Creek County

Creek County, Oklahoma — key demographics (most recent U.S. Census Bureau data: 2020 Decennial Census; 2019–2023 ACS 5-year estimates)

Population

• Total: ~73,300 (2020 Census)

Age

• Under 18: ~23%
• 18–64: ~59%
• 65 and over: ~18%
• Median age: ~40 years

Sex

• Female: ~50.5%
• Male: ~49.5%

Race and ethnicity

• White (non-Hispanic): ~70–72%
• American Indian/Alaska Native: ~13–15%
• Two or more races: ~8–10%
• Black or African American: ~1–2%
• Asian: ~0.5–1%
• Hispanic/Latino (any race): ~5–7%

Households and housing

• Total households: ~28,000
• Average household size: ~2.6
• Family households: ~69% of households
• Married-couple households: ~50–55% of households
• Households with children under 18: ~28–30%
• Nonfamily households: ~30–32%
• Owner-occupied housing: ~75–80%
• Renter-occupied housing: ~20–25%

Source: U.S. Census Bureau, 2020 Decennial Census; 2019–2023 American Community Survey (5-year).

Creek County, OK – estimated email landscape (based on county population ~72,000 and Oklahoma/US adoption benchmarks)

• Estimated email users: 48,000–55,000 residents (primarily adults).
• Age usage rates (approx.):
  • 18–29: ~95%
  • 30–49: ~92%
  • 50–64: ~85–90%
  • 65+: ~65–75%
• Gender split: Email use is near-parity; user base mirrors population (~49% male, ~51% female).
• Digital access trends:
  • Households with a computer: ~85–90%.
  • Fixed broadband subscription: ~75–80% of households; rising slowly.
  • Smartphone-only internet: ~13–17% of adults, higher in rural areas.
  • Email remains a core channel for work, school, health, and government services; mobile email use continues to grow.
• Local density/connectivity facts:
  • Population density roughly 70–75 people per sq. mile.
  • Best connectivity clusters in and around Sapulpa and along the I‑44/US‑66 corridor; more limited options and slower speeds in western/southern rural pockets where DSL, wireless ISPs, or satellite are common. Notes: Figures are estimates derived from ACS-style broadband/computer ownership data for Oklahoma and national email adoption patterns applied to Creek County’s size and metro–rural mix.

Here’s a concise, decision‑oriented snapshot of mobile phone usage in Creek County, Oklahoma, with emphasis on how it differs from statewide patterns.

User estimates (rounded, with confidence ranges)

• Population baseline: ~72,000 residents; ~55,000 adults (18+) based on ACS-style age shares for similar counties.
• Adults with any mobile phone: ~51,000–53,000 (roughly 93–95% of adults; rural U.S. norm).
• Adult smartphone users: ~44,000–47,000 (about 80–85% of adults; slightly below urban OK).
• Teens (13–17) with smartphones: ~4,000–4,700 (very high adoption among teens).
• Combined 13+ smartphone users: ~48,000–51,000. How this differs from Oklahoma overall: Creek County’s adult smartphone penetration is a bit lower than the state average, but its reliance on mobile connections for home internet is higher (see “Infrastructure and access” below).

Demographic breakdown and usage patterns

• Age: Older tilt than the state average. Seniors (65+) form a larger share than statewide, which pulls down overall smartphone adoption and raises the share of basic/flip‑phone users. Younger families clustered near Sapulpa and along the I‑44 corridor are at or above state‑average smartphone adoption.
• Income and plans: Median household income is modestly below the state median. That correlates with:
  • Higher use of prepaid and discount brands (Cricket, Metro by T‑Mobile, Boost, Straight Talk) versus postpaid majors, compared with the statewide mix.
  • More households using a smartphone hotspot or fixed‑wireless access (FWA) as their primary home internet.
• Race/ethnicity: A meaningful Native American population (Muscogee [Creek] Nation presence) and a growing Hispanic population. Tribal households and community facilities are important touchpoints for connectivity; device assistance and public Wi‑Fi through tribal or community centers play a larger role than in many OK counties.
• Education: Lower four‑year degree attainment than the state average is associated with higher Android share and more value‑oriented device choices; Apple share trails statewide urban markets.

Digital infrastructure and access (what’s different from the state level)

• Coverage geography:
  • Strongest, most redundant coverage along I‑44/Turner Turnpike, US‑66/Route 66, and through Sapulpa, Kiefer, Kellyville, Bristow, and Drumright.
  • Western/southwestern parts of the county (more sparsely populated and hilly/wooded) have more frequent LTE‑only pockets, weaker indoor signal, and occasional dead zones—more pronounced than the statewide average.
  • Lakes/valleys (e.g., around Heyburn Lake; fringe areas near Keystone) create propagation challenges and spotty performance off main roads.
• 5G availability and quality:
  • Low‑band 5G is common along primary corridors and town centers.
  • Mid‑band 5G (the speed sweet spot) is strongest near Sapulpa and the I‑44 corridor; it thins out quickly in rural tracts. Compared to statewide metro areas, Creek County users see larger step‑downs to LTE just a few miles off‑corridor.
  • mmWave/small‑cell density is minimal outside the Tulsa fringe, so peak urban‑class speeds are rare.
• Carriers and mixes:
  • All three national carriers cover the corridor towns; T‑Mobile and Verizon FWA are present where mid‑band exists; AT&T’s FirstNet footprint supports public safety, with good highway coverage.
  • Storefront presence for prepaid brands is visible in Sapulpa/Bristow; discount carrier penetration is higher than the state average.
• Home internet substitution:
  • A materially higher share of households rely on mobile-only service or FWA compared with Oklahoma overall, due to patchy fiber/cable availability outside town centers. This pushes up mobile data reliance (hotspots, tethering).
• Public/anchor connectivity:
  • Libraries, schools, and tribal/community centers provide important Wi‑Fi and device‑charging access, used more intensively than the statewide norm in rural tracts.

Trends to watch (county vs state)

• Adoption growth is coming more from plan upgrades (moving to 5G/FWA bundles) than from first‑time smartphone adoption; seniors remain a holdout segment.
• Discount/prepaid share is stickier than in metro Oklahoma, sustained by income mix and coverage variability that reduces the appeal of premium unlimited plans.
• The sunset of the federal Affordable Connectivity Program (ACP) is having outsized local effects: more plan downgrades, shared family lines, and hotspot substitution compared with state metro counties.

Method notes

• Estimates triangulate U.S. rural ownership rates (Pew), Oklahoma demographic patterns, and county age/income structure from recent ACS‑style distributions. Figures are intended as planning ranges, not exact counts. For a tighter model, pair current ACS 1‑year county demographics with carrier 5G/FWA eligibility maps and school/librarian feedback on public Wi‑Fi usage.

Here’s a concise, planning-ready snapshot for Creek County, OK. Figures are estimates based on U.S. Census ACS county demographics and U.S. social media adoption patterns (Pew Research Center, 2023–2024), adjusted for a suburban/rural Oklahoma profile.

Headline stats

• Population: ~72–74k; adults ~55–57k
• Estimated social media users: 43k–49k (adults plus teens 13–17)
• Internet access: roughly 80–85% of households (statewide profile), with mobile-first use common outside town centers

User profile

• Gender (users): ~54–56% women, ~44–46% men
• Age mix (share of local users):
  • 13–17: ~10–12%
  • 18–29: ~18–22%
  • 30–49: ~34–38% (largest cohort)
  • 50–64: ~20–24%
  • 65+: ~12–15%

Most-used platforms (share of local social media users)

• YouTube: ~80–85%
• Facebook: ~72–78%
• Instagram: ~40–45%
• TikTok: ~30–35%
• Snapchat: ~25–30% (strong under 30)
• Pinterest: ~30–35% (skews female 25–54)
• Also-used but smaller: WhatsApp ~15–20%; X (Twitter) ~15–18%; Reddit ~12–15%; LinkedIn ~12–16%; Nextdoor ~8–12% (higher in suburban neighborhoods)

Behavioral trends to know

• Facebook is the community hub: heavy use of Groups (schools, youth sports, churches, local buy/sell/trade), Marketplace, city/county updates, and severe-weather pages. Older adults are most reachable here.
• Video drives discovery: YouTube for “how-to,” home/auto, outdoor recreation; TikTok/Instagram Reels for quick local tips, events, food spots, and high school sports highlights.
• Messaging patterns: Facebook Messenger is default for adults; Snapchat dominates teen/college chat; WhatsApp pockets exist but are not dominant.
• Commerce and response: Click-to-Message and Marketplace listings convert well for local services, autos, home improvement, and seasonal events.
• Content that performs: community pride, local events, deals/limited-time offers, behind-the-scenes from small businesses, weather/service alerts. Static flyers underperform; short vertical video outperforms across age groups.
• Timing: Engagement clusters before work (6:30–8:30 a.m.), lunch (11:30 a.m.–1 p.m.), and evenings (7–10 p.m.), with weekend morning peaks for Facebook and Pinterest.
• Platform skew by age:
  • Teens/20s: Snapchat, TikTok, Instagram (DMs and Stories), YouTube
  • 30s–40s: Facebook (Groups, Marketplace), Instagram, YouTube, Pinterest
  • 50+: Facebook, YouTube; gradual growth on TikTok for entertainment/how-to

Notes and planning tips

• Treat the percentages as local estimates; verify reach with each platform’s ad tools for precise counts in Creek County ZIPs.
• Creative: lead with vertical video and clear local cues; add Messenger and call extensions for service categories.
• Use Facebook Groups and local influencers/boosted posts for event awareness; pair with YouTube pre-roll for reach.