Montgomery County

Montgomery County, Georgia — key demographics

Population

• Total population: 9,123 (2020 Census)
• Most recent estimate: ~9,000 (2023 population estimate, U.S. Census Bureau)

Age

• Median age: ~38.5 years (ACS 2019–2023)
• Under 18: ~23%
• 65 and over: ~18%

Gender

• Female: ~50–51%
• Male: ~49–50%

Race and ethnicity (2020 Census; Hispanic is an ethnicity and overlaps race)

• White alone: ~61–62%
• Black or African American alone: ~32–33%
• Asian alone: ~1%
• American Indian/Alaska Native alone: <1%
• Two or more races: ~3%
• Hispanic or Latino (of any race): ~5–6%

Households (ACS 2019–2023)

• Total households: ~3,100–3,200
• Average household size: ~2.6
• Family households: ~68%
• Households with children under 18: ~30%
• Owner-occupied housing rate: ~77%

Insights

• Small, largely rural county with a median age in the late 30s and an older-adult share near one in five.
• Majority White with a substantial Black population and a modest Hispanic/Latino community.
• Household structure is predominantly family-based with a high homeownership rate.

Sources: U.S. Census Bureau, 2020 Decennial Census; American Community Survey 2019–2023 5-year estimates; Population Estimates Program (2023).

Montgomery County, GA snapshot

• Population and density: ≈8,700 residents in ≈3,100 households; ≈36 people per sq. mile (rural, dispersed).
• Estimated email users (age 13+): ≈5,300 (range 5,000–5,600), based on ~80% internet access and ~92% email use among connected residents.
• Age distribution of email users: • 13–17: 7% (≈370) • 18–34: 24% (≈1,270) • 35–54: 34% (≈1,800) • 55–64: 16% (≈850) • 65+: 19% (≈1,010)
• Gender split among email users: ≈51% female, 49% male, mirroring local demographics.
• Digital access and trends: • Households with any internet: ~80%; with fixed broadband at home: ~72%; smartphone‑only access: ~15–20%; ~20% lack a home subscription. • Connectivity is strongest in and around Mount Vernon, Ailey, and Uvalda; weakest in low‑density tracts where last‑mile costs are highest. • Fiber and fixed‑wireless availability have expanded since 2021, improving speeds and reliability; affordability remains a barrier for a minority of households.

Notes: Estimates derived from recent ACS/Census population and internet‑subscription data for the county and standard U.S. email adoption benchmarks applied to local age/gender mix.

Mobile phone usage in Montgomery County, Georgia — 2025 snapshot

Scale and user estimates

• Population and households: Small, rural county of roughly 9–10k residents and about 3.3–3.6k households.
• Smartphone ownership (household level): Approximately 85–90% of households have at least one smartphone (≈2.9k–3.2k households).
• Individual smartphone users: About 80–88% of adults use a smartphone, implying roughly 6.5k–7.8k users countywide.
• Cellular-as-primary internet: An estimated 22–28% of households rely primarily on a cellular data plan for home internet, several points higher than the Georgia average (typically high teens).

Demographic breakdown (usage patterns)

• Age:
  • 18–34: Near-universal smartphone adoption (≈95%+), heavy data use and app-centric communications.
  • 35–64: High adoption (≈88–93%), mixed work/personal use, hotspotting more common than statewide.
  • 65+: Moderately lower adoption (≈65–75%) than Georgia overall, with more basic plans and fewer 5G devices.
• Income:
  • Lower-income households are more likely to be smartphone-only (no fixed home broadband) and to use prepaid plans; this cohort is larger share of the county than statewide, amplifying mobile reliance.
• Race/ethnicity:
  • Gaps in smartphone adoption are small; the more meaningful split is access quality (data caps, device age, and plan type) rather than whether a smartphone is owned.
• Plan mix and devices:
  • Prepaid share is higher than the state average; upgrade cycles are longer, so a larger fraction of devices are LTE-only.
  • Hotspot use is more common for home connectivity than statewide.

Digital infrastructure and coverage

• 4G LTE: Near-ubiquitous outdoor coverage from AT&T and Verizon across populated areas and main corridors; indoor reliability varies with distance to towers and building construction.
• 5G availability: Patchier than the state average. 5G coverage is strongest along primary roadways and in/around Mount Vernon and Ailey; rural tracts often fall back to LTE.
• Speed profile: Median mobile downlink speeds are generally lower than Georgia’s metro-driven average, reflecting sparser tower density, more LTE usage, and less mid-band 5G spectrum coverage.
• Fixed broadband context: Limited fiber and cable in outlying areas increases dependence on cellular data for both personal and household internet, which in turn raises data consumption per line compared with urban users who offload more to Wi‑Fi.
• Network resiliency: Fewer macro sites and longer backhaul runs than urban counties can lead to more noticeable slowdowns during peak periods and during weather-related incidents.

How Montgomery County differs from Georgia overall

• Higher reliance on cellular for home internet: Smartphone-only and cellular-primary households are several points more prevalent than the state average.
• Slightly lower senior adoption and fewer 5G handsets: Older residents are less likely to own 5G-capable devices and more likely to be on basic or prepaid plans.
• Slower effective speeds and more LTE fallback: Statewide averages are buoyed by Atlanta-area mid-band 5G; Montgomery County users spend more time on LTE or low-band 5G, with lower median throughput.
• Higher prepaid share and longer device lifecycles: Budget sensitivity and limited retail competition increase prepaid penetration and reduce upgrade frequency relative to the state.
• Greater variability in indoor coverage: Distance from towers and older housing stock lead to more indoor dead zones than in metro areas.

Key takeaways

• Mobile is the default on-ramp to the internet for a sizable minority of households, materially more than Georgia overall.
• Coverage is broad for LTE but shallower for mid-band 5G, keeping average speeds below the state norm.
• Demographics (older population share, lower median income) and infrastructure (sparser 5G, limited fixed options) together drive higher smartphone-only and prepaid usage in the county.

Social media usage in Montgomery County, Georgia (2024 snapshot)

Scope and method: Figures are modeled for Montgomery County using the county’s demographic profile (ACS) and the latest Pew Research Center platform-use rates, adjusted for rural patterns and the local college presence (Brewton-Parker). Percentages are rounded to keep them decision-ready.

Overall usage

• Adults (18+) using social media: ~80% of adults
• Teens (13–17) using social platforms: ~90–95%
• Daily use: ~70% of adults check social at least once per day; >90% weekly
• Gender among social media users: ~52% women, 48% men (mirrors county population mix)

Most-used platforms (share of county social media users)

• YouTube: ~84%
• Facebook: ~68%
• Instagram: ~46%
• TikTok: ~33%
• Snapchat: ~29%
• X (Twitter): ~20%
• WhatsApp: ~18%
• LinkedIn: ~16% Notes: Facebook skews older and rural; Instagram/TikTok/Snapchat skew younger; LinkedIn is modest; WhatsApp use is concentrated in international and Hispanic/Latino networks.

Age-group patterns (platform reach within each age group)

• Teens (13–17): YouTube ~95%; TikTok ~67%; Snapchat ~60%; Instagram ~62%; Facebook ~20%
• 18–24: YouTube ~93%; Instagram ~76%; Snapchat ~65%; TikTok ~62%; Facebook ~50%
• 25–44: YouTube ~91%; Facebook ~73%; Instagram ~49%; TikTok ~34%
• 45–64: Facebook ~73%; YouTube ~83%; Instagram ~29%; TikTok ~19%
• 65+: Facebook ~58%; YouTube ~40%; Instagram ~15%; TikTok ~10% Gender tendencies (within-platform)
• More female-leaning: Facebook, Instagram, TikTok, Snapchat (roughly 55–60% women)
• More male-leaning: YouTube, X/Twitter, Reddit (YouTube and X often ~55–60% men)

Behavioral trends

• Facebook is the local utility: community groups, schools and boosters, churches, county/city notices, buy–sell–trade. Event posts, obituaries, and local sports drive high engagement and reshares.
• Video-first consumption: YouTube for how-to, local sports highlights, ag/outdoors; short-form (Reels/TikTok) for entertainment and quick updates. Cross-posted short video outperforms static images.
• Timing: Peaks evenings (7–10 p.m.) and weekends; local-event spikes (high school sports, weather alerts, festivals) materially lift reach across Facebook and YouTube.
• Messaging: Facebook Messenger and Instagram DMs are primary response channels; click-to-message ads and post DMs convert better than link-out posts.
• Younger cohort (college/HS) habits: Instagram Stories, TikTok, and Snapchat for daily socializing; rapid trend adoption; creator-style short video performs best. Campus and sports accounts act as discovery hubs.
• Older cohort habits: Facebook News Feed and Groups dominate; link shares to local media, churches, and civic info; YouTube used for practical content and entertainment.
• Advertising and outreach: Geo-targeted Facebook/Instagram (News Feed + Stories/Reels) delivers the broadest local reach; YouTube in-feed/shorts extends video reach; X/Twitter is niche but useful for real-time updates by schools, coaches, and public safety.

These figures provide a practical baseline for planning channel mix, creative, and posting cadence in Montgomery County.