Bexar County

Here are key demographics for Bexar County, Texas (most recent U.S. Census Bureau estimates; primarily 2023 ACS 1-year and 2023 Population Estimates):

Population size

• About 2.10 million residents (July 1, 2023 estimate)

Age

• Median age: ~34 years
• Under 5: ~6–7%
• Under 18: ~25%
• 65 and over: ~13–14%

Gender

• Female: ~50–51%
• Male: ~49–50%

Racial/ethnic composition

• Hispanic or Latino (any race): ~60–61%
• White alone, not Hispanic: ~25–27%
• Black or African American alone: ~7%
• Asian alone: ~3–4%
• Two or more races: ~3%
• American Indian/Alaska Native alone: ~1%
• Native Hawaiian/Other Pacific Islander alone: ~0.1–0.2%

Household data

• Households: ~730,000
• Average household size: ~2.8 persons
• Family households: ~65–66% of households
• Married-couple households: ~40–45% of households
• Households with children under 18: ~30–35%
• Householder living alone: ~25–28%

Source: U.S. Census Bureau, 2023 American Community Survey (1-year) and 2023 Population Estimates Program.

Bexar County, TX (approx. 2.1M residents)

Estimated email users

• Adults using email: ~1.45–1.6 million (assumes ~76% adults and ~90% email adoption among adults; Pew/US norms)

Age distribution (share of adult email users; approximate)

• 18–29: 20–25%
• 30–49: 35–40% (largest cohort)
• 50–64: 22–27%
• 65+: 12–16% (adoption slightly lower but rising)

Gender split

• Roughly 50% female / 50% male (email adoption is near-equal by gender in US data)

Digital access trends

• Household internet subscription: ~88–91% (ACS-like rates for large Texas urban counties)
• Smartphone‑only internet households: ~15–20%
• Adoption higher in higher‑income and higher‑education tracts; gaps persist among low‑income, Spanish‑speaking, and senior households

Local density/connectivity facts

• Population density: roughly 1,600 people per square mile
• Urban coverage: Cable/fiber 100+ Mbps available to most households (>95% in urban tracts per FCC‑style maps); strong AT&T Fiber and Google Fiber presence in San Antonio
• Rural fringes show lower fixed‑broadband speeds; libraries and city facilities provide widespread public Wi‑Fi

Notes: Figures are estimates extrapolating US/ACS/Pew patterns to Bexar County.

Summary: Mobile phone usage in Bexar County, TX (San Antonio area) is high and skews more mobile‑dependent than the Texas average. The county’s younger, majority‑Hispanic population, significant renter share, and a mix of dense urban cores with lower‑income south/west side neighborhoods contribute to heavier reliance on smartphones and prepaid plans, strong 5G usage, and faster adoption of fixed‑wireless home internet.

User estimates

• Population base: ~2.1M residents; ~1.6M adults (18+).
• Smartphone users: 1.45–1.70M unique users (assumes ~88–92% adult smartphone adoption plus teen users).
• Total active mobile lines (people + wearables/IoT + work lines): 1.9–2.4M SIMs in market.
• Mobile‑only internet households (cellular data but no fixed broadband): roughly 14–18% of households in Bexar vs about 11–14% statewide.
• Prepaid share: materially higher than the Texas average, especially among Hispanic, younger, and lower‑income segments; prepaid likely accounts for a notably larger portion of new net adds in Bexar than statewide.

Demographic breakdown (drivers of usage)

• Age: Younger profile than Texas overall; highest smartphone penetration and mobile‑only reliance among 18–34.
• Ethnicity/language: Majority Hispanic population means higher Spanish‑preferred service/marketing demand; Hispanic households show above‑average smartphone dependence and prepaid utilization.
• Income/renters: Lower‑income tracts on the South and West Sides have higher rates of smartphone‑only connectivity; North Side suburbs (e.g., Stone Oak, Alamo Heights) skew to multi‑line postpaid and device bundling.
• Education/schools: Large K‑12 and college populations; elevated hotspot and student device use due to sustained district programs.
• Military presence: Joint Base San Antonio (Lackland, Fort Sam, Randolph) concentrates daytime population and drives dense on‑base and perimeter capacity needs.

Digital infrastructure and availability

• 5G coverage: All national carriers (AT&T, T‑Mobile, Verizon; DISH in select zones) offer 5G. Mid‑band is broadly deployed:
  • T‑Mobile n41 mid‑band widely covers the urban core and suburbs.
  • Verizon/AT&T C‑band along major corridors (I‑10, I‑35, I‑37, Loop 1604, Loop 410) and dense neighborhoods.
  • Low‑band 5G fills rural fringe; capacity can dip at county edges.
• Small cells/DAS: Dense downtown and venue coverage (River Walk/Alamo area, Alamodome, Frost Bank Center/AT&T Center, Pearl District, SAT airport) with robust distributed antenna systems for events and tourism.
• Fixed wireless access (FWA): T‑Mobile Home Internet and Verizon 5G Home widely available; adoption is higher than the Texas average in neighborhoods where fiber is sparse or cable is congested.
• Wireline interplay: AT&T fiber has expanded but leaves gaps in parts of South/West Sides; Spectrum covers most of the urbanized county. These gaps correlate with higher mobile‑only and FWA adoption.
• Backhaul and towers: Strong macro‑tower grid from legacy telecom footprint; ample fiber backhaul via utility and carrier networks supports 5G densification.
• Public connectivity: City/County digital inclusion efforts (SA Digital Connects, school district hotspot programs, library hotspot lending) sustain elevated mobile hotspot usage post‑pandemic.

What’s different from the Texas state‑level picture

• Higher smartphone‑only reliance: Bexar’s mobile‑only household share is a few points above the state average, concentrated in lower‑income and Spanish‑speaking tracts.
• Larger prepaid mix: Prepaid adoption outpaces Texas overall, reflecting income and age structure.
• Earlier/more complete mid‑band 5G: San Antonio’s dense core received extensive n41/C‑band early, so 5G performance is more consistently “mid‑band class” than in many Texas counties.
• Faster FWA uptake: Stronger take‑rate for 5G home internet where fiber availability lags; Bexar likely contributes outsized FWA net adds relative to its share of state population.
• Event/military load patterns: Tourism and base activity drive atypical temporal/spatial demand spikes requiring more small‑cell/DAS investment than a typical Texas county.
• Language and marketing: Higher Spanish‑first demand changes channel mix, retail footprint, and plan preferences more than the Texas average.

Notes on method

• Estimates triangulated from recent ACS “Computer and Internet Use” patterns, national smartphone adoption benchmarks, carrier 5G/FWA footprints, and local socioeconomics. For planning, validate with the latest ACS S2801 county vs state tables, FCC coverage/Fabric data, and carrier retail/SIM mix in the San Antonio DMA.

Here’s a concise, best-available snapshot of social media use in Bexar County, TX. Exact county-level platform stats aren’t publicly reported; figures below estimate adult reach by applying Pew Research Center’s 2024 U.S. usage rates to Bexar County’s adult population and adjusting for local demographics.

Quick context

• Population: ~2.09M (ACS 2023 est.); adults 18+ ~1.57M
• Adults using at least one social platform: 80–85% (1.25–1.33M)

Most-used platforms (adults; estimated share and users)

• YouTube: 83% (1.30M)
• Facebook: 68% (1.07M)
• Instagram: 47% (0.74M)
• WhatsApp: 36% (0.57M) — elevated locally due to large Hispanic population
• Pinterest: 34% (0.53M)
• TikTok: 33% (0.52M)
• LinkedIn: 30% (0.47M)
• Snapchat: 27% (0.42M)
• X (Twitter): 22% (0.35M)
• Nextdoor: 20% (0.31M)

Age patterns (what’s strongest by cohort)

• Teens (13–17): YouTube dominant; TikTok and Snapchat widely used; Instagram strong; Facebook limited.
• 18–29: YouTube, Instagram, Snapchat, TikTok lead; Facebook lags.
• 30–49: YouTube and Facebook anchor; Instagram meaningful; TikTok growing; WhatsApp common, especially among Hispanic users.
• 50–64: Facebook is primary; YouTube strong; some WhatsApp and Pinterest; limited TikTok/Instagram.
• 65+: Facebook remains No. 1; YouTube moderate; Nextdoor usage noticeable.

Gender breakdown (directional)

• Overall usage is balanced (county pop ~51% female / ~49% male).
• Skews: Pinterest (female), Instagram/TikTok/Snapchat (slight female), Facebook (balanced with older-female tilt), LinkedIn (slight male), X and Reddit (male).

Behavioral trends (local signals)

• Community-first: Heavy participation in Facebook Groups, neighborhood forums (Nextdoor), and local news pages; Facebook Marketplace and buy/sell groups are very active.
• Bilingual engagement: High share of Spanish and bilingual content; WhatsApp widely used for family, school, church, and community coordination.
• Video-first: Short-form video (Reels/TikTok/Shorts) performs best; creator-led local content (food, events, Spurs, Fiesta) drives engagement.
• Event-driven spikes: Weather alerts, Spurs moments, Fiesta and festival seasons, school-year milestones.
• Trust and conversion: Word-of-mouth via groups/DMs; local micro-influencers and community admins carry outsized influence; Messenger/WhatsApp DMs often complete the funnel.
• Shopping/utility: Deal-seeking and service discovery on Facebook/Instagram; appointment-based local services perform well with click-to-message CTAs.

Notes and sources

• Method: Applied Pew Research Center “Social Media Use in 2024” adult platform rates to ACS 2023 Bexar County adult population; WhatsApp adjusted upward using Pew’s higher adoption among Hispanic adults and Bexar’s majority-Hispanic makeup. Nextdoor based on national adult adoption ranges.
• Treat figures as directional planning inputs; platform ad tools (e.g., Meta, TikTok, Snap, LinkedIn) can provide current local reach estimates for campaigns.