Epsilon Opt-Out

What is Epsilon?

Epsilon is a marketing solutions provider that collects and analyzes household purchasing data to help brands identify consumers and build long-term relationships with them. Its systems rely on aggregated information within a household purchase database to track buying patterns over time. Consumers who primarily use cash tend to have limited data associated with them, while those who regularly use debit or credit cards, loyalty programs, or rewards cards typically generate far more detailed purchase records.

This level of insight can sometimes benefit consumers by enabling more relevant marketing. Epsilon's privacy policy often describes examples such as purchasing children's clothing and then receiving related catalogs. In practice, Epsilon creates consumer profiles by linking purchases to a household address, then applies profiling techniques to infer interests and preferences. These assumptions are used to target advertisements and mailings that appear tailored to the household.

However, profiling can also lead to inaccurate or excessive marketing. A consumer may receive catalogs or advertisements based on purchases made by a spouse, roommate, neighbor, or even due to a clerical error at checkout. Over time, this can result in an overwhelming volume of irrelevant catalogs, promotional mail, or targeted advertisements. Consumers experiencing this level of unsolicited marketing are unlikely to see a reduction unless they take action. The most effective way to limit this activity is by submitting an opt-out request to Epsilon to remove household data from its marketing database.

Before You Opt-Out of Epsilon

Epsilon does not require special eligibility to submit an opt-out request beyond basic contact details. In the data brokerage context, an opt-out is a formal request to limit how personal or household information is used within a company's services. For Epsilon, this means removing consumer data from active marketing workflows. However, not all consumers receive the same level of protection. Residents of California and Virginia are entitled to broader data privacy rights, including more comprehensive opt-out options. For consumers in other states, requests are generally processed based on identity verification rather than guaranteed removal.

Data brokers typically handle opt-outs in one of two ways: deletion or suppression. Deletion permanently removes consumer data, while suppression flags the data and prevents it from being actively used. Epsilon relies on suppression rather than deletion, as outlined on its Consumer Information page. This approach is often preferable because Epsilon maintains long-term aggregated data, allowing suppression to persist longer than with brokers that regularly purge records. While suppression statuses commonly last about a year, Epsilon's role as a data aggregator means it does not originate the information it processes. As a result, data can sometimes be misattributed at the household level, leading to irrelevant or excessive marketing. Consumers may need to request a household summary report to understand which individuals and purchases are linked to their address, then submit opt-out or appeal requests as needed.

The Prelude to Your Epsilon Opt-Out

Epsilon provides three primary ways for consumers to remove or limit the use of their information. Individuals who know they have a household profile aggregated by Epsilon may submit opt-out requests by phone or email. Epsilon also offers an online portal that allows consumers to make various data privacy changes, including submitting opt-out requests and managing marketing preferences.

The online form is also used to request a household summary report, which outlines the data Epsilon has associated with a specific address and the types of purchases influencing targeted advertisements. Consumers who are unsure whether they have an Epsilon profile should request this report before attempting to opt out. The summary is mailed after the request is submitted and can help determine whether any data exists to remove. If no household profile is found, opt-out requests are often rejected, making the summary request an important first step in the process.

How to Remove Information from Epsilon: Step-by-Step

Request an Opt-Out Online Using Epsilon's Privacy Form

Consumers who want live assistance can contact the Epsilon Privacy Department by phone at 1-866-267-3861, available Monday through Friday from 9:00 a.m. to 6:00 p.m. EST. Calls are answered in the order received, with no automated menus. Support is also available by email at privacyofficer@publicisgroupe.com. Email requests should include a first and last name, an email address, a residential address, city, state, and ZIP code, along with a clear statement requesting removal from Epsilon's services.

Alternatively, consumers can submit requests through Epsilon's Consumer Privacy Rights page, which hosts the only online form for managing data privacy actions. The form offers several request types, each with a different effect on how consumer information is handled, and availability may vary by state. Because Epsilon processes only one request at a time, selecting the correct options is critical. If the wrong request type is chosen, consumer data may remain active. Open the form in a new tab and scroll to the Request Type section. If no options appear, set the Country field correctly or refresh the page.

Request Type Options Explained

Do Not Sell: An overall opt-out requesting that Epsilon stop monetizing consumer information.
Do Not Share: A targeted opt-out that limits personalized online advertising.
Access: Allows users to view data settings tied to a specific browser.
Correct: Allows users to modify browser-specific data settings.
Delete: Deletes browser-level data associated with Epsilon.
Opt Out of Profiling: Stops Epsilon from making purchase-based assumptions, such as catalog targeting.
Opt Out of Sensitive Personal Information: Limits use of personally identifiable information as defined by the CCPA.
Appeal the Results: Requests a review if a prior request is denied.

For a comprehensive opt-out, multiple requests are required. Using the necessary options typically results in four separate opt-out submissions, excluding optional household summary requests or appeals. The form remains the same for each submission.

Step One

After opening the form, select the appropriate Country and Request Type. Below the list, choose a status from the dropdown menu. Most users should select Consumer, though some may qualify under state-specific categories.

Step Two

Scroll down and enter an accessible email address, then provide your first and last name, street address, city, state, and ZIP code. Click the blue Submit Request button to finish.

A confirmation page will indicate whether the request was received successfully. Each submission is reviewed by a representative and may be approved or rejected. Even when approved, reductions in physical mail or advertisements may not be immediate due to marketing schedules and database maintenance cycles. In some cases, it can take several months up to a year to see the full effect of an opt-out.

Verify the Changes Are Successful

The only way consumers can see what information Epsilon maintains about them is by requesting a household or personal data summary. As noted above, this is done by selecting the "Access My Personal Information" option within Epsilon's privacy form. After receiving confirmation that an opt-out request has been processed, consumers should return to the form and submit a new summary request to verify that the changes were applied correctly.

Verifying the results is especially important because Epsilon may sometimes de-identify data rather than fully suppress it. De-identified data is no longer linked to an individual or household and cannot be used for targeted marketing, but it may still exist for analytical purposes. By requesting and reviewing a summary report after opting out, consumers can confirm that their information is no longer being sold or actively used. This guide reflects the opt-out procedures outlined in Epsilon's privacy policy as of 2025.