Muskogee County

Key demographics for Muskogee County, Oklahoma (U.S. Census Bureau; primary sources: 2020 Decennial Census and 2019–2023 American Community Survey 5-year estimates)

Population size and trend

• Total population: ~66,000–67,000 (≈67,000 in 2020; slight decline since)
• Population density: ~70–75 per square mile

Age

• Median age: ~39 years
• Age distribution: ~24% under 18; ~58% ages 18–64; ~18% age 65+

Gender

• Female: ~51–52%
• Male: ~48–49%

Race and ethnicity

• White (alone): ~55–58%
• Black or African American (alone): ~13–15%
• American Indian and Alaska Native (alone): ~12–15%
• Asian (alone): ~1%
• Two or more races: ~10–12%
• Hispanic or Latino (of any race): ~7–9%

Households and families

• Households: ~26,500–27,500
• Average household size: ~2.5
• Family households: ~64–66% of households
• Married-couple families: ~43–47% of households
• Single-person households: ~28–31%
• Owner-occupied: ~65–70% of occupied housing; renter-occupied: ~30–35%

Notable insights

• Demographics reflect substantial American Indian presence alongside sizeable White and Black populations
• Age structure is balanced but with an above-average share of seniors compared to many metropolitan counties
• Household composition skews toward family/owner-occupied, with modest household size typical of small-metro/rural Oklahoma

Source notes: Figures synthesized from the U.S. Census Bureau 2020 Census (Demographic Profile) and 2019–2023 ACS 5-year estimates to provide stable county-level statistics.

• Scope and base: Muskogee County population 67,997 (2020 Census) over 810 sq mi; density ≈84 people/sq mi. Adults (18+) ≈76% of residents (51,700).
• Estimated email users (adults): ≈44,400.
• Age mix of adult email users (share of users):
  • 18–34: 30% (13.5k)
  • 35–54: 34% (15.1k)
  • 55–64: 16% (7.0k)
  • 65+: 20% (8.8k)
• Gender split among adult email users: 52% female (23.1k), 48% male (21.3k).
• Digital access and devices (households):
  • Broadband subscription: ~77–79%.
  • Computer access (desktop/laptop/tablet): ~85–88%.
  • Smartphone-only internet households: ~12–15% (notable among lower-income and rural areas).
• Trends and connectivity insights:
  • Home internet adoption has risen roughly 4–6 percentage points since 2018, driven by fiber/cable buildouts; affordability pressures increased after the ACP wind-down in 2024, heightening reliance on smartphone-only access.
  • Email is near-universal among working-age adults and widely used for school, benefits, and healthcare portals.
  • Connectivity is strongest in and around the City of Muskogee (where cable/fiber are common); rural tracts rely more on DSL/fixed wireless, producing speed and reliability gaps that modestly depress email engagement among seniors and lower-income households.

Mobile phone usage in Muskogee County, Oklahoma — summary with county-specific estimates, demographics, and infrastructure, emphasizing differences from the state

Headline takeaways

• Muskogee County’s residents are highly mobile-reliant, with slightly lower overall internet adoption than the Oklahoma average but a higher tendency to rely on cellular data rather than fixed home broadband. 5G coverage is solid in and around the City of Muskogee and along main corridors, with more LTE dependence in rural fringes.

User estimates (latest available data through 2022–2023)

• Population base: ~66,500 residents (2023 estimate).
• Smartphone users: ~46,000–50,000 residents actively use a smartphone (derived from ACS 2018–2022 household smartphone adoption and national age-specific adoption; midpoint ≈48,000).
• Mobile-reliant adults (smartphone users in households without fixed broadband): ~9,000–11,000 residents (driven by elevated “smartphone-only” and cellular-data-only household rates in the county).

Adoption and usage (ACS 2018–2022, households)

• Households with a smartphone
  • Muskogee County: ~89%
  • Oklahoma: ~92%
• Households with any internet subscription
  • Muskogee County: ~83%
  • Oklahoma: ~86%
• Households with a cellular data plan (for smartphone/tablet/other portable device)
  • Muskogee County: ~75%
  • Oklahoma: ~73%
• Households with fixed broadband (cable, fiber, or DSL)
  • Muskogee County: ~66%
  • Oklahoma: ~71%
• No internet subscription
  • Muskogee County: ~17%
  • Oklahoma: ~14%
• Smartphone-only households (smartphone present but no desktop/laptop)
  • Muskogee County: ~14%
  • Oklahoma: ~11%

What’s different from the state level

• More mobile reliance: A greater share of households in Muskogee County subscribe to cellular data plans and are “smartphone-only,” indicating heavier dependence on mobile networks for primary internet access than the statewide average.
• Lower fixed broadband uptake: Fewer households maintain a cable/fiber/DSL subscription compared with Oklahoma overall, contributing to a higher share with no home internet.
• Wider intra-county gap: Urban tracts around Muskogee have adoption patterns closer to the state average, while rural tracts show materially lower fixed broadband and higher mobile reliance, widening the internal digital divide compared with more urbanized counties.

Demographic patterns within the county (ACS 2018–2022, patterns consistent with statewide direction but more pronounced locally)

• Age
  • Under 35 householders: very high smartphone presence (mid-90%s) and above-average fixed broadband adoption (mid-70%s).
  • Age 65+ householders: lower smartphone presence (upper-70%s), lower fixed broadband (mid-50%s), and higher no-internet rates (~upper-20%s).
• Income
  • <$25k households: high smartphone presence (~mid-80%s) but notably lower fixed broadband (50%) and elevated smartphone-only reliance (20%+).
  • $75k+ households: near-universal smartphone presence (upper-90%s) and strong fixed broadband (mid-80%s).
• Urban vs rural tracts
  • City of Muskogee and highway corridors: higher fixed broadband and stronger 5G availability.
  • Outlying rural areas: more LTE-dependence and higher mobile-only internet usage.

Digital infrastructure and coverage

• Cellular networks
  • 5G service from national carriers is established in the City of Muskogee and along main corridors (e.g., US-69/US-62/OK-165), supporting typical user reliance on mobile data. Rural edges of the county still lean on LTE, which aligns with the county’s higher-than-average cellular-only internet usage.
  • FirstNet (AT&T’s public-safety network) coverage extends across the county’s population centers, improving resilience for emergency communications.
• Fixed networks
  • Cable and VDSL/DSL are common in the urban core; fiber is present in select neighborhoods and business corridors but does not blanket the county. This patchwork helps explain lower fixed-broadband adoption and higher mobile dependence relative to the state.
• Practical effect on users
  • In-town users typically see consistent 5G performance for everyday apps, with mobile data substituting for home broadband in many low-to-moderate-income households.
  • Rural users experience more variability, especially indoors and in low-lying or wooded areas, reinforcing reliance on mobile hotspots and leading to conservative data usage behaviors.

Implications

• Service planning: Carriers and public programs targeting rural 5G densification and last-mile fiber will disproportionately benefit Muskogee County compared with the statewide average because of its higher cellular-only and smartphone-only reliance.
• Equity focus: Older and lower-income households show the largest adoption gaps; device and plan subsidies, along with affordable fixed-broadband options, would most efficiently narrow the county’s digital divide.
• Market outlook: Expect continued growth in mobile data usage per user and stable or increasing smartphone-only households absent accelerated fiber/cable expansion outside the urban core.

Sources and vintage

• U.S. Census Bureau, American Community Survey (ACS) 2018–2022 5-year “Computer and Internet Use” (S2801) for household smartphone, cellular data plan, fixed broadband, and no-internet shares.
• FCC/National carrier public coverage disclosures through 2023 for 5G/LTE footprint context.
• Population estimates from the U.S. Census Bureau (2023).

Social media in Muskogee County, OK (mid-2025) — short breakdown

Sources and method: Best-available local estimates derived from U.S. Census Bureau ACS 2023 (population, age, gender) and Pew Research Center Social Media Use 2024 (platform adoption by U.S. adults, with rural adjustments). Figures are for adults 18+ and rounded.

Population baseline

• Total population: about 66,000
• Adults (18+): about 50,000
• Gender: roughly 51% female, 49% male

How many social media users

• Adult social media users: about 41,000–43,000 (≈82–85% of adults)

Most-used platforms among adults (estimated local reach)

• YouTube: about 80–85% of adults
• Facebook: about 65–70%
• Instagram: about 40–45%
• TikTok: about 28–33%
• Pinterest: about 30–35% (notably higher among women)
• Snapchat: about 22–26% (skews under 30)
• X (Twitter): about 17–20%
• LinkedIn: about 15–20%
• Reddit: about 13–17%

Age-group profile (share of adults using each platform; local rates track rural-U.S. patterns)

• 18–29: YouTube ≈90%+, Instagram ≈75–80%, Snapchat ≈60–65%, TikTok ≈60%+, Facebook ≈60–65%
• 30–49: YouTube ≈90%+, Facebook ≈70–75%, Instagram ≈45–50%, TikTok ≈35–40%, Snapchat ≈20–25%
• 50–64: Facebook ≈65–70%, YouTube ≈80%+, Instagram ≈25–30%, TikTok ≈15–20%
• 65+: Facebook ≈50%, YouTube ≈55–60%, Instagram ≈10–15%, TikTok ≈8–12%

Gender breakdown and skews

• County adult gender split: ~51% female, ~49% male
• Platform skews: Women over-index on Facebook and Pinterest; men over-index on YouTube, Reddit, and X. Instagram and TikTok are near-balanced with a slight female tilt. Snapchat usage is concentrated among younger women locally.

Behavioral trends to know

• Facebook is the community hub: heavy use of Groups and Marketplace for local news, high school sports, church and civic events, buy/sell, and jobs. High engagement with posts featuring local faces, names, and places.
• Short-form video has surged: Facebook Reels, Instagram Reels, and TikTok drive discovery for food, events, festivals, and small businesses; under-35s favor TikTok while 30–54s engage more on Reels.
• YouTube is dominant for how-to, outdoors/automotive, music, church services, and local sports highlights; connected-TV viewing is rising.
• Messaging-first behavior: Facebook Messenger and Snapchat are primary for coordination among families and friend groups; younger adults prefer Snapchat streaks and group chats.
• Timing: Peaks around 7–9 a.m., lunch (noon–1 p.m.), and evenings 7–10 p.m.; youth activity spikes after school (3–5 p.m.). Weekend midday engagement is strong for events and Marketplace.
• Trust pathways: Local news is often consumed via Facebook pages and shares rather than direct sites; recommendations in Groups influence purchasing and attendance decisions.
• Creative preferences: Vertical, captioned video under 15 seconds performs best; “local proof” (testimonials, recognizable locations) outperforms generic creative.

Notes on certainty

• Platform percentages are modeled estimates for Muskogee County using ACS demographics and Pew 2024 adoption rates, with adjustments typical of rural/small-metro counties in Oklahoma. They reflect current usage patterns but are not from a dedicated county survey.