Logan County

Logan County, Oklahoma — key demographics

Population size

• 2023 estimate: ~53,100
• 2020 Census: 49,555 (+18% vs. 2010)

Age

• Median age: ~38 years
• Under 18: ~24%
• 65 and over: ~16%

Gender

• Female: ~50%
• Male: ~50%

Race and ethnicity

• White alone (non-Hispanic): ~73%
• Black or African American alone: ~8%
• American Indian/Alaska Native alone: ~6%
• Asian alone: ~1%
• Two or more races: ~9%
• Hispanic or Latino (of any race): ~7%

Households and housing

• Households: ~19,600
• Average household size: ~2.6
• Family households: ~74% of households
• Households with children under 18: ~31%
• Owner-occupied housing rate: ~79%

Sources: U.S. Census Bureau, 2020 Decennial Census and 2019–2023 American Community Survey 5-year estimates (QuickFacts/data.census.gov). Figures rounded for clarity.

Logan County, OK snapshot

• Population and density: ≈51,000 residents; ~68 people per sq. mile, anchored by Guthrie and the I‑35 corridor.
• Estimated email users: ≈37,000 residents use email regularly (about 90% of adults plus most teens).
• Age mix of email users: 18–29: ~18%; 30–49: ~37%; 50–64: ~26%; 65+: ~19% (usage remains >90% for working-age adults and ~85% for seniors).
• Gender split: ~49% male, ~51% female among users; negligible usage gap by gender.

Digital access and connectivity

• Devices and subscriptions: ~92% of households have a computer; ~82–85% have a home broadband subscription; about 18–20% are smartphone‑only for internet.
• Network availability: Fixed ≥100/20 Mbps service reaches roughly 85–90% of addresses, with fiber concentrated in Guthrie, along I‑35, and newer subdivisions; rural north/west tracts rely more on fixed wireless or satellite.
• Mobile: 5G covers Guthrie, Langston, Crescent, and the I‑35 corridor; coverage thins in sparsely populated areas.
• Trend: Since 2019, broadband and smartphone adoption have risen several points, narrowing the urban‑rural gap; email remains a default channel for schools, healthcare, commerce, and public services across the county.

Mobile phone usage in Logan County, Oklahoma — 2024 snapshot

Headline takeaways

• Smartphone use is essentially universal across households and in line with Oklahoma overall, but reliance on mobile as the only at‑home connection is higher than the state average, reflecting rural pockets outside the Guthrie–I‑35 corridor.
• Coverage and capacity are strongest along I‑35, Guthrie, Crescent, and Langston; the north and east of the county have more performance variability than the state average.
• As an exurban county in the Oklahoma City metro, daytime demand peaks around commuter corridors; 5G device uptake is faster than in many rural counties but lags the Oklahoma City core.

User estimates (people, devices, and connections)

• Population base: ≈52,000 (2023 estimate), with ≈40,000 adults.
• Estimated smartphone users: 34,000–36,000 adults (roughly 85–90% adult adoption, consistent with Oklahoma’s adult adoption range and Logan County’s mix of exurban and rural tracts).
• Household device penetration: about 9 in 10 households have at least one smartphone; mobile-only internet households (cellular data plan as the sole subscription) are materially higher than the state average, estimated around 9–12% of households in Logan County versus roughly 7–8% statewide.
• Multi-line penetration: a majority of multi-person households maintain two or more active mobile lines; single-line prepaid remains common among lower-income and student households (notably in and around Langston).

Demographic breakdown and usage patterns

• Age mix (approximate): under 18 ≈24%, 18–34 ≈20%, 35–64 ≈42%, 65+ ≈14%.
  • Young adults (18–34) show near-saturation smartphone use and the highest 5G device share; they also lead in mobile-only home internet.
  • Ages 65+ show the largest gap between basic mobile phone ownership and smartphone ownership; this group is more likely than the state average to rely on family plans based in Oklahoma County.
• Race/ethnicity: majority White with notable Black and Native American populations; Hispanic/Latino presence is growing. Smartphone adoption differentials by race observed statewide (higher mobile-only reliance among Black and Hispanic households) are present and slightly amplified in Logan County due to rural broadband gaps.
• Income and education: income dispersion is wide (exurban southern tier vs rural north/east). Lower-income and student households exhibit higher smartphone-only reliance than Oklahoma overall, while the Edmond-adjacent southern tier skews toward 5G mid-band devices and bundled mobile + fixed broadband plans.

Digital infrastructure and coverage

• Carriers: AT&T, T-Mobile, and Verizon operate countywide; MVNOs ride these networks. AT&T FirstNet covers primary corridors and public safety sites.
• 4G LTE: ubiquitous in populated areas; practical dead zones are mainly in low-density eastern and northern sections and in terrain-limited pockets along creeks.
• 5G:
  • Mid-band (capacity 5G) is concentrated along I‑35, Guthrie, and other town centers; it thins outside these nodes, which is a sharper urban–rural contrast than the state average.
  • Low-band 5G overlays most LTE footprints but often delivers LTE-like speeds in rural tracts.
• Traffic patterns: peak loads align with I‑35 commuter windows and events in Guthrie and Langston; school-year demand spikes around campuses and athletic facilities.
• Backhaul and power: fiber backhaul is strong along I‑35 and into Guthrie; microwave backhaul supports more rural sites. Storm-related outages have outsized effects in the north/east, where site redundancy is lower than in the Oklahoma City metro.

How Logan County differs from Oklahoma overall

• Higher mobile-only household share than the state average, driven by rural availability gaps and price sensitivity.
• More pronounced 5G capacity clustering (I‑35/Guthrie) and sharper drop-off outside towns than typical in statewide figures.
• Device mix shows a bifurcation: faster 5G adoption in the Edmond-adjacent south than typical rural Oklahoma, but slower adoption in the county’s rural tracts—netting a wider internal spread than the state average.
• Daytime network load is more corridor-centric due to commuting into Oklahoma County, while many Oklahoma counties show more diffuse in-county load.

Implications

• Mobile networks already shoulder a larger share of home internet in Logan County than statewide, so capacity upgrades off the I‑35 spine (notably toward Coyle, Meridian, and Mulhall areas) will yield outsized user impact.
• Public-safety and resiliency improvements (backup power and redundant backhaul) in rural sectors would reduce the county’s outage risk relative to the state benchmark.
• Targeted affordability and device-upgrade programs in rural tracts and among seniors can close the remaining smartphone and 5G device gaps faster than state averages.

Social media snapshot for Logan County, Oklahoma (2024)

• Population and access

  • Population: ~52,000 residents; adults ≈ 75% of population.
  • Household internet subscription: ~86–90%.
  • Smartphone adoption: ~85–90%.
  • Active social media users: ~75–80% of adults (roughly 30,000–32,000 people).

• Most-used platforms (share of residents, 13+, monthly use)

  • YouTube: 80–85%
  • Facebook: 65–70%
  • Instagram: 45–50%
  • TikTok: 32–38%
  • Snapchat: 28–35%
  • Pinterest: 28–32% (notably strong among women 25–54)
  • LinkedIn: 20–28% (skews to commuters/professionals)
  • X (Twitter): 18–22%
  • Reddit: 15–20%
  • Nextdoor: 12–18% (highest in suburban neighborhoods near Edmond/Guthrie)

• Age-group usage patterns

  • Teens (13–17): YouTube ~95%; TikTok 60–70%; Snapchat 60–65%; Instagram ~60%; Facebook ~30–35%.
  • 18–29: YouTube ~95%; Instagram 70–80%; Snapchat 60–70%; TikTok ~60%; Facebook ~65–70%.
  • 30–49: YouTube >90%; Facebook ~75–80%; Instagram ~45–50%; TikTok ~30–35%; LinkedIn/Pinterest each ~30–40%.
  • 50–64: YouTube ~80–85%; Facebook ~70–75%; Instagram ~25–30%; TikTok ~15–20%; Pinterest ~30–35%.
  • 65+: YouTube ~55–65%; Facebook ~50–55%; others typically <20%.

• Gender breakdown (directional skews)

  • Women: Higher on Facebook (+3–5 points vs men), Instagram (+3–5), and Pinterest (~40–45% vs men ~15–20%); slight edge on TikTok.
  • Men: Higher on YouTube (+5–8), Reddit (~25–30% vs women ~15–18%), X (+3–5), and slightly higher on LinkedIn.

• Behavioral trends in the county

  • Facebook is the community hub: city/school/church pages, local sports, buy/sell/trade groups, and Marketplace drive substantial engagement.
  • Short-form video dominates discovery: TikTok and Instagram Reels fuel finds for restaurants, events, outdoor activities, and local services.
  • Weather drives spikes: Live updates and streams on Facebook and YouTube surge during severe-weather days.
  • Messaging habits: Facebook Messenger for most adults; Snapchat DMs for teens and college-age; WhatsApp is niche.
  • Local commerce: Facebook Marketplace and group listings outperform standalone e-commerce for under-$500 items (tools, furniture, farm/ranch gear).
  • Neighborhood coordination: Nextdoor used in HOA and newer subdivisions for safety, services, and recommendations.
  • Best channels for advertisers: Facebook/Instagram for broad reach and event promotion; TikTok for efficient 18–34 reach; Snapchat for teens; YouTube for education/how-to; LinkedIn for hiring and B2B among commuters to the OKC metro.

Notes: Figures reflect 2023–2024 national platform adoption (Pew Research) localized to Logan County’s suburban–rural profile and ACS-reported internet adoption. Percentages indicate approximate monthly usage.