Caddo County

Here are the most recent, high-level demographics for Caddo County, Oklahoma (primarily from U.S. Census Bureau ACS 2019–2023 5-year estimates; population from 2023 estimates). Values rounded.

Population

• Total population (2023 est.): ~26,000

Age

• Median age: ~37–38 years
• Under 18: ~26%
• 65 and over: ~16%

Sex

• Female: ~50–51%
• Male: ~49–50%

Race and ethnicity

• White alone (non-Hispanic): ~55–58%
• American Indian/Alaska Native: ~25–30%
• Black or African American: ~4–6%
• Asian: ~0.3–0.5%
• Native Hawaiian/Other Pacific Islander: ~0.1%
• Two or more races: ~7–10%
• Hispanic or Latino (of any race): ~12–15%

Households

• Number of households: ~9,300–9,700
• Average household size: ~2.6–2.8
• Family households: ~65–70% of households
• Married-couple families: ~45–50% of households
• Households with children under 18: ~30–35%
• Nonfamily households: ~30–35%
• Living alone, 65+: ~10–13% of households

Sources: U.S. Census Bureau, American Community Survey 2019–2023 5-year (tables DP05, S0101, S1101) and Population Estimates Program (July 1, 2023).

Caddo County, OK (rural; roughly 20–25 people per square mile) has about 25–30k residents. Applying rural-OK internet and U.S. email-adoption benchmarks (ACS, FCC, Pew) yields:

Estimated email users

• 16–19k residents use email at least monthly (about 60–70% of the total population; 80–90% of adults).

Age distribution (share of each group using email)

• 13–17: 60–75%
• 18–29: 90–95%
• 30–49: 95–98%
• 50–64: 85–92%
• 65+: 70–85%

Gender split

• Approximately 50/50; minor differences by age cohort are within a few percentage points.

Digital access and trends

• Household broadband subscription: roughly 70–80% (lower than state metro areas).
• 15–25% of households are smartphone-only for home internet; 5–10% remain offline.
• Connectivity is strongest in/near towns (Anadarko, Hinton, Carnegie), along I‑40 and US‑62/281 corridors; fixed broadband and 5G coverage thin out in sparsely populated areas.
• Ongoing improvements via fiber buildouts and fixed wireless are raising speeds and reliability, but affordability and rural last‑mile gaps remain key constraints.

Notes: Figures are estimates derived from recent ACS/FCC rural Oklahoma connectivity levels and national email-use rates applied to Caddo County’s population.

Caddo County, OK — mobile phone usage snapshot (focus on how it differs from statewide patterns)

Population context (why Caddo looks different)

• Rural county of roughly 28–29k residents with an older age profile, lower median household income, and a significantly higher share of American Indian/Alaska Native residents than Oklahoma overall.
• These factors typically correlate with slightly lower smartphone adoption, higher reliance on mobile-only internet, and more prepaid/Lifeline plan usage than the state average.

User estimates (order-of-magnitude, based on ACS/Pew-style adoption rates applied to local demographics)

• Unique mobile phone users: about 19,000–21,000 people (roughly 67–75 per 100 residents).
• Smartphone users: about 17,500–19,000.
  • Assumes adult smartphone adoption slightly below urban/state levels (around high-70s to low-80s percent), and very high teen adoption.
• Basic phone (non‑smartphone) users: roughly 1,500–2,000, concentrated among older and lower‑income residents.
• Mobile‑only households (cellular data as the primary/only internet): likely 20–25% of households in Caddo vs roughly mid‑teens statewide. This higher “cell‑only” reliance is a key difference from Oklahoma overall.

Demographic patterns that shape usage (vs state)

• Age: Seniors 65+ in Caddo are more likely than the state average to use a basic phone or go without a data plan; smartphone adoption among seniors likely a few points lower than statewide.
• Income: A larger share of prepaid users, data‑capped plans, and participation in affordability programs historically (e.g., Lifeline). The wind‑down of the Affordable Connectivity Program (ACP) in 2024–2025 likely reduced plan robustness and data usage more in Caddo than in the state overall.
• Race/ethnicity: Higher AI/AN share and more households on or near tribal lands with mixed fixed broadband availability; this tends to increase mobile‑only internet dependence relative to the statewide pattern.
• Household structure: More multi‑generational households and shared plans; heavier Wi‑Fi offload at anchor institutions (libraries, schools, tribal/community centers).

Digital infrastructure and coverage (what’s on the ground)

• Macro coverage: All three national carriers (AT&T, T‑Mobile, Verizon) provide LTE across towns and highways; indoor coverage can be inconsistent away from corridors.
• 5G footprint:
  • Low‑band 5G broadly present but with limited capacity typical of rural areas.
  • Mid‑band 5G (e.g., T‑Mobile n41, Verizon/AT&T C‑band) is most reliable near I‑40 (Hinton area) and larger towns (Anadarko/Apache); patchier in interior rural zones. This results in lower median speeds than statewide urban/suburban averages.
• Tower siting/backhaul:
  • Sites cluster along I‑40, US‑281, US‑62/277, and around town centers; gaps persist in low‑lying river valleys and sparsely populated areas.
  • Fiber backhaul is stronger along interstate and town rings; microwave backhaul remains common elsewhere, constraining peak capacity compared to state averages in metro areas.
• Fixed‑wireless options:
  • 4G/5G home internet from mobile carriers is available in and around towns and is growing as a substitute where DSL/cable/fiber options are limited—contributing to higher mobile‑only reliance vs the state.
• Public/tribal connectivity:
  • Libraries, schools, and tribal/community facilities are important Wi‑Fi anchors; residents frequently offload mobile data here.
  • Tribal spectrum and connectivity initiatives exist across Oklahoma; in and near Caddo County they help fill specific gaps, but coverage is not uniform.
• Practical user impact:
  • More frequent use of signal boosters/external antennas in fringe areas.
  • Greater sensitivity to plan price changes and data caps; post‑ACP constraints likely suppressed video streaming and hotspotting more than in urban Oklahoma.

How Caddo County differs most from the Oklahoma statewide picture

• Higher share of mobile‑only households and heavier reliance on phones for home internet.
• Slightly lower overall smartphone adoption, especially among seniors.
• More prepaid/Lifeline usage historically; ACP sunset had a larger relative impact on affordability and data consumption.
• Less consistent mid‑band 5G coverage and lower typical speeds away from highway/town corridors; more dead zones indoors and in valleys.
• Greater dependence on public/tribal Wi‑Fi as a complement to cellular data.

Notes for planning/validation

• For precise figures, consult the latest ACS “Computer and Internet Use” tables (S2801/S2802) for Caddo County and the FCC mobile coverage map; compare with statewide ACS and independent speed/availability datasets. The ranges above reflect typical rural/Oklahoma patterns adjusted for Caddo’s demographics and terrain.

Below is a concise, data-informed snapshot of social media usage in Caddo County, OK. Figures are estimates modeled from recent Pew Research (US and rural), state/rural usage patterns, and county demographics; treat them as directional rather than exact.

Snapshot and user base

• Population: ~26.5k residents; roughly 20–21k adults
• Active social media users: ~16–19k monthly users (≈60–70% of residents; ≈70–80% of adults)

Age mix among social media users (share of users)

• 13–17: ~12%
• 18–29: ~22%
• 30–44: ~27%
• 45–64: ~26%
• 65+: ~13%

Gender among social media users

• Approx. 52% female, 48% male overall
• Skews by platform: women over-index on Facebook, Instagram, Pinterest; men on YouTube, X (Twitter), Reddit

Most-used platforms (estimated monthly penetration, residents 13+)

• YouTube: 75–80%
• Facebook: 60–65%
• Instagram: 35–40%
• TikTok: 28–33% (strong among under-30)
• Snapchat: 25–30% (teen/young adult heavy)
• Pinterest: 22–28% (women-heavy)
• X (Twitter): 10–14%
• Others (smaller): Reddit 9–12%, LinkedIn 10–12%, WhatsApp 8–12%, Discord/Twitch 5–10%

Behavioral trends and local patterns

• Facebook is the community hub: school districts, churches, tribal and city pages, buy/sell/trade groups, and Facebook Marketplace dominate local discovery and commerce.
• Video-first but short: Reels/TikTok-style clips (15–30s) outperform longer videos due to mobile viewing and variable broadband; live streams used for school sports and community events.
• Weather and local news drive spikes: high engagement during severe weather, road closures, and school updates; local meteorologists and scanners see frequent shares.
• Youth split: teens/under-30s lean TikTok/Snapchat for messaging and quick entertainment; Instagram for highlights; many cross-post Reels↔TikTok.
• Small-business playbook: boutiques, salons, food trucks, contractors use Facebook + Instagram for promos, with boosted posts radius-targeted ~15–30 miles; Messenger handles inquiries.
• Trust is local: users favor content from known people/pages; closed groups and page admins help moderate rumors; recommendations in comments carry weight.
• Cultural anchors: strong engagement with tribal nation pages and cultural event content (powwows, community programs), typically on Facebook.
• Timing: engagement peaks before school/work (7–8am), lunch (12–1pm), and evenings (7–10pm); Friday nights and weekends rise around games and events.
• Messaging mix: Facebook Messenger and SMS dominate; WhatsApp usage is present but smaller than national averages.

Notes on methodology

• County figures inferred from national/rural platform adoption and ACS-like age structure; platform percentages include residents 13+ using at least monthly.
• Local variations (broadband availability, tribal/community networks, school/event calendars) can shift engagement week-to-week.