Maverick County Local Demographic Profile

Key demographics — Maverick County, Texas

Population size

  • 2023 population estimate: ~60,400 (up from 57,887 in 2020 Census)

Age

  • Median age: ~31 years
  • Under 18: ~32%
  • 65 and over: ~12%

Gender

  • Female: ~50%
  • Male: ~50%

Racial/ethnic composition

  • Hispanic or Latino (of any race): ~95–96%
  • Non-Hispanic White: ~3%
  • Non-Hispanic Black: ~0.5%
  • Non-Hispanic Asian: ~0.3%
  • Other non-Hispanic (including multiracial/AIAN/PI): ~0.5–1%

Household data

  • Total households: ~15,800–16,000
  • Average household size: ~3.7
  • Family households: ~82%
  • Households with children under 18: ~46%
  • Owner-occupied housing rate: ~66–68%
  • Average family size: ~4.1

Insights

  • One of Texas’s most Hispanic-majority counties (>95%)
  • Younger age profile than Texas overall (median ~31 vs. state ~35)
  • Larger households and higher family share than U.S. averages

Sources: U.S. Census Bureau, Population Estimates Program (2023) and American Community Survey 5-year estimates (2018–2022; tables DP02/DP05/DP04)

Email Usage in Maverick County

Email usage in Maverick County, TX (2024)

  • Estimated users: ≈36,800 adult email users (≈92% of ~39,900 residents 18+). Including teens, total users are roughly ~40,000.
  • Age distribution of users (adults):
    • 18–29: ~24%
    • 30–49: ~38%
    • 50–64: ~22%
    • 65+: ~16%
  • Gender split among users: ~51% female, ~49% male (email adoption is essentially parity by gender).
  • Digital access and trends:
    • ~78% of households have a broadband subscription; ~90% have a computer or smartphone.
    • Smartphone-only internet access is elevated (~25%), so email is heavily accessed on mobile.
    • Broadband adoption lags the Texas average (≈90%), but has been gradually rising since 2019.
  • Local density/connectivity context:
    • Population ≈59,000 spread over 1,290 sq mi (46 residents/sq mi), with usage concentrated in Eagle Pass; rural areas show lower fixed-broadband uptake.
    • The county’s younger age profile and high mobile device access support strong email engagement, while lower fixed-broadband penetration can constrain large-attachment and multi-user household usage.

Figures are derived from recent ACS population/computer–internet estimates and national email adoption benchmarks (Pew) applied to local demographics.

Mobile Phone Usage in Maverick County

Mobile phone usage summary for Maverick County, Texas (2024)

County context

  • Population: approximately 58,700 residents; about 16,800 households
  • Demographics: roughly 95% Hispanic/Latino; younger than Texas overall (larger under‑18 share); median household income about $49,000; poverty rate roughly 24% (higher than Texas)
  • Settlement pattern: one urban center (Eagle Pass) with extensive rural/ranchland elsewhere

User estimates

  • Adult mobile users (18+): about 36,900 people use a mobile phone (≈96% of ~38,200 adults)
  • Adult smartphone users (18+): about 34,400 (≈90% of adults)
  • Teen smartphone users (13–17): about 4,700 (≈95% of ~5,000 teens)
  • Total mobile phone users (adults + teens): about 41,700 (≈71% of total population)
  • Total smartphone users (adults + teens): about 39,100 (≈67% of total population)
  • Mobile‑only internet households (smartphone or hotspot as primary home internet): estimated 31% of households (≈5,200 of ~16,800), materially above the Texas average (18%)

Demographic breakdown and usage patterns

  • Hispanic/Latino majority (≈95%): higher adoption of bilingual plans and cross‑border features (Mexico calling/roaming) than the Texas average; reliance on WhatsApp, Facebook, and carrier bundles that include Mexico roaming is notably higher
  • Age: a larger youth share than Texas supports high teen smartphone penetration and heavy mobile video/social usage; adults exhibit near‑universal phone ownership but somewhat lower home fixed broadband, increasing smartphone dependence
  • Income and plan mix: lower median income and higher poverty correlate with above‑average prepaid adoption (Metro by T‑Mobile, Cricket, Boost, Straight Talk) and multi‑line discount plans; mobile hotspot use substitutes for home broadband more often than statewide

Digital infrastructure

  • 5G footprint: all three national carriers (AT&T, T‑Mobile, Verizon) provide 5G coverage in and around Eagle Pass; 5G availability drops outside the city, with LTE/low‑band 5G dominating rural areas
  • Performance pattern: urban Eagle Pass sees 5G mid‑band availability with high throughputs; rural corridors north and west of Eagle Pass experience larger speed swings and more LTE fallback due to a sparser tower grid than the state average
  • Backhaul and wireline context: cable/fiber is concentrated in Eagle Pass; many outlying communities lack cable/fiber options, pushing households toward mobile internet and fixed‑wireless; public‑safety FirstNet (AT&T) coverage is emphasized along the border
  • Border effects: frequent cross‑border travel and proximity to Mexico increase demand for North America plans and can introduce incidental roaming if phones are not set to avoid automatic network selection near the river

How Maverick County differs from Texas overall

  • Higher smartphone and mobile‑only dependence: an estimated ~31% of households are mobile‑only vs ~18% statewide; residents are more likely to rely on smartphones/hotspots as their primary internet
  • Plan mix: prepaid and bilingual/Mexico‑inclusive plans are more prevalent than the Texas norm
  • Coverage and capacity variability: 5G coverage is strong in the city but thins faster outside town than is typical statewide, producing larger rural performance gaps
  • Cross‑border usage: international calling/roaming features are meaningfully more utilized than the state average due to daily cross‑border ties
  • Demographic drivers: a younger, predominantly Hispanic population with lower median income and higher poverty materially shifts usage toward cost‑sensitive, mobile‑first behavior compared with Texas overall

Key takeaways

  • Around 41,700 residents use a mobile phone and roughly 39,100 use a smartphone, driven by near‑universal adult adoption and very high teen adoption
  • Mobile‑only internet is a defining local trait, affecting roughly one in three households—well above the statewide rate
  • Infrastructure is bifurcated: robust 5G in Eagle Pass, but sparser rural coverage creates greater reliance on low‑band 5G/LTE and hotspots than is typical across Texas

Social Media Trends in Maverick County

Maverick County, TX social media snapshot (2025, modeled from Pew Research Center 2023–2024 platform usage, ACS local demographics, and industry benchmarks)

Headline user stats

  • Overall penetration (residents 13+ using at least one social platform): 70–75%
  • Daily social media users (13+): 60–65% of residents; typical user engages 3–5 times/day
  • Average platforms used per person: 3–4
  • Primary languages in-feed: bilingual (English/Spanish), with Spanish prominent in private messaging and community groups

Most-used platforms (estimated share of residents 13+ who use monthly)

  • YouTube: 80–85%
  • Facebook: 65–70%
  • WhatsApp: 40–55% (notably higher than U.S. average due to the county’s predominantly Hispanic population)
  • Instagram: 45–55%
  • TikTok: 30–40%
  • Snapchat: 25–35%
  • X (Twitter): 15–20%
  • Pinterest/Nextdoor/Reddit: 5–15% each

Age-group usage (share of each age group using at least one platform; daily use in parentheses)

  • 13–17: 90–95% (80–90% daily); TikTok, Instagram, Snapchat dominant; YouTube near-universal
  • 18–29: 90–95% (85–90% daily); YouTube, Instagram, TikTok, WhatsApp; Facebook for groups/events
  • 30–44: 80–90% (70–80% daily); Facebook, YouTube, WhatsApp; growing Instagram Reels use
  • 45–64: 65–75% (50–60% daily); Facebook and YouTube core; WhatsApp for family comms
  • 65+: 45–55% (25–35% daily); Facebook and YouTube primary; WhatsApp for family/health coordination

Gender breakdown (among social media users; approximated from local population mix)

  • Overall: ~52% female, ~48% male
  • Platform skews:
    • More female: Facebook, Instagram, Pinterest (engagement and posting frequency)
    • More male: YouTube, X (Twitter), Reddit (consumption and commenting)
    • Even: WhatsApp, TikTok (broad, family- and entertainment-driven use)

Behavioral trends

  • Messaging-first community: High WhatsApp and Facebook Messenger usage for family, school, church, and youth sports coordination; heavy reliance on group chats and broadcast lists.
  • Facebook Groups as the “digital town square”: Local news, classifieds, and event organizing lean on Groups and Marketplace; high comment/thread engagement on local issues.
  • Cross-border family networks: Frequent media sharing and voice notes on WhatsApp; bilingual content common, with Spanish dominant in private threads.
  • Short-form video growth: Instagram Reels and TikTok drive discovery for local eateries, retail, and services; remix culture and challenges resonate with teens and 18–29.
  • Trust in familiar sources: Creator posts from known locals, small businesses, churches, and schools outperform brand accounts; UGC and testimonials boost conversion.
  • Commerce behavior: Facebook Marketplace and WhatsApp Business handle price checks, inventory questions, and pickups; “DM to order” is common for micro‑merchants.
  • Peak usage windows: Evenings (7–10 p.m.) and weekend afternoons see the highest local engagement; school-year spikes around drop-off/pickup hours in Groups.

Notes on methodology

  • Figures are best-available county-level estimates derived by weighting national platform usage (Pew Research Center 2023–2024) by Maverick County’s demographic profile (predominantly Hispanic, relatively young) from recent ACS releases. County-specific platform publishers do not release official user counts; ranges reflect this reality while providing actionable, defensible guidance.

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