Zillow Opt-Out

What is Zillow?

Zillow is an aggregated property data platform that specializes in compiling real estate information from public records and third-party sources. It assembles property details, such as ownership history, sales data, and valuation estimates, into searchable listings for homes across most of the United States. Zillow operates under Zillow Group, which also owns and supplies data to affiliated platforms including Trulia, HotPads, and StreetEasy.

Functionally, Zillow acts as one access point to data owned, licensed, or managed by Zillow Group, while its affiliates provide alternative interfaces to largely the same underlying property information. Zillow Group also serves as the central data privacy manager for Zillow and its affiliated sites. As a result, consumers who want to limit or remove property information displayed on Zillow must submit an opt-out or data deletion request directly to Zillow Group.

It is important to understand that opting out through Zillow Group may affect how data appears across some affiliated platforms, but it does not guarantee complete removal of all property information. Zillow Group publishes a list of data elements that are excluded from opt-out requests on its "Delete Your Data" page. One notable limitation involves photos, videos, and 3D home tours. Because these assets are typically uploaded by property owners or account holders, only the original uploader can remove them. Submitting an opt-out request alone will not eliminate these media elements.

In practice, requesting an opt-out from Zillow Group results in partial suppression of property data. Certain details sourced from public records remain visible because they are legally accessible and continuously refreshed from open databases. As a result, Zillow does not remove entire property pages; instead, it selectively limits specific data fields where permitted.

How Do I Remove Information from Zillow?

There is only one consistently supported method for submitting a Zillow Group opt-out request, and it may not be effective for every consumer. Zillow Group typically requires users to log in to a verified account to confirm identity before processing data privacy requests. Consumers without an account, may still submit an opt-out request, but outcomes are less predictable due to limited verification.

Even account holders are not guaranteed a complete or satisfactory removal. Like many data brokers, Zillow Group generally handles privacy requests in one of two ways: data suppression or data deletion. Zillow Group characterizes its primary approach as deletion, but its privacy policy outlines an additional method that can affect outcomes.

This third approach is data de-identification. Rather than hiding a listing or deleting the underlying data, Zillow Group may remove or mask personally identifying elements that link an individual to a specific property. As a result, some consumers may notice that only certain details, such as names or specific identifiers, have been removed, while the property page itself remains intact.

When this occurs, Zillow Group has applied a de-identification solution instead of full deletion. The scope of data removed depends on state and local privacy laws, internal policy constraints, and the specific circumstances of the request.

Where to Start Your Zillow Opt-Out

Despite the volume of information involved, Zillow Group offers a relatively straightforward framework for submitting opt-out requests. At present, there are four recognized methods for requesting removal or limitation of property-related data.

Consumers who need live assistance for special circumstances, such as identity verification issues or complex records, can contact Zillow Group by phone. Those who want a written correspondence trail may submit their request by email to the privacy team for documentation purposes.

The remaining two opt-out methods rely on online request forms. The most reliable option is available to users who have a Zillow Group account, as logged-in verification improves the likelihood of a successful outcome. An alternative form exists for consumers without an account, but requests submitted through this path are less predictable and may be denied due to limited identity verification.

Opting Out of Zillow: The Complete Guide

Call Zillow's Customer Service Phone Line for Assistance

Consumers with multiple property opt-out requests or special circumstances may contact the Zillow Group Customer Care Team for direct assistance. To reach support, call 1-877-313-8601.

When dialing in, allow the initial automated menu to finish, then press 2 for "Other options". After the next menu completes, press 3 for "Customer Care". Once the final menu plays, press 2 to be redirected to voicemail. Leave your full name and callback number so a representative can follow up regarding your opt-out request.

Send the Opt-Out Request via Email

The most effective way to limit continued exposure beyond Zillow is to minimize direct interaction with the platform. Zillow tracks on-site activity and user engagement, so avoiding unnecessary visits and actions can help reduce additional data association. For added privacy, it is recommended to use an alternate email address rather than a primary or personal account when submitting requests or correspondence.

To proceed, use the sample text below to create a comparable message, or copy and paste the provided content into your email client. Replace the highlighted placeholders with your actual information before sending to ensure the request can be properly processed.

Zillow Account Holders can Opt-Out Online

Consumers who have a Zillow account can use this option to remove uploaded media from a property profile and delete the associated account. This approach is currently the most reliable method for limiting information displayed on Zillow, although it may not result in complete removal of all property data.

To begin, either log in to an existing Zillow account or create a new one. For privacy purposes, it is recommended to register using an alternate email address rather than a primary personal account. The steps below assume the account creation process is completed using this alternative email.

Step One: Create or Sign In to a Zillow Account

When Zillow.com loads, click "Sign In" in the top-right corner of the page. A pop-up window will appear with a "New Account" option. Select it, enter an email address and password, and click "Submit". Once completed, the page will refresh and your account will be signed in automatically.

Step Two: Access Your User Menu

After the sign-in pop-up closes, locate the circular user icon in the top-right corner of the screen (often showing initials or an avatar). Click the icon to open the user menu, then select "Your Home".

Step Three: Add Your Property Address

On the next page, enter your home's address in the field provided and click the blue "Add Home" button. If the address does not immediately populate, clear the entry and select the correct address from the drop-down suggestions.

Step Four: Confirm the Property

A pop-up window will display basic information about the property. If the details are correct, click "Yes, add it!" in the lower-right corner of the box.

Step Five: Edit Property Details

Once the property page loads, locate the correct listing. If multiple results appear, identify the correct one and click "Edit Facts" beneath the property image and summary information.

Step Six: Verify Ownership and Remove Media

On the verification page, enter your first and last name and a contact phone number. Check the "This is me" box and click "Continue". Zillow will submit the request, and a representative may call within a few days to confirm ownership.

After the property is claimed, return to the "Your Home" page and select "Edit Facts" again. Any user-uploaded photos or custom information can be removed by clicking the white "X" in the top-right corner of each item.

Step Seven: Open the Delete Your Data Page

To delete your account and associated data, open Zillow Group's Privacy Commitment page in a new tab. Scroll to the bottom and click "Get Started" under "Delete your data". A pop-up window will appear.

Step Eight: Sign In (If Prompted)

If you have a Zillow account, log in when prompted. Users without an account should select "I don't have an account" and follow the alternative instructions on the page.

Step Nine: Request Permanent Data Deletion

Scroll to the "Permanently delete your data" section and click the blue "Delete data" button. The page will dim and another confirmation pop-up will appear.

Step Ten: Confirm Deletion

Click "Delete data and account(s)" to finalize the request. Zillow will send a verification email to the address associated with the account. Complete the email confirmation to finish the deletion process.

Open the newly sent email and retrieve the verification code provided. Enter this code on the verification page, then click the blue "Next" button to proceed.

This action opens the final confirmation page, indicating that the data deletion or opt-out request has been submitted successfully. From this point forward, a Zillow representative will review the request and determine the appropriate action based on verification and applicable privacy policies.

Run a Search to Verify the Results

As noted above, some opt-out requests may be marked as successful but implemented through data de-identification rather than full deletion. In these cases, Zillow removes personal identifiers that link an individual to a specific property while allowing the underlying property information to remain publicly visible. This approach preserves the usefulness of the listing but does not remove property details or photos sourced from public records or uploaded by other users.

When account deletion is approved, the outcome typically affects only the data provided by or directly associated with the account holder. Information contributed by third parties or derived from public sources may continue to appear on the property profile.

This guide reflects the opt-out and data-handling processes described in Zillow's privacy policy as of 2025.