Henry County

Henry County, Georgia — key demographics (U.S. Census Bureau; 2020 Census and 2019–2023 American Community Survey estimates)

Population size

• Total population: ~250,000 (ACS 2019–2023 estimate; 2020 Census count ≈ 241,000)
• Strong growth since 2010; among faster‑growing Atlanta metro counties

Age

• Median age: ~36–37 years
• Under 5: ~6–7%
• Under 18: ~27–28%
• 65 and over: ~12–13%

Gender

• Female: ~52–53%
• Male: ~47–48%

Racial/ethnic composition

• Black or African American (alone): ~49–50%
• White (alone): ~34–35%
• Asian (alone): ~3–4%
• American Indian/Alaska Native (alone): ~0.5–0.6%
• Native Hawaiian/Other Pacific Islander (alone): ~0.1%
• Two or more races: ~3–4%
• Hispanic or Latino (of any race): ~9% Note: “Hispanic or Latino” is an ethnicity and overlaps with race.

Households and housing

• Households: ~80,000–82,000
• Persons per household: ~3.0
• Family households: ~72–75% of all households
• Married‑couple households: ~48–50%
• Households with children under 18: ~38–41%
• Owner‑occupied housing rate: ~70–73%

Insights

• Majority‑minority county with Black residents comprising about half the population
• Relatively young, family‑oriented profile with larger household size than the U.S. average
• High homeownership for a fast‑growing suburban county in the Atlanta metro area

• Population and users: Henry County has ≈250,000 residents. Adults ≈187,000. Estimated email users ≈178,000 (≈92% of adults; ≈71% of total population).
• Age distribution of email users (counts, share of users):
  • 13–17: ≈13,000 (7%)
  • 18–29: ≈38,000 (21%)
  • 30–49: ≈74,000 (41%)
  • 50–64: ≈36,000 (20%)
  • 65+: ≈17,000 (9%)
• Gender split among users: ≈52% female (≈92,000) and 48% male (≈86,000), mirroring the county’s population.
• Digital access trends:
  • ≈91% of households have a broadband subscription; ≈94% have a computer/tablet.
  • ≈17% are smartphone‑only internet households, indicating strong mobile-first behavior alongside robust home access.
  • Fiber coverage is expanding in core cities (e.g., McDonough, Stockbridge); cable DOCSIS 3.1 is widely available; 4G LTE is ubiquitous with broad 5G along the I‑75 corridor.
• Density/connectivity facts: Land area ≈322 sq mi; density ≈775 people/sq mi—about 4× Georgia’s statewide average—supporting multi‑provider competition and high email adoption.

Henry County, Georgia — mobile phone usage (2024 snapshot)

User estimates

• Population base: ≈255,000 residents (2023 Census estimate), ≈195,000 adults 18+.
• Smartphone users: ≈190,000 total users in the county, including about 169,000 adults (≈87–90% of adults, in line with Pew Research Center 2024 national adoption rates) plus most teens 13–17.
• Total mobile connections: ≈380,000 active cellular connections (about 150 per 100 residents), consistent with CTIA’s 2023 U.S.-level connections-per-capita.
• Device mix: Feature-phone–only users are a small minority, concentrated among older adults; expect ≈6–8% of adults without smartphones, mirroring national patterns.

Demographic breakdown of usage

• Age
  • 18–29: near-saturation smartphone adoption (≈95–97%); heavy app and video use.
  • 30–49: ≈93–95% adoption; high mobile data consumption and multi-line households.
  • 50–64: ≈80–85% adoption; growing 5G uptake and wearable pairing.
  • 65+: ≈70–80% adoption; larger share of feature phones and basic plans than younger cohorts.
• Race/ethnicity (county context)
  • Henry County’s population is majority-minority, with a larger Black share than Georgia overall. Pew’s 2024 data show very high smartphone adoption across all groups, with Hispanic and Black adults typically at or slightly above White adults. In Henry, that translates to uniformly high smartphone usage across groups, with modestly higher “smartphone-only” internet reliance among Black and Hispanic adults than White adults, but below the state’s rural-driven average because fixed broadband is widely available in the county.
• Income and access
  • Smartphone-only households (smartphone but no fixed home broadband): ≈12–15% in Henry County versus ≈18–20% statewide, reflecting stronger fiber/cable availability locally.
  • Households with no internet access at all: ≈4–6% in Henry versus ≈8–10% statewide (ACS trend), indicating fewer residents are entirely offline in Henry than in Georgia overall.

Digital infrastructure

• Cellular coverage and 5G
  • Coverage is metro-Atlanta–grade along the I-75 corridor and in McDonough, Stockbridge, Locust Grove, and Hampton.
  • T-Mobile mid-band 5G covers the vast majority of the county’s population; AT&T and Verizon C-band 5G provide strong coverage along highways and in town centers, with continuing infill for indoor performance.
  • Expect typical mid-band 5G user-throughput in the 100–300 Mbps range where signal quality is good; low-band 5G/LTE remain fallbacks at the suburban fringes.
• Capacity and reliability
  • Peak-time congestion is most visible along I-75 and major retail/logistics zones; carriers have added spectrum and sites post-2022 (C-band/2.5 GHz) to boost capacity.
  • Public-safety LTE (FirstNet) is available; coverage improvements generally track AT&T macro builds across the corridor.
• Fixed broadband interplay
  • Fiber and DOCSIS 3.1 cable are widely available in populated areas; ≥95% of serviceable addresses have access to at least 100/20 Mbps fixed broadband, markedly higher than many Georgia counties.
  • The strong fixed-broadband footprint keeps “smartphone-only” reliance below the statewide average and supports robust Wi‑Fi offload at home, which indirectly improves mobile network experience.

How Henry County differs from Georgia statewide

• Higher coverage quality: More comprehensive 5G (especially mid-band) across populated zones than the state average, with fewer dead zones than rural Georgia.
• Lower smartphone-only reliance: A smaller share of households depend solely on smartphones for internet, due to better fiber/cable availability.
• Fewer unserved households: A lower rate of homes with no internet access than the Georgia average.
• Capacity where it matters: Network build-outs are focused on commuter corridors and retail/logistics hubs, producing better peak-period performance than many non-metro counties.

Sources and methods

• Population and household baselines from U.S. Census Bureau 2023 estimates.
• Smartphone adoption rates by age/race from Pew Research Center (latest releases through 2024), applied to Henry County’s suburban demographic profile to produce user counts.
• Connections-per-capita benchmark from CTIA’s 2023 industry tallies.
• Coverage and fixed-broadband availability synthesized from FCC National Broadband Map and major carrier deployment disclosures through 2024. Figures are rounded estimates appropriate for county-level planning.

Henry County, GA social media snapshot (2024–2025)

Population and access

• Population: ~250,000; adults (18+): ~185,000 (U.S. Census Bureau, 2023 ACS)
• Broadband access: ~91% of households subscribe to broadband (ACS 2023)
• Adult social media users: ~155,000 (modeled by applying current U.S. adult social-media use rates to the county’s adult base)

Most‑used platforms (adult reach; county counts estimated by applying U.S. adoption rates to Henry County’s adult population)

• YouTube: ~83% of adults ≈ 153,000 users
• Facebook: ~68% ≈ 126,000
• Instagram: ~50% ≈ 93,000
• TikTok: ~33% ≈ 61,000
• Pinterest: ~33% ≈ 61,000
• LinkedIn: ~30% ≈ 56,000
• Snapchat: ~27% ≈ 50,000
• X (Twitter): ~22% ≈ 41,000
• WhatsApp: ~24% ≈ 44,000
• Reddit: ~18% ≈ 33,000 Notes: Percentages reflect U.S. adult adoption from 2024 national benchmarks (e.g., Pew Research Center/DataReportal). Local counts are non‑exclusive (people use multiple platforms).

Age and gender

• Gender mix of adults: ~52% female, ~48% male (ACS). Social media users mirror this split.
• Age tendencies
  • 18–29: Heavy on Instagram, TikTok, Snapchat; YouTube near‑universal; Facebook used mainly for events/groups
  • 30–49: Facebook and YouTube dominate; Instagram/TikTok meaningful; LinkedIn present among professionals; Nextdoor used in family neighborhoods
  • 50–64: Facebook and YouTube lead; Pinterest strong among women; Nextdoor adoption rises
  • 65+: Facebook for local news, church, civic groups; YouTube for tutorials and news

Behavioral trends observed in similar Atlanta‑metro suburban counties and reflected locally

• Community hubs: Facebook Groups and Marketplace are primary for local news, school/rec sports, yard sales, and city/HOA updates; high engagement on lost‑and‑found, traffic, safety, and event posts
• Video‑first consumption: Short‑form vertical video (Reels/TikTok/Shorts) outperforms static posts; 15–30 seconds with captions drives completion
• Timing: Mobile engagement peaks before work (6–9 a.m.) and after commute (5–9 p.m.), plus weekend mid‑mornings; school‑year calendars create predictable surges around events and sports
• Local relevance: Posts mentioning McDonough, Stockbridge, Locust Grove, Hampton, and Eagle’s Landing, plus hyperlocal deals or roadwork/weather updates, get above‑average click‑through and shares
• Messaging and conversion: Facebook Messenger is the default DM channel for local businesses; WhatsApp usage is growing in multi‑lingual and contractor circles; “Call/text now,” “book online,” and limited‑time local offers convert best
• Reviews and UGC: Residents rely on Facebook recommendations/Google reviews; user photos and brief testimonials from recognizable local venues outperform branded creatives
• Platform skews: Pinterest strongly female; Instagram slightly female; LinkedIn and Reddit slightly male; Facebook near even; TikTok broad but younger‑leaning

Method notes and sources

• County population, gender, and broadband from U.S. Census Bureau 2023 ACS
• Platform percentages from 2024 U.S. adult adoption benchmarks (Pew Research Center; DataReportal Digital 2024)
• County platform user counts are estimates produced by applying those percentages to Henry County’s adult population and rounding to the nearest thousand