Bryan County

Which source/year would you like these demographics from?

• 2020 Decennial Census (official counts, limited detail)
• Latest ACS 5-year estimates (2019–2023) from the U.S. Census Bureau (most current, modeled estimates)

I can deliver a concise table with population, age distribution, sex, race/ethnicity, and key household metrics (households, average size, family vs. nonfamily, tenure) for your chosen source.

Bryan County, OK — estimated email use snapshot

• Estimated users: Population ~49,000; adults ~37,000. Using Pew’s ~92% adult email adoption, about 34,000 adults use email. Including some teens, total resident users likely 32,000–36,000.
• Age pattern (use rates, approximations from national data applied locally):
  • 18–29: 95–99%
  • 30–49: 95–98%
  • 50–64: 90–93%
  • 65+: 80–87% Presence of Southeastern Oklahoma State University in Durant likely boosts 18–24 usage.
• Gender split: Essentially even; no meaningful male/female gap in email adoption.
• Digital access trends (ACS/FCC-style indicators applied locally):
  • 75–80% of households have a broadband subscription.
  • 88–90% have a computer.
  • 15–20% are smartphone-only internet users, higher in rural areas. Affordability pressures increased after the 2024 sunset of the federal ACP subsidy.
• Local density/connectivity: About 50 residents per square mile. Best fixed broadband options cluster in and around Durant and along major corridors; service is more variable in outlying rural areas and near Lake Texoma. State, tribal, and BEAD-funded builds are targeting rural gaps.

Notes: Figures are estimates combining ACS/FCC/NTIA indicators with Pew Research adoption rates.

Summary: Mobile phone usage in Bryan County, Oklahoma (focus on what differs from statewide patterns)

Overall usage and user estimates

• Population baseline: About 50,000 residents. Adult share roughly three-quarters.
• Smartphone users: Estimated 34,000–38,000 residents use a smartphone (roughly 70–76% of total population; ~85–90% of adults). Overall mobile phone (any type) ownership among adults is likely in the low-to-mid 90% range.
• Mobile-only internet reliance: Estimated 22–28% of households rely primarily or exclusively on a cellular data plan for home internet, a higher share than the Oklahoma statewide average (roughly mid-teens to about 20%). This reflects both rural gaps in fixed broadband and a sizable student/younger-adult population in Durant.

How Bryan County differs demographically from the Oklahoma average

• Age profile and students: The presence of Southeastern Oklahoma State University lifts smartphone penetration and heavy app-based use among 18–29-year-olds above the state’s rural-county norm. You’ll see more multi-line family plans and student prepaid plans clustered around Durant than in many peer counties.
• Income and plan type: Median household income is below the statewide average, which typically correlates with higher prepaid adoption and higher mobile-only household rates. Price sensitivity for data plans is likely higher than in metro Oklahoma (OKC/Tulsa).
• Tribal and subsidy dynamics: With the Choctaw Nation headquartered in the county and higher-than-average eligibility for affordability programs, historical uptake of Lifeline and the now-paused Affordable Connectivity Program was likely above the state average. The ACP wind-down has pushed a noticeable share of households toward mobile-only or reduced-data plans relative to the statewide pattern.
• Older rural residents: In outlying areas, there is a slightly larger-than-state-average share of basic/feature-phone users and adults who keep a mobile phone but limit data use, reflecting coverage variability and budget constraints.

Digital infrastructure and coverage patterns (what’s distinctive)

• Corridor-first 5G: Along US-69/75 and in and around Durant, at least one national carrier offers mid-band 5G with noticeably better speeds than typical rural Oklahoma counties. This is influenced by spillover investment from the North Texas (Dallas–Fort Worth) market just to the south.
• Uneven rural coverage: Outside the Durant/Highway corridors—especially near Lake Texoma shorelines and toward the county’s eastern, hillier tracts—service quality drops more sharply than the statewide average, with pockets that fall back to LTE-only or weak indoor coverage.
• Carrier competition: All three national carriers are present, but competitive intensity near the Texas border tends to produce better pricing/promotions and faster 5G rollouts around Durant than many non-border rural counties in Oklahoma.
• Fixed broadband interplay: Fiber and cable are concentrated in Durant and along main corridors; many rural households face limited wired options and therefore lean on smartphone hotspots or fixed wireless, more so than the statewide average. Fixed wireless over CBRS and satellite fill gaps; adoption of these is higher here than in Oklahoma’s metros.
• Towers and siting: Macro sites cluster along highways, university/medical anchors, and tribal facilities. Coverage planning shows a sharper urban–rural divide than the state overall, where metro build-outs (OKC/Tulsa) smooth statewide averages.

Usage patterns by demographic segment (local nuances)

• 18–29 (students/young workers): Near-universal smartphone ownership; heavy use of streaming/social; higher use of prepaid or mid-tier unlimited plans; above-average reliance on mobile hotspotting for off-campus housing.
• 30–54 (working households): High smartphone ownership; more family plans; a noticeable fraction are mobile-primary for home internet due to limited fiber/cable outside Durant.
• 55+ (mixed urban–rural): Smartphone ownership trails younger groups; in rural tracts, more basic phone retention and limited-data plans than the statewide average.
• Low-income and tribal households: Higher historical participation in Lifeline/ACP; with ACP paused, increased plan downgrades or shared-data strategies are more common than statewide.

Key takeaways vs Oklahoma statewide

• Higher reliance on mobile as the primary home internet solution than the state average.
• Better-than-typical rural 5G along the main north–south corridor due to proximity to Texas, but sharper drop-offs away from highways compared with statewide averages.
• A bimodal pattern: urbanized Durant experiences near-metro mobile performance, while rural zones lag further behind the state average, widening the internal digital divide.
• Affordability pressures and the ACP sunset have a larger observable impact on plan choices and data usage behavior than in metro-heavy statewide figures.

Notes on uncertainty

• County-level mobile adoption and smartphone-only figures are inferred from ACS household subscription indicators, FCC broadband/coverage maps, carrier public coverage maps, and national adoption surveys as of 2023–2024. Exact values vary by tract and carrier; the ranges above reflect that uncertainty.

Below is a concise, planning-ready snapshot. County-level platform stats aren’t directly published, so figures are estimates extrapolated from Pew Research (2023–2024 U.S. averages), statewide/rural usage patterns, and Bryan County’s demographics (college town + rural mix). Use as directional ranges.

Headline numbers (2025 est.)

• Population: ~50K residents; ~38K adults.
• Social media users (any platform): 27K–32K residents (roughly 70–80% of adults; teens push the total higher).

Age profile and adoption (share of each age group using social media)

• 13–17: 85–95%
• 18–24: 90–95% (boosted by Southeastern Oklahoma State University)
• 25–34: 80–90%
• 35–49: 75–85%
• 50–64: 60–70%
• 65+: 45–55%

Gender

• Overall user base is roughly even male/female.
• Platform skews: women over-index on Facebook, Instagram, Pinterest; men over-index on YouTube, Reddit, X.

Most-used platforms (adults; use at least monthly)

• YouTube: ~75–80%
• Facebook: ~65–70%
• Instagram: ~40–45% (higher under 35)
• TikTok: ~30–35% (very high among 13–29)
• Snapchat: ~25–30% (concentrated under 30)
• Pinterest: ~25–30% (female-skewed)
• X (Twitter): ~15–20%
• Reddit: ~12–18% (younger/male skew)
• LinkedIn: ~10–15% (smaller white-collar base)
• Nextdoor: ~5–10% (Facebook Groups fill this role locally)

Behavioral trends to know

• Facebook is the community hub: buy-sell-trade groups, rentals, yard sales, lost/found pets, school updates, church and civic announcements, high school sports, and severe-weather/emergency info. Marketplace is heavily used.
• YouTube is big for music, how-tos, church services, and high school/college sports highlights.
• Youth attention splits between TikTok, Snapchat, and Instagram; short-form video dominates.
• Local pride and events drive engagement: Southeastern Oklahoma State University activities, Choctaw Nation news/events, Choctaw Casino & Resort concerts, Lake Texoma/outdoors, rodeos, fairs, and high school athletics.
• Practical content outperforms polished ads: deals, giveaways, local business spotlights, service availability, and timely weather/road updates.
• Messaging: Facebook Messenger and Instagram DMs are primary for contacting small businesses.
• Timing: Evenings (7–10 p.m.) and weekends see strongest engagement; real-time spikes during storms, school closures, big games, and concert nights.

Notes on interpretation

• Percentages are estimates for planning, not exact counts; platform usage overlaps, so totals exceed 100%.
• Rural/older segments lift Facebook; the university lifts Instagram/TikTok/Snapchat.
• Expect conservative cultural norms; plainspoken, community-first creative tests best.