Troup County

Troup County, Georgia — key demographics

Population size

• 69,426 (2020 Census)

Age (ACS 2018–2022)

• Median age: 37.9 years
• Under 18: 23.6%
• 18–64: 60.5%
• 65 and over: 15.9%

Gender (ACS 2018–2022)

• Female: 51.7%
• Male: 48.3%

Racial/ethnic composition (ACS 2018–2022)

• White alone, non-Hispanic: 54.0%
• Black or African American alone: 39.3%
• Hispanic or Latino (any race): 5.2%
• Asian alone: 0.8%
• Two or more races: 1.7%
• American Indian/Alaska Native alone: 0.2%
• Native Hawaiian/Other Pacific Islander: 0.1%

Household data (ACS 2018–2022)

• Total households: 26,402
• Average household size: 2.60
• Family households: 67.4%
• Housing tenure: 64.2% owner-occupied; 35.8% renter-occupied
• Median household income: $56,100
• Poverty rate (persons): 17.8%

Insights

• County of roughly 70k residents with a median age just under 38.
• Majority White with a large Black population and a small but growing Hispanic community.
• Housing is predominantly owner-occupied; incomes below the U.S. median with elevated poverty relative to national levels.

Troup County, GA email usage (2023–2024 estimates):

• Estimated users: 51,000 adults use email regularly. Basis: ~72,000 residents, ~77% adults (55,000), with ~92% of adults using email.
• Age distribution of email users: 18–29: ~22%; 30–49: ~35%; 50–64: ~26%; 65+: ~18% (reflecting higher adoption among working-age adults and slightly lower among seniors).
• Gender split: Roughly even; ~52% female, ~48% male among adult users, mirroring local demographics.
• Digital access and trends: About four in five households subscribe to home broadband, with service strongest in LaGrange/West Point and along the I‑85 corridor; more rural tracts show higher mobile‑only internet reliance. Fiber and cable coverage are densest in population centers, while peripheral areas lean on 4G/5G for primary access. Public Wi‑Fi via libraries, schools, and campuses supplements access for students and lower‑income households.
• Local density/connectivity: Population density is roughly 170 people per square mile, concentrating fixed broadband build‑out in towns and creating a modest urban‑rural connectivity gradient.

Figures synthesize U.S. Census/ACS, FCC availability data, and Pew Research email adoption benchmarks to produce county‑level estimates.

Troup County, GA — mobile phone usage snapshot (2024)

Headline takeaways

• Reliance on mobile data is materially higher than the Georgia average, while fixed‑broadband adoption is lower. This creates a “smartphone‑first” usage pattern, especially outside LaGrange and the I‑85 corridor.

User estimates

• Population and households: ~72,000 residents; ~27,400 households (ACS 2018–2022).
• Smartphone users: ≈56,000 residents use a smartphone (derived from adult share of population and ACS/Pew device ownership rates).
• Households with a smartphone: ≈24,000 (about 89% of households).
• Cellular‑only internet households: ≈5,000 (about 18% of households), versus ≈13% statewide.
• Households with any broadband subscription (fixed or cellular): ≈83%, versus ≈89% statewide.
• Households with no internet subscription: ≈17% (notably higher than the state average).

Demographic context (drives usage patterns)

• Race/ethnicity: roughly 54% White (non‑Hispanic), 38–39% Black, ~5% Hispanic/Latino, remainder other/multiracial (ACS).
• Age: ~17% age 65+; ~23–24% under 18.
• Socioeconomics: median household income roughly in the high‑$50Ks; poverty rate around the mid‑teens (both below/above, respectively, Georgia’s averages). Implications: Lower median income and a larger share of Black residents than the state average correlate with higher smartphone‑only and cellular‑only internet reliance, especially among younger adults and lower‑income households.

Digital infrastructure and coverage

• Networks present: AT&T (including FirstNet for public safety), Verizon, and T‑Mobile operate countywide; MVNOs ride these networks.
• 4G/LTE: Near‑universal coverage across populated areas.
• 5G: Widest availability in and around LaGrange and along I‑85 (LaGrange/West Point/Hogansville corridor); coverage becomes patchier in low‑density western and lake‑adjacent areas, where low‑band 5G/4G predominates.
• Fixed broadband competitiveness: Fiber and high‑tier cable are concentrated in LaGrange and immediate suburbs; rural tracts lean on cable/DSL or fixed wireless. This footprint, smaller than Georgia’s metro‑driven average, is a key driver of above‑average cellular‑only households.
• Fixed‑wireless/home 5G: T‑Mobile and Verizon offer home internet in many census blocks, reflecting solid mid/low‑band 5G along primary corridors.
• Community access: Public Wi‑Fi nodes cluster in LaGrange (downtown, LaGrange College, libraries); access thins in outlying areas.

How Troup County differs from Georgia overall

• Higher mobile dependence: Cellular‑only households are several points higher (≈18% vs ≈13% GA), indicating more people use smartphones as their primary internet connection.
• Lower fixed‑broadband adoption: Overall broadband subscription rate is lower (≈83% vs ≈89% GA), with a larger “no‑subscription” gap.
• More pronounced urban‑rural divide inside the county: Coverage and capacity are strong along I‑85/LaGrange but degrade faster than the statewide norm as density falls, which pushes smartphone‑first behavior.
• Socioeconomic composition amplifies smartphone‑first use: Lower median incomes and a higher share of cost‑sensitive households than the state average raise the prevalence of prepaid and mobile‑only connectivity.

Operational insights

• Service growth opportunities are strongest in: western/rural tracts lacking fiber; neighborhoods with below‑median income; seniors (65+) who lag in adoption.
• Network planning priorities: add mid‑band 5G capacity beyond the I‑85 spine; expand fixed‑wireless CPE availability to cellular‑only blocks; increase indoor coverage in older housing stock where attenuation is high.
• Inclusion levers: subsidized plans and device programs, library/hotspot lending, and targeted ACP‑successor enrollment can quickly reduce the county’s above‑average no‑internet segment.

Sources: U.S. Census Bureau American Community Survey (2018–2022) for households, broadband subscription, and demographics; FCC/National Broadband Map and carrier public coverage disclosures for technology availability.

Troup County, GA social media snapshot (modeled 2023–2024 local estimates)

How these figures were derived: County population and age/sex structure from recent U.S. Census/ACS estimates were combined with Pew Research Center 2023–2024 platform-usage rates by age to produce county-level modeled estimates. Exact platform-by-county statistics are not directly published, so the numbers below reflect best-available, methodical localizations.

Headline user stats

• Population: ≈72,000 total; ≈61,200 residents age 13+
• Estimated social media users (13+): ≈44,000 (≈72% of residents 13+; ≈61% of total population)
• Gender among social media users: ≈53% female, 47% male

Age breakdown of the social media audience (share of local users)

• 13–17: ≈9%
• 18–24: ≈14%
• 25–34: ≈17%
• 35–44: ≈16%
• 45–54: ≈15%
• 55–64: ≈15%
• 65+: ≈14%

Most‑used platforms in Troup County (estimated share of residents 13+, with approximate user counts)

• YouTube: 84% (≈51K)
• Facebook: 66% (≈40K)
• Instagram: 48% (≈29K)
• TikTok: 35% (≈21K)
• Pinterest: 34% (≈21K)
• Snapchat: 32% (≈20K)
• LinkedIn: 28% (≈17K)
• X (Twitter): 23% (≈14K)
• Reddit: 21% (≈13K)
• WhatsApp: 21% (≈13K)
• Nextdoor: 19% (≈12K)

Behavioral trends and local nuances

• Facebook remains the community hub: strong use of Groups, Marketplace, local school/rec sports, church, and civic pages. Women 25–54 slightly over‑indexed relative to men.
• YouTube is near‑universal and leans practical: high consumption of DIY, automotive/small engine repair, home projects, faith content, hunting/fishing, and local news recaps.
• Visual, short‑form growth: Instagram Reels and TikTok drive discovery for food, boutiques, trades/home services, and local events; strongest among 13–34.
• Youth messaging culture: Snapchat is a daily habit for high‑school and college‑age residents; Snap Map and private Stories are common.
• Platform skews: Reddit and X skew male and tech/news‑oriented; LinkedIn under‑indexes relative to national averages where college‑degree attainment is lower; Nextdoor usage concentrates in neighborhood‑dense areas.
• Content that performs: locally relevant video, community recognition, school sports highlights, limited‑time offers, and event‑based posts outperform generic brand content.

Sources: U.S. Census Bureau (ACS/QuickFacts, 2022–2023) for population structure; Pew Research Center (2023–2024) for U.S. platform usage by age/sex, localized to Troup County via age-weighted modeling.