Yellowbook Opt-Out

What is Yellowbook?

Yellowbook is a business information and marketing platform that provides both consumer and commercial profiles. Its consumer records may include details such as an individual's background information, professional history, property data, and related identifiers. At the same time, Yellowbook offers small businesses a suite of tools ranging from legal and healthcare directory listings to reputation management services and targeted digital marketing solutions.

In practice, Yellowbook functions as an intermediary between businesses seeking customer insights and the underlying consumer data used to support marketing and outreach efforts. Business owners can access demographic analysis to build targeted marketing strategies or review individual consumer profiles to refine advertising and lead-generation technologies.

The data displayed through Yellowbook is not created in-house. Consumer profiles and background information are primarily sourced from BeenVerified, a large data broker that aggregates public records and commercially available information to generate consumer reports. Yellowbook's small-business marketing services, on the other hand, are supported by Hibu LLC, a digital marketing and business solutions provider specializing in online advertising, customer analytics, and return-on-investment insights.

Because Yellowbook relies on multiple third-party data providers, consumers who want to remove their personal information must submit separate opt-out requests. To fully suppress consumer data associated with Yellowbook, individuals must opt out with BeenVerified for consumer records and Hibu LLC for business-related data usage.

How do I Remove Information from Yellowbook?

An opt-out request is a formal consumer action to limit how personal information is shared, sold, or displayed by data brokers, e-commerce platforms, and digital marketing companies. How opt-outs are handled depends on company policy and the state of residence of the consumer submitting the request. Residents of California, Colorado, Virginia, Utah, and Connecticut are granted specific data-privacy rights under state laws, although the scope and enforcement of those rights vary by jurisdiction.

Companies generally comply with data-privacy opt-out requests in one of two ways: data deletion or data suppression. A deletion-based opt-out removes stored personal information from a company's systems. While this eliminates the existing record, it does not affect the original data source and may allow a new consumer profile to be generated in the future. As a result, deleted records can reappear when databases are refreshed.

By contrast, a suppression-based opt-out places a restriction on the record, preventing it from appearing in public searches or listings while allowing the company to retain the data internally. Because the record remains reserved, suppression often prevents new profiles from being created for a defined period, typically up to one year. California and Virginia residents commonly have access to suppression-based opt-outs, while Colorado, Utah, and Connecticut residents are more likely to receive deletion-based opt-out rights.

Understanding the difference between suppression versus deletion is critical for consumers managing their online privacy. Deletion opt-outs may require more frequent follow-up checks, as new records can be generated over time. Suppression opt-outs generally require fewer repeat requests. Ultimately, the opt-out method offered depends on the company. For example, Hibu may limit deletion opt-outs to residents of data-privacy states, while BeenVerified allows suppression opt-outs for consumers nationwide.

The Prelude to Your Yellowbook Opt-Out

The information displayed by Yellowbook is sourced from third-party providers. As a result, consumers who want to fully remove their personal data from Yellowbook search results must submit separate opt-out requests to the underlying data providers. In practical terms, this means opting out with both Hibu and BeenVerified to achieve comprehensive removal.

Each company offers multiple ways to submit an opt-out request. Consumers may contact the privacy teams by phone or email, or they can use the online opt-out forms provided by each company. Because Yellowbook relies on two distinct data sources, there are two separate online opt-out processes that must be completed.

The step-by-step guide below explains all available opt-out methods and walks consumers through the required procedures to ensure their Yellowbook-related data is properly suppressed or removed.

How to Remove My Name from Yellowbook: Guided

Call Hibu or BeenVerified for Opt-Out Assistance

Consumers who require live representative assistance should contact the data provider directly. Situations involving multiple records, profiles related to minors, court-ordered expungements, or individuals with a history of identity fraud often require human review and cannot be fully resolved through automated online forms. The opt-out forms outlined below are designed for standard cases and may not address complex or exceptional circumstances.

Contacting Hibu Privacy Support

Hibu's privacy policy lists 1-800-700-7303 as a contact number; however, callers may experience disconnections. For reliable assistance, consumers should instead call 1-877-237-6120. When prompted by the automated menu, press 2 if you are not a Hibu customer to enter the support queue.

Live support hours are:

  • Monday - Friday: 8:00 a.m. to 8:00 p.m. (EST)

  • Saturday: 9:00 a.m. to 2:00 p.m. (EST)

Contacting BeenVerified Privacy Support

Consumers can reach BeenVerified's live support team at 1-866-885-6480 or 1-844-823-2869. After the automated menu plays:

  • Press 2 for non-client assistance

  • Press 5 for privacy requests

  • Press 1 to confirm your callback number

  • Press 1 to confirm your time zone

  • Press 2 if you are not an account holder

  • Press 2 again to enter the live representative queue

Speaking directly with a representative is often the most effective approach when submitting detailed or time-sensitive opt-out requests.

Email the Opt-Out Request to Hibu and BeenVerified

Consumers who want a written record of their opt-out requests should submit them by email. While BeenVerified manages opt-outs for several affiliated platforms, Yellowbook is not included in that group. When users attempt to contact Yellowbook directly, they are redirected to Hibu, which manages Yellowbook's business-facing data. Because Hibu and BeenVerified are separate companies, consumers must submit individual opt-out requests to each provider to fully remove their information from Yellowbook-related results.

Where to Send Opt-Out Emails

What to Include in Your Opt-Out Email

To ensure faster processing, opt-out emails should be clear, specific, and complete. Each message should:

  • Explicitly request an opt-out, data removal, or a "do not sell or share my personal information" action.

  • Include sufficient identifying details to locate the correct record, such as:

    • Full first and last name

    • Current and past addresses

    • Email addresses and phone numbers

    • Age or approximate age

    • Any additional details associated with the listing

Providing accurate identification information helps privacy teams verify the request and complete the opt-out more efficiently.

Opt-Out Online with Hibu's Privacy Form

Consumers who want to submit an opt-out request through Hibu should use the company's online privacy request form, which is the fastest and most efficient option. Completing this form helps suppress consumer data used for marketing analysis and applies to certain affiliated platforms, including Yellowbook. The entire process typically takes less than one minute.

To begin, open the Hibu opt-out request form in a new browser tab. Once the form loads, confirm that the first dropdown is set to "Visitor / User" and the second dropdown is set to "Opt-out". Enter your first and last name, followed by a valid email address and your state of residence.

If there are additional details that may help the privacy team locate your information, such as alternate names or context about the record, include them in the "Details of Your Request" field near the bottom of the form. Finally, check the "This is me" box and click the blue "Submit" button to complete your opt-out request.

Use BeenVerified's Opt-Out Form for a Broad Information Removal

BeenVerified provides two separate search services: one for consumer (personal) records and another for property-related records. Consumers who want to fully opt out of BeenVerified must submit requests through both opt-out forms, or use the Omni opt-out form, which allows users to suppress multiple record types at the same time.

The opt-out process is straightforward and typically takes less than five minutes to complete. To begin, open the appropriate BeenVerified opt-out form or the Omni form in a new browser tab and follow the on-screen instructions to submit your request.

Step One: Complete the Initial Opt-Out Form

After the form loads, confirm that the "Request Type" field is set to "Do Not Sell My Information". Enter your first and last name, followed by an active email address you can access immediately. Provide your age for identity verification, then enter the property address associated with the record. When all required fields are complete, click the green "Continue" button.

Step Two: Select the Correct Record

The next page will display a list of potential BeenVerified records that match your information. Depending on how common your name is, this list may contain one or many results. Carefully review the entries, locate the record that applies to you, and click the "Proceed to Opt Out" button next to it.

Step Three: Finalize the Opt-Out Request

On the final page, you will see four drop-down menus used to provide additional identifying details. Select the options that apply to your record. This request will suppress all data associated with the selected profile. Check the box certifying that you are the subject of the report, complete the CAPTCHA verification, and then click the green "Remove My Info" button to complete the opt-out process.

Verify the Suppression Request, then Return

Even after receiving a confirmation of submission, most opt-out requests still require manual review by a privacy agent. Representatives must verify the requester's identity and determine whether additional identifying information is needed before completing the suppression. Processing timelines vary by company: Hibu allows up to 90 days to respond, while BeenVerified typically processes requests within 30 days.

It is important to note that data brokers are not always legally required to respond to every opt-out request. In some cases, a company may decline, delay, or limit a response if doing so aligns with its published privacy policy. For this reason, consumers should not assume the process is complete until the results are independently verified.

To confirm successful removal, search for the record directly on BeenVerified. Because Yellowbook consumer profiles link back to BeenVerified data, suppressing a record on BeenVerified generally prevents it from appearing in Yellowbook search results as well. This guide reflects the opt-out procedures outlined in Hibu's and BeenVerified's privacy policies as of 2025.

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