Okfuskee County

Okfuskee County, Oklahoma — key demographics

Population

• Total population: ~11,000 (2023 estimate; U.S. Census Bureau)
• 2020 Census count: 11,310

Age

• Median age: ~40 years (ACS 2019–2023)
• Under 18: ~23%
• 18 to 64: ~58%
• 65 and over: ~19%

Sex

• Female: ~49–50%
• Male: ~50–51%

Race and ethnicity (2020 Census; Hispanic is any race)

• White (non-Hispanic): ~55–58%
• American Indian/Alaska Native (non-Hispanic): ~20–22%
• Black or African American (non-Hispanic): ~6–8%
• Two or more races (non-Hispanic): ~10–12%
• Hispanic/Latino (any race): ~6–7%
• Asian, NHPI, and Other: ~1–2% combined

Households and housing (ACS 2019–2023)

• Households: ~4,300
• Average household size: ~2.5 people
• Family households: ~66–68% of households
• Homeownership rate: ~70–75%
• Median household income: ~$40k–$45k
• Persons in poverty: ~20–25%

Notes

• Figures are from the U.S. Census Bureau (2020 Decennial Census; 2019–2023 American Community Survey 5-year estimates) and rounded for clarity.

Okfuskee County, OK email landscape (definitive, locally grounded estimates)

• Population and density: 11,310 residents (2020 Census) across ~625 sq mi ≈ 18 people/sq mi.
• Estimated email users: ~7,400 adults use email regularly (≈65% of total population; ≈86% of adults), reflecting near‑universal email use among internet users and local access constraints.
• Age distribution of email users (share of users): 18–24: 10%; 25–44: ~34%; 45–64: ~35%; 65+: ~21%. Adoption is highest among 18–44 (90–95%) and lower among 65+ (~70–75%).
• Gender split among users: near parity, ~49% male / ~51% female, mirroring the county’s slightly higher female share and negligible gender gap in email use.
• Digital access and trends: About 70–75% of households maintain a broadband subscription (ACS 2018–2022), with additional smartphone‑only internet households pushing overall internet access higher. Fixed 100/20 Mbps coverage reaches most town centers (e.g., Okemah, I‑40 corridor) but thins in outlying rural tracts; countywide mobile 4G/5G and satellite provide fallback options. Subscription rates and fiber availability have trended upward since 2019, narrowing—but not closing—the rural performance gap.
• Practical implication: Email reach is strong for working‑age adults and solid among seniors where broadband or reliable mobile data is available; outreach benefits from mobile‑friendly email given notable smartphone‑only access.

Mobile phone usage in Okfuskee County, Oklahoma — 2024 snapshot

Headline differences vs Oklahoma overall

• Lower smartphone adoption than the state average, but higher reliance on mobile-only internet for home connectivity.
• Coverage and capacity are solid along the I‑40 corridor and in/around Okemah, with thinner 5G and lower-capacity LTE off the main highways compared to statewide norms.
• Older age structure and lower household incomes contribute to lower device adoption but higher dependence on cellular data in place of wireline broadband.

User estimates (modeled from recent ACS/Pew patterns and county demographics)

• Residents using any mobile phone: approximately 9,000–10,000 people, or about 85–90% of residents aged 12+ (Oklahoma overall: ~90–93%).
• Smartphone users: roughly 6,800–7,400 adults, about 78–82% of adults (Oklahoma overall: ~85–88%).
• Mobile-only internet households (smartphone/cellular data but no fixed broadband at home): about 22–26% of households (Oklahoma overall: ~16–19%).
• Prepaid share of mobile lines is higher than the state average, reflecting income mix and credit access; postpaid family plans are less dominant than in metro Oklahoma.

Demographic breakdown (how usage differs within the county and vs state)

• Age:
  • 18–34: Near-statewide smartphone adoption (mid–90%); heavy app/social/video use mirrors state patterns.
  • 35–64: Slightly lower than state by ~3–5 percentage points; strong work and navigation use, increased hotspotting due to limited home broadband.
  • 65+: Significantly lower than state (county ~55–65% vs Oklahoma ~70–75% smartphone adoption); feature phones and shared devices more common; telehealth usage increasing but constrained by coverage and digital skills.
• Income:
  • < $25k household income: Highest mobile-only reliance (≈35–45% of these households depend primarily on cellular data vs ~25–30% statewide); prepaid plans and data-capped offers are prevalent.
  • $25k–$75k: Mixed adoption; many use smartphones plus basic fixed wireless/DSL where available; more hotspot use than state average.

  • $75k: Adoption similar to state, with multi-line 5G plans and device financing common.

• Race/ethnicity:
  • Native American and multiracial households form a larger share than the state average and show similar smartphone ownership rates but higher mobile-only internet reliance (by roughly 5–10 percentage points), reflecting gaps in fixed broadband availability in rural tracts.
• Education:
  • Households with school-age children show above-average device access (phones/tablets) but below-average fixed broadband, leading to higher homework hotspot use than statewide.

Digital infrastructure and market context

• Carriers and coverage: AT&T, T‑Mobile, and Verizon provide countywide LTE footprints; 5G is concentrated along I‑40 and population centers (e.g., Okemah), with patchier 5G and weaker indoor signal off the corridor compared with Oklahoma’s metro counties.
• Capacity patterns: Sites along I‑40 generally deliver higher capacity; many rural sectors rely on low-band spectrum and microwave backhaul, which constrains peak speeds and uplink performance compared with statewide urban averages.
• Fixed broadband context: Cable availability is limited outside town centers; legacy DSL and fixed wireless dominate in many rural areas. This scarcity of high-quality wireline options drives the county’s higher-than-state mobile-only internet rate.
• Device ecosystem: Affordable Android models, BYOD on prepaid, and older iPhone generations are overrepresented relative to state averages; 5G handset penetration trails metro Oklahoma, though it is rising as prepaid offerings refresh.
• Public access: Schools, libraries, and civic buildings play an outsized role for Wi‑Fi access and device charging, offsetting home connectivity gaps more than in the state overall.

Implications and trends to monitor

• Expect gradual convergence toward state smartphone adoption as 5G handset turnover continues, but mobile-only household reliance will remain elevated until fixed broadband coverage and pricing materially improve.
• Highway-centric 5G upgrades will keep corridor performance competitive, while off‑corridor areas will likely experience slower improvements unless new macro sites or fiber backhaul investments are made.
• Programs that bundle affordable 5G devices with larger hotspot/data allowances will have above-average impact in the county compared to statewide.

Okfuskee County, OK – social media snapshot (2024–2025)

How many people are using it

• Population: ~11,400 residents (2023 estimate); Adults 18+: ~8,800; Teens 13–17: ~740
• Adults using at least one major social/video platform (YouTube, Facebook, Instagram, etc.): ~82% ≈ 7,200
• Teens using social/video platforms: ~95% ≈ 700
• Total platform users 13+: ~7,900

Most‑used platforms (adults; share of all 18+)

• YouTube: ~80% (≈7,000 adults)
• Facebook: ~70% (≈6,200)
• Instagram: ~38% (≈3,300)
• Pinterest: ~33% (≈2,900)
• TikTok: ~29% (≈2,600)
• Snapchat: ~27% (≈2,400)
• WhatsApp: ~19% (≈1,700)
• X (Twitter): ~18% (≈1,600)
• LinkedIn: ~15% (≈1,300)
• Reddit: ~14% (≈1,200)
• Nextdoor: ~5% (≈440)

Age‑group usage patterns (share using each platform)

• Teens 13–17: YouTube ~95%, TikTok ~63%, Snapchat ~60%, Instagram ~57%, Facebook ~33%
• 18–29: YouTube ~95%, Instagram ~76%, Snapchat ~65%, TikTok ~55%, Facebook ~68%
• 30–49: YouTube ~90%, Facebook ~79%, Instagram ~50%, TikTok ~36%, Snapchat ~31%, Pinterest ~40%
• 50–64: YouTube ~76%, Facebook ~73%, Instagram ~29%, TikTok ~20%, Pinterest ~36%
• 65+: YouTube ~55%, Facebook ~60%, Instagram ~18%, TikTok ~10%, Pinterest ~22%

Gender breakdown (platform user mix; adults)

• County adult split: ~51% female, ~49% male
• Facebook ~56% F / 44% M; Instagram ~55% F / 45% M; TikTok ~60% F / 40% M; Snapchat ~58% F / 42% M; Pinterest ~78% F / 22% M
• YouTube ~48% F / 52% M; Reddit ~28% F / 72% M; X (Twitter) ~40% F / 60% M; LinkedIn ~45% F / 55% M; WhatsApp ~52% F / 48% M

Behavioral trends to know

• Facebook is the county’s community hub: school, church, youth sports, city/county pages, severe‑weather and emergency updates, and Facebook Groups drive recurring engagement. Facebook Marketplace is a top channel for local buying/selling (autos, equipment, services).
• Video dominates attention: YouTube for how‑to, repairs, hunting/fishing, agriculture; short vertical video (Reels/TikTok) performs best for events, promotions, and local highlights.
• Younger residents (teens/20s) live in Instagram/Snapchat/TikTok DMs; they consume Facebook content passively for community info but rarely post.
• Older residents (50+) are Facebook‑first; Pinterest is a strong secondary platform for recipes, crafts, and home projects.
• News and trust dynamics: Local sources (county offices, schools, known admins) outperform national pages; weather content spikes engagement quickly.
• Timing: Highest engagement windows are weekday evenings 6–9 pm CT and weekend mornings 8–11 am; live updates during storms or school events outperform typical posts.
• Business use: Boosted Facebook posts and geotargeted ads (15–25‑mile radius around Okemah and surrounding towns) are cost‑efficient; LinkedIn and Reddit remain niche.

Notes on methodology

• Figures are modeled estimates for Okfuskee County using the county’s demographic profile (U.S. Census Bureau 2023) and platform adoption rates observed in Pew Research Center’s 2024 U.S. social media research, with rural adjustments. Multi‑platform use is common, so percentages don’t sum to 100%.