Collin County

Collin County, Texas — key demographics (latest available: 2023)

• Population: ≈1.16 million
• Age
  • Median age: ≈37
  • Under 18: ≈26%
  • 65 and over: ≈13%
• Gender: ≈50.5% female, 49.5% male
• Race/ethnicity (mutually exclusive)
  • Non-Hispanic White: ≈50%
  • Asian (NH): ≈22%
  • Black/African American (NH): ≈9%
  • Hispanic/Latino (any race): ≈16%
  • Other/Two+ races (NH): ≈3%
• Households
  • Number of households: ≈415,000
  • Average household size: ≈2.8
  • Family households: ≈72%
  • Households with children <18: ≈38%
  • Housing tenure: ≈66% owner-occupied, 34% renter-occupied

Source: U.S. Census Bureau, 2023 American Community Survey (1-year) and 2023 Population Estimates. Figures rounded.

Collin County, TX email usage (estimates)

• Users: Roughly 0.85–0.95 million residents use email. Basis: county population ≈1.1–1.2M, high adult email adoption (≈90%+ per Pew) and very high internet access locally (ACS).
• Age mix of email users (approx.): 18–29: 18–22%; 30–49: 38–42%; 50–64: 22–26%; 65+: 14–18%. Adoption is near-universal under 65 and high (≈80–90%) among 65+.
• Gender split: ~50/50; men and women use email at similar rates (Pew).
• Digital access trends:
  • Household tech access is among the highest in Texas: about 95–97% of households have a computer and roughly 92–95% have a broadband subscription (ACS 2022/2023).
  • Multiple fixed broadband options (cable and fiber) cover nearly all urbanized areas; many neighborhoods in Plano, Frisco, McKinney, and Allen have gigabit fiber availability.
  • Smartphone penetration is very high; “smartphone‑only” internet reliance is lower than state average due to widespread fixed broadband.
• Local density/connectivity facts: Collin is a dense, fast‑growing suburban county in the Dallas–Fort Worth metroplex (≈1,200–1,300 residents per square mile across urban areas), supporting strong network infrastructure and high connectivity.

Sources: U.S. Census Bureau American Community Survey; Pew Research Center tech adoption metrics; FCC broadband availability. Estimates synthesized from these.

Collin County, TX: Mobile phone usage snapshot

Scale and user estimates

• Population: about 1.15 million (2023). Rapid growth centered in Plano, Frisco, McKinney, Allen.
• Estimated unique mobile users: roughly 0.95–1.05 million.
  • Adults (18+): ~0.83–0.87 million with a cell phone (near-universal adult ownership; Pew shows ~95–97% nationwide, typically a bit higher in affluent, high-education suburbs).
  • Teens (13–17): ~70–80k, with very high smartphone ownership (>90%).
  • Tweens (8–12): a material minority (roughly 35–50%) have a phone, adding tens of thousands of users.
• Household patterns: most households maintain both mobile and fixed broadband; smartphone-only households are meaningfully below the Texas average.

Demographic patterns that shape usage

• Income and education: Collin County’s high median income and degree attainment correlate with:
  • Higher smartphone penetration among all age groups, including 65+.
  • More multi-device ownership per person (phones, wearables, tablets) and higher use of premium data plans.
  • Lower reliance on mobile-only internet compared with Texas overall.
• Age: Large cohorts of families with school-age children and teens drive heavy app, video, gaming, and school-platform usage; seniors are more connected than the state average due to income/education factors and digital literacy programs.
• Race/ethnicity: A sizable Asian population and large immigrant communities contribute to strong use of OTT messaging/voice, international calling features, and dual-SIM/eSIM arrangements, with high adoption of 5G-capable devices.

Digital infrastructure and coverage

• 5G footprint: Dense mid-band 5G from nationwide carriers across Plano–Frisco–Allen–McKinney; mmWave/small-cell deployments in busy corridors, shopping districts, corporate campuses, and sports/entertainment venues (e.g., The Star, Toyota Stadium, PGA Frisco).
• Backhaul and fiber: Extensive fiber in neighborhoods and business parks (AT&T Fiber and other providers), supporting robust 5G backhaul and high home broadband adoption—key to strong Wi‑Fi offload.
• Enterprise and venues: Widespread indoor DAS and private-LTE/CBRS pilots in newer offices, hospitals, schools, logistics, and sports facilities; strong FirstNet/public safety LTE presence typical of DFW suburbs.
• Gaps: On the exurban edges (e.g., north/east of McKinney and in fast-growing greenfield areas), 5G mid-band can thin out to LTE, with new towers and small cells trailing housing starts.

How Collin County differs from Texas overall

• Higher device and plan uptake
  • Adult cell and smartphone ownership rates are at the top of the Texas range, including among seniors.
  • More multi-line family plans and secondary devices (watches, tablets), yielding higher connections per person.
• Lower mobile-only dependence
  • Smartphone-only internet households are substantially lower than the Texas average because fixed broadband (especially fiber) is widely available and affordable for most residents.
• Better network performance and capacity
  • Denser 5G and small-cell buildout than most Texas counties, translating into higher typical speeds and capacity, especially in employment/retail nodes.
• Heavier enterprise and education usage
  • More BYOD and corporate mobility due to the concentration of headquarters, tech, finance, and healthcare; schools have high 1:1 device programs and rely on managed Wi‑Fi plus mobile hotspots for edge cases.
• Rapid-growth pressure zones
  • Unlike mature urban cores or sparsely populated rural counties, Collin’s fast-growing subdivisions create shifting demand hotspots that carriers actively chase with new sites and upgrades.

Approximate metrics to anchor planning

• Unique mobile users: ~0.95–1.05M (reflects near-universal adult ownership plus teens/tweens).
• Smartphone-only households: roughly 6–9% in Collin County vs roughly mid-teens statewide (directional; county is notably lower).
• Coverage: 5G mid-band covers the majority of residents; LTE remains the fallback on outer fringes until new sites go live.

Notes on sources and method

• Estimates synthesize recent Census/ACS population and household internet trends, Pew Research adult/teen device ownership, and FCC/carrier coverage patterns in DFW. Figures are directional, suited for planning and market sizing rather than regulatory reporting.

Below is a concise, planning-grade snapshot built by applying recent U.S. social-media adoption rates (Pew Research Center, 2023–2024) to Collin County’s population profile (U.S. Census/ACS). Figures are estimates, since county-level platform data aren’t published.

How many people use social media in Collin County

• Population baseline: ~1.14–1.16 million residents; ~0.86–0.90 million are adults (18+).
• Adults using at least one social platform: ~0.70–0.73 million (about 80–82% of adults).
• Teens (13–17): ~70–75k; social use is very common (roughly 9 in 10).
• Total social media users (teens + adults): roughly 0.77–0.80 million.

Most-used platforms (adults), with estimated local reach

• YouTube: ~83% of adults → ≈725k users
• Facebook: ~68% → ≈595k
• Instagram: ~47% → ≈410k
• Pinterest: ~35% → ≈305k
• LinkedIn: ~32% → ≈280k
• TikTok: ~33% → ≈290k
• Snapchat: ~27% → ≈235k
• X (Twitter): ~22% → ≈190k
• Reddit: ~22% → ≈190k
• WhatsApp: ~21% → ≈180k Notes: People use multiple platforms; counts are not mutually exclusive. Nextdoor has strong traction in suburban neighborhoods but lacks consistent, recent national percentage reporting; expect above-average local use due to HOAs, schools, and neighborhood groups.

Age patterns (who’s where)

• Teens (13–17): Heaviest on YouTube, TikTok, Snapchat, Instagram; minimal Facebook use.
• 18–29: Very high on YouTube; strong on Instagram, TikTok, Snapchat; Facebook is used but less central.
• 30–49: Heavily on Facebook and YouTube; solid on Instagram; LinkedIn stands out among college-educated professionals; moderate TikTok.
• 50–64: Facebook and YouTube dominate; lighter Instagram/TikTok.
• 65+: Primarily Facebook; YouTube use present, others limited.

Gender patterns (tendencies, not absolutes)

• Women: Higher likelihood to use Facebook, Instagram, Pinterest; strong activity in local groups, parenting/school communities, shopping and recommendations.
• Men: Higher likelihood to use Reddit and X; LinkedIn slightly male-leaning in some cohorts; YouTube strong across genders.

Behavioral trends specific to Collin County’s suburban, family-heavy profile

• Community-first usage: Facebook Groups and Nextdoor for HOA updates, safety alerts, school/PTA, youth sports, and neighborhood marketplaces; very high engagement on hyperlocal posts.
• Short-form video for discovery: TikTok/Instagram Reels for restaurants, family activities, fitness, and local events; YouTube for product research and how-tos.
• High LinkedIn utility: Large presence of corporate/tech/finance professionals (Plano, Frisco, Allen) drives above-average LinkedIn consumption, especially weekdays.
• Real estate and relocation content: Neighborhood tours, new builds, school district info perform well on YouTube, Instagram, Facebook Groups.
• Social commerce and local shopping: Strong use of Instagram/Facebook Shops and Marketplace; recommendations and reviews heavily influence purchase decisions.
• Timing and cadence: Spikes around school/daycare drop-off and evenings; weekends see increased local event and family-activity engagement.

Sources and method

• Platform adoption rates: Pew Research Center, Social Media Use (2023–2024).
• Population and age structure: U.S. Census Bureau/ACS (latest available).
• Local figures are modeled by applying national adult platform-use rates to Collin County’s adult population; teen insights reflect Pew’s teen usage patterns.