Bryan County

Here are core demographics for Bryan County, Georgia.

Population size

• 44,738 (2020 Decennial Census)

Age

• Median age: ~35 years
• Under 18: ~29%
• 65 and over: ~11%

Gender

• Female: ~50%

Race/ethnicity (of total population)

• White (non-Hispanic): ~71%
• Black or African American: ~13%
• Hispanic/Latino (any race): ~8%
• Asian: ~3%
• Two or more races: ~4%
• Other (incl. AIAN, NHPI): ~1%

Households and housing

• Households: ~16,000
• Average household size: ~2.9
• Family households: ~3 in 4
• Owner-occupied housing rate: ~70%

Sources: U.S. Census Bureau (2020 Decennial Census for total population; American Community Survey 2018–2022 5-year estimates for distributions and household characteristics).

Bryan County, GA snapshot (estimates)

• Population/connectivity: ~51,000 residents; ~100 people per sq. mi. High connectivity—about 9 in 10 households have a broadband subscription and most have a computer/smartphone (ACS, recent 5‑year). Population concentrated around Richmond Hill and the I‑95 corridor; western areas are more rural with thinner fixed‑broadband options.

• Email users (count): 33,000–36,000 adult email users. Method: apply national adult email adoption (92%, Pew) to Bryan County’s adult population (~36–39k).

• Age distribution (usage rates): Highest among 18–49 (~93–95%), modest drop for 50–64 (90%), lowest for 65+ (85%). Thus, the user base skews slightly younger/middle‑aged, with seniors somewhat less represented.

• Gender split: Roughly even; email adoption is nearly identical by gender (~91–92% for men and women), so the active user base is close to 50/50.

• Digital access trends: Rapid growth as a Savannah‑area suburb is driving broadband build‑outs; strong mobile coverage along I‑95/I‑16. A small share of households appear smartphone‑only, and rural pockets see fewer fixed options.

Notes: Figures are directional, combining ACS population/connectivity indicators with Pew national email‑use rates.

Here’s a planning-grade summary of mobile phone usage in Bryan County, GA with estimates, demographic context, and infrastructure notes, highlighting how the county differs from Georgia overall.

Quick takeaways

• Bryan County’s mobile adoption is very high and skews toward premium plans and multi‑line households, driven by fast growth, higher incomes in South Bryan (Richmond Hill), and commuter patterns to Savannah.
• 5G coverage is strong along I‑95, GA‑144, and near Richmond Hill; coverage and capacity drop off in parts of North Bryan (Pembroke/Black Creek) where rural geography and tree cover matter more.
• Compared with Georgia overall, Bryan County likely has: fewer “smartphone‑only” households, a higher share of iOS devices, lower prepaid penetration, and more pronounced corridor‑based congestion tied to commuting and industrial activity.

Estimated users (transparent, order‑of‑magnitude)

• Population base: mid‑50,000s (Bryan is among the fastest‑growing counties in the U.S.).
• Unique mobile phone users (humans): approximately 45,000–52,000.
• Smartphone users: approximately 41,000–49,000.
• Total cellular lines (people + wearables + vehicles/IoT): roughly 60,000–80,000 active lines. How these were derived: applied national smartphone ownership rates (Pew Research Center ~90% of adults, very high among teens), near‑universal any‑mobile ownership among adults, and typical line‑multipliers for wearables and connected cars in higher‑income suburbs. Ranges are used to reflect uncertainty and the county’s fast growth.

Demographic usage patterns

• Age/family structure: Bryan County is slightly younger than Georgia overall, with a larger share of families with children in South Bryan. Effects:
  • High teen smartphone penetration and heavy app/social/video use.
  • Strong demand for unlimited data, hotspot add‑ons for schoolwork, and multi‑line family plans.
• Income/education: Median household income in South Bryan is well above the Georgia median.
  • Skews device mix toward iPhones and premium Androids, Apple/Google watches, connected cars, and added‑line bundles.
  • Lower reliance on prepaid than the Georgia average.
• Race/ethnicity and digital reliance: The county’s makeup is more White and less Black than Georgia overall; Hispanic population is growing.
  • Where fixed broadband is weaker (North Bryan), mobile‑only internet reliance is higher—closer to state rural patterns.
  • In South Bryan, robust cable/fiber reduces smartphone‑only households compared with the Georgia average.
• Work patterns: Heavy commuting to Savannah and growing shifts at industrial sites (Ellabell/Black Creek area) create:
  • Peak mobile loads along I‑95, GA‑144, and GA‑204 during commute windows and at shift changes.
  • Daytime “pull” of usage toward Savannah-facing corridors and job sites.

Digital infrastructure highlights

• Cellular coverage and capacity:
  • 4G LTE: Nearly countywide from major carriers; capacity varies in rural western/northern tracts.
  • 5G: Mid‑band/low‑band coverage is strong along I‑95 and in/around Richmond Hill; more spotty north and west of Pembroke.
  • First responder network: AT&T FirstNet buildouts have improved resilience and coverage, especially along evacuation and freight corridors.
• Backhaul/fiber:
  • South Bryan (Richmond Hill) is well‑served by cable and expanding telco fiber, providing strong backhaul for macro towers and small cells.
  • Coastal Electric Cooperative’s fiber initiative (Coastal Fiber) has been extending fiber deeper into rural areas, which supports both home broadband and future cell site densification.
• New demand drivers:
  • Ongoing industrial development around Ellabell/Black Creek (Hyundai Metaplant vicinity) and rapid housing growth are prompting additional permits and upgrades (new macros, sector splits, carrier‑aggregation, and small cells).
• Resilience:
  • Coastal storm risk drives generator deployments and portable cell assets; hardening investments are more salient here than in inland Georgia counties.

How Bryan County differs from Georgia overall

• Adoption and device mix:
  • More iOS and premium Android share; more wearables/connected‑car lines; fewer prepaid lines than the state average.
  • Lower share of smartphone‑only households countywide (thanks to strong fixed broadband in South Bryan), but pockets of higher smartphone‑dependence in North Bryan mirror rural Georgia.
• Coverage and performance:
  • Better 5G availability than many rural Georgia counties due to I‑95 adjacency and Savannah spillover, but below Atlanta‑metro density and peak speeds.
  • Usage is corridor‑centric (I‑95/GA‑144/GA‑204) rather than urban‑node‑centric like Atlanta.
• Growth dynamics:
  • Faster population and industrial growth than the state average, creating sharper year‑over‑year capacity needs and more frequent network upgrades.
• Equity/digital divide:
  • Countywide divide is narrower than Georgia’s rural average due to fiber/cable in South Bryan; however, North Bryan still faces coverage/capacity and fixed‑broadband gaps that increase mobile‑only reliance.

Notes on sources and method

• Population, age, income, household, and internet‑subscription context: U.S. Census Bureau/ACS (latest 1‑ and 5‑year estimates).
• Mobile adoption rates: Pew Research Center (smartphone and mobile‑only measures), CTIA/GSMA for lines‑per‑capita benchmarks.
• Coverage and infrastructure: FCC Broadband Data Collection maps, carrier coverage tools, county permitting records, and public announcements from Coastal Electric Cooperative/Coastal Fiber.
• Estimates are provided as ranges to avoid false precision and reflect rapid local change; for program or investment decisions, validate with current FCC BDC shapefiles, carrier RF planning maps, and the latest ACS microdata at the tract/block‑group level.

Social media usage in Bryan County, GA (short breakdown, 2025)

Quick user stats (estimates)

• Population baseline: ~50–55k residents; ~34–38k adults (18+).
• Adult social media users: ~28–32k (around 80–85% of adults use at least one platform).
• Household adoption: smartphone and broadband rates are high for a fast‑growing suburban county; expect usage to track slightly above Georgia’s average.

Age groups and usage patterns

• Teens (13–17): Heavy TikTok and Snapchat; Instagram for DMs/reels; YouTube for entertainment and how‑tos. School, sports, and band groups drive private group chats.
• 18–29: YouTube near‑universal; Instagram, Snapchat, and TikTok dominant; Facebook used for events/marketplace and family ties.
• 30–49: Facebook and YouTube lead; Instagram strong; rising TikTok use for parenting tips, home projects, food, and local recs.
• 50–64: Facebook and YouTube dominate; some Instagram; limited TikTok.
• 65+: Facebook for family, churches, civic updates; YouTube for sermons, news, and tutorials.

Gender breakdown (tendencies)

• Women: More active on Facebook, Instagram, Pinterest; strong engagement with school/PTA, youth sports, events, Marketplace, and local business pages.
• Men: Heavier on YouTube, Reddit, X; strong interest in sports/outdoors, DIY, tech, and local news/weather.
• Overall user base is roughly balanced by gender and mirrors county demographics.

Most‑used platforms (estimated share of Bryan County adults; based on Pew Research Center 2024 national usage applied locally)

• YouTube: ~80–85%
• Facebook: ~65–70%
• Instagram: ~45–50%
• TikTok: ~30–35%
• Snapchat: ~28–32%
• Pinterest: ~30–35% (notably higher among women)
• LinkedIn: ~28–32% (skews to white‑collar commuters)
• WhatsApp: ~25–30% (higher among international/military families)
• X (Twitter): ~25–30% (news, sports, weather)
• Reddit: ~20–25% (skews male/younger)
• Nextdoor: ~15–20% (particularly active in HOAs in Richmond Hill)

Local behavioral trends to know

• Facebook is the community hub: hyperlocal groups (Richmond Hill, Pembroke), school/booster clubs, youth sports, churches, and Marketplace are high‑engagement.
• Military influence: transient/military households lean on Facebook groups, Instagram, and WhatsApp for coordination; strong interest in local services and housing.
• Events and local commerce: FB Events and IG are primary discovery channels for festivals, food trucks, farmers markets, and new restaurants; short‑form video (Reels/TikTok) drives reach.
• Real estate and growth: New‑development updates, model‑home tours, and neighborhood pages get outsized engagement; drone/video walkthroughs perform well.
• News and alerts: County/city pages, school districts, and emergency management use Facebook; X spikes during severe weather/hurricane updates; Nextdoor used for HOA/security/lost pets.
• Content formats: Short‑form video outperforms static posts; YouTube remains key for long‑form how‑to, church services, and local sports replays.
• Timing: Peaks around early morning (7–9 a.m.), lunch (12–1 p.m.), and evenings (7–10 p.m.); weekend event browsing is common.

Notes on method

• County‑level platform shares aren’t directly published. Figures above are estimates derived by applying Pew Research Center’s 2024 U.S. social media usage rates to Bryan County’s adult population and adjusting for its suburban/military‑family profile. For planning, treat them as directional rather than precise counts.