Denton County

Here are recent, high-level demographics for Denton County, Texas.

Population size

• ~1.01 million residents (2023 Census population estimate)

Age

• Median age: ~36
• Under 18: ~25%
• 18–64: ~63%
• 65 and over: ~12%

Sex

• Female: ~50.5%
• Male: ~49.5%

Race/ethnicity (Hispanic can be of any race)

• Non-Hispanic White: ~53%
• Hispanic/Latino: ~21%
• Asian: ~11%
• Black/African American: ~9%
• Two or more races: ~5%
• Other: ~1%

Households

• Total households: ~360,000
• Average household size: ~2.7–2.8
• Family households: ~70–72%
• Households with children under 18: ~35%
• Housing tenure: ~64% owner-occupied, ~36% renter-occupied
• Median household income: around $100k–$105k

Sources: U.S. Census Bureau, 2023 Population Estimates; American Community Survey (ACS) 2019–2023 5-year estimates. Figures rounded for readability.

Denton County, TX — email usage snapshot (estimates)

• Users: 740k–800k residents use email regularly. Basis: ~1.0M residents, ~76% adults, ~92% adult email adoption; teens add a small share.
• Age usage rates:
  • 18–29: ~97–99%
  • 30–49: ~97–99%
  • 50–64: ~90–94%
  • 65+: ~80–86%
• Gender split among users: roughly even; women ~51%, men ~49%.

Digital access trends

• Household broadband subscription: about 90–92%; computer access ~94–96%.
• Smartphone ownership ~90% of adults; smartphone‑only internet households ~13–16%.
• Strong reliance on mobile email apps; public Wi‑Fi common at libraries and university campuses (UNT, TWU).

Local density/connectivity

• Population density ≈1,000 people/sq mi (fast‑growing suburban/urban county).
• Dense corridors (Denton, Lewisville, Flower Mound, The Colony, Frisco/Carrollton areas) have widespread cable/fiber, often gigabit.
• Outlying northwestern/rural pockets (e.g., near Sanger, Krum, Ponder) show lower wired options; 5G home internet and satellite fill gaps.

Notes: Figures synthesize ACS computer/internet access patterns and national email adoption (Pew‑like) applied to Denton County’s demographics; treat as directional estimates.

Summary: Mobile phone usage in Denton County, Texas

At-a-glance estimates (2024–2025)

• Population base: roughly 1.0–1.05 million residents; 740–780k adults (18+).
• Mobile adoption: 96–98% of adults use a mobile phone; 92–95% use a smartphone.
• Estimated smartphone users: about 690k–740k (including most teens 13–17).
• Wireless-only households (no landline): roughly 75–82% (similar to or a bit above the Texas average).
• 5G device share: 70–80% of smartphones (higher than the Texas average due to newer device mix).
• Platform mix: iOS likely 60–68% of smartphones (above Texas average), Android 32–40%.
• Prepaid vs postpaid: prepaid 15–22% of lines, below the Texas average; postpaid family plans dominate.

Demographic patterns

• Age
  • 18–34: near-universal smartphone use; heavy app, social, and video usage. High iOS share.
  • 35–64: very high smartphone adoption; extensive family-plan penetration; strong 5G upgrade rates.
  • 65+: smartphone adoption estimated 78–85% (above state average), reflecting higher income/education levels.
  • Teens (13–17): 90%+ smartphone penetration; iMessage/FaceTime-centric behavior drives iOS skew.
• Education and income
  • Denton County’s higher bachelor’s attainment and median income correlate with higher iOS share, newer devices, and lower prepaid reliance than the Texas average.
  • Lower “smartphone-only internet” dependence than Texas overall due to strong home broadband adoption.
• Race/ethnicity
  • Hispanic and Black residents show very high smartphone adoption, with historically higher likelihood of prepaid and OTT messaging use; in Denton County, prepaid share is moderated by widespread family plans and home broadband.
  • Asian residents (notably in suburban corridors) display high 5G device uptake and iOS skew.
• Student footprint
  • University of North Texas and Texas Woman’s University drive heavy mobile data usage, dense Wi‑Fi offload, eSIM use by international students, and seasonal demand spikes near campuses.

Digital infrastructure and coverage

• Macro coverage
  • All three national carriers (AT&T, Verizon, T‑Mobile) provide strong LTE and 5G coverage across the I‑35E/I‑35W corridors, SH‑121/114, and major suburbs (Lewisville, Flower Mound, The Colony, Little Elm, Frisco-area fringes).
  • Rural/northwest pockets (around Krum, Ponder, Justin, northern ranchland) rely on low-band 5G/LTE with occasional capacity constraints; lakes (Lewisville, Ray Roberts) can create localized dead zones.
• 5G layers and capacity
  • T‑Mobile mid-band (2.5 GHz) is widespread; Verizon and AT&T mid-band (C‑band/3.45 GHz) present along major corridors and dense suburbs; mmWave appears in select high-traffic nodes.
  • Small-cell density is relatively high for a county, especially along retail corridors, campuses, and event areas.
• Event-driven deployment
  • Texas Motor Speedway and collegiate athletics draw temporary cells and added spectrum capacity during major events.
• Backhaul and fiber
  • Strong fiber presence from AT&T, Spectrum/Charter, Frontier (select areas), and carriers like Zayo/Lumen along transport routes; proximity to Dallas–Fort Worth data centers and internet exchanges keeps latency low.
• Fixed wireless access (FWA)
  • 5G home internet from T‑Mobile and Verizon is widely marketed; adoption is strongest in exurban and new-build areas without fiber/cable and lower in fiber-rich suburbs.
• Public safety and private networks
  • Broad FirstNet (Band 14) coverage supports public safety.
  • Campuses and enterprises increasingly trial CBRS/private LTE and dense Wi‑Fi for indoor coverage; carrier neutral-host models are more common in newer developments.

How Denton County differs from Texas overall

• Higher 5G device penetration and faster upgrade cadence driven by income, education, and proximity to DFW retail channels.
• Higher iOS share and lower prepaid share than the state average due to dominance of postpaid family plans in suburban households.
• Lower reliance on “smartphone-only” internet access; fixed broadband subscription rates (fiber/cable) are higher than the Texas average, leading to more Wi‑Fi offload and slightly lower per-line mobile data dependence at home.
• Denser 5G/small-cell build and better mid-band capacity coverage than most Texas counties, with targeted event deployments (e.g., speedway) uncommon in typical counties.
• Usage patterns reflect a bifurcation: urban/suburban corridors show high-capacity 5G and premium device adoption; northwest rural pockets show more reliance on low-band coverage and FWA for home internet.

Notes on methodology

• Estimates triangulate recent Pew Research smartphone adoption, CDC wireless-only trends, FCC/industry reporting on 5G deployment, and Denton County’s demographics (younger median age, higher income/education than Texas averages). Figures are provided as ranges to reflect uncertainty and mid-2024 to 2025 market dynamics.

Below is a concise, county-level snapshot using Denton County’s population profile blended with recent U.S. usage benchmarks (Pew Research 2023–2024; ACS age mix). Figures are estimates; use ranges where local, platform-specific data aren’t published.

Headline user stats

• Population base: ~1.0M residents. Internet access ~90%+.
• Estimated social media users (13+): ~650k–750k (roughly 65–75% of total population; 75–85% of adults under 50).
• Adult vs. teens:
  • Adults (18+): ~600k–700k users
  • Teens (13–17): ~55k–70k users

Age-group usage (any social platform; estimated)

• 13–17: 90–95%
• 18–29: 85–90% (slightly higher locally due to UNT/TWU)
• 30–49: 78–83%
• 50–64: 65–75%
• 65+: 45–55%

Gender breakdown (share of users; estimated)

• Overall users: ~52% female, ~48% male (women modestly more likely to use Facebook/Instagram/TikTok; men skew higher on Reddit/X/YouTube).
• By platform, typical skews:
  • Facebook: ~55% female
  • Instagram: ~57–60% female
  • TikTok: ~58–60% female
  • Snapchat: ~55–60% female
  • Pinterest: ~70% female
  • LinkedIn: ~55–60% male (varies by industry mix)
  • X (Twitter): ~60% male
  • Reddit: ~65% male
  • YouTube: roughly balanced (slight male edge)

Most-used platforms in Denton County (adult reach; estimated)

• YouTube: ~80–85%
• Facebook: ~65–72%
• Instagram: ~45–55%
• TikTok: ~35–45% (higher among 18–29)
• Snapchat: ~28–38% (concentrated 13–29)
• LinkedIn: ~25–32% (stronger in white‑collar suburbs)
• Pinterest: ~25–32% (skews female, 25–44)
• X (Twitter): ~18–25%
• Reddit: ~15–20%
• Nextdoor: ~15–25% of adults in suburban neighborhoods (Flower Mound, Lantana, The Colony, etc.)

Behavioral trends to know

• College-driven youth culture: UNT/TWU amplify Instagram, TikTok, and Snapchat for campus life, local music, nightlife, and events. Short-form video performs strongly.
• Suburban community hubs: Facebook Groups and Nextdoor are primary for neighborhood updates, school news, city services, HOA issues, safety, and buy/sell/trade.
• Local info consumption: High engagement with severe weather, traffic (I‑35E/W, US‑380, SH‑121), school athletics, and civic topics (growth, taxes, bonds) on Facebook and X.
• Commerce and dining: Instagram Reels/TikTok for restaurants, coffee, breweries, and weekend plans; Facebook for deals and local recommendations; UGC and “foodie” groups matter.
• Family life segments: Parents (25–44) cluster in Facebook Groups; Pinterest for projects, decor, and meal planning; strong evening/weekend usage.
• Professional networking: LinkedIn usage above average in employer hubs (Lewisville, Flower Mound, The Colony); event posts and hiring updates see good traction midweek.
• Language/cultural nuances: Spanish-language content performs well on Facebook/WhatsApp in parts of the county; bilingual posts broaden reach.
• Creators and micro-influencers: Local sports, music, and “things to do” creators drive disproportionate reach via Reels/TikTok.

Notes on method and confidence

• County-level social platform data aren’t directly published; figures apply U.S. usage rates to Denton County’s age mix and known local characteristics (universities + suburban households). Use for planning/benchmarking; validate with your first-party analytics and platform geotargeted campaign data.