Bartow County

Bartow County, Georgia — key demographics (latest Census Bureau estimates)

Population size

• Total population: about 113,000 (2023 estimate)

Age

• Median age: about 38–39
• Under 18: about 24%
• 65 and over: about 15%

Gender

• Female: about 50–51%
• Male: about 49–50%

Race/ethnicity (mutually exclusive)

• Non-Hispanic White: about 72–74%
• Non-Hispanic Black: about 12–13%
• Hispanic/Latino (any race): about 9–10%
• Non-Hispanic Asian: about 1–2%
• Non-Hispanic Other/Two+ races: about 4–5%

Households

• Total households: about 39,000–40,000
• Average household size: about 2.7–2.8
• Family households: about 70–75% of households
• Households with children under 18: about 30–35%
• Homeownership rate: about 72–75%

Sources: U.S. Census Bureau, 2019–2023 American Community Survey (5-year) and 2023 Population Estimates Program.

Below are best-available estimates for Bartow County, GA, combining recent ACS internet-subscription indicators for the county with state/national email-adoption patterns (Pew/NTIA). Figures are rounded.

• Estimated email users: 80,000–90,000 residents (most adults; some teens).
• Age profile (share using email):
  • 18–29: ~95–98%
  • 30–49: ~95–97%
  • 50–64: ~90–94%
  • 65+: ~80–88% Adults 18–64 make up the large majority of users; 65+ contribute a smaller but substantial share.
• Gender split: Approximately even (near 50/50), with no consistent gap in adoption.
• Digital access trends:
  • Household broadband subscription is roughly mid-80% in Bartow (ACS range for similar GA counties), with most households having a computer and/or smartphone.
  • A notable minority are smartphone-dependent for internet; fixed broadband adoption is slightly lower in rural tracts.
  • Coverage and speeds are strongest in and around Cartersville and along the I‑75 corridor; more dispersed areas show patchier cable/fiber availability and greater reliance on DSL/wireless.
• Local density/connectivity context:
  • Bartow is a mixed suburban–rural county (Cartersville hub). Population is ~110–115k with moderate density; connectivity is denser near population centers and sparser in outlying areas.

Note: These are informed estimates; exact email usage is not directly measured at the county level.

Bartow County, GA: mobile phone usage snapshot (with county-specific estimates and how it differs from Georgia overall)

Headline estimates (2024)

• Population and households: ~114,000 residents; ~40,000–42,000 households.
• Smartphone users: roughly 80,000–90,000 people use a smartphone (about 85–90% of adults; ~90% of teens 13–17).
• Total mobile lines in service (incl. work phones, tablets, watches): approximately 110,000–140,000.
• Smartphone-only internet households (no home broadband): about 7,500–9,000 households (≈18–22% of households), likely above the Georgia average.

Demographic patterns of usage

• Age:
  • Teens (13–17): very high smartphone adoption (~90%+); heavy use of messaging/social and school apps.
  • Adults 18–64: high adoption (~88–92%), with strong reliance on navigation, commerce, and work messaging due to commuting along I-75.
  • 65+: adoption trails the county average but has grown; larger feature-phone and basic-plan segment than the state average.
• Income and plan types:
  • Prepaid/MVNO share is elevated versus Georgia overall, estimated ~32–38% of personal lines (driven by cost sensitivity and coverage-based switching).
  • Smartphone-only internet reliance is higher in lower-income tracts and in pockets without robust wired broadband.
• Device mix:
  • Android share likely higher than the state average, iPhone share slightly lower. Directionally: Bartow ≈ Android 52–58% vs. Georgia’s urban average leaning more to iOS.
• Language/household composition:
  • Multiline family plans are common; shared plans with mixed prepaid/postpaid arrangements show up more frequently than in major metro counties.

Digital infrastructure and coverage characteristics

• Macro network and corridors:
  • Dense macro cellular coverage along I-75, the Cartersville–Emerson–Adairsville corridor, and around industrial parks; towers often co-located on existing structures and ridge lines.
  • Coverage becomes spottier in rural northern and western parts of the county and near hilly/wooded areas and lakes (e.g., around Red Top Mountain/Allatoona’s fringes), where terrain can shadow signals.
• 5G availability:
  • Low-band 5G from all national carriers covers most populated areas.
  • Mid-band 5G (e.g., T-Mobile 2.5 GHz, Verizon/AT&T C-band) is strongest along I-75 and in/near towns; performance gains are noticeable compared with LTE, especially for commuters.
  • mmWave remains limited to select dense spots/venues, not a countywide factor.
• Backhaul and fiber:
  • Long-haul and metro fiber follows I-75 and rail/utility corridors, supporting tower backhaul and enterprise sites; fiber is solid in the Cartersville area, thinner in rural pockets.
• Fixed Wireless Access (FWA):
  • 5G Home Internet from national carriers is widely marketed and sees meaningful uptake where cable/fiber is limited—likely higher adoption than state average in certain tracts.
• Public safety:
  • FirstNet (AT&T Band 14) presence supports emergency services; coverage priority helps during incidents on I-75 and weather events.

How Bartow County differs from Georgia overall

• More corridor-driven usage: Network performance and investment are shaped by the I-75 commuter and freight corridor, creating heavier peak loads along highways and industrial zones than in typical Georgia counties without a major interstate spine.
• Higher mobile reliance where wired options lag: Smartphone-only households and 5G FWA substitution for home internet are more common than the statewide average, reflecting gaps in rural wired broadband.
• Plan and device mix skews value-oriented: A higher share of prepaid/MVNO lines and a somewhat higher Android share than metro Georgia, tied to price sensitivity and coverage-driven switching.
• Coverage variability: Towns and the interstate see strong 5G and capacity; rural hills/valleys show more dead zones and mid-band fallbacks than in flatter, denser parts of the state.
• Older adult segment: Slightly larger base of flip/basic phone users and entry-level smartphones among seniors than the Georgia metro profile.

Method notes and confidence

• Estimates blend public indicators (ACS household/device access patterns, Pew smartphone adoption, FCC coverage filings) with local geography, population size, and carrier build-out norms for exurban Georgia. Ranges are provided where county-specific measurements are not published. For planning or investment decisions, validate with the latest ACS S2801 “Computer and Internet Use” (5-year), FCC National Broadband Map, and carrier 5G/FWA availability tools for precise tract-level detail.

Here’s a concise, local-first snapshot based on Bartow County’s population profile (≈113,000 in 2024) and the best-available U.S./Georgia benchmarks (Pew Research Center 2023–2024, ACS). Figures are modeled estimates for Bartow; use them as directional.

Quick user stats

• Estimated social media users (13+): 75,000–80,000 (about 70–75% of the total population; ≈85% of residents 13+)
• Adult social users (18+): ~68,000–72,000
• Gender among social users: ~53% women, ~47% men (women over-index on Facebook/Instagram/Pinterest)

Age mix of social users (share of all local social users)

• 13–17: ~9–10%
• 18–29: ~20–21%
• 30–44: ~27–28%
• 45–64: ~29–30%
• 65+: ~12%

Most-used platforms in Bartow (adults, estimated penetration)

• YouTube: 80–85%
• Facebook: 65–70% (slightly higher than U.S. average for suburban/rural counties)
• Instagram: 45–50%
• TikTok: 30–35% (higher among under-35)
• Snapchat: 25–30% (concentrated among teens/young adults)
• Pinterest: 28–32% (women-heavy)
• LinkedIn: 20–30% (lower in rural areas; higher among corridor employers/professionals)
• X (Twitter): 20–25%
• Nextdoor: 10–15% (varies by neighborhood/HOA density)

Behavioral trends to know

• Facebook is the community hub: school and youth-sports updates (Cartersville, Cass, Woodland, Adairsville), church/civic groups, yard-sale/Marketplace, storm/traffic alerts (I‑75/41).
• Short-form video rules for under-40: Instagram Reels/TikTok for local food, boutiques, salons, youth sports (LakePoint spillover), real estate walk-throughs.
• YouTube is “how-to” and hobby central: DIY/home improvement, auto, outdoors/fishing; strong performance for pre-roll ads from local services.
• Messaging habits: Facebook Messenger dominant; WhatsApp usage growing among multilingual and Hispanic households.
• Time-of-day peaks: 6:30–8:30 am, lunch (12–1 pm), and 7–10 pm; weekend midday spikes around events and high school sports.
• What performs locally: community givebacks, high school highlights, severe-weather updates, before/after service visuals, limited-time offers; posts mentioning specific neighborhoods or ZIPs (30120/30121 Cartersville; 30103 Adairsville; 30145 Kingston; 30184 White; 30137 Emerson; 30171 Rydal; 30178 Taylorsville) tend to lift engagement.
• Platform nuance: Facebook Groups and Nextdoor drive discussion and referrals; Instagram/TikTok drive discovery; LinkedIn activity clusters around major employers (e.g., manufacturing/logistics).

Notes on methodology

• County-level social media surveys are rare; figures above apply recent Pew platform adoption rates to Bartow’s age/sex mix (ACS) and adjust for suburban/rural skew. For precise targeting, validate with platform ad-reach tools by ZIP and with local page/group analytics.