Fayette County

Key demographics for Fayette County, Georgia (latest available):

Population

• Total: ≈122,000 (2023 estimate; 2020 Census: 119,194)

Age

• Median age: ~43–44 years
• Under 18: ~23%
• 65 and over: ~19%

Gender

• Female: ~52%
• Male: ~48%

Race/ethnicity (shares; Hispanic is any race)

• White, non-Hispanic: ~60%
• Black or African American: ~23%
• Asian: ~7%
• Hispanic/Latino (any race): ~6%
• Two or more races: ~4%
• Other (including American Indian/Alaska Native, NHPI): ~1%

Households

• Number of households: ~43,000–44,000
• Persons per household: ~2.75–2.80
• Family households: ~75%–78% of households
• Married-couple families: ~60%–65% of households
• Households with children under 18: ~30%–33%
• Owner-occupied housing rate: ~83%

Sources: U.S. Census Bureau (Population Estimates, 2023; American Community Survey 2019–2023 5-year; 2020 Decennial Census). Figures rounded.

Fayette County, GA snapshot (estimates):

• Email users: 95,000–105,000 of ~122,000 residents (≈80–86%), based on high broadband/smartphone adoption and typical U.S. email use rates.
• Age distribution of email users: ~20% under 18; 20% ages 18–34; 45% ages 35–64; 15% ages 65+ (older cohorts slightly lower adoption).
• Gender split among users: ~52% female, 48% male, mirroring county demographics.
• Digital access trends: ~93% of households subscribe to broadband; computer/smartphone access ≈95%. Gigabit cable and growing fiber (e.g., Xfinity, AT&T Fiber) are common in Fayetteville and Peachtree City; 5G from major carriers covers most populated corridors. Remaining pockets use DSL/fixed wireless; satellite is a fallback.
• Local density/connectivity facts: Population density ≈600 people/sq mi (higher in Peachtree City and Fayetteville), supporting multiple ISPs and strong home/work connectivity. Suburban proximity to Atlanta and a sizable remote/commuter workforce sustain heavy email reliance.

Notes: Figures are derived from recent ACS/FCC county-level patterns and typical U.S. email adoption by age; treat as approximations rather than official counts.

Below is a practical, estimates-based snapshot of mobile phone usage in Fayette County, GA, with emphasis on how it differs from Georgia overall. Figures use recent ACS demographics for Fayette, plus nationally accepted adoption patterns (e.g., Pew Research) to size likely local usage.

County snapshot (context for estimates)

• Population: ≈120–125k; households ≈44–47k; suburban, high-income, highly educated.
• Age: Skews older than Georgia (median low- to mid‑40s vs GA ~37), with a larger 65+ share.
• Income/education: Higher than state averages, which tends to increase device ownership, postpaid plan adoption, and multi-line households.

Estimated mobile phone users

• Adult smartphone users: ~84k–90k (about 90–93% of adults), reflecting high adoption among 18–64 and somewhat lower among 65+, but still above Georgia’s senior adoption due to income/education.
• Teens (13–17) with smartphones: ~7.5k–8.5k.
• Children (8–12) with smartphones: ~2.5k–3.5k.
• Total smartphone users (all ages): roughly 95k–102k, or ~78–83% of total population.
• Total active mobile lines (phones + watches/tablets/vehicle eSIMs): commonly 2.4–2.7 lines per household in similar suburbs → ~105k–125k lines; Fayette likely on the higher end due to connected wearables/vehicles.

How Fayette differs from Georgia overall

• Higher overall smartphone penetration: By ~1–3 percentage points vs state average, despite an older population. Affluence and education offset age effects.
• Fewer smartphone-only households: Lower reliance on phones as the sole internet connection than the GA average; home broadband is widespread, so Wi‑Fi offload is common. Expect smartphone-only household share several points below the state.
• More postpaid, family-plan heavy: Postpaid share likely 75–85% (vs a higher prepaid mix statewide), with larger multi-line family plans and device financing.
• Higher device churn and accessory adoption: Faster upgrade cycles and higher uptake of wearables and connected-car lines than the Georgia average.
• Seniors more connected than state peers: 65+ adoption in Fayette is likely materially higher than Georgia’s senior average, narrowing age-based gaps.
• Usage pattern: Slightly lower mobile data per capita than state average due to strong home/work Wi‑Fi; but more lines per household and more auxiliary devices.

Demographic breakdown (directional)

• Age: 18–64 near-saturation (≈94–97% smartphone ownership). 65+ materially lower but higher than GA seniors (roughly mid‑70s to low‑80s percent).
• Income/education: Highest adoption and premium-plan uptake in $100k+ and bachelor’s+ segments; larger share of these segments in Fayette than in GA overall.
• Race/ethnicity: With higher median income across groups locally, gaps in smartphone adoption by race/ethnicity are likely smaller than statewide averages.
• Household composition: More multi‑line family plans; teen smartphone access is widespread.

Digital infrastructure points (mobile-specific)

• Coverage: The populated corridors (Fayetteville, Peachtree City, Tyrone, major routes like GA‑54/74/85) have broad 4G LTE and reported 5G coverage from the national carriers. Outlying semi-rural pockets at the county’s southern/western edges may see more variability—less of an issue than rural Georgia overall, but not as dense as Atlanta’s core.
• 5G mix: Mid-band 5G is present in primary commercial/residential zones, with performance closer to metro suburbs than to rural GA. Fewer small cells than Atlanta proper, so peak speeds can be lower than inside the perimeter but higher than many rural counties.
• Fixed wireless availability: 5G-based home internet (e.g., from national carriers) is available in parts of the main cities; take‑up is growing but remains supplemental to strong wired broadband.
• Public safety: FirstNet coverage is generally strong along population centers; typical of metro‑adjacent counties and better than many rural GA areas.
• Wi‑Fi ecosystem: Schools, offices, and retail provide ample Wi‑Fi offload, contributing to lower mobile‑only dependency vs the state.

Implications for planning

• Marketing: Emphasize premium/postpaid family plans, device bundles (watches, tablets), and connected-car features; less focus on prepaid than statewide.
• Network: Capacity upgrades matter more than pure coverage in city centers and school/retail zones; targeted infill or small cells in exurban fringes can smooth variability.
• Digital inclusion: While overall adoption is high, targeted support for older adults and lower-income pockets can close the remaining gaps; smartphone-only dependency is lower than GA average, but not zero.

Method note

• Estimates combine Fayette’s known demographic profile with recent national adoption rates by age/income/education.

Below is a concise, planning-grade snapshot for Fayette County, GA. Figures are estimates derived from Pew Research’s 2023–2024 U.S. platform usage, weighted to Fayette’s older, suburban, higher-income profile and high broadband access. Use as directional; verify precise reach in platform ad tools.

County context

• Population: ~121,000 (2023 est.); high broadband adoption (≈90%+ of households).
• Skews family-oriented and slightly older than the U.S. median; high homeownership and incomes.

How many social media users

• Adults (18+): ~92,000. Estimated adult social media users: 69,000–78,000 (75–85%).
• Teens (13–17): ~7,000–8,000 users (very high adoption).
• Total users (13+): roughly 77,000–86,000.

User mix (share of user base)

• Gender: ~53–55% women, ~45–47% men.
• Age bands:
  • 13–17: 8–10%
  • 18–29: 14–18%
  • 30–49: 32–36%
  • 50–64: 22–26%
  • 65+: 16–20%

Most-used platforms (monthly reach among adults; Fayette-adjusted estimates)

• YouTube: 80–85% (broadest reach; strong for DIY, local info, family content)
• Facebook: 63–70% (community groups, schools, churches, events)
• Instagram: 40–48% (younger adults, local businesses, youth sports highlights)
• Pinterest: 28–36% (skews female; home, crafts, recipes)
• TikTok: 28–35% (growing in 25–44; short local tips, food, lifestyle)
• LinkedIn: 24–32% (professionals/commuters; B2B, careers)
• Snapchat: 18–25% (teens/20s)
• X (Twitter): 18–23% (news, sports, weather)
• Nextdoor: 20–30% (homeowners/HOAs; city services, lost pets, recommendations)
• Reddit: 12–18% (tech, gaming, niche hobbies)

Behavioral trends to know

• Community-first: Heavy Facebook Groups/Nextdoor use for school updates, youth sports, HOA info, local events, and “recommend a …” threads. Local credibility matters.
• Video-forward: Short vertical video (Reels/TikTok/Shorts) outperforms static for restaurants, real estate, fitness, and home services.
• Timing: Evenings (7–9 pm) and weekend mornings see above-average engagement; school-year calendars drive attention cycles.
• Trust via locality: Posts naming specific neighborhoods, schools, parks, or landmarks lift engagement and conversion.
• Family and home life: Content around home improvement, safety, healthcare, pets, and kid activities over-indexes.
• Review/UGC dependence: Residents rely on peer reviews and neighborhood chatter before trying new services.
• Civic/utility content: Weather alerts, traffic closures, and city updates spread fastest via Facebook Groups/Nextdoor.

Practical planning tips

• Prioritize Facebook + Instagram for broad reach; layer YouTube for awareness and TikTok for under-45 growth.
• Use Nextdoor for hyperlocal, service-based offers (home, yard, pet, healthcare).
• Target by ZIP/neighborhood; feature recognizable locations; encourage comments/reviews.
• Optimize for video and Groups; post in evenings/weekends; retarget engaged viewers.

Method note: Estimates are modeled from national platform adoption by age/gender, adjusted for Fayette’s demographics and suburban homeowner profile. For precise audience sizes, check platform ad managers (Meta, Google/YouTube, TikTok, LinkedIn, Nextdoor) with Fayette County/ZIP targeting.