Comanche County

Which vintage would you like these figures from?

• 2020 Decennial Census (official counts), or
• Latest estimates from the American Community Survey (ACS 2023 1-year, or 2019–2023 5-year)

If you don’t have a preference, I’ll use ACS 2023 1-year and report: total population, median age, age groups (under 18, 18–64, 65+), sex (male/female), race/ethnicity (including Hispanic), number of households, average household size, and family vs. nonfamily households.

Comanche County, OK (population ~122k) — Email Usage Snapshot

• Estimated email users: 70–85k residents (roughly 57–70% of total; 75–85% of adults). Driven by high adoption in Lawton–Fort Sill; lower among children and some rural seniors.
• Age mix of email users (approx.):
  • 13–17: 6–8%
  • 18–34: 34–38% (military and college presence boost this cohort)
  • 35–54: 28–33%
  • 55–64: 10–13%
  • 65+: 9–12%
• Gender split among users: roughly even, slight male majority (about 51–53% male, reflecting Fort Sill’s population).
• Digital access trends:
  • Household internet subscription ~80–85%; smartphone-only access ~15–20%.
  • Fixed broadband widely available in Lawton; fiber presence expanding. Outlying areas rely more on DSL, fixed wireless, or satellite, with a 10–15 point adoption gap vs. urban core.
  • 5G from major carriers covers Lawton/I‑44 corridor; performance drops in sparsely populated areas.
• Local density/connectivity facts:
  • Density ~110–115 people/sq mi; ~75–80% live in the Lawton–Fort Sill area, where connectivity is strongest.
  • Public/institutional access points: Cameron University, Lawton Public Library, city buildings; base infrastructure is robust but personal-device use follows DoD policies.

Figures are estimates synthesizing ACS/Pew-style adoption patterns for the county’s urban–rural mix.

Summary: Mobile phone usage in Comanche County, Oklahoma

Snapshot

• Population: roughly 120–125k, anchored by Lawton and Fort Sill. Younger and more male than the Oklahoma average because of the military presence; more racially diverse than the state overall.
• Implication: heavier mobile dependence (for both communications and home internet), faster uptake of 5G-capable devices, and higher data consumption than typical for similarly sized Oklahoma counties.

User estimates (order-of-magnitude ranges)

• Adult smartphone users: about 80–90k (assumes ~88–92% adult smartphone adoption and ~90–95k adults).
• Total active mobile lines (phones, hotspots, tablets, watches): about 115–150k.
• Households relying on mobile data as their primary home internet (“cellular-only”): roughly 8–10k (about 18–22% of ~45–50k households), higher than the Oklahoma average.
• 5G device penetration among smartphone users: approximately 65–75%, pushed by carrier promos and military/first-responder discounts.
• Prepaid share of phone lines: likely elevated (roughly one-third to approaching one-half), reflecting price sensitivity, frequent moves, and BYOD among younger and military households.

Demographic usage patterns (how Comanche differs from Oklahoma overall)

• Age: 18–34 cohort is a larger slice than statewide and shows near-universal smartphone adoption, heavy hotspot use, gaming/streaming, and app-based financial services. This skews countywide data consumption higher than the state average.
• Military-affiliated users: drive above-average take-up of unlimited plans, hotspots, and device insurance; AT&T/FirstNet adoption is notably stronger than state norms around Lawton/Fort Sill.
• Income: below-state-median neighborhoods in East/South Lawton exhibit high mobile-only home internet reliance; price-sensitive users lean to prepaid and MVNOs more than the state average.
• Race/ethnicity: Black and Native American residents are a larger share here than statewide and, consistent with national patterns, show higher mobile-only dependence than White households—raising the county’s overall mobile-only rate above Oklahoma’s average.
• Seniors (65+): adoption is improving but still trails younger groups; however, availability of strong 4G/5G in Lawton plus health-system portals and VA usage have nudged smartphone uptake slightly higher than in many rural Oklahoma counties.

Digital infrastructure and coverage

• 5G footprint: Mid-band 5G from the national carriers covers most of Lawton and the I‑44/US‑62 corridors, with markedly better speeds than many rural Oklahoma counties. Outdoor performance in the city typically far exceeds rural LTE areas.
• FirstNet/Band 14: Priority coverage for public safety is strong around Fort Sill and Lawton, contributing to AT&T’s relative strength locally vs. the statewide mix.
• Terrain-driven gaps: The Wichita Mountains Wildlife Refuge and areas toward Medicine Park/Meers create dead zones and variable performance; this terrain impact is more pronounced than in much of the state’s flatter counties.
• Backhaul/fiber: Multiple providers have built or expanded fiber in and around Lawton in recent years (e.g., AT&T, Bluepeak, Dobson), improving 5G backhaul and small-cell potential. Cable broadband remains widely available in Lawton; fixed wireless and satellite fill rural gaps.
• Rural fringes: Communities like Cache, Elgin, Geronimo, and Indiahoma see uneven 5G and rely more on LTE and fixed wireless; speeds and indoor coverage lag the Lawton core.

Key trends that differ from the Oklahoma state-level picture

• Higher mobile-only home internet share than the state average, driven by younger/military households and price-sensitive neighborhoods.
• Faster uptake of 5G-capable devices and better mid-band 5G availability in the urban core than typical for non-metro Oklahoma counties.
• Stronger AT&T/FirstNet footprint and user share near Fort Sill than the statewide blend, with T‑Mobile competitive in Lawton on mid-band 5G; Verizon strength varies by micro‑area and terrain.
• More pronounced terrain-related dead zones west/northwest of Lawton than the state overall, which is otherwise dominated by plains.
• Heavier hotspot and tethering use (students, military families, gig work), translating to higher per-line data consumption than the state average.

Notes on method and confidence

• The estimates combine: county population/household counts, typical adult smartphone adoption rates in similar urban-military counties, ACS-reported cellular-only household patterns in comparable Oklahoma locales, and observed carrier build-outs along the I‑44 corridor. Ranges are provided where precise local measurements are unavailable.
• For planning or investment decisions, validate with: ACS S2801 (computer/internet subscription), FCC Broadband Map (mobile and fixed), carrier coverage tools, and local providers’ build notices (AT&T/FirstNet, T‑Mobile, Verizon, Bluepeak, Dobson, and cable operators).

Here’s a concise, locally tuned snapshot for Comanche County, OK (Lawton/Fort Sill area). Figures are estimates derived from recent US demographic data and national social media usage rates, adjusted for the county’s younger, military‑heavy profile. Use ranges as planning guardrails, not exact counts.

Quick totals

• Population: ~122,000
• Estimated social media users (13+): 80,000–90,000
• Adults on social media (18+): ~66,000–75,000
• Daily active social users: ~50,000–58,000

Age mix of social users (share of local social audience)

• 13–17: 8–10%
• 18–24: 14–16%
• 25–34: 20–22%
• 35–44: 14–16%
• 45–54: 12–14%
• 55–64: 10–12%
• 65+: 10–12% Note: 18–34 is the single largest block (~35–40%) due to Fort Sill and associated households.

Gender breakdown

• Overall social audience: roughly balanced, ~48–52% male / 48–52% female (county skews slightly male vs. US average).
• Platform skews locally (directional):
  • Facebook/Instagram: slight female tilt
  • TikTok/Snapchat: slight female tilt among teens/young adults; military presence pushes male share higher than national
  • YouTube/Reddit: male‑leaning
  • Pinterest: female‑leaning Expect closer-to-even splits than national norms because of the area’s male-heavy 18–34 population.

Most-used platforms (share of online adults in Comanche County; monthly usage)

• YouTube: 80–85%
• Facebook: 65–75%
• Instagram: 45–55%
• TikTok: 35–45%
• Snapchat: 35–45%
• Pinterest: 28–35%
• X (Twitter): 15–20%
• LinkedIn: 12–20% Notes: Facebook Messenger usage is widespread alongside Facebook; Nextdoor presence is modest.

Behavioral trends to expect

• Community groups are central: on-post/off-post groups, buy/sell/trade, housing, childcare, lost-and-found pets, and yard sales drive high engagement.
• Marketplace is a top activity: rapid turnover for vehicles, furniture, baby/kid items, and PCS-related sell-offs.
• Short-form video wins: Reels/TikTok/YouTube Shorts outperform static posts for events, local eats, fitness, and outdoor content (hunting/fishing, lakes).
• Local info first: Severe weather updates, school closures, road conditions, and local news get above-average shares and comments.
• Military life cycles: Spikes in housing, storage, moving services, auto sales, and local services around PCS windows; family/child activity content resonates.
• High-school sports and community events: Friday nights/weekends see strong local pride engagement; booster clubs and athletics pages perform well.
• Messaging for coordination: Facebook Messenger and group chats are common for meetups, leagues, volunteer orgs; Discord shows up with gamers/younger males.
• Timing: Evenings (7–10 pm) and weekends outperform; lunch hours work for quick video reels. Early mornings see strong weather/news checks.

Method notes

• Built from recent ACS county demographics and Pew Research national platform usage, tuned for the county’s younger age distribution and military presence. For campaign planning or media buys, validate with platform ad-audience tools filtered to Comanche County/Lawton to tighten these ranges.