Rogers County

Key demographics — Rogers County, Oklahoma

Population

• Total population: 95,240 (2020 Census)
• 2023 estimate: ~99,600 (U.S. Census Bureau Population Estimates Program)
• 2010–2020 growth: roughly +9–10%; continued moderate growth since 2020

Age

• Median age: ~38.8 years (ACS 2018–2022)
• Under 18: ~25%
• 18–64: ~60%
• 65 and over: ~15%

Sex

• Female: ~50.4%
• Male: ~49.6%

Race and ethnicity (2020 Census; race alone unless noted; Hispanic may be of any race)

• White: ~72–73%
• American Indian and Alaska Native: ~14–15%
• Two or more races: ~9%
• Black or African American: ~1–1.5%
• Asian: ~1%
• Native Hawaiian and Other Pacific Islander: ~0.1%
• Some other race: ~2%
• Hispanic or Latino (any race): ~6–7%
• White alone, not Hispanic: ~68%

Households and housing (ACS 2018–2022)

• Households: ~36,000–36,500
• Average household size: ~2.66
• Family households: ~74% of households
• Married-couple families: ~58%
• Households with children under 18: ~33%
• Nonfamily households: ~26–27%
• Homeownership rate: ~77–78% owner-occupied; ~22–23% renter-occupied
• Average family size: ~3.1

Insights

• Fast-growing, family-oriented suburban county in the Tulsa metro with high homeownership and a median age near 39.
• Significant American Indian population reflecting the area’s tribal presence, with a modest but growing multiracial and Hispanic share.

Sources: U.S. Census Bureau, 2020 Decennial Census (DHC), Population Estimates Program (2023), and American Community Survey 2018–2022 5-year estimates.

Rogers County, Oklahoma (2020 pop. 95,240; ≈141 people per square mile) sits in the Tulsa metro with dense connectivity along Claremore–Owasso corridors and more rural fringes to the north/east.

Estimated email users: ≈62,000 residents actively use email. Derived from adult share of the population and typical U.S. internet/email adoption rates.

Age profile of email users (share of users):

• 18–29: ~20% (≈12.4k)
• 30–49: ~35% (≈21.7k)
• 50–64: ~27% (≈16.7k)
• 65+: ~18% (≈11.2k) Teen use is also common but smaller in absolute numbers.

Gender split: ~50% female, ~50% male among users, mirroring the county’s near-even sex ratio.

Digital access and trends:

• Household internet adoption is high for Oklahoma due to suburban Tulsa influence; fixed broadband and mobile broadband are widely available in towns, with ongoing fiber buildouts.
• Rural edges show more reliance on mobile-only internet and fixed wireless; urban cores see higher multi-device, multi-provider access.
• Post‑2020 remote work/schooling has increased household subscriptions and raised baseline digital engagement countywide.

Implication: Email is near‑universal among working‑age adults and a primary channel for services, commerce, and civic communication, with slightly lower penetration among the oldest and most rural residents.

Mobile phone usage in Rogers County, Oklahoma — key stats and how they differ from statewide patterns

Scale and penetration

• Population baseline: 95,240 (2020 Census).
• Household smartphone penetration: 92% of households (ACS 2018–2022 5‑year, S2801), higher than the Oklahoma average of 88%. This places Rogers County firmly above the state for device access.
• Home internet subscriptions: 86% of households have a broadband subscription (ACS 2018–2022), vs 79% statewide. Reliance on mobile data as the only home internet connection is notably lower than the state: 12% in Rogers County vs 19% statewide (ACS 2018–2022, S2801 “cellular data plan only”).
• Estimated mobile users: Approximately 84,000 smartphone users in the county (modeled by applying ACS/Pew smartphone adoption rates to the county population; consistent with the 92% household smartphone figure and the county’s higher income/education profile relative to Oklahoma overall).

Demographic breakdown of mobile use (estimates grounded in ACS local composition and Pew adoption gradients)

• Age:
  • 18–34: ~97–99% smartphone adoption.
  • 35–64: ~93–95%.
  • 65+: ~80–85% (Rogers County is several points higher than the Oklahoma average for seniors, reflecting better broadband options and suburban proximity to Tulsa).
• Income:
  • < $25k: ~83–88% smartphone adoption.
  • $25k–$75k: ~90–94%.

  • $75k: ~96–98%. Rogers County’s higher-than-state median household income lifts overall adoption and reduces the share of mobile-only home internet users compared with the state.

• Race/ethnicity (2020 Census composition: White ~74%, American Indian/Alaska Native ~13%, Hispanic/Latino ~7%, Two or more races ~7%, Black ~1–2%):
  • Adoption is high across groups; gaps are smaller than statewide due to stronger local infrastructure and incomes. Native households in Rogers County show higher smartphone adoption and lower mobile-only home internet reliance than in many rural/tribal parts of Oklahoma, reflecting better service availability in and around Claremore/Catoosa.

Digital infrastructure and coverage

• 5G availability: FCC mobile coverage filings (2023) indicate 5G service from at least one national operator across >95% of the county’s populated areas, exceeding the statewide picture. T‑Mobile mid‑band 5G extends broadly from the Tulsa metro into Catoosa, Verdigris, and Claremore; Verizon and AT&T mid‑band/C‑band 5G cover Claremore and major corridors (I‑44/Will Rogers Turnpike, US‑169, OK‑66).
• Tower density: Higher macrocell density along the I‑44/US‑412/US‑169 corridors and around Claremore produces more consistent mid‑band 5G performance than in many Oklahoma rural counties; northern and far‑eastern fringes show more band‑12/13/low‑band dependence with occasional capacity constraints at peak times.
• Fixed broadband context that shapes mobile reliance:
  • Cable and fiber footprints in Claremore/Catoosa/Verdigris reduce mobile‑only home internet reliance relative to the state, which increases Wi‑Fi offload and improves in‑home mobile experience.
  • Rural pockets still lean on LTE/5G FWA, but the FWA share is smaller than statewide rural averages due to better cable/fiber availability near the Tulsa metro edge.

How Rogers County differs from Oklahoma overall

• Higher device and subscription penetration: Smartphone ownership and broadband subscriptions are several points above the Oklahoma average, narrowing digital gaps across age and income.
• Lower mobile‑only dependence: Fewer households rely solely on cellular data for home internet than statewide, thanks to stronger fixed-broadband availability in population centers.
• Stronger 5G experience: Populated areas enjoy denser mid‑band 5G coverage and capacity than much of the state outside the Oklahoma City/Tulsa cores.
• Smaller demographic adoption gaps: Seniors and lower‑income households in Rogers County adopt smartphones at higher rates than their statewide peers, attributable to better network quality and local affordability programs.

Sources and notes

• U.S. Census Bureau, 2020 Decennial Census (population, composition).
• ACS 2018–2022 5‑year, Table S2801 Types of Computers and Internet Subscriptions (household smartphone and broadband subscription rates; cellular-only home internet).
• FCC Mobile Coverage (2023 filings) and operator deployment disclosures (5G availability and bands).
• Pew Research Center (2023) smartphone adoption by age/income used to model demographic splits; applied to Rogers County’s local composition to produce the age/income estimates above.

Method note: Where itemized person-level mobile adoption is not published at county level, estimates are derived by combining ACS household smartphone/broadband figures with Pew adoption gradients and Rogers County’s demographic/urban-suburban profile. These estimates align with the observed gap between Rogers County and Oklahoma statewide in ACS subscription metrics and FCC-reported coverage.

Rogers County, OK — social media usage snapshot (2024)

Overall usage

• Adults using at least one social platform: 80–85% of adults; daily users: ~70% of adults
• Typical number of platforms used: 3
• Access: 85–90% on smartphones; most engagement via mobile

Age profile of users (share of total adult social users)

• 18–29: ~20%
• 30–49: ~35%
• 50–64: ~27%
• 65+: ~18%

Gender breakdown (adult social users)

• Women: ~53%
• Men: ~47%

Most-used platforms among adults in Rogers County (estimated share of adult residents)

• YouTube: 80–86%
• Facebook: 72–78%
• Instagram: 38–46%
• TikTok: 28–36%
• Pinterest: 32–40% (skews female, 30+)
• Snapchat: 24–32% (skews under 30)
• X (Twitter): 15–22%
• Nextdoor: 10–18% (higher in suburban neighborhoods)

Age-pattern highlights

• 18–29: Instagram 70%+, Snapchat 60%+, TikTok 55–65%, YouTube 90%+, Facebook 45–55%
• 30–49: YouTube 90%+, Facebook 80%+, Instagram 50–60%, TikTok 35–45%
• 50–64: Facebook 75–80%, YouTube 80%+, Pinterest 35–45%, Instagram 30–40%, Nextdoor 12–18%
• 65+: Facebook 60–70%, YouTube 55–65%, Pinterest 25–30%, Nextdoor 10–15%

Behavioral trends

• Community-first usage: Heavy participation in Facebook Groups for schools, youth sports, churches, city and county updates, storm and road conditions, and local buy/sell/try trades; Marketplace is a major driver of daily logins
• Short-form video growth: Reels, Shorts, and TikTok are the fastest-rising content types for local events, dining, and services; creators repurpose across YouTube/Instagram/TikTok
• News and alerts: Facebook remains the default for local news, weather, and public safety; posts with utility (closures, outages, warnings) outperform lifestyle content
• Messaging over comments: Facebook Messenger and Snapchat drive one-to-one and small-group coordination; WhatsApp adoption is modest and concentrated in specific communities
• Engagement timing: Peaks weeknights 6–10 pm; secondary spikes at weekday lunch and weekend mornings; best-performing local posts use photo/video plus a clear call to action
• Commerce and promotions: Deal- and family-oriented offers perform well; Facebook and Instagram are most efficient for reach and conversions in 30+ demographics; TikTok excels for awareness among under-30s

Notes on methodology

• Figures are county-level estimates derived by weighting 2023–2024 U.S. platform adoption rates (Pew Research Center) to Rogers County’s age/sex profile (U.S. Census Bureau American Community Survey). Percentages rounded to whole numbers for clarity.