Camden County

What reference year would you like? I can provide:

• 2020 Decennial Census (official count), or
• Latest American Community Survey (2019–2023 5-year) estimates, which give more detail (age, race/ethnicity, households) but are estimates.

• Population baseline: ~56,000 residents. Estimated regular email users: 42,000–48,000 (about 75–85% of residents), extrapolating state/national adoption to local demographics.
• Age pattern (approximate users):
  • Teens 13–17: 3–4k (school-driven usage).
  • 18–34: 10–13k (near-universal).
  • 35–64: 18–21k (work/commerce driven).
  • 65+: 6–8k (lower but rising adoption).
• Gender split: Usage is essentially even; the county skews slightly male due to Naval Submarine Base Kings Bay, so email users likely mirror that small male tilt.
• Digital access trends:
  • Household internet subscription in the mid-to-high 70s to low 80s percent; smartphone‑only access roughly 10–15%.
  • Strongest fixed broadband in Kingsland and St. Marys and around the base; rural tracts to the north/west have fewer high‑speed options.
  • 5G/home wireless options expanding; the 2024 ACP wind‑down may reduce affordability for some households; public Wi‑Fi (libraries/schools) remains important.
• Local density/connectivity facts: Population density roughly 90 people per sq. mile across a largely rural county; most residents cluster along the I‑95 corridor, which also sees the best cable/fiber and mobile coverage.

Below is a practical, decision-ready snapshot of mobile phone usage in Camden County, Georgia, highlighting how it differs from statewide patterns.

Topline user estimates

• Population baseline: ~56,000 residents (2023 est.).
• Smartphone users: 41,000–44,000 total users.
  • Adults (18+): ~38,000–40,000 users.
  • Teens (13–17): ~3,000–4,000 users.
• Households with at least one smartphone: roughly 90–93% of ~20,000–21,000 households (≈18,500–19,500 households).
• “Mobile-only” home internet (smartphone/cellular data but no wired broadband): about 20–25% of households, a few points higher than the Georgia average.

Demographic breakdown (and how it differs from Georgia)

• Age and military presence
  • Camden skews slightly younger than the state due to the Naval Submarine Base Kings Bay and associated households.
  • Young adults (18–34) are more concentrated than the GA average and show the highest smartphone reliance, including higher mobile-only rates among renters and on-base families.
• Income and housing
  • Median household income sits slightly below the state average; outside Kingsland/St. Marys, lower-density tracts show fewer wired options, pushing higher reliance on mobile data.
  • Renters (clustered near Kingsland, St. Marys, and base housing) are more likely than owners to be smartphone-only for home internet.
• Race/ethnicity
  • Camden has a larger White non-Hispanic share and smaller Black and Hispanic shares than Georgia overall.
  • Within each group, smartphone adoption is high, but mobile-only dependence is elevated among lower-income households across groups; this pattern is amplified in Camden’s rural tracts due to infrastructure gaps rather than purely demographic factors.

Digital infrastructure and coverage realities

• 5G footprint and performance
  • Strong mid-band 5G (T-Mobile n41, Verizon C-band) and solid LTE capacity along the I-95/Kingsland–St. Marys corridor; AT&T 5G coverage is broad with mid-band pockets.
  • Outside the corridor (Woodbine, White Oak, marsh and river areas), users more often fall back to LTE/low-band 5G with lower median speeds.
• Notable coverage gaps
  • Cumberland Island National Seashore has very limited service by design; marshlands and river corridors also see dead zones.
  • Indoor coverage can be challenging in metal structures and on-base facilities; Wi‑Fi calling use is common.
• Backhaul and tower density
  • Highest site density is around Kingsland/St. Marys and the base; fewer sites serve the marsh-heavy north/east.
  • Backhaul relies on fiber along I‑95/US‑17 and microwave links off-corridor, which can constrain capacity outside towns.
• Wired broadband context (drives mobile-only behavior)
  • Cable/fiber is strong in population centers (e.g., Xfinity/Comcast in cities), but fiber is spottier beyond city limits compared with the statewide picture.
  • This uneven wired footprint materially raises smartphone-only home internet reliance versus Georgia overall.
• Cross-border market effects
  • Proximity to Jacksonville, FL means network buildouts and optimization along the state line often arrive earlier than in similarly rural Georgia counties, boosting 5G access in Camden’s core corridor.
  • Cross-sector connections into Florida sites occur at the southern edge; evacuation or beach/travel surges can stress I‑95 corridor cells.

Where Camden differs most from the Georgia average

• Higher share of mobile-only home internet, driven by patchy fiber/cable outside city limits and strong cellular along I‑95.
• Earlier and denser mid-band 5G along the coastal/I‑95 corridor than many rural GA peers, influenced by the Jacksonville market.
• More transient and renter-heavy pockets tied to the naval base, contributing to higher mobile reliance and churn than typical GA counties.
• More pronounced protected-lands coverage gaps (Cumberland Island, marsh) than a typical county, creating sharper urban–rural performance contrast.

Sources and methodology

• Estimates derived from U.S. Census Bureau ACS (device ownership and internet subscription, 2022 5‑year), FCC National Broadband Map (2023–2024), major carrier 5G/LTE coverage disclosures as of 2024, and county population estimates. Figures are rounded ranges to reflect data lags and mapping uncertainty.

Below is a concise, planning-friendly snapshot. Note: County-level social stats aren’t directly published; figures are estimated by applying recent U.S. benchmarks (Pew Research Center, 2023–2024) to Camden County’s adult population (~41–45k adults out of ~57k residents).

Most-used platforms (estimated adult adoption and user counts)

• YouTube: 80–85% (~33–38k adults)
• Facebook: 65–70% (~27–31k)
• Instagram: 45–50% (~18–23k)
• TikTok: 30–35% (~12–16k)
• Pinterest: 30–35% (~12–16k; heavily female)
• Snapchat: 25–30% (~10–14k; younger skew)
• WhatsApp: 25–30% (~10–14k)
• X (Twitter): 20–25% (~8–11k)
• Nextdoor: 15–20% (~6–9k; neighborhood-heavy)

Age groups (how usage clusters)

• Teens (13–17): Very high on YouTube; TikTok and Snapchat are primary; Facebook low.
• 18–29: Near-universal YouTube; high Instagram and TikTok; Snapchat active; Facebook moderate.
• 30–49: Facebook + YouTube dominate; Instagram growing; TikTok moderate; heavy use of Groups and Marketplace.
• 50–64: Facebook primary; YouTube strong; Pinterest notable; WhatsApp moderate.
• 65+: Facebook core; YouTube moderate; others limited. Local nuance: Camden skews slightly younger than the U.S. average due to Kings Bay Naval Submarine Base, so 18–34 usage is relatively strong.

Gender breakdown (directional)

• Overall population is roughly even, with a slight male lean countywide.
• Facebook, YouTube: roughly balanced.
• Instagram, Pinterest: more female.
• Reddit/X: more male.
• Snapchat: slightly more female among younger users.
• LinkedIn: balanced but concentrated among defense/contractor, healthcare, education, and public-sector professionals.

Behavioral trends to know

• Community-first usage: Facebook Groups/Pages for local news, school updates, high school sports, hurricane prep/closures, I‑95/GA‑40 traffic, lost & found pets.
• Military family networks: Private Facebook Groups, Messenger, and buy/sell/trade activity are very active; recurring spikes around PCS/move cycles and the 1st/15th (paydays).
• Marketplace/local commerce: Heavy Facebook Marketplace use for vehicles, furniture, rentals, boats/outdoor gear.
• Content that performs: Short-form video (Reels/TikTok) featuring local eateries, fishing/boating, hunting, outdoor rec, festivals, and behind-the-scenes at local businesses.
• Timing: Peaks 6–8 a.m. and 7–10 p.m.; noticeable midday engagement from shift workers. Weekend late mornings are strong for events/food.
• Trust anchors: High engagement with official pages (Sheriff’s Office, County/City, Schools) during storms, emergencies, and elections; rumors circulate in large community groups—timely official posts get amplified.
• Platform roles:
  • Facebook = reach + Groups + Marketplace + events.
  • Instagram/TikTok = discovery and brand personality for local businesses; Reels do best.
  • YouTube = how‑to, boating/maintenance, home projects; ads for upper-funnel awareness.
  • Nextdoor = hyperlocal service referrals and HOA/neighborhood issues.
  • X/Reddit = niche audiences; real-time updates (X) and hobby/tech/outdoors threads (Reddit).

Use these estimates as directional guides for channel mix, content format, and posting windows. For precision, pair with ad-platform audience tools (Facebook/Instagram Ads, TikTok Ads) filtered to a Camden County radius.