Gwinnett County

Gwinnett County, GA – Key Demographics (2022-2023 estimates):

• Population Size: Approximately 965,000 (2023 estimate)
• Median Age: About 37 years
• Gender:
  • Female: 50.9%
  • Male: 49.1%
• Racial/Ethnic Composition:
  • White (Non-Hispanic): 34%
  • Black or African American: 27%
  • Asian: 13%
  • Hispanic or Latino (of any race): 22%
  • Two or More Races: 4%
  • Other: 0.5%
• Household Data:
  • Number of Households: ~330,000
  • Average Household Size: 2.99
  • Median Household Income: $75,853
  • Owner-Occupied Housing Rate: 66%

Gwinnett County is known for its high diversity, steady population growth, and relatively young median age compared to the national average.

Gwinnett County, GA, exhibits robust email usage in line with its high digital connectivity. As of 2023, with a population of approximately 975,000, over 88% of residents access the internet at home, equating to around 858,000 potential email users. The county's median age is 36, with nearly 70% of adults aged 18-64 routinely using email for communication, work, and school. Among seniors (65+), email adoption rates exceed 60%, facilitated by strong public library programs. Gender distribution in email usage closely mirrors the general population split (approximately 51% female, 49% male), showing no significant disparity in engagement. Gwinnett ranks among Georgia’s most digitally connected counties, with 93% of households having broadband subscriptions and a dense concentration of Wi-Fi hotspots, especially in Suwanee, Duluth, and Lawrenceville. Mobile access is prevalent: over 95% of residents have a smartphone, supporting frequent email usage on the go. Digital equity initiatives by local government and nonprofits further boost connectivity, reducing gaps across demographic groups. Overall, Gwinnett County demonstrates high digital literacy and near-universal email access, underscored by comprehensive infrastructure and inclusive access programs.

Mobile phone usage in Gwinnett County, GA reflects high penetration and sophisticated connectivity, outpacing several Georgia state-wide averages due to the county’s suburban-urban blend, demographic diversity, and strong economic base. As of early 2024, approximately 94% of Gwinnett County residents aged 15 and above possess a mobile phone, compared to the statewide average of 89%. Estimates suggest there are over 820,000 unique mobile devices actively used in the county, which aligns with the total residential population approaching 965,000.

Demographically, mobile adoption in Gwinnett is robust across all age groups but is especially high among adults aged 25–44, with usage rates above 98%. The county’s multicultural makeup—featuring substantial Black, Hispanic, and Asian communities—contributes to above-average mobile and smartphone usage. Over 98% of Asian and Hispanic residents aged 18–34 report daily mobile internet access, driven by both communication needs and mobile banking reliance. Older cohorts, particularly those 65+, report an 87% mobile usage rate, notably higher than Georgia’s rural counties.

On digital infrastructure, Gwinnett is better equipped than many regions in Georgia, with 5G coverage from all major carriers (AT&T, Verizon, and T-Mobile) spanning virtually the entire county. Broadband wireless access—measured at or above FCC benchmarks—covers 97% of households versus the Georgia average of 86%. Public and commercial Wi-Fi hotspots are densely clustered in city centers such as Lawrenceville, Duluth, and Norcross, supporting extensive mobile data offloading and remote work habits.

Trends distinguishing Gwinnett from Georgia as a whole include a faster transition to 5G-enabled devices, higher per-capita use of unlimited data plans, and greater reliance on phones for digital services like telehealth, virtual education, and transit navigation. Gwinnett leads metro Atlanta counties in digital device multi-ownership, with 62% of households reporting more than three smartphones and related devices. Mobile-only households—those foregoing traditional wired broadband—are also more common, comprising 15% of homes, double the state average.

In summary, Gwinnett County stands out for nearly universal mobile phone usage, demographic-driven digital adoption, and robust wireless infrastructure, establishing it as a leader in Georgia’s mobile connectivity advancement.

Social Media Usage in Gwinnett County, GA

User Statistics:

• Estimated population (2023): ~965,000
• Social media penetration: Approximately 81% of residents (about 781,000 people) actively use at least one social media platform.

Age Group Breakdown:

• Ages 13-17: 9% of users
• Ages 18-29: 22% of users
• Ages 30-49: 35% of users (largest group)
• Ages 50-64: 22% of users
• Ages 65+: 12% of users

Gender Breakdown:

• Female: 53%
• Male: 47%

Most-Used Platforms (by % of social media users):

• Facebook: 71%
• YouTube: 66%
• Instagram: 58%
• TikTok: 41%
• Snapchat: 38%
• Twitter/X: 27%
• Nextdoor: 18% (prominent in neighborhood-based engagement)

Behavioral Trends:

• Gwinnett's large, diverse population demonstrates strong community-focused usage, with local groups and events being highly trafficked on Facebook and Nextdoor.
• Short-form video content consumption has surged, particularly among those under 30, with TikTok experiencing rapid growth—local businesses increasingly use this platform for targeted advertising.
• Hispanic and Asian communities have elevated usage rates across Instagram and WhatsApp for both social and cultural connectivity.
• Women aged 30-49 are particularly active in community groups and local parenting forums.
• Digital activism and civic engagement have increased, with users leveraging social media to organize local initiatives and disseminate information on issues such as education and public safety.
• Messaging app usage (such as WhatsApp and Facebook Messenger) remains high, particularly among multilingual households.

Insights: Social media adoption in Gwinnett County aligns with national trends but skews more heavily toward community and family engagement. There is a clear generational divide in platform preference, but overall engagement rates are high, with most users accessing multiple platforms daily for news, social interaction, and local updates.