Jasper County

Jasper County, Georgia — key demographics

Population

• 14,588 (2020 Decennial Census)
• 15,300 (2023 Census Population Estimates Program)

Age

• Median age: 41.3 years (ACS 2019–2023)
• Under 5: 5.5%
• Under 18: 23.7%
• 65 and over: 16.4%

Gender

• Female: 50.4%
• Male: 49.6% (ACS 2019–2023)

Race/ethnicity (mutually exclusive)

• Non-Hispanic White: 68.5%
• Non-Hispanic Black or African American: 26.8%
• Hispanic or Latino (any race): 3.6%
• Non-Hispanic other/multiracial: 1.1% (ACS 2019–2023)

Households and housing

• Households: 5,420
• Persons per household: 2.62
• Family households: 74%
• One-person households: 22%
• Households with children under 18: 30%
• Owner-occupied housing unit rate: 79% (ACS 2019–2023)

Insights

• Modest growth since 2020; population remains small and rural.
• Age profile skews slightly older than the U.S. overall.
• Predominantly non-Hispanic White with a sizable Black population and a small but present Hispanic community.
• High homeownership consistent with rural counties.

Sources: U.S. Census Bureau, 2020 Decennial Census (DHC); American Community Survey 2019–2023 5-year estimates; Population Estimates Program (2023).

Jasper County, GA email usage snapshot (estimates)

• Population and density: ~14,700 residents; ~40 people per square mile; ~5,400 households.
• Estimated email users (13+): 11,100 (75% of residents).
• Age distribution of email users:
  • 18–29: ~1,850
  • 30–49: ~3,810
  • 50–64: ~2,840
  • 65+: ~1,840
  • Teens 13–17: ~720
• Gender split among users: 50% female (5,550) and 50% male (5,550).
• Digital access and connectivity:
  • ~81% of households have a broadband Internet subscription (≈4,400 households); ~19% lack home broadband.
  • Email adoption closely tracks broadband availability: near-universal among adults under 50, strong in 50–64, and notably lower among 65+.
  • Rural density (~40/sq mi) raises last‑mile costs, contributing to uneven coverage between the county’s population centers and outlying areas.

Insights: Jasper County’s email user base is substantial and skewed toward working‑age adults. The main growth headroom is among seniors and households without broadband. Improving broadband reach and senior digital onboarding would yield the largest gains in email penetration.

Mobile phone usage in Jasper County, Georgia — 2025 snapshot

Headline takeaways

• High smartphone penetration, but modestly below Georgia’s average; a larger share of residents rely on phones as their primary home internet.
• 5G coverage is present but patchy away from Monticello and major corridors; mid-band 5G capacity is limited, keeping median mobile speeds below the state median.
• Older age structure and lower household incomes than the state tilt usage toward prepaid plans and Android devices, with heavier cellular reliance where fixed broadband is weak.

User estimates

• Adult smartphone users: Approximately 9,500–10,300 adult smartphone users countywide, based on a population of ~14.6k and age structure typical of Jasper County, applying recent Pew smartphone ownership rates adjusted modestly downward for rural/older populations.
• Wireless-only households (no landline): Roughly 78–82% of households, in line with CDC wireless-substitution patterns and slightly above the Georgia average.
• Smartphone-only home internet: About 12–16% of households are “smartphone-only” (have a smartphone and mobile data but no computer-based home internet), a few points higher than the Georgia average.
• Plan and device mix: Prepaid likely accounts for roughly 40–50% of lines (vs. ~30–35% statewide), and Android share roughly 60–70% (vs. ~55–60% statewide), reflecting income and rural-market norms.

Demographic breakdown and how it shapes usage

• Age: Jasper County skews older than Georgia overall, with a higher share of residents 45+ and 65+. This slightly depresses smartphone adoption and especially 5G handset uptake relative to statewide urban/suburban areas.
• Income and educational attainment: Median household income trails the Georgia median. That correlates with higher prepaid adoption, greater price sensitivity (e.g., MVNOs, promotional plans), and a higher rate of smartphone-only internet reliance for school/work.
• Race/ethnicity: The county has a smaller Hispanic/Latino share than the state, a larger White non-Hispanic share, and a sizable Black population. Device ownership levels are broadly similar by race, but plan types skew more prepaid among lower-income households across groups.
• Household composition: More single-adult and senior households are associated with wireless-only voice and less multi-line family plan penetration than in metro counties.

Digital infrastructure and performance

• Coverage: 4G LTE coverage is broad along GA-16, GA-212, and around Monticello; 5G is available in and near the county seat and along primary corridors but thins quickly in low-density and forested areas. Terrain and tree cover (including Oconee National Forest tracts and Lake Jackson shoreline areas) contribute to dead zones and indoor attenuation.
• Capacity and spectrum: Mid-band 5G (e.g., C-band/2.5 GHz) presence is limited compared with metro Georgia. Much traffic remains on LTE or low-band 5G, constraining peak and median speeds during busy hours.
• Speeds: Typical median mobile download speeds in populated parts of the county are in the 25–45 Mbps range (upload ~4–12 Mbps), versus substantially higher medians in Atlanta-area counties. Off-peak speeds can be higher where 5G mid-band is reachable; speeds drop in fringe and forested zones.
• Resilience and priority: Public-safety coverage via FirstNet (AT&T) is established along major corridors and around Monticello; backup power and microwave backhaul limitations on some rural sites can affect uptime and capacity during severe weather.
• Backhaul and tower density: Fewer macro sites per square mile than metro Georgia; some sites rely on microwave rather than fiber backhaul, which caps sector throughput. New macro or small-cell deployments tend to follow traffic along GA-16/GA-212 before reaching sparsely populated roads.

How Jasper County differs from Georgia overall

• Adoption: Adult smartphone adoption is a bit lower than the statewide rate, driven by the county’s older age profile.
• Reliance: A higher share of residents rely on smartphones as their primary or only home internet due to patchier fixed broadband options in outlying areas.
• Network experience: Median mobile speeds are meaningfully lower than state medians, and 5G mid-band availability is less consistent away from the county seat and corridors.
• Market mix: Higher prepaid penetration and higher Android share than the state average, reflecting price sensitivity and rural device-market patterns.

Data notes and sources behind the estimates

• Population and age structure are from the U.S. Census Bureau (2020 Census, with ACS 5-year patterns for small counties).
• Device/connection context reflects ACS S2801 (Computer and Internet Use) for small-county estimates, where “smartphone-only” households are those with smartphones and no computer-based subscription at home.
• Smartphone ownership baselines and rural/age adjustments draw on Pew Research Center (2023–2024) and CDC/NCHS Wireless Substitution (NHIS, 2022) for wireless-only households.
• Coverage and performance insights synthesize FCC mobile coverage filings, Georgia broadband program publications, carrier buildout patterns, and independent speed-test aggregates typical for rural central Georgia.

These figures are modeled estimates anchored to the most recent public datasets and well-documented rural Georgia patterns; they are intended to provide actionable order-of-magnitude counts and clear directional differences from the state level.

Jasper County, GA social media snapshot (best-available estimates anchored to U.S. Census and Pew Research Center 2024)

• Population baseline

  • Total population: 14,588 (U.S. Census, 2020)
  • Adults (18+): ~11,400
  • Adults using at least one social platform: ~8,200 (about 72% of adults)

• Most-used platforms among adults (share of adults using each platform; Jasper County usage closely tracks national adoption)

  • YouTube: 83%
  • Facebook: 68%
  • Instagram: 47%
  • Snapchat: 35%
  • Pinterest: 35%
  • TikTok: 33%
  • LinkedIn: 30%
  • WhatsApp: 29%
  • Reddit: 22%
  • X (Twitter): 22%
  • Nextdoor: 18%

• Age profile of the local social media audience (share of adult social users)

  • 18–29: ~20%
  • 30–49: ~40%
  • 50–64: ~25%
  • 65+: ~15%

• Gender breakdown of the local social media audience

  • Female: ~51%
  • Male: ~49%
  • Platform skews: Facebook and Pinterest lean female; YouTube, Reddit, and X lean male; Instagram and TikTok are near gender-balanced

• Behavioral trends observed in counties like Jasper (and evident in local community activity)

  • Facebook is the community hub: high participation in local groups for schools, churches, sports, buy/sell/yard sales, public safety, and county services; Marketplace is widely used for person-to-person sales
  • YouTube dominates for how-to content, equipment repair, home/land projects, hunting/fishing, and church services; long-form tutorials and local organization channels see consistent viewing
  • Short-form video growth: Reels and TikTok are rising for entertainment, local events, and small-business promos; cross-posting the same short video to Facebook and Instagram increases reach
  • Messaging is integral: Facebook Messenger is the default for community coordination; Snapchat is prevalent among teens/young adults; WhatsApp usage exists but is niche
  • Peak activity windows: Evenings (7–10 pm) on weeknights and late weekend afternoons; engagement spikes around high school sports, weather alerts, school closings, and local festivals
  • Content that performs: Hyperlocal posts (lost/found pets, road closures, sports highlights, church and school announcements), photo/video-first updates, and posts naming specific places or people; comments and shares drive reach via word-of-mouth dynamics
  • Trust and influence: Local admins, coaches, pastors, and small-business owners act as micro-influencers; recommendations in comments often outperform formal ads for conversion on service categories (home repair, landscaping, automotive)

Notes on method and sources

• Population figures: U.S. Census Bureau (2020)
• Platform adoption rates: Pew Research Center, Social Media Use in 2024
• County-level percentages are derived by applying current national adoption rates to Jasper County’s adult population and typical rural age mix; treat figures as planning-grade estimates suitable for local marketing and outreach decisions