Titus County

Titus County, Texas — key demographics (U.S. Census Bureau; primarily 2018–2022 ACS 5-year estimates; 2020 Decennial where noted)

Population size

• Total population: ~32,700 (ACS 2018–2022); 31,247 (2020 Census)

Age

• Median age: ~33 years
• Age distribution: under 18 ~29%; 18–64 ~59%; 65+ ~12%

Gender

• Male ~51%; Female ~49%

Race and ethnicity (mutually exclusive, Hispanic counted by ethnicity)

• Hispanic or Latino (any race): ~52%
• White, non-Hispanic: ~36%
• Black or African American, non-Hispanic: ~10%
• Asian, non-Hispanic: ~1%
• Two or more races/other, non-Hispanic: ~1–2%

Households and housing

• Households: ~10,700–10,900; average household size ~3.0
• Family households: ~75% of households
• Homeownership rate: ~66–67% (owner-occupied share)
• Housing units: ~12,000; vacancy rate ~6%
• Median household income: roughly mid-to-high $50,000s
• Poverty rate: ~18%

Insights

• Majority Hispanic county with a younger median age and larger average household size than the Texas average.
• Homeownership is slightly above the Texas average, while poverty is several points higher than the state rate.

Email usage in Titus County, TX:

• Population and density: ≈33,000 residents over ~406 sq mi (≈81 people per sq mi).
• Estimated email users: ≈22,200 adult users (about 92% of ~24,000 adults).
• Age distribution of users (modeled from local age mix and national adoption): 18–34 ≈32%; 35–54 ≈37%; 55–64 ≈15%; 65+ ≈16%.
• Gender split of users: ≈50% male, ≈50% female, mirroring the population.
• Digital access and connectivity: About 77–80% of households maintain a home broadband subscription; ~94% have a computer or smartphone. An estimated 10–14% are mobile‑only internet users. Fastest fixed options (cable/fiber) cluster in and around Mount Pleasant along the I‑30 corridor; outlying rural areas rely more on DSL or fixed wireless with lower speeds. Fixed broadband at ≥25/3 Mbps is available to the vast majority of residents, with ~80–85% having access to ≥100/20 Mbps. Smartphone adoption among adults is high (≈88–90%), sustaining frequent email use even where home broadband is limited.

Overall, Titus County’s email adoption is strong, driven by near‑universal mobile access and concentrated high‑speed fixed connectivity in denser population centers.

Mobile phone usage in Titus County, Texas — 2025 snapshot

Population context (latest official estimates and ACS 2018–2022 5‑year demographics)

• Population: ~33,000; adults (18+): ~24,500; households: ~11,000
• Racial/ethnic mix: Hispanic/Latino ~45–50%; White (non‑Hispanic) ~40–45%; Black ~7–9%; other ~3–5%
• Median household income: roughly mid‑$50Ks (well below the Texas median); poverty and “ALICE”/near‑poverty rates notably higher than Texas average
• Settlement pattern: one small urban center (Mount Pleasant along I‑30) with broadly rural surroundings

Mobile user estimates (derived from ACS device/Internet indicators, Pew adoption by age/income, CTIA line density)

• Adult smartphone adoption: 82–86% of adults, or roughly 20,000–21,000 adult users (Texas: ~88–90%)
• Teens (13–17) with smartphones: ~90–95% of ~2,300 teens → ~2,100 users
• Total unique smartphone users (adults + teens): ~22,000–23,000 county residents
• Active cellular lines (phones, tablets, hotspots, IoT): ~1.4–1.5 lines per resident → roughly 45,000–50,000 active SIMs countywide (Texas average is higher at ~1.6–1.8 per resident)

Household connectivity and mobile dependence

• Households with a smartphone present: ~88–92% (Texas ≈ 92–95%)
• Any Internet subscription (home): ~78–82% (Texas ≈ 90%); fixed broadband at home: ~62–68% (Texas ≈ 80%)
• Mobile‑only Internet households (no fixed broadband, rely on cellular plans/hotspots): 20–25% in Titus County vs ~15–18% statewide
• Practical implication: above‑average reliance on mobile plans for primary home access, hotspot/tethering, and video streaming, particularly among lower‑income and Spanish‑speaking households

Demographic patterns of mobile use (share with smartphones; share who are mobile‑only)

• By age:
  • 18–34: 95%+ have smartphones; 22–28% mobile‑only
  • 35–64: 85–90% smartphones; 18–24% mobile‑only
  • 65+: 65–72% smartphones; 12–18% mobile‑only
• By race/ethnicity:
  • Hispanic/Latino: 85–90% smartphones; 24–30% mobile‑only (above state average, reflecting income and language‑access factors)
  • White (non‑Hispanic): 80–85% smartphones; 15–20% mobile‑only
  • Black: 82–88% smartphones; 22–28% mobile‑only
• By income:
  • <$35k: ~72–80% smartphones; 28–35% mobile‑only
  • $35–75k: ~85–90% smartphones; 18–24% mobile‑only
  • $75k+: ~92–96% smartphones; 8–12% mobile‑only

Plan and device mix (consumer market characteristics)

• Prepaid share: elevated at roughly 35–40% of phone lines (Texas ≈ 25–30%), driven by price sensitivity and credit constraints
• Platform mix: Android‑leaning (≈ 60–65% Android vs ≈ 35–40% iOS), whereas Texas overall is closer to parity or iOS‑leading in metro areas
• Multiline/bring‑your‑own‑device usage is higher than the Texas average; employer‑provided lines are concentrated in logistics, manufacturing, and services around Mount Pleasant

Digital infrastructure and coverage (FCC 2024 mobile maps; carrier buildouts through 2025)

• Carriers present: AT&T, T‑Mobile, and Verizon all provide LTE and 5G service
• 5G footprint:
  • T‑Mobile: mid‑band 5G (Ultra Capacity) blankets Mount Pleasant and the I‑30 corridor; outside the corridor, coverage transitions to LTE or low‑band 5G
  • AT&T: broad low‑band 5G across populated areas; mid‑band 5G concentrated along I‑30 and in town; LTE remains primary in rural tracts
  • Verizon: 5G Nationwide (DSS) common in town; C‑band present along I‑30/denser sites, with LTE predominating in outlying areas
• Coverage quality:
  • Strongest, most consistent service along I‑30 and in Mount Pleasant; measurable dead‑zone risks or single‑carrier pockets on farm‑to‑market roads in the north and south of the county
  • Outdoor coverage generally reliable in populated zones; in‑building penetration varies with construction type and distance to the highway corridor
• Home Internet via mobile networks:
  • 4G/5G fixed‑wireless access (FWA) from T‑Mobile and, in some areas, Verizon is widely available in and near Mount Pleasant and selectively in rural blocks; adoption is above the Texas average due to limited cable/fiber reach outside the city
• Wireline contrast:
  • Fiber and cable broadband are present in Mount Pleasant but have limited rural reach, reinforcing higher mobile‑only and FWA uptake than the statewide pattern

How Titus County differs from the Texas average (key takeaways)

• Higher reliance on mobile as the primary Internet: mobile‑only households are roughly 5–8 percentage points higher than the state average
• Lower overall smartphone penetration than Texas metros, but only slightly; the gap is concentrated among seniors and very‑low‑income households
• More prepaid and more Android devices than the statewide mix
• 5G mid‑band coverage is concentrated along I‑30; off‑corridor areas fall back to LTE/low‑band 5G more often than in urban Texas, and median speeds are lower
• Spanish‑preferring and lower‑income households drive above‑average usage of budget plans, family plans, and hotspot/tethering as a substitute for fixed broadband

Sources and methods

• U.S. Census Bureau, ACS 2018–2022 5‑year (population, households, income, device/Internet subscription)
• FCC National Broadband Map mobile coverage (2024) and carrier buildout announcements through mid‑2025
• Pew Research Center (2023–2024) smartphone adoption by age/income; CTIA Wireless Industry Indices (connections per capita)
• Estimates above translate ACS device/Internet indicators and Pew adoption rates onto Titus County’s age/income/ethnic structure, and benchmark line density against CTIA, yielding the county‑level ranges reported here

Titus County, TX social media snapshot (2025, modeled local estimates)

Population base

• Residents: ≈33,000 (U.S. Census Bureau, 2023)
• Residents age 13+: ≈28,400
• Active social media users: ≈24,000 (about 85% of 13+ population)

Most-used platforms (share of local social users; approx. user counts)

• YouTube: 84% (~20,200)
• Facebook: 72% (~17,300)
• Instagram: 42% (~10,100)
• TikTok: 37% (~8,900)
• Snapchat: 30% (~7,200)
• WhatsApp: 32% (~7,700)
• Facebook Messenger: 55% (~13,200)
• Pinterest: 26% (~6,200)
• X (Twitter): 16% (~3,800)
• Reddit: 13% (~3,100)
• LinkedIn: 12% (~2,900)
• Nextdoor: 9% (~2,200)

Age breakdown of social media users (share of local social user base)

• 13–17: 12%
• 18–24: 13%
• 25–34: 20%
• 35–44: 19%
• 45–54: 15%
• 55–64: 12%
• 65+: 9%

Gender breakdown

• Female: 51%
• Male: 49%

Behavioral trends and local nuances

• Facebook as the community hub: Primary channel for local news, churches, schools, sports, city/county updates, and especially Marketplace for buy/sell. Local groups drive the highest organic reach.
• Video-first consumption: Short-form video (Reels/TikTok/Shorts) is the fastest-growing format; practical, “how-to,” local events, and bilingual clips perform best.
• Strong messaging layer: Facebook Messenger is widely used for coordinating local sales and events; WhatsApp adoption is elevated by the county’s sizable Hispanic/Latino community for family and group comms.
• Youth split: Teens lean Snapchat and TikTok daily; Instagram Stories close behind. Facebook usage among teens is mostly for groups, events, and Marketplace via family accounts.
• Discovery and shopping: Facebook/Instagram power local business discovery; TikTok increasingly influences restaurant and service choices. Pinterest usage skews toward home, crafts, and seasonal shopping inspo.
• Timing and cadence: Peak activity evenings (7–10 p.m.) and weekends; weekday lunchtime micro-spikes. Live streams for sports, church, and civic updates see outsized engagement.
• Trust and content style: Word-of-mouth via group admins, coaches, pastors, and school staff matters. Authentic, locally anchored creative (faces, places, bilingual captions) outperforms polished ads.
• Nextdoor remains niche: Lower neighborhood-density limits Nextdoor scale; Facebook Groups fill that role.

Method notes

• Figures are modeled from: U.S. Census Bureau Titus County population and age structure (QuickFacts/ACS, 2023), U.S. social platform adoption (Pew Research Center 2024; DataReportal 2024), and rural Texas usage patterns. Local platform splits are adjusted for rural profile and a large Hispanic/Latino community. Percentages reflect share of active social media users in the county, with counts derived from the ≈24,000-user base.