Haskell County

Haskell County, Oklahoma — key demographics

Population

• Total population (2023 est.): about 11.8K
• 2010–2023 trend: gradual decline from roughly 12–13K to under 12K

Age

• Median age: about 40 years
• Under 18: ~24%
• 65 and over: ~19–20%

Gender

• Female: ~50–51%
• Male: ~49–50%

Race and ethnicity (mutually exclusive where noted)

• White (non-Hispanic): ~66–69%
• American Indian and Alaska Native (non-Hispanic): ~18–20%
• Two or more races (non-Hispanic): ~8–10%
• Black or African American (non-Hispanic): ~1–2%
• Asian and NH/PI (non-Hispanic): <1%
• Hispanic or Latino (any race): ~4–6%

Households

• Total households: roughly 4.6K–4.8K
• Persons per household: ~2.5–2.6

Key insights

• Small, rural county with a slowly declining population and an older age structure.
• Substantial American Indian population relative to state and national averages.
• Household sizes are modest and consistent with rural Oklahoma norms.

Sources: U.S. Census Bureau (2020 Decennial Census; 2018–2022 American Community Survey 5-year; 2023 Population Estimates Program).

Email usage snapshot for Haskell County, Oklahoma (estimated)

• Population: ≈12.6K (2023 Census estimate); density ≈22 people/sq mi, predominantly rural.
• Adults (18+): ≈9.7K.

Estimated email users

• Adults using email: ≈8.8–9.1K, applying U.S. adult email adoption of ~90–92% (Pew Research Center, 2023).
• Gender split: near parity; ≈4.4–4.6K men and ≈4.4–4.6K women use email (Census shows ~50/50 sex distribution).

Age distribution and email adoption (Census age mix + Pew adoption by age)

• 18–29: ~16% of adults; ~95% use email → ≈1.5K users.
• 30–49: ~28% of adults; ~95% use email → ≈2.6K users.
• 50–64: ~24% of adults; ~92% use email → ≈2.1K users.
• 65+: ~21% of adults; ~85–88% use email → ≈1.7–1.8K users.

Digital access and connectivity

• Households with a computer: ~88–90%.
• Households with a broadband subscription: ~70–75% (ACS 2018–2022), below U.S. average, indicating reliance on mobile data and variable fixed-line availability.
• Rural density and terrain contribute to patchy high-speed options; adoption is strongest among 30–64, with seniors increasingly connected but still trailing.

Sources: U.S. Census Bureau (QuickFacts; ACS 2018–2022) and Pew Research Center (online activities/email use, 2023).

Mobile phone usage in Haskell County, Oklahoma — 2024 snapshot

Headline totals (people and households)

• Residents: ≈12,200; Households: ≈4,750 (U.S. Census Bureau 2023 estimates; ACS 2018–2022 5-year baselines).
• Estimated smartphone users: ≈10,300 residents (about 85% of the population).
• Households with a smartphone: ≈4,100 (about 86% of households; below the Oklahoma statewide rate of roughly 90%).
• Households with a cellular data plan for internet: ≈3,350 (about 71% of households; below the Oklahoma statewide rate of roughly 78%).
• Adults living in wireless-only households (no landline): ≈6,100 adults (about 65% of adults; higher than the Oklahoma statewide share near the upper-50s to low-60s percent).

Demographic usage patterns (how Haskell differs from the state)

• Age
  • 18–34: Near-parity with Oklahoma—smartphone adoption in the mid-90% range.
  • 35–64: A few points below statewide, reflecting lower fixed-broadband availability and more mixed device turnover cycles.
  • 65+: Noticeably lower than statewide—smartphone adoption around the low-70s percentage versus roughly 80% at the state level. Voice/SMS remain more prominent for this group.
• Income and education
  • Lower-income households (under about $35,000) show high smartphone access (low-80s percent) but elevated reliance on prepaid mobile plans and mobile-only home internet compared with statewide peers.
  • Higher-income households in the county still lag metro Oklahoma on 5G device uptake, largely due to network availability rather than ability to pay.
• Race/ethnicity and tribal areas
  • Native American residents constitute a larger share of the county than the state average and exhibit smartphone access near the county norm, but a higher tendency to rely on cellular data as the primary home internet, reflecting sparser fixed options in and around tribal lands.
• Plan mix and usage
  • Prepaid and budget plans have a higher share than in metro Oklahoma. Data buckets and hotspot add-ons are used more frequently for home connectivity, and device replacement cycles are longer than statewide.
  • Messaging and voice remain more central to day-to-day communication than in urban Oklahoma, with slower migration toward video-first apps in older cohorts.

Digital infrastructure and performance

• Coverage footprint
  • 4G LTE: Broad population coverage along US-271, OK-9, OK-2, and around Stigler, Keota, and Whitefield; fringe and indoor reliability varies with terrain and building construction.
  • 5G: Low-band 5G is present around the county seat and primary corridors; mid-band 5G coverage is limited compared with state urban centers.
• Terrain-related gaps
  • Noticeable weak spots and dead zones in the Sans Bois and other hilly/wooded areas, river bottoms, and some lakeshore pockets. Metal-roof and metal-sided structures often require boosters for indoor reliability.
• Speeds (typical user experience)
  • Town centers: roughly 20–60 Mbps down / 2–8 Mbps up on 4G/low-band 5G.
  • Fringe/valley areas: roughly 3–15 Mbps down / 1–5 Mbps up, with higher latency and variability that can affect telehealth and video calls.
• Backhaul and middle mile
  • Fiber backbones follow primary highways and public institutions (e.g., state and education networks), with microwave links serving outlying sectors. Backhaul constraints outside corridors contribute to variable capacity during peak hours.
• Provider landscape
  • All three national MNOs cover the county’s primary corridors; MVNO usage is high due to prepaid value. Fixed-wireless providers and 4G/5G gateways are increasingly used as substitutes for DSL or cable where those are absent or slow.
• Public safety and resilience
  • Priority/public-safety LTE coverage along major routes is present, but volunteer fire/EMS still depend on VHF/LMR in terrain-challenged zones; cellular is a secondary channel in those areas.

How Haskell County trends differ from Oklahoma overall

• More mobile dependence for home internet: A larger share of households use cellular data as their primary or backup home connection than the state average, driven by sparse fixed-broadband options.
• Lower 5G quality, not just quantity: 5G availability exists but is more often low-band, translating to smaller speed gains than metro Oklahoma where mid-band 5G is widespread.
• Slower device upgrade cycles and higher prepaid share: Budget constraints and limited mid-band coverage delay the payoff of high-end 5G devices, so prepaid and budget Android devices are more common than in urban counties.
• Bigger age and income gaps: The county shows a wider smartphone adoption and use gap between younger and older adults and between lower- and higher-income households than the statewide pattern.
• Reliability variability: Outdoor coverage is broad, but indoor and fringe reliability vary more than the state average due to tower spacing and terrain, leading to greater use of boosters and Wi‑Fi calling.

Key takeaways

• Around 10,000 residents use smartphones; over 3,000 households rely on cellular data plans, with mobile-only home internet meaningfully more common than statewide.
• Coverage is broad but shallow in some places: low-band 5G and LTE cover most people, yet mid-band 5G and consistent indoor service lag urban Oklahoma.
• Bridging the gap hinges on more mid-band 5G sectors, denser small-cell fill-in around population clusters, and expanded fiber backhaul beyond main corridors.

Notes on sources and methods

• Counts and rates derive from U.S. Census Bureau 2023 county population/household estimates, ACS 2018–2022 device and subscription indicators (S2801), CDC wireless-only household shares by state, and FCC National Broadband Map mobile coverage as of 2024. County-specific figures that are not directly published are estimated by applying those datasets to Haskell County’s demographic mix and settlement pattern.

Social media usage in Haskell County, Oklahoma (best-available 2024–25 estimates)

Overview and base

• Population: about 12,700 residents; roughly 9,600–9,900 adults (18+).
• Adult social media users: approximately 6,600–7,100 (about 68–72% of adults). Rural areas track a few points below national averages but are stable year over year.

Age groups (share using at least one platform; local estimates adjusted for rural patterns)

• Teens (13–17): 90–97% use at least one platform; heavy on YouTube, TikTok, Snapchat, Instagram.
• 18–29: 92–96%; YouTube and Instagram near-universal; strong TikTok and Snapchat; Facebook moderate.
• 30–49: 85–90%; Facebook and YouTube dominant; Instagram mid; TikTok growing.
• 50–64: 70–78%; Facebook and YouTube lead; others lower.
• 65+: 45–55%; Facebook and YouTube only at meaningful scale.
• Net effect: The county’s user base skews older than the U.S. average; roughly 45–50% of adult social users are 50+.

Gender breakdown (among adult social media users)

• Female: about 52–54% of users; over-index on Facebook and Pinterest.
• Male: about 46–48% of users; over-index on YouTube, Reddit, and X (Twitter).

Most-used platforms in Haskell County (share of all adults; multiple platforms per person)

• YouTube: 73–78%
• Facebook: 65–70%
• Instagram: 38–42%
• TikTok: 28–33%
• Snapchat: 23–27%
• Pinterest: 26–31% (predominantly women)
• X (Twitter): 18–21%
• Reddit: 14–18%
• LinkedIn: 18–22%
• WhatsApp: 18–22% These shares are consistent with Pew’s 2024 national figures, adjusted downward a few points for rural usage (Facebook is an exception and remains comparatively strong).

Behavioral trends

• Local-first on Facebook: Community groups, churches, schools, local government, school sports, and Marketplace drive daily engagement. Event promotion and lost-and-found posts perform especially well.
• Video-centric consumption: YouTube for how-to, weather, agriculture/outdoors, and local sports; TikTok growth among under-35 for entertainment and short local clips.
• Messaging habits: Facebook Messenger and SMS dominate; Snapchat among teens/young adults. WhatsApp used but not primary.
• Posting vs. lurking: Majority are viewers rather than frequent posters; roughly two-thirds mostly consume, with a small core of regular contributors powering groups and discussion.
• Commerce: Marketplace and local buy/sell groups outperform standalone classifieds. Product posts featuring price, pickup location, and 3–5 clear photos convert best.
• Timing: Peaks around 6–8 a.m., lunch (11:30 a.m.–1 p.m.), and evenings (7–10 p.m.); weekends see strong mid-morning to mid-afternoon activity.
• Devices: Predominantly mobile; short, vertical video and concise copy outperform long-form text except in community updates and obituaries.
• Trust dynamics: Local pages and known admins carry outsized credibility. Posts with recognizable faces, local landmarks, or school affiliations see higher engagement.

Method and sources

• Figures blend U.S. Census/ACS population structure for Haskell County with Pew Research Center’s 2023–2024 social media adoption by age, gender, and community type (urban/suburban/rural), applying small rural adjustments. Expect ±3–5 percentage points on platform estimates and ±5–7 points on age-group adoption locally.