Liberty County

Liberty County, Georgia — key demographics

Population

• 2023 estimate: ~68,700
• 2020 Census: 65,256
• Growth since 2020: ~+5%

Age

• Median age: ~28 years
• Under 18: ~27%
• 65 and over: ~8%

Gender

• Male: ~52%
• Female: ~48%

Race and ethnicity (2020 Census; Hispanic is any race)

• Black or African American: ~43%
• White: ~41%
• Hispanic or Latino: ~13%
• Two or more races: ~10%
• Asian: ~2%
• American Indian/Alaska Native: ~1%
• Native Hawaiian/Other Pacific Islander: ~1%

Households and housing

• Households: ~22,800
• Average household size: ~2.9
• Family households: ~73%
• Households with children under 18: ~45%
• Homeownership rate: ~49%

Insights

• Strong military presence (Fort Stewart) contributes to a younger median age, higher male share, high share of households with children, and a relatively low homeownership rate compared with state and U.S. averages.

Sources: U.S. Census Bureau, 2020 Decennial Census (PL 94-171) and 2019–2023 American Community Survey 5-year estimates.

Liberty County, GA email usage (2025 snapshot)

• Estimated users: 40,800 adult email users. Basis: 2023 population ~67,300; ~73% adults (49,100). With ~90% adult internet adoption and ~92% of online adults using email, ~83% of adults use email.
• Age distribution of email users (share of users):
  • 18–29: ~29%
  • 30–49: ~36%
  • 50–64: ~21%
  • 65+: ~14% Higher adoption among under‑50s drives the skew.
• Gender split of email users: ~51% male, ~49% female (mirrors county adult population; email use rates are similar by gender).
• Digital access and trends (ACS-based):
  • Computer access: ~94% of households
  • Home broadband subscription: ~84%
  • No home internet: ~8%
  • Smartphone‑only internet households: ~12–14%
  • Trend: broadband up from the mid‑70s% in 2016 to mid‑80s% by 2022–2023; steady shift toward mobile‑centric access.
• Local density/connectivity facts:
  • Population density ~135 people per square mile; residents concentrated in the Hinesville–Flemington–Walthourville corridor.
  • Wireline broadband (including fiber) is strongest in and around Hinesville/Fort Stewart; outer rural and coastal tracts show higher no‑subscription rates, with fixed‑wireless and 5G filling gaps.

Liberty County, GA mobile market summary (2025)

Size of the market and user estimates

• Population base: 65,711 residents (2020 Census). With steady growth tied to Fort Stewart and coastal in‑migration, the resident base is roughly mid‑60Ks in 2025.
• Estimated unique mobile phone users: approximately 50,000–55,000 residents. This estimate reflects Liberty County’s unusually young age structure (large 18–34 cohort from Fort Stewart) and very high smartphone take‑up typical of military communities and younger households.
• Lines per person are likely above the state average due to multi‑line users (work + personal), dependents on family plans, and IoT lines tied to military spouses’ home businesses and logistics jobs.

Demographic profile and how it shapes usage

• Age: Liberty County is one of Georgia’s youngest counties because of Fort Stewart. A larger share of 18–34 year‑olds than the state average translates to:
  • Higher smartphone penetration and heavier mobile data consumption.
  • Greater share of mobile‑only households (cellular as primary internet) compared with Georgia overall.
• Military footprint: A high proportion of active‑duty, spouses, and civilian contractors drives:
  • Elevated churn (PCS cycles).
  • Higher prepaid and BYOD mixes than state averages.
  • Strong demand for robust coverage on‑post, around Hinesville, and along commute corridors.
• Race/ethnicity: The county is majority‑minority, with larger Black and Hispanic shares than Georgia overall. This correlates with:
  • Strong Android presence and prepaid adoption relative to the Atlanta metro average.
  • Heavy use of messaging apps and social platforms for family connectivity across postings.
• Household economics and tenure: More renters and short‑term leases than the Georgia average; this favors mobile broadband and fixed‑wireless over traditional cable/DSL contracts.

Digital infrastructure and coverage

• Mobile networks:
  • All three national carriers (AT&T, T‑Mobile, Verizon) operate 4G LTE countywide with 5G concentrated in and around Hinesville/Fort Stewart, Flemington/Walthourville, Midway, and the I‑95/US‑17 corridor. 5G reach diminishes west of Hinesville where training ranges and wetlands constrain siting.
  • Capacity upgrades have focused on cantonment areas, US‑84/GA‑38, and I‑95 exits to handle duty‑cycle peaks and weekend travel.
• Fixed broadband and backhaul:
  • Electric‑cooperative fiber has expanded in recent years, improving backhaul for cell sites and adding FTTH options in parts of Liberty and neighboring counties.
  • Fixed‑wireless (5G Home/4G) is widely used as a primary connection in rental‑heavy areas and fringe rural blocks, complementing or substituting for cable/DSL.
  • Satellite broadband (e.g., LEO constellations) is an option in wetland and low‑density zones where fiber build‑outs are still pending.
• Coverage pain points:
  • Western tracts near training areas and tidal/wetland pockets can show weaker mid‑band 5G and indoor penetration; carriers lean on LTE/low‑band there.
  • Signal hardening on‑post and along school/housing clusters has improved but still experiences event‑driven congestion.

How Liberty County differs from Georgia overall (key trends)

• Younger and more transient: Far younger median age than Georgia’s ~late‑30s median, with frequent household turnover. This produces higher mobile dependence, faster device refresh among core users, and more prepaid/BYOD activity than the state norm.
• Higher mobile‑only share: A larger slice of households rely primarily on mobile data or fixed‑wireless for home internet than the state average, driven by renters, short‑term postings, and new fiber builds not yet ubiquitous.
• Peak‑load patterns: Network demand is spikier (duty cycles, training, deployments, weekend travel on I‑95) than typical Georgia counties, pushing carriers to prioritize capacity over simple coverage.
• Infrastructure mix: Electric‑cooperative fiber plays a bigger role in backhaul and last‑mile expansion than in metro Atlanta counties, accelerating 5G densification where builds are complete and leaving pockets that still lean on LTE/low‑band where fiber backhaul is pending.
• Device and plan mix: Relative to metro Georgia, Liberty County shows a higher share of:
  • Prepaid and family plans (military families, short lease terms).
  • Hotspot use and fixed‑wireless substitution for home broadband.
  • Cross‑carrier subscriptions within the same household to hedge on‑post and rural coverage.

Implications

• Addressable market: ~50–55K mobile users with above‑average data consumption per user, strong appetite for reliable mid‑band 5G around Hinesville/Fort Stewart, and steady demand for fixed‑wireless as a home‑internet substitute.
• Competitive posture: Carriers that combine solid on‑post performance, robust US‑84/I‑95 corridor capacity, and flexible prepaid/family offerings will outperform state‑average benchmarks in acquisition and retention.
• Build priorities: Additional mid‑band 5G sectors and fiber‑fed small cells in school, hospital, and base‑adjacent zones; targeted low‑band fills across training/wetland edges; continued fixed‑wireless expansion to bridge remaining fiber gaps.

Social media usage in Liberty County, GA (2024)

Snapshot

• Adults using at least one social platform: ≈72% of 18+
• Teens (13–17) using at least one: ≈95%
• Demographic tilt: younger median age (≈28) and slightly more male (≈53% male, 47% female), influenced by Fort Stewart; this raises YouTube/TikTok/Snapchat/Reddit use versus national average while Facebook remains dominant among 30+

Most‑used platforms among adults (share of adults who use)

• YouTube ≈83%
• Facebook ≈68%
• Instagram ≈47%
• TikTok ≈33%
• Snapchat ≈27%
• Pinterest ≈35% (predominantly women)
• X/Twitter ≈22%
• WhatsApp ≈21%
• Reddit ≈18%

Age‑group usage (share of each age group using; county mirrors national patterns)

• 18–29: YouTube ≈95%; Instagram ≈78%; Snapchat ≈65%; TikTok ≈62%; Facebook ≈33%
• 30–49: YouTube ≈92%; Facebook ≈75%; Instagram ≈49%; TikTok ≈39%; Snapchat ≈24%
• 50–64: Facebook ≈73%; YouTube ≈78%; Instagram ≈29%; TikTok ≈24%
• 65+: Facebook ≈50%; YouTube ≈49%; Instagram ≈15%; TikTok ≈10%

Gender breakdown highlights

• Women: more likely to use Facebook (+3–5 pts vs men), Instagram (+2–4), Pinterest (≈60–65% of users are women), Snapchat (~55% women)
• Men: more likely to use YouTube (55–60% men), Reddit (65–70% men), X/Twitter (~55–60% men)

Behavioral trends in Liberty County

• Facebook Groups/Marketplace are core local hubs for yard sales, school updates, events, and military‑family networks
• Short‑form video drives attention among 18–34 (TikTok, Instagram Reels, YouTube Shorts), with frequent cross‑posting
• Snapchat is a daily messaging/stories platform for teens and young soldiers; private groups matter more than public posts
• YouTube is strong for fitness, gaming/tech, repair/DIY, outdoors; Shorts aid local service discovery
• Engagement spikes around severe weather, road closures, and Fort Stewart notices; peak activity evenings and weekends
• Pinterest concentrates among women 25–44 (home, recipes, event planning); WhatsApp is niche but used in some military/international families
• Trust and discovery flow through community pages and local influencers; geo‑targeted Facebook/Instagram with short video creative performs best for local outreach

Notes on method and sources

• County‑level platform stats aren’t directly published; figures are best‑available estimates applying Pew Research Center’s 2023–2024 national adoption rates by age and gender to Liberty County’s demographic profile (U.S. Census Bureau, ACS 2018–2022)
• Key references: Pew Research Center (Social Media Use 2023/2024; Teens, Social Media and Technology 2023); U.S. Census Bureau (ACS)