Aransas County Local Demographic Profile
Which data vintage would you like me to use for Aransas County, TX?
- 2020 Decennial Census (official headcount)
- Latest ACS 5-year estimates (2019–2023; most current, modeled)
Also, for “household data,” do you want just number of households and average household size, or should I include family vs. nonfamily share and homeownership rate as well?
Email Usage in Aransas County
Aransas County, TX — email usage (estimates)
- Estimated users: 18,000–22,000 residents use email regularly. Basis: population ~25k; adult share ~80%; adult email adoption ~85–95%, plus high teen usage.
- Age distribution of email users:
- 18–29: 12–16%
- 30–49: 28–32%
- 50–64: 25–28%
- 65+: 25–30% (county skews older, so older adults form a larger share than Texas overall)
- Gender split: roughly even (about 49–51% each).
- Digital access trends:
- Home broadband subscription roughly 75–85% of households; smartphone-only internet 10–15%.
- Strong smartphone adoption and increased fiber/cable buildouts since 2020; older adults increasingly online but still less likely than younger adults to rely on email daily.
- Public/library Wi‑Fi and school networks remain important for lower-income and rural residents.
- Local density/connectivity facts:
- Low-density coastal county with most residents concentrated in Rockport–Fulton; outlying bayside/peninsula areas are more sparsely populated and face longer last‑mile connections.
- Best fixed broadband along the US‑35 corridor and town centers; cellular 4G/5G tends to be strongest near highways and population clusters, weaker in wetlands and fringe tracts.
Notes: Figures are modeled from U.S. and Texas rural adoption patterns and the county’s older age profile; use as directional estimates.
Mobile Phone Usage in Aransas County
Aransas County, TX — Mobile phone usage snapshot (what’s different from Texas overall)
High-level takeaways
- Smartphone adoption among adults is slightly lower than the Texas average, but a larger share of households rely on smartphones as their primary or only way to get online.
- Usage is shaped by an older resident base, coastal geography, seasonal tourism, and hurricane-hardening investments since 2017.
User estimates (2023–2024 order-of-magnitude)
- Adult smartphone ownership
- Texas: roughly 90–92%
- Aransas County: about 84–87% (lower than state; age mix is the main driver)
- Households with a cellular data plan for internet (phone or hotspot)
- Texas: ~65–70%
- Aransas County: ~60–66% (slightly lower adoption overall but high reliance in specific groups)
- Smartphone-dependent (smartphone as primary/only internet at home)
- Texas: ~17–19% of households
- Aransas County: ~22–26% (meaningfully higher than state; substitutes for limited/less affordable wired options outside Rockport–Fulton)
- Mobile-only voice (no landline at home)
- Texas: ~70–80% of adults
- Aransas County: ~65–75% (still widespread, but a bit lower among seniors)
Demographic patterns driving the gap
- Age
- 18–34: Near-universal smartphone adoption (≈95%), similar to state.
- 35–64: High adoption (≈85–90%), slightly below state.
- 65+: Notable gap vs Texas; expect ≈60–70% with smartphones. This pulls down the county’s overall rate.
- Income and education
- Lower-income households are more likely to be smartphone-dependent for home internet than the Texas average, reflecting patchier wired broadband and price sensitivity.
- Race/ethnicity
- The county’s population skews more non-Hispanic White and older than Texas. Differences in smartphone ownership by race/ethnicity are smaller than the age effect; the older age mix is the stronger explanatory factor.
- Seasonal population
- Tourism and part-time residents increase mobile use and congestion during peak seasons more than is typical statewide.
Digital infrastructure and market context
- Coverage and technology
- 4G LTE is widespread in populated areas (Rockport–Fulton, along TX-35). All three national carriers provide low-band 5G across most inhabited zones.
- Mid-band 5G (higher capacity) is concentrated around Rockport–Fulton and major corridors; coverage thins across wetlands, barrier islands, and low-density stretches.
- Capacity and performance
- Noticeable peak-season congestion compared with the Texas norm; speeds dip around beaches, marinas, events, and weekends.
- Indoor performance can lag in hurricane-hardened structures (metal roofs, reinforced concrete) unless mid-band densification or in-building solutions are present.
- Backhaul and redundancy
- Fiber backhaul is strongest along the Rockport–Fulton spine; outside that, microwave and longer fiber laterals are common, which can cap site capacity.
- Post–Hurricane Harvey hardening (more generators, faster restoration, FirstNet build-outs) has improved resilience relative to many Texas counties.
- Alternatives and offload
- Cable broadband is available in town centers; AT&T fiber is more limited. Outside cores, residents more often lean on mobile hotspots, fixed wireless, or satellite—driving the higher smartphone-dependent share and heavier mobile data usage per household than the state average.
What stands out versus Texas overall
- Slightly lower overall smartphone ownership, driven by a larger 65+ population.
- A higher proportion of smartphone-only and mobile-reliant households, reflecting uneven wired broadband and coastal/rural settlement patterns.
- More pronounced seasonal congestion and disaster-resilience upgrades influencing network design and performance.
- Coverage is broad where people live, but mid-band 5G capacity is more localized—producing a wider urban–rural performance gap inside the county than in most Texas metros.
Notes on method
- Estimates synthesize recent national/state surveys (e.g., Pew/ACS-style measures of smartphone ownership and home internet), typical rural–coastal Texas patterns, and Aransas County’s demographics and geography. For a citation-ready brief, pulling the latest ACS Computer and Internet Use tables (S2801) and carrier coverage layers for the county is recommended.
Social Media Trends in Aransas County
Aransas County, TX social media snapshot (estimates)
Population and user base
- Residents: ~26,000; age 13+ ~23,000 (ACS 2022 estimates).
- Social media users (any platform): ~16,000–19,000 (≈70–85% of 13+), reflecting high U.S. adoption but an older local age profile.
Age mix of social media users (share of local social users)
- 13–17: 4–6%
- 18–24: 7–9%
- 25–34: 10–13%
- 35–44: 14–16%
- 45–54: 15–17%
- 55–64: 18–21%
- 65+: 22–27%
Gender split among social users
- Female: 52–55%
- Male: 45–48%
Most-used platforms (share of local adults; estimates)
- YouTube: 70–80%
- Facebook: 65–75%
- Instagram: 30–40%
- TikTok: 20–30%
- Pinterest: 25–35% (skews female, DIY, recipes)
- WhatsApp: 15–25% (boosted by Texas/Hispanic usage)
- Snapchat: 10–15% (teens/young adults)
- X (Twitter): 10–15% (news/sports/politics niche)
- Nextdoor: 10–20% of households (neighborhood-dependent)
Behavioral trends to know
- Facebook is the community hub: heavy use of local groups (buy/sell/trade, lost pets, fishing reports, school sports, storm updates). Photo posts and local-issue threads draw above-average comments and shares.
- Video does best: short vertical clips on Facebook/Instagram Reels and TikTok featuring fishing conditions, beach scenes, wildlife, sunrise/sunset, and event highlights perform strongly. Live streams during festivals or weather events get spikes.
- Seasonal patterns: spring–summer tourism drives discovery content; hurricane season elevates government/public-safety updates; winter “snowbird” influx increases 55+ engagement and Facebook activity.
- Commerce behavior: Marketplace and local FB groups are key for resale; small businesses lean on Facebook for promos/live sales; Instagram helps attract visitors to dining, charters, and rentals; reviews on Google/Facebook influence choices.
- Civic use: City/county offices, schools, and first responders mainly communicate via Facebook; some meetings/long-form updates appear on YouTube; Nextdoor used in certain neighborhoods for safety and utilities notices.
- Messaging norms: Facebook Messenger is ubiquitous; WhatsApp common for family groups and bilingual outreach. Bilingual (English/Spanish) posts improve reach.
- Timing patterns: engagement often clusters evenings (roughly 7–10 pm) and weekend mornings, with event-driven spikes.
Notes on method
- Figures are reasoned estimates combining Aransas County demographics (ACS) with 2023–2024 U.S. platform adoption patterns (e.g., Pew Research) and adjusted for the county’s older age structure. For precise local reach, validate with platform ad planners (Meta, TikTok, Snap) targeting Aransas County.
Table of Contents
Other Counties in Texas
- Anderson
- Andrews
- Angelina
- Archer
- Armstrong
- Atascosa
- Austin
- Bailey
- Bandera
- Bastrop
- Baylor
- Bee
- Bell
- Bexar
- Blanco
- Borden
- Bosque
- Bowie
- Brazoria
- Brazos
- Brewster
- Briscoe
- Brooks
- Brown
- Burleson
- Burnet
- Caldwell
- Calhoun
- Callahan
- Cameron
- Camp
- Carson
- Cass
- Castro
- Chambers
- Cherokee
- Childress
- Clay
- Cochran
- Coke
- Coleman
- Collin
- Collingsworth
- Colorado
- Comal
- Comanche
- Concho
- Cooke
- Coryell
- Cottle
- Crane
- Crockett
- Crosby
- Culberson
- Dallam
- Dallas
- Dawson
- De Witt
- Deaf Smith
- Delta
- Denton
- Dickens
- Dimmit
- Donley
- Duval
- Eastland
- Ector
- Edwards
- El Paso
- Ellis
- Erath
- Falls
- Fannin
- Fayette
- Fisher
- Floyd
- Foard
- Fort Bend
- Franklin
- Freestone
- Frio
- Gaines
- Galveston
- Garza
- Gillespie
- Glasscock
- Goliad
- Gonzales
- Gray
- Grayson
- Gregg
- Grimes
- Guadalupe
- Hale
- Hall
- Hamilton
- Hansford
- Hardeman
- Hardin
- Harris
- Harrison
- Hartley
- Haskell
- Hays
- Hemphill
- Henderson
- Hidalgo
- Hill
- Hockley
- Hood
- Hopkins
- Houston
- Howard
- Hudspeth
- Hunt
- Hutchinson
- Irion
- Jack
- Jackson
- Jasper
- Jeff Davis
- Jefferson
- Jim Hogg
- Jim Wells
- Johnson
- Jones
- Karnes
- Kaufman
- Kendall
- Kenedy
- Kent
- Kerr
- Kimble
- King
- Kinney
- Kleberg
- Knox
- La Salle
- Lamar
- Lamb
- Lampasas
- Lavaca
- Lee
- Leon
- Liberty
- Limestone
- Lipscomb
- Live Oak
- Llano
- Loving
- Lubbock
- Lynn
- Madison
- Marion
- Martin
- Mason
- Matagorda
- Maverick
- Mcculloch
- Mclennan
- Mcmullen
- Medina
- Menard
- Midland
- Milam
- Mills
- Mitchell
- Montague
- Montgomery
- Moore
- Morris
- Motley
- Nacogdoches
- Navarro
- Newton
- Nolan
- Nueces
- Ochiltree
- Oldham
- Orange
- Palo Pinto
- Panola
- Parker
- Parmer
- Pecos
- Polk
- Potter
- Presidio
- Rains
- Randall
- Reagan
- Real
- Red River
- Reeves
- Refugio
- Roberts
- Robertson
- Rockwall
- Runnels
- Rusk
- Sabine
- San Augustine
- San Jacinto
- San Patricio
- San Saba
- Schleicher
- Scurry
- Shackelford
- Shelby
- Sherman
- Smith
- Somervell
- Starr
- Stephens
- Sterling
- Stonewall
- Sutton
- Swisher
- Tarrant
- Taylor
- Terrell
- Terry
- Throckmorton
- Titus
- Tom Green
- Travis
- Trinity
- Tyler
- Upshur
- Upton
- Uvalde
- Val Verde
- Van Zandt
- Victoria
- Walker
- Waller
- Ward
- Washington
- Webb
- Wharton
- Wheeler
- Wichita
- Wilbarger
- Willacy
- Williamson
- Wilson
- Winkler
- Wise
- Wood
- Yoakum
- Young
- Zapata
- Zavala