Fulton County

Here’s a concise demographic snapshot of Fulton County, Georgia (latest available U.S. Census Bureau ACS 1-year estimates; figures rounded):

Population

• Total population: ~1.07 million
• Median age: ~36–37 years

Age distribution

• Under 18: ~20%
• 18–64: ~66–68%
• 65 and over: ~12–14%

Sex

• Female: ~52%
• Male: ~48%

Race/ethnicity (mutually exclusive where noted)

• Black or African American (non-Hispanic): ~44–45%
• White (non-Hispanic): ~39–41%
• Asian (non-Hispanic): ~7–8%
• Hispanic or Latino (any race): ~8–10%
• Two or more races/Other: ~4–5%

Households and housing

• Total households: ~430k–450k
• Average household size: ~2.4 persons
• Family households: ~52–54% of households (avg. family size ~3.0–3.1)
• Tenure: owner-occupied ~50–52%; renter-occupied ~48–50%

Sources: U.S. Census Bureau, American Community Survey (ACS) 1-year estimates (tables DP05, S0101, S1101, DP02).

Fulton County, GA (pop. ~1.07M) is highly connected, so email use is near national highs.

• Estimated email users: ~0.75–0.80M adults. Basis: ~0.84M adults in Fulton × ~92–95% of U.S. adults using email (Pew).
• Age profile (share of email users; adoption is very high in each group):
  • 18–29: ~23–26% of users; adoption ≈98%.
  • 30–49: ~35–40%; adoption ≈98%.
  • 50–64: ~22–25%; adoption ≈95%.
  • 65+: ~12–15%; adoption ≈85–90%.
• Gender split: roughly even (≈48% male, 52% female), mirroring the county’s population; email adoption is similar by gender.
• Digital access trends:
  • ~90% of households have a broadband subscription; >95% have a computer or smartphone (ACS).
  • Smartphone-only internet households are common (~15–20%), especially in parts of South Fulton.
  • Public libraries, schools, and city venues provide free Wi‑Fi, helping close gaps.
• Local density/connectivity facts:
  • Population density ≈2,000 people per sq. mile.
  • Extensive fiber and cable coverage (AT&T Fiber, Google Fiber, Xfinity); FCC reports >95% of residents can get 100 Mbps+ fixed service.
  • County is broadly covered by 5G from major carriers; urban core (Atlanta, Sandy Springs) shows the highest subscription rates.

Here’s a concise, county-focused snapshot of mobile phone usage in Fulton County, GA, with emphasis on how it differs from Georgia overall.

Top-line estimates

• Smartphone users: roughly 800,000–950,000 adult users in Fulton (driven by a young, urban, highly educated population). This is a higher adoption share than the state average.
• Households using mobile broadband: about 300,000–360,000 Fulton households have a cellular data plan in the home (often alongside fixed broadband). Fulton’s adoption of mobile broadband plans is higher than Georgia’s average.
• Mobile-only home internet (cellular as primary/only): approximately 70,000–100,000 households, a larger share than the state due to higher renter density and income dispersion.
• Offline households: ~7–10% of Fulton households lack any home internet, lower than the state’s ~10–12%, but with pockets of higher offline rates in parts of South and Southwest Fulton.

What’s different from state-level trends

• More mobile-first behavior: Fulton’s mix of young adults, renters, and gig-economy workers produces a higher share of smartphone-only and cellular-primary households than Georgia overall.
• Higher performance footprint: Denser 5G mid-band and mmWave coverage in central Atlanta (Downtown, Midtown, Buckhead, major venues) yields faster typical speeds and more capacity than the state average.
• Smaller urban digital divide (but still present): Overall offline rates are lower than Georgia’s, yet intra-county gaps persist by income and neighborhood—leading to localized dependence on mobile as the primary connection.
• Older adult adoption edge: Among 50+ and 65+ residents, smartphone ownership and app usage are notably higher than the Georgia average, helped by income, education, and service availability.

Demographic breakdown (directional patterns)

• Age: Adoption is near-saturation for 18–49; Fulton’s 50–64 and 65+ groups show higher smartphone ownership and app usage than statewide peers. Young renters are the core of mobile-only home internet.
• Income and tenure: Lower-income and renter households in Fulton rely on mobile-only service more than owners and higher-income households; the county’s higher renter share amplifies this vs. Georgia overall.
• Race/ethnicity: Black and Hispanic residents are more likely to be smartphone-dependent for home internet than White and Asian residents. Because Fulton has a larger share of Black residents than the state average, this elevates the county’s overall mobile-only share.
• Education and employment: Higher education levels and a large professional/tech workforce drive multi-device ownership, eSIM uptake, and heavy on-the-go data use; service workers and gig workers lean more on prepaid and hotspot usage.

Digital infrastructure highlights (county context)

• 5G coverage and capacity: All three national carriers blanket most of Fulton with 5G; mid-band is widespread and mmWave nodes are concentrated in dense corridors and venues (e.g., Mercedes‑Benz Stadium, State Farm Arena, convention areas, college campuses). This exceeds the breadth and depth typical for much of Georgia.
• Small cells and DAS: Extensive small-cell deployments in Downtown/Midtown/Buckhead and distributed antenna systems in major buildings and transit hubs support higher peak and indoor performance than the state average.
• Backhaul and fiber: Fulton has rich fiber backhaul (AT&T, Zayo, Lumen and others) and strong FTTH footprint compared with much of Georgia, enabling denser 5G and more reliable capacity upgrades.
• Data centers and interconnection: Proximity to multiple Atlanta carrier hotels/IXs and large data centers reduces latency and improves app performance; this ecosystem advantage is unique relative to most Georgia counties.
• Public/enterprise Wi‑Fi: Broad availability in civic spaces, campuses, and venues complements cellular and supports offload; more prevalent than in many parts of the state.

Method and sources (for context)

• Estimates synthesize recent ACS “Computer and Internet” indicators (county vs. state), Pew Research smartphone adoption benchmarks, FCC/National Broadband Map insights on coverage types, and carrier deployment patterns in central Atlanta. Figures are rounded ranges to reflect year-to-year and neighborhood variation.

Here’s a concise, data‑informed snapshot for Fulton County, GA. Exact county-level social media figures aren’t publicly published, so the numbers below use U.S. benchmarks (Pew Research Center 2024; platform ad reach) adjusted to Fulton’s urban, professional profile.

Baseline/user stats

• Population: ~1.1M residents; ~0.85M adults.
• Social media penetration (est.): 70–75% of adults use at least one platform → roughly 600k–650k adult users; including teens, ~650k–750k total users.
• Mobile-first usage; short-form video and messaging dominate daily engagement.

Most-used platforms (adult adoption; approximate, based on U.S. rates; Fulton likely similar)

• YouTube: ~80–85%
• Facebook: ~65–70%
• Instagram: ~45–50% (likely on the higher end in intown Atlanta)
• TikTok: ~30–35% (fast growth among 18–34)
• Pinterest: ~30–35% (strong among women, home/lifestyle)
• Snapchat: ~25–30% (younger skew)
• LinkedIn: ~28–32% (likely above-average in Fulton given professional workforce)
• X (Twitter): ~20–25%
• Reddit: ~20–25%
• Nextdoor: strong neighborhood presence in intown areas (no reliable %; high engagement for local issues)

Age patterns

• Teens (13–17): TikTok/Snapchat/Instagram heavy; DM-first; trends, music, food spots, local creators.
• 18–29: Near‑universal YouTube; Instagram 70–80%; TikTok 60–70%; Snapchat common; Facebook used for Marketplace/events more than posting.
• 30–49: Facebook + YouTube core; Instagram ~40–50%; TikTok rising; strong LinkedIn among professionals; heavy Stories/Reels consumption.
• 50–64/65+: Facebook and YouTube dominant; Nextdoor for hyperlocal; Pinterest for DIY/home; gradual TikTok adoption.

Gender tendencies

• Women: Over-index on Facebook, Instagram, Pinterest (Pinterest’s U.S. user base is roughly three-quarters female); strong use of groups, shopping, lifestyle content.
• Men: Over-index on YouTube, Reddit, X; interest in sports, tech, finance, gaming; Discord pockets.

Behavioral trends in Fulton

• Local-first content performs: Atlanta news, civic issues, traffic/commute updates, school calendars, weather alerts.
• Event and culture driven: dining/outings, festivals, concerts, sports (Falcons, Hawks, Atlanta United, Braves), college/HBCU culture, hip‑hop and creator economy.
• Community hubs: Facebook Groups and Nextdoor for neighborhoods, HOAs, safety; FB Marketplace is widely used for resale and rentals.
• Video-forward: Reels/TikTok/Shorts for discovery; creators and local businesses use short video for promos and UGC collabs.
• Timing: Morning commute and late evening spikes; Thu–Sat peaks for events/food searches; real‑time spikes during major games or breaking news.
• Messaging: Instagram DMs, Snapchat, and WhatsApp (notably among international communities) are key for private sharing and customer interactions.

Notes

• Treat platform percentages as U.S. adult benchmarks; Fulton’s actual mix likely skews slightly higher for Instagram and LinkedIn due to its urban/professional makeup.
• For precise counts by platform and age/gender within Fulton, pull current audience estimates from platform ad tools (Meta, TikTok, Snap, LinkedIn) using county geotargeting.