Glynn County

Key demographics for Glynn County, Georgia (latest Census/ACS estimates; rounded):

Population size

• ~86,900 residents (2023 estimate)

Age

• Median age: ~43
• Under 18: ~20%
• 18–64: ~58%
• 65 and over: ~22%

Gender

• Female: ~51.7%
• Male: ~48.3%

Racial/ethnic composition

• White, non-Hispanic: ~62%
• Black or African American, non-Hispanic: ~27%
• Hispanic/Latino (any race): ~7–8%
• Asian, non-Hispanic: ~1–2%
• Two or more races, non-Hispanic: ~3%
• Other (American Indian/Alaska Native, NHPI, etc.): ~1%

Households

• ~34,500 households
• Average household size: ~2.45 persons
• Family households: ~62%
• Tenure: ~69% owner-occupied, ~31% renter-occupied

Source: U.S. Census Bureau, American Community Survey (most recent 1-year/5-year estimates). Figures rounded.

Summary for Glynn County, GA (estimates, using ACS, Pew Research, and FCC trends)

• Estimated email users: ~60–65k residents. Basis: ~86k population; ~75–80% are adults; 90–95% of adults use email; most teens also have email but are excluded from core estimate.
• Age pattern (share using email):
  • 18–29: ~95–99%
  • 30–49: ~95–98%
  • 50–64: ~90–95%
  • 65+: ~80–90% (lower adoption and less daily use)
• Gender split: Approximately even (men ≈ women), consistent with national patterns.
• Digital access trends:
  • Household broadband: roughly four in five households subscribe; computer/smartphone access ≈ nine in ten households (ACS-like profiles for similar GA counties).
  • Mobile: strong 4G and growing 5G along the I‑95/US‑17 corridor; mobile data helps bridge gaps in rural tracts.
  • Fixed broadband strongest in Brunswick and St. Simons; service is spottier in low-density marsh/woodland areas.
• Local density/connectivity context:
  • Population density ~200 people per square mile (concentrated in Brunswick–St. Simons).
  • Public libraries, schools, and municipal buildings provide free Wi‑Fi that augments home access.

Overall: Email usage is near-universal among working-age adults; access disparities primarily reflect broadband availability and device access in rural pockets.

Summary: Mobile phone usage in Glynn County, Georgia (with county-specific estimates and how it differs from statewide patterns)

Context

• Population baseline: roughly 86–88k residents; about 35–36k households. Older median age than Georgia overall and a mix of urban Brunswick, affluent barrier islands (St. Simons, Sea Island, Jekyll), and lower-density mainland areas.

User estimates (adults, rounded; based on national/Georgia adoption rates adjusted for Glynn’s older age mix and coastal economy)

• Any mobile phone users: ~63–65k adults (about 93–95% of adults).
• Smartphone users: ~55–59k adults (about 82–86% of adults). Slightly below Georgia’s average due to a larger 65+ share.
• Smartphone-only internet users (no home broadband): ~11–15k adults (about 16–20%). Likely a bit higher than the Georgia average because of broadband gaps in some mainland tracts, but tempered by higher broadband take-up on the islands.
• Wireless-only telephone households (no landline): ~58–62% of households—below the Georgia average for younger metro areas, again reflecting the age profile.
• Visitor/seasonal load: tourism and second-home “snowbird” influx can lift active device counts by 10–20% on peak weekends, especially on St. Simons and Jekyll.

Demographic patterns versus Georgia

• Age: 65+ share is notably higher than the state. That reduces smartphone penetration and increases the share of basic/older smartphones. However, islands with higher incomes skew to newer iPhones and wearables.
• Income/education: Affluent coastal ZIPs show higher iOS share, higher premium plan adoption, and greater use of add‑ons (smartwatches, tablets). Brunswick and some mainland areas show more Android devices and prepaid plans.
• Race/ethnicity and access: Black and Hispanic residents in Brunswick/mainland are more likely than county average to be “smartphone‑reliant” for internet (mobile-only or mobile-first), similar to statewide trends but accentuated where wired broadband is weaker.
• Work patterns: Hospitality, retail, and logistics drive heavy app usage for scheduling, payments, and messaging; trades and marine sectors rely on hotspotting where fixed service is inconsistent.

Digital infrastructure snapshot

• Cellular coverage
  • 4G LTE: Strong along I‑95, Brunswick, and the islands; patchier in marsh/wetland corridors and low‑lying mainland pockets.
  • 5G: Widespread low‑band 5G countywide; mid‑band 5G capacity concentrated around Brunswick commercial corridors, I‑95 interchanges, and denser parts of St. Simons. Capacity can tighten on holiday weekends; carriers sometimes deploy temporary capacity during major events.
  • FirstNet (public safety on AT&T) present; coastal emergency‑response planning emphasizes hardening and backup power at key sites because of hurricanes and flooding.
• Wired backhaul and broadband
  • Cable internet is prevalent in Brunswick and the islands; AT&T fiber present in parts of the urbanized area, with legacy DSL/FTTN and fixed wireless in less dense mainland zones.
  • T‑Mobile 5G Home and Verizon 5G Home are available in and around Brunswick; adoption is rising in areas lacking fiber.
• Deployment constraints
  • Zoning/environmental limits on tall towers on barrier islands yield more small cells and rooftop sites in tourist/commercial corridors; wetlands can complicate microwave paths and floodproofing.

Trends that diverge from the Georgia state-level picture

• Older age structure dampens headline smartphone penetration and slows upgrade cycles relative to younger Georgia metros.
• Dual‑track market: high‑end device/plan adoption on the islands outpaces the state average, while smartphone‑reliant internet use in Brunswick/mainland pockets is slightly higher than statewide, reflecting uneven fixed broadband.
• Strong seasonality: tourism produces sharper, predictable peaks in mobile traffic than most Georgia counties, especially around beaches and festivals; network boosters/COWs appear more often during peak periods.
• Coastal risk management: more emphasis on network resiliency (backup generators, rapid restoration plans) and higher engagement with emergency alerts than most inland Georgia counties.
• iOS/Apple Watch uptake is relatively high in island ZIPs compared with the state average; prepaid share and Android share are higher in Brunswick and lower‑income areas, widening intra‑county segmentation.

Implications

• Operators: prioritize mid‑band 5G densification in tourist corridors and along evacuation routes; maintain hardened sites in flood zones; target FWA where fiber is thin.
• Public sector and nonprofits: mobile-first service delivery (benefits, telehealth, emergency info) is critical for smartphone‑reliant households; public Wi‑Fi and device literacy programs can narrow access gaps.
• Businesses: expect strong tap‑to‑pay and QR adoption in tourist zones; design for mixed device base and intermittent capacity during peak seasons.

Here’s a concise, directional view of social media use in Glynn County, GA (estimates based on Census ACS demographics and Pew Research social media usage, adjusted for the county’s slightly older age profile).

Quick snapshot

• Population: ~86,000; adults ~67,000.
• Adult social media users: ~55,000–58,000 (≈80–85% of adults). Including teens adds ~5,000–6,000 more active users.
• Gender among users: roughly mirrors the population (≈52% female, 48% male).

Most-used platforms (adults, estimated % who use the platform)

• YouTube: 82–85%
• Facebook: 70–75% (primary local hub)
• Instagram: 40–45%
• TikTok: 28–33%
• Pinterest: 30–35%
• Snapchat: 22–26%
• Nextdoor: 20–25% (strong in HOA/neighborhoods)
• X/Twitter: 18–22%
• LinkedIn: 20–25%
• WhatsApp: 15–20% Note: Facebook Messenger usage likely ~55–60% among adults, given Facebook’s reach.

Age patterns (adults)

• 18–29: ~90–95% on social; heavier on TikTok, Instagram, Snapchat; YouTube daily; lighter on Facebook posting but still present for events/groups.
• 30–49: ~85–90%; Facebook + YouTube dominant; Instagram strong; Nextdoor and Messenger used for schools, sports, and neighborhood info.
• 50–64: ~78–85%; Facebook and YouTube lead; Pinterest notable; modest but growing TikTok/Reels viewing.
• 65+: ~60–70%; Facebook first (groups, local news), YouTube for how-to and local content; Nextdoor for neighborhood alerts.

Gender tendencies

• Women: Over-index on Facebook Groups, Instagram, and Pinterest; high engagement with local events, schools, nonprofits, dining, and deals.
• Men: Over-index on YouTube, X/Twitter, and Reddit; strong engagement in sports, fishing/boating, DIY, and local news.

Behavioral trends to know

• Facebook Groups are the community backbone: school/booster clubs, yard sales, lost-and-found pets, hurricane and road updates, local buy/sell.
• Video is dominant: Short-form (Reels/TikTok) for restaurants, real estate walk-throughs, festivals, and beach/boating content; YouTube for longer how-to and local interest.
• Local discovery: Residents rely on Facebook/Instagram for menus, specials, and events; Google + reviews + UGC heavily influence dining and service choices.
• Messaging-first service: Many residents DM businesses on Messenger/Instagram for hours, availability, and bookings; quick replies matter.
• Neighborhood platforms: Nextdoor use spikes around safety alerts, contractor referrals, and HOA issues.
• Seasonality: Engagement rises in spring/summer (tourism, festivals, beach), and during hurricane season (preparedness/closures). High school sports drive spikes during game days.
• Timing: Evenings and weekends see the most engagement; lunch-hour posts perform well for food/service promos.
• Trust and verification: Official pages (county, city, schools, sheriff, The Brunswick News) and established admins in local groups shape narratives and trust.

Method note: Figures are estimates synthesized from Pew Research (2023–2024 U.S. platform usage) and ACS demographics for Glynn County, adjusted for the county’s older-leaning mix and suburban/coastal context. Treat as directional, not a local survey.