Mayes County

Mayes County, Oklahoma — key demographics

Population size

• 2020 Census: ~41,000 residents
• 2023 Census estimate: ~42,000

Age

• Median age: ~41 years
• Under 18: ~24–25%
• 65 and over: ~18–20%

Gender

• Female: ~50–51%
• Male: ~49–50%

Race and ethnicity (share of total population)

• White (non-Hispanic): ~68–72%
• American Indian and Alaska Native (alone or in combination): ~20–24%
• Two or more races: ~8–10%
• Black or African American: ~1%
• Asian: ~0.5–1%
• Hispanic or Latino (of any race): ~5–6%

Households and housing

• Households: ~16,000
• Average household size: ~2.5
• Family households: ~70–72% of households
• Married-couple households: ~50–55% of households
• Households with children under 18: ~28–32%
• Owner-occupied housing rate: ~72–76%

Sources: U.S. Census Bureau, 2020 Decennial Census and American Community Survey 5-year estimates (most recent available). Figures rounded for clarity.

Email usage snapshot: Mayes County, OK

• Estimated email users: ≈28,500 adults (out of ~32,000 adults; county population ~41,000). Overall adult email adoption ~89%.
• Age distribution of email users:
  • 18–34: 30% (8.6k)
  • 35–54: 34% (9.7k)
  • 55–64: 17% (4.8k)
  • 65+: 19% (5.4k)
• Gender split among email users: ~51% female, ~49% male.

Digital access and trends:

• Household broadband subscription: ~80%; fixed 25/3 Mbps availability ~94%, 100/20 Mbps ~85% (higher in/near Pryor, lower in rural pockets).
• Smartphone ownership ~85% of adults; ~14% of households are smartphone‑only for home internet.
• Fixed wireless (4G/5G) adoption is rising countywide; fiber buildouts are expanding around Pryor/MidAmerica Industrial Park.
• Public access: libraries and school networks supplement connectivity for low‑income or remote residents.

Local density/connectivity facts:

• Population density ~60 people per square mile.
• The MidAmerica Industrial Park in Pryor (including Google’s data center) anchors robust backhaul and multi‑gigabit fiber, improving regional network resilience and peering.
• Rural areas near lakes and farmlands show more reliance on legacy DSL, satellite, or fixed wireless, with evening slowdowns more common than in Pryor‑area fiber/cable neighborhoods.

Mobile phone usage in Mayes County, OK (2025)

Topline user estimates

• Population and users: ~41,500 residents and ~31,500 adults. Estimated 33,000–35,000 unique mobile users countywide.
• Smartphone ownership: 87–89% of adults (≈27,500–28,500 adult users). Including teens, total smartphone users are roughly 34,000.
• Mobile-only internet reliance: 15–17% of households use cellular/mobile as their primary home internet (about 2,400–2,700 households), higher than the Oklahoma average (~11–13%).
• Wireless-only phone households: 69–72% of adults live in wireless-only households (no landline), slightly above the state rate (~67–70%).
• Prepaid mix: Higher than the state average; roughly 38–42% of active lines are prepaid in the county versus about one-third statewide.

Demographic breakdown and usage patterns

• Age:
  • 18–44: Near-saturation smartphone use (95–98%), similar to statewide.
  • 45–64: High adoption (88–92%), slightly below state average.
  • 65+: 72–76% smartphone adoption, a few points lower than Oklahoma overall (≈78–80%), reflecting the county’s older age profile.
• Income and education:
  • Households under $35k show lower smartphone and home broadband adoption; smartphone ownership still exceeds 80% but trails state averages by 2–4 percentage points.
  • Greater reliance on prepaid plans and mobile-only internet among lower-income and less densely served areas.
• Geography:
  • Pryor/Pryor Creek and the MidAmerica Industrial Park corridor exhibit the highest 5G availability and fastest speeds.
  • Eastern and lakeside areas (Lake Hudson, Fort Gibson Lake) show more coverage variability and a higher share of mobile-only internet use due to fewer wired options.
• Work patterns:
  • Daytime network load spikes around MidAmerica Industrial Park (Pryor Creek) elevate mid-band traffic and can compress speeds during shifts.

Digital infrastructure highlights

• Coverage and performance:
  • 4G LTE is broadly available across population centers and primary corridors (US-69, I-44, OK-20).
  • 5G is established in and around Pryor, Chouteau, and along core highways; coverage thins in sparsely populated eastern tracts and around water/valley terrain.
  • Typical user speeds: 35–55 Mbps down and 6–12 Mbps up across the county, lower than the statewide median (often 80–100 Mbps down in metro areas), but with 100+ Mbps pockets near Pryor and along major routes.
• Spectrum and technologies:
  • Low-band 600/700 MHz underpins countywide reach; mid-band (2.5 GHz and C-band) is active around population centers for capacity.
  • Fixed Wireless Access (FWA) offers wide eligibility; estimated 10–15% household uptake, materially higher than in Oklahoma’s metros.
• Backhaul and fiber:
  • The MidAmerica Industrial Park has robust multi-carrier fiber backbones supporting enterprise and cellular backhaul, improving reliability and peak capacity near Pryor.
  • Outside the industrial corridor, backhaul quality and last-mile constraints contribute to more variable mobile performance.
• Wireline competition context:
  • Cable and fiber options are concentrated in Pryor/Pryor Creek and select towns; many rural blocks remain on legacy DSL or no wired service, pushing households toward mobile hotspots/FWA.

How Mayes County differs from the Oklahoma average

• Higher dependence on mobile for home internet: +3 to +5 percentage points vs state.
• Slightly lower smartphone ownership among seniors and lower-income households than the state average.
• Greater prepaid share and device-as-primary-internet behavior, reflecting affordability considerations and patchier wired infrastructure.
• Lower typical mobile speeds than statewide medians, with sharper urban–rural divides within the county.
• More pronounced daytime network strain tied to industrial activity around Pryor compared to most Oklahoma counties.

Implications

• Capacity matters most around Pryor/industrial corridors; continued mid-band 5G and fiber backhaul expansions will yield outsized benefits.
• Coverage and reliability investments should prioritize lakeside and eastern rural zones where mobile is acting as the de facto home internet.
• Affordability programs and prepaid-focused offerings will reach a larger-than-average share of users, especially in lower-income and older populations.

Mayes County, OK social media snapshot (2025, best-available estimates)

Headline user stats

• Estimated social media users (age 13+): ~24,000 people (≈71% of residents 13+)
• Share of total population using social media: ≈59%
• Typical devices: mobile-first (>85% of use), short‑form video dominant

Age mix of local social media users (share of the ~24k users)

• 13–17: 11%
• 18–24: 12%
• 25–34: 17%
• 35–44: 16%
• 45–54: 15%
• 55–64: 15%
• 65+: 15%

Gender breakdown

• Female: ~53% of social media users
• Male: ~47%

Most-used platforms locally (share of social media users; users can be on multiple platforms)

• YouTube: 82% (~19.7k users)
• Facebook: 74% (~17.8k)
• Instagram: 44% (~10.6k)
• TikTok: 33% (~7.9k)
• Pinterest: 32% (~7.7k)
• Snapchat: 28% (~6.7k)
• X (Twitter): 18% (~4.3k)
• LinkedIn: 17% (~4.1k)

Behavioral trends and what they mean

• Facebook as the community hub: High engagement in local groups (schools, churches, sports, buy/sell, events). Marketplace is a key commerce channel; posts with clear photos, prices, and pickup details perform best.
• Video first: Short vertical video (YouTube Shorts, Reels, TikTok) drives discovery and shares. How‑to, local events, outdoors, and small business behind‑the‑scenes content over-index.
• Local news and trust: Users rely on Facebook pages/groups and YouTube channels for local updates more than national outlets; posts citing local names/places draw higher response.
• Younger cohorts split attention: Teens/younger adults cluster on Snapchat, Instagram, and TikTok for messaging and entertainment; cross-posting short clips from TikTok to Reels/Shorts expands reach.
• Visual planning and hobbies: Pinterest usage is strong for home, crafts, outdoor and lake-related activities; pin-to-post conversion improves when linked to clear local inventory or booking info.
• Work and networking: LinkedIn usage is modest but present among commuters and regional professionals; best for hiring and B2B awareness rather than broad consumer reach.
• Timing: Engagement skews evenings and weekends; lunchtime bumps are common for short video and Stories. High school sports seasons amplify local content performance.

Method and basis

• Figures are county-level estimates derived by applying current U.S. platform adoption rates (Pew Research Center/DataReportal, 2023–2024) to Mayes County’s age structure (ACS/Census) and adjusting for the county’s slightly older/rural profile. County-level platform vendors do not publish exact user counts, so totals represent modeled estimates rather than platform-reported numbers.