Hood County

Key demographics for Hood County, Texas

Population

• Total: 61,598 (2020 Census)
• Growth since 2010: +20% (from ~51,182)

Age

• Median age: ~46 years (ACS 2018–2022)
• Under 18: ~21%
• 65 and over: ~24%

Gender

• Male: ~49%
• Female: ~51%

Race and Hispanic origin (ACS 2018–2022; non-overlapping categories)

• Non-Hispanic White: ~78–79%
• Hispanic or Latino (any race): ~15–16%
• Non-Hispanic Black: ~1%
• Non-Hispanic Asian: ~1%
• Non-Hispanic American Indian/Alaska Native: ~0.5%
• Non-Hispanic Two or more races/Other: ~3–4%

Households and housing (ACS 2018–2022)

• Households: ~24,600
• Average household size: ~2.5
• Family households: ~68%; married-couple families: ~56%
• Households with children under 18: ~26%
• Owner-occupied: ~80%; renter-occupied: ~20%

Economic context (ACS 2018–2022)

• Median household income: roughly mid-to-high $70,000s
• Poverty rate: ~9–10%

Insights

• Older age structure than Texas overall, reflecting a sizable retiree population
• Predominantly non-Hispanic White with a growing Hispanic community
• High homeownership and smaller household sizes compared with state averages

Sources: U.S. Census Bureau 2020 Decennial Census; American Community Survey 2018–2022 5-year estimates.

Hood County, TX email landscape (2024):

• Estimated email users: ~56,000 residents (ages 13+).
• Age distribution of email users: 18–29: 17% (9.5k); 30–49: 31% (17.4k); 50–64: 28% (15.7k); 65+: 24% (13.4k).
• Gender split among users: ~51% female, ~49% male.

Digital access and trends:

• Population density: ~160 people per square mile across ~421 square miles of land.
• Home internet: ~90% of households subscribe to broadband; device access is near-universal, supporting high email reach.
• Connectivity pattern: Fiber and cable are prevalent in and around Granbury; fixed wireless and satellite cover more rural tracts, sustaining broad email accessibility even outside the core population centers.

Insights:

• Email is essentially ubiquitous among adults under 65 and strong among seniors, so campaigns can assume coverage across all demographics, with slightly lighter engagement in the 65+ segment.
• The near-90% home broadband subscription rate and countywide mobile coverage underpin reliable email access; list quality and content relevance, rather than access constraints, are the primary performance drivers in Hood County.

Mobile phone usage in Hood County, Texas (2024 snapshot)

User estimates

• Residents and adult base: About 66,000–68,000 residents; roughly 54,000–56,000 adults (18+), reflecting an older-than-Texas age profile.
• Mobile phone users: 50,000–53,000 adults use a mobile phone (≈93–95% of adults).
• Smartphone users: 45,000–48,000 adults (≈83–86% of adults). This is a few points lower than Texas overall (≈88–91%), largely due to Hood County’s older age mix.
• Mobile-only internet reliance: Approximately 15–18% of households rely primarily on smartphones or mobile hotspots for home internet, above the Texas average (≈11–13%), tied to patchier wireline broadband outside Granbury/DeCordova/Pecan Plantation.

Demographic breakdown affecting usage

• Age: Seniors (65+) make up roughly 25–28% of residents versus about 13–14% statewide. This skews device mix toward budget Android and some basic phones, slower 5G handset turnover, and heavier voice/SMS usage among older users.
• Race/ethnicity: Non-Hispanic White ≈75–80%, Hispanic ≈14–18%, Black ≈1–2%, Asian and other groups ≈2–4%. Compared with Texas (much higher Hispanic share), Hood’s composition aligns with lower prepaid penetration and fewer multilingual servicing needs.
• Household patterns: More retirees and fixed-income households than the state average; higher share of single-line or two-line accounts relative to multi-line family plans common in urban Texas metros.

Digital infrastructure and coverage

• 5G footprint:
  • Low-band 5G from all three national carriers (AT&T, T‑Mobile, Verizon) covers nearly all populated corridors.
  • Mid-band 5G (capacity layers) from T‑Mobile (n41) and AT&T/Verizon (C-band where lit) is concentrated in and around Granbury, DeCordova, and along US‑377; coverage reaches a majority of residents (roughly three-quarters) but not the full land area.
  • Rural southwest and far-west ranchland near Lipan/Paluxy see more LTE-only pockets and occasional signal fade in low-lying terrain.
• Capacity/congestion:
  • Weekend and seasonal surges around Lake Granbury and US‑377 retail corridors can produce noticeable afternoon/evening slowdowns, a pattern less pronounced at the Texas statewide level where urban densification and small-cell grids are thicker.
• Towers and backhaul:
  • Macro sites are clustered along US‑377, TX‑144, and the Granbury–DeCordova–Pecan Plantation arc, with sparser spacing toward the county’s western edge.
  • Fiber backhaul follows the US‑377 corridor into the Fort Worth metro; outside these routes, microwave backhaul and longer fiber laterals are more common, contributing to variable uplink capacity.
• Home internet interplay:
  • Cable: Spectrum passes most addresses in Granbury/DeCordova/Pecan Plantation with high take-up; this offloads mobile traffic at home.
  • Telco: AT&T offers IPBB (VDSL/ADSL) broadly; fiber is present in limited newer developments and business corridors, not countywide.
  • Fixed wireless: T‑Mobile Home Internet is widely available; Verizon 5G Home is available in and near Granbury; WISPs such as Nextlink and Rise Broadband serve rural edges. Fixed wireless adoption is higher than the Texas average, raising mobile network demand and tower utilization outside cable footprints.
  • Satellite (e.g., Starlink) appears as a niche fallback in the least-served pockets, more visible here than in urban Texas counties.

How Hood County differs from Texas overall

• Lower smartphone penetration and slower 5G device refresh, driven by a larger senior population.
• Higher mobile-only/home-internet substitution and heavier fixed wireless uptake due to uneven wireline broadband beyond the Granbury core, versus Texas’ metro-centric fiber/cable dominance.
• Network performance varies more by micro-location; LTE fallback and terrain-driven dead spots are more common than in major Texas metros.
• Carrier mix tilts more toward AT&T and Verizon in rural stretches (coverage-first purchasing), whereas T‑Mobile’s share is stronger in urban Texas thanks to denser mid-band 5G and in-building performance.
• Peak-load patterns are tied to weekend recreation and commuter corridors rather than daily urban core demand seen across the state.

Key takeaways

• Expect 50,000+ adult mobile users and around 46,000 smartphone users countywide.
• 5G covers most populated areas, but mid-band capacity is still corridor-centric; LTE persists in rural edges.
• Mobile networks serve as a primary or backup broadband option for a noticeably larger slice of households than the Texas average, shaping both plan selection and traffic patterns.

Hood County, TX social media snapshot (2025)

User stats

• Adult penetration: ~80% of adults use at least one social platform
• Teen penetration (13–17): ~95%
• Gender mix of users: 53% women, 47% men

Age mix of the local social-media audience

• 13–17: 9%
• 18–24: 10%
• 25–34: 16%
• 35–44: 19%
• 45–54: 17%
• 55–64: 15%
• 65+: 14%

Most-used platforms among local adults (share of adults who use each)

• YouTube: 82%
• Facebook: 70%
• Instagram: 45%
• TikTok: 33%
• Pinterest: 32%
• Snapchat: 27%
• WhatsApp: 27%
• X (Twitter): 22%
• Reddit: 20%
• Nextdoor: 20%
• LinkedIn: 18%

Behavioral trends and local nuances

• Facebook is the community hub: strongest daily engagement via Groups for local news, schools, churches, youth sports, city/county updates, and Marketplace buying/selling
• YouTube skews 35+ for DIY, home improvement, ranching/boating on Lake Granbury, RV/travel, and faith content
• Instagram is the storefront for boutiques, salons, restaurants, real estate teams; Stories/Reels drive discovery and foot traffic
• TikTok adoption centers on 18–34 for entertainment, local recommendations, and event discovery; cross-posted Reels perform similarly
• Nextdoor is notably used in Granbury/Pecan Plantation subdivisions for HOA issues, safety alerts, lost/found, and service-provider referrals
• Messaging: Facebook Messenger is default; WhatsApp is common in Hispanic households and for extended-family coordination
• Best response windows: weeknights 7–10 pm and weekend mornings; weekday mid-afternoons are comparatively soft
• What converts: “Shop local” framing, limited-time offers, service-area targeting, sponsorships of school/sports/faith events; strongest categories include home services, healthcare, real estate, and outdoor recreation
• Trust dynamics: recommendations inside community groups carry more weight than brand pages; micro-local creators and customer UGC outperform polished brand creative

Notes on methodology

• Figures are county-specific estimates built from the latest Census/ACS age–gender structure for Hood County and recent Pew Research platform-usage rates, adjusted for the county’s older-leaning, suburban–exurban profile within the DFW market.