults (≈96%). Total population ≈54,000.
- Gender split among adult email users: ≈50.6% female (≈19,950) and 49.4% male (≈19,450).
- Age distribution of adult email users:
- 18–34: ≈9,030 (≈23%)
- 35–54: ≈15,190 (≈39%)
- 55–64: ≈7,260 (≈18%)
- 65+: ≈7,950 (≈20%)
Digital access and connectivity:
- Households with a broadband subscription: ≈92%; computer access in households: ≈95% (ACS 2018–2022).
- Fixed broadband availability is strong in Boerne and Fair Oaks Ranch, with extensive fiber from GVTC and cable DOCSIS from major providers; >90% of locations have access to ≥100/20 Mbps, while rural northern/western areas rely more on fixed wireless and satellite.
- 5G coverage from AT&T, Verizon, and T‑Mobile is broadly available along major corridors; mobile-only internet households are roughly 10–12%.
- Population density ≈80–82 people per square mile (≈663 square miles), with most residents clustered along I‑10/US‑87, supporting high email and digital service adoption.
Sources: U.S. Census Bureau (ACS), FCC Broadband Map, Pew Research adoption rates applied to local demographics.
Mobile Phone Usage in Kendall County
Mobile phone usage in Kendall County, Texas — 2024 profile
Headline estimates
- Population baseline: approximately 55,000 residents (2023–2024 estimate using recent ACS growth trends for one of Texas’s fastest-growing counties).
- Adult (18+) population: about 43,000.
- Smartphone users: roughly 41,000–43,000 total users (about 75–80% of all residents), comprised of:
- Adults with smartphones: about 38,000–40,000 (≈88–92% of adults, reflecting higher adoption in higher‑income, higher‑education communities).
- Teens (13–17) with smartphones: ≈3,000 (≈90–95% adoption).
- Mobile‑only (cellular‑only) home internet households: about 2,200–2,700, or roughly 11–13% of households (significantly below Texas’s statewide share).
- 5G‑capable devices: estimated 65–75% of local smartphone base, higher than many rural Texas counties due to newer device replacement cycles.
Demographic context and adoption patterns
- Age structure (older than Texas overall):
- Kendall County median age is materially higher than the Texas median, with roughly 21–23% of residents 65+. This older skew typically dampens smartphone use, but the county’s income and education profile lifts adoption among seniors to around 80% (vs national senior average in the mid‑70s).
- Working‑age (30–64) adoption is near universal (≈90–97%), and teen adoption is ≈95%.
- Income and education:
- Median household income in Kendall County is well above the Texas median, and bachelor’s‑plus attainment is also higher. Both correlate with:
- Greater postpaid plan penetration and family plans.
- Faster upgrade cycles (hence above‑average 5G device share).
- Lower reliance on mobile‑only internet at home (see below).
- Median household income in Kendall County is well above the Texas median, and bachelor’s‑plus attainment is also higher. Both correlate with:
- Race/ethnicity:
- Kendall County has a smaller share of Hispanic/Latino residents than Texas overall (roughly one‑quarter vs about two‑fifths statewide). Because smartphone‑dependency (mobile‑only home internet) is higher among Hispanic households statewide, Kendall’s composition contributes to its lower mobile‑only rate relative to Texas.
Usage and plan mix
- Postpaid vs prepaid: postpaid lines likely dominate (≈80–85%) compared with a higher prepaid mix at the state level, reflecting income and credit profiles.
- Data consumption: per‑line mobile data use is moderate relative to Texas because many households have fiber‑to‑the‑home (FTTH) and strong in‑home Wi‑Fi offload; heavy commuter corridors (I‑10/US‑87/SH‑46) see peak‑time spikes in streaming and navigation data.
- Device ecosystem: iOS share tends to be above the Texas average in affluent suburbs, contributing to high iMessage/FaceTime usage and strong app‑store spending.
Digital infrastructure and coverage
- Macro coverage:
- All three national carriers (AT&T, T‑Mobile, Verizon) provide 4G LTE and 5G coverage along population centers and primary corridors (I‑10, US‑87, SH‑46). Mid‑band 5G (2.5 GHz for T‑Mobile; C‑band for Verizon/AT&T) is concentrated in and around Boerne/Fair Oaks Ranch and along I‑10.
- Terrain-driven gaps persist in river valleys, canyons, and low‑density ranchland; these pockets may fall back to LTE or have weaker indoor coverage.
- Capacity and densification:
- Small‑cell/sector adds are focused in commercial corridors, schools, and new subdivisions around Boerne to handle school‑hour and evening peaks.
- FirstNet (AT&T) coverage is established for public safety; hardening and backup power on key sites support wildfire and severe‑weather response typical of the Hill Country.
- Fixed broadband interplay (key driver of lower mobile‑only rates):
- Extensive FTTH from regional co‑op/provider GVTC in Boerne, Fair Oaks Ranch, and many newer subdivisions; additional fiber and DOCSIS cable coverage in denser areas.
- Fixed‑wireless access (5G Home Internet) from T‑Mobile and Verizon is available to many addresses along the I‑10/Boerne corridor and fills coverage in some exurban pockets.
- WISPs serve rural fringes where fiber is not yet built.
- Public connectivity:
- Free Wi‑Fi in libraries, schools, and many civic buildings; growing private Wi‑Fi footprints in retail and hospitality that offload mobile traffic.
How Kendall County differs from Texas overall
- Lower mobile‑only household reliance: roughly 11–13% vs a materially higher statewide share, driven by strong FTTH availability and higher incomes.
- Higher senior smartphone adoption: seniors in Kendall are more likely to own smartphones than Texas seniors on average, narrowing the age‑driven digital gap present in much of rural Texas.
- Newer device mix and higher 5G readiness: faster upgrade cycles yield greater 5G device penetration than many Texas counties outside the major metros.
- Coverage quality pattern: excellent along I‑10 and in Boerne, but with pronounced terrain‑related dead zones in rural areas; statewide, more counties are flat and exhibit fewer terrain‑driven shadows.
- Plan and platform skew: higher postpaid share and a stronger iOS footprint than Texas average, which translates to higher ARPU and feature adoption (Wi‑Fi calling, eSIM, hotspot use).
Method notes
- Population and household counts derived from recent ACS/Census growth trajectories for Kendall County; adoption rates apply Pew Research Center and industry benchmarks by age, adjusted for Kendall’s higher income/education and older age mix. Coverage and infrastructure points reflect FCC 5G/broadband reporting, carrier public deployments in the San Antonio–Hill Country market, and regional provider footprints.
Social Media Trends in Kendall County
Kendall County, TX social media snapshot (modeled 2024)
Population base
- Population: mid–50,000s (U.S. Census Bureau 2023 estimate; rounded)
- Adults (18+): ~77% of residents
- Adults using at least one social platform: ~72% of adults (Pew Research Center), equating to roughly 30,000–32,000 adult users locally
Most‑used platforms among adults (share of adults who use each platform; Pew Research Center, 2024)
- YouTube: 83%
- Facebook: 68%
- Instagram: 47%
- Pinterest: 35%
- TikTok: 33%
- LinkedIn: 30%
- Snapchat: 27%
- X (Twitter): 22%
- Reddit: 22%
- WhatsApp: 21%
Age mix of local social media users
- 18–29: ~18% of users (below national share; county skews older)
- 30–49: ~34%
- 50–64: ~28%
- 65+: ~20%
Gender breakdown of users
- Women: ~51–52%
- Men: ~48–49%
- Platform tendencies: Women over‑index on Facebook and Pinterest; men over‑index on YouTube, Reddit, and X. Instagram is relatively balanced; LinkedIn tilts slightly male.
Behavioral trends observed in similar suburban Hill Country communities and consistent with local usage
- Community coordination happens on Facebook: school district updates (Boerne ISD), local government notices, churches, youth sports, buy/sell/trade groups, and event promotion dominate engagement. Facebook Groups drive the highest comment and share volumes.
- Neighborhood chatter leans to Nextdoor and Facebook Groups: HOA issues, safety alerts, lost/found pets, contractor referrals, and hyper‑local services.
- YouTube is the default for how‑to and hobby content: home improvement, land/ranch management, gardening, hunting/outdoors, RV/overlanding, and vehicle maintenance; local businesses use YouTube Shorts to reach discovery audiences.
- Visual discovery fuels shopping and dining: Instagram Reels drives awareness for Boerne‑area boutiques, salons, wineries, breweries, coffee shops, and restaurants; Pinterest supports home décor, remodel planning, wedding/venue discovery, and seasonal events.
- Under‑35 entertainment and local recommendations skew to TikTok and Snapchat: short‑form video around food spots, fitness, festivals/markets, and weekend itineraries; creators favor quick cuts, geotags, and trending audio.
- Professional networking is steady on LinkedIn: white‑collar residents commuting to San Antonio/Austin (tech, healthcare, finance, construction/real estate) use LinkedIn for hiring, B2B leads, and local thought leadership.
- Messaging/community ties: WhatsApp usage is meaningful among Hispanic households and transplants with out‑of‑state/cross‑border ties; group chats for teams, churches, and extended families support event coordination and fundraising.
- Posting/engagement cadence: Morning Facebook check‑ins (news, events), late‑day and evening peaks on Instagram/TikTok/YouTube, weekend spikes around markets, festivals, sports, and dining.
What the numbers imply for Kendall County
- Facebook and YouTube are mandatory channels for reach and community conversation; Instagram and TikTok are the growth engines for under‑45 discovery and brand building.
- An older‑skewing user base means Facebook remains unusually strong for events, civic info, and local commerce; Pinterest is a high‑value driver for home, décor, wedding, and lifestyle categories.
- LinkedIn is efficient for B2B and hiring given a sizable professional commuter segment; short‑form video (Reels/Shorts/TikTok) is the creative format with the broadest cross‑platform payoff.
Notes on method and sources
- Platform percentages are from Pew Research Center’s 2024 “Social Media Use” report (U.S. adults).
- Local user counts and age/gender shares are modeled by applying Pew’s adoption rates to U.S. Census Bureau 2023 population estimates for Kendall County and its older‑than‑average age structure. Figures are rounded for clarity.
Table of Contents
Other Counties in Texas
- Anderson
- Andrews
- Angelina
- Aransas
- Archer
- Armstrong
- Atascosa
- Austin
- Bailey
- Bandera
- Bastrop
- Baylor
- Bee
- Bell
- Bexar
- Blanco
- Borden
- Bosque
- Bowie
- Brazoria
- Brazos
- Brewster
- Briscoe
- Brooks
- Brown
- Burleson
- Burnet
- Caldwell
- Calhoun
- Callahan
- Cameron
- Camp
- Carson
- Cass
- Castro
- Chambers
- Cherokee
- Childress
- Clay
- Cochran
- Coke
- Coleman
- Collin
- Collingsworth
- Colorado
- Comal
- Comanche
- Concho
- Cooke
- Coryell
- Cottle
- Crane
- Crockett
- Crosby
- Culberson
- Dallam
- Dallas
- Dawson
- De Witt
- Deaf Smith
- Delta
- Denton
- Dickens
- Dimmit
- Donley
- Duval
- Eastland
- Ector
- Edwards
- El Paso
- Ellis
- Erath
- Falls
- Fannin
- Fayette
- Fisher
- Floyd
- Foard
- Fort Bend
- Franklin
- Freestone
- Frio
- Gaines
- Galveston
- Garza
- Gillespie
- Glasscock
- Goliad
- Gonzales
- Gray
- Grayson
- Gregg
- Grimes
- Guadalupe
- Hale
- Hall
- Hamilton
- Hansford
- Hardeman
- Hardin
- Harris
- Harrison
- Hartley
- Haskell
- Hays
- Hemphill
- Henderson
- Hidalgo
- Hill
- Hockley
- Hood
- Hopkins
- Houston
- Howard
- Hudspeth
- Hunt
- Hutchinson
- Irion
- Jack
- Jackson
- Jasper
- Jeff Davis
- Jefferson
- Jim Hogg
- Jim Wells
- Johnson
- Jones
- Karnes
- Kaufman
- Kenedy
- Kent
- Kerr
- Kimble
- King
- Kinney
- Kleberg
- Knox
- La Salle
- Lamar
- Lamb
- Lampasas
- Lavaca
- Lee
- Leon
- Liberty
- Limestone
- Lipscomb
- Live Oak
- Llano
- Loving
- Lubbock
- Lynn
- Madison
- Marion
- Martin
- Mason
- Matagorda
- Maverick
- Mcculloch
- Mclennan
- Mcmullen
- Medina
- Menard
- Midland
- Milam
- Mills
- Mitchell
- Montague
- Montgomery
- Moore
- Morris
- Motley
- Nacogdoches
- Navarro
- Newton
- Nolan
- Nueces
- Ochiltree
- Oldham
- Orange
- Palo Pinto
- Panola
- Parker
- Parmer
- Pecos
- Polk
- Potter
- Presidio
- Rains
- Randall
- Reagan
- Real
- Red River
- Reeves
- Refugio
- Roberts
- Robertson
- Rockwall
- Runnels
- Rusk
- Sabine
- San Augustine
- San Jacinto
- San Patricio
- San Saba
- Schleicher
- Scurry
- Shackelford
- Shelby
- Sherman
- Smith
- Somervell
- Starr
- Stephens
- Sterling
- Stonewall
- Sutton
- Swisher
- Tarrant
- Taylor
- Terrell
- Terry
- Throckmorton
- Titus
- Tom Green
- Travis
- Trinity
- Tyler
- Upshur
- Upton
- Uvalde
- Val Verde
- Van Zandt
- Victoria
- Walker
- Waller
- Ward
- Washington
- Webb
- Wharton
- Wheeler
- Wichita
- Wilbarger
- Willacy
- Williamson
- Wilson
- Winkler
- Wise
- Wood
- Yoakum
- Young
- Zapata
- Zavala