Coweta County

Key demographics for Coweta County, Georgia

Population

• Total population: ~154,000 (2023 Census Bureau estimate)
• 2020 Census count: 146,158

Age (ACS 2018–2022)

• Median age: ~38
• Under 18: ~25%
• 65 and over: ~15%

Gender (ACS 2018–2022)

• Female: ~51%
• Male: ~49%

Race/ethnicity (ACS 2018–2022; Hispanic can be of any race; others are non-Hispanic)

• White: ~65%
• Black or African American: ~23%
• Hispanic/Latino: ~8%
• Asian: ~2%
• Two or more races: ~3%
• Other (including American Indian/Alaska Native, NHPI): <1%

Households (ACS 2018–2022)

• Total households: ~53,000
• Average household size: ~2.8
• Family households: ~74% of households
• Married-couple families: ~57% of households
• Households with children under 18: ~36%
• Owner-occupied housing rate: ~78%

Sources: U.S. Census Bureau, 2020 Decennial Census; 2018–2022 American Community Survey 5-year estimates; 2023 Population Estimates Program.

Coweta County, GA (≈150–160k residents) is a suburban county in Atlanta’s I‑85 corridor with moderate density (~350 residents/mi²). Broadband and 5G are common in Newnan and other population centers, with some rural pockets relying more on fixed‑wireless or satellite.

Estimated email users: 110k–125k residents. Basis: adults are ≈75–77% of the population, and 90%+ of U.S. adults use email; many teens also maintain school accounts.

Age profile of email use (share using email at least monthly, estimates):

• 13–17: 70–85%
• 18–29: 95–99%
• 30–49: 97–99%
• 50–64: 90–95%
• 65+: 75–85%

Gender split: roughly even (≈50/50), with women very slightly more likely to be daily users.

Digital access trends:

• Households with a computer: ~90%+
• Broadband subscription (cable/fiber/DSL/fixed wireless): ~85–90% of households; smartphone‑only internet: ~10–15%
• Speeds/adoption highest in and around Newnan, Senoia, and Sharpsburg; lower in sparsely populated southern/western tracts.

These figures synthesize ACS computer/internet access data and Pew Research email adoption rates to localize Coweta County estimates.

Headline estimates (order of magnitude)

• Adult mobile phone users: roughly 110,000–125,000 adults with a mobile phone; of these, about 100,000–115,000 are likely smartphone users.
  • Basis: Pew Research smartphone adoption among adults in the mid‑to‑high 80s percent; Coweta’s suburban/metro‑adjacent profile tends to run a few points above the Georgia average. Range derived by applying 85–90% adoption to the county’s adult population.
• Mobile‑only internet households: on the order of 8–10% of households rely primarily on cellular for home internet, likely a bit below the Georgia statewide share.
  • Basis: ACS “smartphone‑only/computer ownership” patterns for suburban Atlanta counties tend to be lower than Georgia’s overall smartphone‑only rate, offset by rural pockets with higher reliance.
• Fixed‑wireless (5G home internet) uptake: higher than the Georgia average in suburban/exurban zones (Newnan, I‑85 corridor), moderate in rural south/west of the county.
  • Basis: strong mid‑band 5G availability from multiple carriers in the Atlanta market spillover.

How Coweta differs from Georgia overall

• Slightly higher smartphone penetration and 5G device mix than state average.
  • Drivers: higher household incomes, family/commuter demographics, and earlier mid‑band 5G build in the Atlanta market.
• Lower share of prepaid and Lifeline users than the state overall; higher postpaid family‑plan mix.
  • Drivers: income distribution and multi‑line households.
• Lower smartphone‑only/computer‑less household share overall vs Georgia, but with a sharper urban‑rural split inside the county.
  • Suburban tracts (Newnan/Sharpsburg/Peachtree City edge) look more like metro Atlanta; rural southwest/west tracts look more like rural Georgia in connectivity and reliance on cellular.
• Faster adoption of 5G fixed‑wireless home internet than many Georgia counties due to robust mid‑band coverage; this substitutes for cable/DSL in some neighborhoods.
• Network load patterns skew to commuter corridors and retail nodes (I‑85, SR‑34/US‑34, Ashley Park/major shopping areas), producing more pronounced peak‑hour congestion than in many non‑metro counties.

Demographic patterns that shape usage

• Age: High adoption among 18–49; among 50–64 likely a few points above the state average (income/plan mix effect). Seniors (65+) still lag smartphones vs younger cohorts but benefit from good carrier retail presence and family plans.
• Race/ethnicity: Device ownership is high across groups; plan type and handset mix vary with income and family size more than with race. Hispanic users show relatively higher prepaid share than county average but still below the statewide prepaid share.
• Income and housing: New growth subdivisions and master‑planned areas have high multi‑line, postpaid smartphone penetration; manufactured housing and rural rentals show higher mobile‑only internet reliance.

Digital infrastructure snapshot

• Coverage and spectrum:
  • All three nationals (AT&T, Verizon, T‑Mobile) provide countywide LTE; mid‑band 5G is well‑developed along I‑85 and population centers (Newnan/Sharpsburg/Senoia).
  • T‑Mobile n41 (2.5 GHz) and AT&T/Verizon C‑band deployments from the Atlanta market extend into Coweta; AT&T Band 14 (FirstNet) improves resiliency for public safety.
• Capacity and gaps:
  • Strong capacity where mid‑band 5G sectors overlap; indoor coverage can still be challenging in sparsely populated southwestern areas and heavily wooded or low‑lying spots.
  • Event and weekend congestion spikes around retail hubs, sports complexes, and school campuses.
• Tower/small‑cell siting:
  • Macro sites are concentrated along highways and around Newnan; selective small‑cell/DAS coverage appears at high‑traffic commercial sites. Rural fill‑ins continue where backhaul is available.
• Backhaul and core:
  • Access to Atlanta’s regional fiber and data centers keeps latency low and speeds high in the northern/eastern half of the county; rural sectors depend on longer microwave/fiber runs.
• Fixed broadband interplay:
  • AT&T Fiber and Xfinity (cable) cover much of Newnan and denser suburbs; Sprout Fiber Internet (Coweta‑Fayette EMC) has expanded fiber in parts of the county, reducing the necessity of smartphone‑only access in those footprints.
  • 5G Home Internet from T‑Mobile and Verizon is widely marketed in suburban areas and selectively in rural zones, adding competitive pressure and increasing cellular network utilization during evening hours.

Implications for planning and marketing

• Expect slightly higher ARPU and lower churn than the Georgia average due to postpaid family‑plan mix; lean into device‑financing and multi‑line discounts.
• Capacity upgrades pay off most along I‑85, SR‑34, and fast‑growing subdivisions; targeted rural indoor coverage solutions (additional sectors, lower‑band overlays, or small cells at community anchors) address the county’s main pain points.
• Digital equity work should target rural tracts where smartphone‑only reliance is elevated and where ACP’s sunset has tightened budgets; partnerships with EMC fiber builds can reduce cellular substitution pressure.

Notes on methodology and confidence

• County‑specific mobile adoption isn’t directly enumerated in a single source. The estimates above triangulate from: Pew Research adult smartphone adoption; Census/ACS device and subscription tables for metro‑Atlanta counties; FCC mobile coverage filings and carrier public 5G maps; and local fixed‑broadband footprints (AT&T Fiber, Xfinity, and Sprout Fiber Internet).

Here’s a concise, locally tuned snapshot for Coweta County, GA. Figures are modeled from U.S. Census/ACS county demographics and 2024 national platform usage (Pew Research, DataReportal). Treat as estimates.

Topline user stats

• Population: ~155,000
• Adults (18+): ~118,000
• Adults using at least one social platform: ~98,000 (≈83% of adults)
• Teens (13–17) are highly active (≈90–95% use at least one platform), but not counted in the adult totals above.

Age profile of adult social users (est. share of users)

• 18–34: ~30%
• 35–44: ~21%
• 45–54: ~19%
• 55–64: ~15%
• 65+: ~16%

Gender breakdown

• County population: ~51% female, ~49% male
• Among social users: roughly similar overall; platform skews:
  • More female: Facebook (slight), Instagram (slight), Pinterest (strong), Nextdoor (moderate), Snapchat (slight)
  • More male: Reddit (strong), X/Twitter (moderate), LinkedIn (slight)

Most-used platforms among Coweta adults (percent of all adults, est.)

• YouTube: 80–83%
• Facebook: 65–70%
• Instagram: 45–50%
• TikTok: 30–35%
• Pinterest: 30–35%
• Snapchat: 25–30%
• LinkedIn: 25–30%
• X/Twitter: 20–25%
• Reddit: 18–22%
• Nextdoor: 15–20% (strong in suburban neighborhoods)

Behavioral trends to know

• Hyperlocal info flows through Facebook Groups and Nextdoor: school updates, youth sports, HOA, yard sales/Marketplace, lost pets, safety alerts.
• Video-first consumption: YouTube for how‑to, home/yard projects; Reels/Shorts drive discovery for local food, boutiques, real estate, events.
• Social commerce: Heavy Facebook Marketplace use for local buy/sell; growing impulse buys via TikTok Shop and Instagram Shops (18–44 skew).
• Messaging habits: Facebook Messenger is ubiquitous for coordinating groups; Snapchat is daily among teens/young adults; WhatsApp pockets exist but are smaller.
• Timing: Peaks weeknights 7–10 pm; secondary spikes during commute windows (6:30–8:30 am, 4:30–6:30 pm) and weekend afternoons.
• Content cues: Family- and community-oriented tone performs best; local pride, faith/community events, high school sports, and practical “how‑to” content over-index.
• Targeting tips: Geo-focus around Newnan, Senoia, Sharpsburg, Grantville, and major corridors (I‑85, Hwy 34); Facebook/Instagram for reach, YouTube for how‑to and service categories, TikTok/IG Reels for 18–34 discovery, Nextdoor for homeowners, LinkedIn for commuting professionals.

Method note

• County counts estimated by applying national platform penetration to ACS-based adult population and Coweta’s suburban age mix. For decisions requiring precision, validate with platform ad-reach tools geofenced to Coweta ZIPs.