Acxiom Opt-Out

What is Acxiom?

Acxiom is a marketing and customer data management company that specializes in collecting and analyzing consumer information to help businesses identify customers most likely to make repeat purchases. By aggregating demographic and behavioral data, Acxiom supports data-driven marketing strategies designed to improve customer engagement and retention.

Using this information, Acxiom enables businesses to create targeted advertisements, personalized email campaigns, and consumer surveys. The company also supports advanced e-commerce and digital solutions, including subscription-based and software as a service (SaaS) platforms, allowing organizations to tailor products and services to specific audience segments.

When can I remove myself/my name from Acxiom?

Consumers can request removal from Acxiom at any time by submitting an opt-out request through its privacy and data access process. As a marketing data provider, Acxiom receives consumer information from affiliates and partner sources, then analyzes that data to create audience segments used for targeted marketing and advertising.

Acxiom's opt-out policies apply to business owners, individual consumers, and legal guardians acting on behalf of minors. In some cases, identity verification is required before a request can be processed. This may involve submitting specific documents to confirm authorization, especially when the request concerns another individual's or a child's data.

Acxiom's Requirements for Opt-Out

Acxiom allows consumers to "opt out" of its marketing data use at any time, as well as request corrections, limit how their data is used, or delete it entirely. There are no special eligibility requirements to submit an opt-out request, but access to a working email address is essential. Email verification is required to confirm identity and finalize any changes, and the request will not be completed without this step.

Before choosing to "limit" or "delete" your data, it's important to review Acxiom's privacy policy. Acxiom states that requests to limit data use are treated the same as full deletions, meaning the entire data history is removed along with any existing opt-out flags. If incorrect or incomplete information is later reintroduced, the marketing data collection process may begin again.

Where to Start Opting Out

Acxiom offers six different methods for opting out of its data collection and marketing systems. Each method varies in speed, accessibility, and reliability. Some options are currently inactive or slow, while others provide a faster and more direct path to removal.

• An unsubscribe button, which is currently unavailable

• Direct email requests, which can take up to 45 days to process

• Two customer support phone numbers that rely on automated systems

• Written requests sent to Acxiom's physical office

• An in-browser quick form, which is the fastest and simplest opt-out method

• A privacy support manager, the official opt-out channel, which also provides access to your profile status at the end of the process

These opt-out methods are explained in detail below, along with clear descriptions and supporting screenshots. For best results, complete the opt-out process on a computer using the in-browser quick form, as this option is currently the most efficient and straightforward.

How to Opt-Out of Acxiom: A Step-by-Step Guide

Unsubscribe Button at the Bottom of Emails

Acxiom advertisements and marketing emails typically include an unsubscribe link at the bottom of the message. While Acxiom's privacy policy states that consumers can "opt out" using this option, the policy later clarifies that the unsubscribe link only stops basic communications such as emails. It does not remove a consumer from Acxiom's data systems or prevent the company from continuing to collect, analyze, or use personal information for marketing purposes.

Because the unsubscribe button does not result in a full data opt-out, additional steps are required to remove your information successfully from Acxiom's marketing influence. Refer to the sections below for the proper opt-out methods that fully limit or remove your data from Acxiom's systems.

Email the Customer Support Team Directly

Acxiom lists its customer support email address at the bottom of every page on its website: Consumeradvo@acxiom.com. Consumers who prefer to submit an opt-out request by email can contact the support team directly by sending a clear request to this address. Copying and pasting a structured opt-out message helps ensure the request is properly reviewed and routed.

Response times from Acxiom customer support can vary widely, ranging from a few days to more than a month. Typically, Acxiom will acknowledge receipt of the request and send a confirmation email. The opt-out process is not completed until the consumer verifies the requested changes, so monitoring the inbox and completing verification is essential for successful removal.

Call the Acxiom Support Hotline

Consumers can contact Acxiom's support team by calling one of two available phone numbers: (877) 774-2049 or (501) 342-3122. Both numbers connect callers to an automated support system designed to guide users through the opt-out process.

During the call, the system will conduct an internal identity verification step before processing the request. In some cases, particularly when an account is more complex or requires additional clarification, the caller may be transferred to a live customer support representative for further assistance.

Notify Acxiom's Offices by Writing to Them

If your opt-out request requires submitting multiple documents or additional verification, sending a written request by mail may be the most appropriate option. Consumers can notify Acxiom directly by mailing their request to the following address:

For clarity and consistency, consider copying the opt-out email text into a word processor and printing it as a formal letter. Be sure to sign and date the document before mailing it, as unsigned requests may delay processing or require follow-up.

Use Acxiom's In-Browser Quick Form

The fastest way to opt out of Acxiom's data collection is through the US Consumer Opt Out page. This page is the only place where the in-browser quick form is available, and it can be accessed by scrolling to the bottom of the page or by selecting the bold link labeled "Go to US Consumer Opt-Out Form".

Step One

Scroll to the bottom of the page to locate the opt-out form. You'll notice blue question mark icons next to each section. Hover over them to see why specific information is requested. When ready, click "Select opt-out segment".

Step Two

Choose all available drop-down options, including mail addresses, phone numbers, and email addresses. Selecting every option helps ensure your information is fully removed, as partial selections may allow some communications to continue.

Step Three

Enter the requested details into each field. After entering information, click the gray "+" icon next to the blue question marks to add the data to your request. Successfully added items will display gray "X" icons on the left. Only click these if you need to remove an entry. Be sure to specify "Who is opting out" before continuing.

Step Four

Next, enter the consumer's address. The system will suggest a recommended address based on its records. Select this option, as it matches Acxiom's internal data, then click "Submit".

Step Five

The page will update to request a valid email address and confirmation. Complete the verification fields and click "Submit" to proceed.

Step Six

Check your email for a message titled "Consumer Opt Out Verification". Open the email and click the verification link to continue the opt-out process.

Step Seven

After clicking the link, a new page will load. Complete the "I'm not a robot" CAPTCHA and click "Submit". The page will then display a final reference number confirming that your opt-out request has been successfully submitted.

Use Acxiom's Consumer Privacy Support Manager to Opt Out

Using Acxiom's Consumer Privacy Support Manager is the most official way to opt out of their data collection. More importantly, this method gives you access to your personal profile status page, which allows you to monitor your request and keep track of your data privacy over time. It's especially useful for anyone serious about maintaining good cybersecurity hygiene.

Step One: Access Acxiom's Privacy Choices Page

Visit Acxiom's "Your choices for www.acxiom.com" page and scroll to the bottom. You'll see two buttons: "Opt Out" and "All Other Privacy Rights Requests".

Step Two: Open the Consumer Rights Portal

Click the "Opt Out" button. This will take you to the Acxiom Consumer Rights Portal, where the opt-out process begins.

Step Three: Complete the Opt Out Form

Fill out the form as accurately as possible. You'll need the legal name of the individual, along with any known email addresses and physical addresses. Once all required fields are completed, check the CAPTCHA box and click "Submit" in the bottom right corner.

Step Four: Check Your Email

After submitting the form, the page will update with a confirmation message from Acxiom. Don't stop here. Acxiom sends a confirmation link to your email that expires within 48 hours, so be sure to check your inbox.

Step Five: Confirm Your Request

Open the email from Acxiom. It will include the information you submitted, along with additional details Acxiom may already have on file. Scroll to the bottom and click the blue "Confirm Email" button.

Step Six: View Submission Confirmation

A new tab will open automatically, displaying a "Subject Request Submitted" notification, confirming that your opt-out request has been received.

What Happens Next

After completing these steps, you should receive a follow-up email from Acxiom containing your request ticket number and a link to your personal profile page. Click "View Request" to review your opt-out status and track any changes to your information.

We've Opted Out, but There's More to Do

Opting out of Acxiom is relatively straightforward, but the process can be misleading if not completed correctly. Multiple incomplete or decoy paths may give the impression that your data has been removed, while Acxiom may continue marketing to the same profile. To properly confirm your opt-out status and track any changes, you'll need the Request ID email generated during submission, which serves as your reference for monitoring your information.

The total time required to complete Acxiom's opt-out process varies by user experience. Confident or experienced users may finish in under ten minutes, while first-time users often take longer due to extra steps, redirects, and required confirmations. This guide reflects Acxiom's most current opt-out procedures and privacy policy as of 2025, ensuring the steps outlined remain accurate and effective.