Montgomery County

Montgomery County, Tennessee — key demographics

Population size

• 239,900 (2023 estimate, U.S. Census Bureau)
• 220,069 (2020 Census)
• Approx. +9% growth since 2020

Age

• Median age: ~31 years
• Under 18: ~27–28%
• 65 and over: ~11%

Gender

• Male: ~50–51%
• Female: ~49–50%

Racial/ethnic composition

• White alone: ~63%
• Black or African American alone: ~22%
• Asian alone: ~3%
• American Indian/Alaska Native alone: ~0.8–1%
• Native Hawaiian/Other Pacific Islander alone: ~1%
• Two or more races: ~8%
• Hispanic or Latino (of any race): ~12–13%
• White alone, not Hispanic or Latino: ~55%

Household data (ACS 2018–2022)

• Households: ~78,000
• Persons per household: ~2.7
• Family households: ~72% of households
• Married-couple families: ~49%
• Households with children under 18: ~39%
• Owner-occupied housing unit rate: ~56%

Insights

• Fast-growing, relatively young population influenced by the military presence (Fort Campbell), with larger shares of children and a more balanced gender mix than state averages.
• Increasing racial/ethnic diversity, with notable Hispanic and multiracial growth.

Sources: U.S. Census Bureau (2023 Population Estimates; 2020 Decennial Census; 2018–2022 American Community Survey 5-year).

Montgomery County, TN email usage (2024):

• Estimated email users: ~178,000 residents age 13+ (from a ~239,000 population and age-specific U.S. adoption rates).
• Age distribution of email users: 13–17: 8%; 18–24: 15%; 25–44: 41%; 45–64: 25%; 65+: 11%.
• Gender split among users: ~51% male, 49% female (usage rates are effectively equal by gender).
• Digital access: About 90% of households maintain a broadband subscription; roughly 13% are smartphone‑only internet households. Clarksville’s municipal utility, CDE Lightband, provides gigabit fiber to most of the city; cable and fixed wireless cover remaining urban/suburban areas, while rural fringes have fewer high‑speed choices.
• Local density/connectivity facts: Population density is ~440 residents per square mile across ~544 square miles. The I‑24 corridor and dense Clarksville tracts have multi‑provider 100/20 Mbps fixed-broadband coverage and widespread 5G, supporting reliable email and mobile access.

Insights: Email is near‑universal among working‑age adults locally; seniors (65+) are the fastest‑growing adopters as home broadband expands. Smartphone‑only households rely primarily on mobile email, while gigabit fiber in Clarksville underpins high email engagement for businesses, government, and schools.

Mobile phone usage in Montgomery County, Tennessee — summary and county-versus-state insights

Executive snapshot

• Montgomery County is a fast-growing, young county centered on Clarksville, with robust 4G/5G coverage and strong fiber backhaul (CDE Lightband), conditions that generally lift smartphone adoption and mobile data reliance above statewide averages.
• Takeaway: more mobile-first users, younger demographics, and better mid-band 5G availability than much of Tennessee outside the major metros.

User estimates (2023–2024, derived from ACS and FCC patterns)

• Total residents using a smartphone: approximately 180,000–200,000.
  • Basis: county population in the mid-230,000s; adult smartphone adoption rates in the low-90% range; substantial teen ownership.
• Households with a smartphone: roughly 75,000–79,000 (about 92–95% of ~82,000 households).
• Households with a cellular data plan: about 64,000–66,000 (≈77–80%).
• Mobile-only internet households (cellular data plan and no other home internet): approximately 15,000–18,000 (≈18–22%), notably higher than Tennessee overall (≈14–17%).
• Households without any internet subscription: about 7,000–8,000 (≈8–10%), slightly lower/better than the Tennessee average (≈10–12%).

Demographic profile shaping mobile use (Montgomery vs Tennessee)

• Younger age structure:
  • Roughly 30–32% of residents are 18–34 in Montgomery County (vs ≈23–25% statewide), driven by Fort Campbell–connected households and a large renter population. Younger cohorts show the highest smartphone and mobile-only reliance.
• Housing tenure:
  • Renter share is materially higher (≈40–45% vs ≈33–35% statewide). Renters are more likely to rely on mobile data plans and postpone fixed broadband installs, raising mobile-only rates.
• Race/ethnicity:
  • Montgomery County is more diverse than Tennessee overall (notably higher Black and Hispanic shares), aligning with national patterns of high smartphone adoption and above-average mobile-first use in these groups.
• Income/education:
  • Median household income is around mid-$60k, close to or slightly above the state median, but a larger share of younger, lower-tenure households amplifies prepaid/postpaid plan churn and reliance on mobile hotspots for connectivity.

Usage patterns that differ from state-level

• Higher mobile-only reliance: Montgomery’s mobile-only household share (≈18–22%) exceeds the statewide share by several points, reflecting the county’s younger and more transient population.
• Higher overall smartphone penetration at the household level: low-to-mid-90% in Montgomery vs upper-80s/around-90% statewide.
• Lower “no internet” share: a smaller fraction of Montgomery households lack any subscription, helped by urban density and fiber availability for offload, alongside carrier 5G coverage.
• Heavier mobile video/social usage implied by demographics: more 18–34-year-olds and renters correlate with higher data consumption and app-centric behavior than the state average.

Digital infrastructure highlights (coverage, capacity, backhaul)

• 4G LTE and 5G coverage: All three national carriers (AT&T, T‑Mobile, Verizon) provide countywide 4G LTE and broad 5G coverage, with strong service along the I‑24 corridor and in urbanized Clarksville. Mid-band 5G (e.g., C‑Band/n41) is present in core areas, improving capacity and median speeds versus many rural Tennessee counties.
• Fiber backhaul and Wi‑Fi offload: CDE Lightband’s citywide fiber footprint in Clarksville improves cellular backhaul and enables dense small-cell and Wi‑Fi offload, supporting higher-capacity mobile networks than typical for non-metro Tennessee counties.
• Public-safety and enterprise readiness: FirstNet/AT&T coverage and the military-adjacent environment support resilient macro sites and overlapping coverage layers, aiding reliability.
• Build density and growth: Rapid population and housing growth continue to draw additional sectorization and small-cell densification, keeping Montgomery’s capacity trajectory ahead of many Tennessee peers outside Nashville/Knoxville/Chattanooga.

What this means

• Expect Montgomery County to continue outpacing the Tennessee average in mobile-only households and per-user mobile data consumption.
• 5G capacity upgrades plus fiber-rich backhaul should sustain strong median speeds and network reliability in populated tracts, while edge rural pockets remain more variable.
• The county’s young, renter-heavy demographic mix will keep smartphone penetration high and drive demand for flexible, competitively priced mobile plans and bundled hotspot options.

Primary data anchors

• U.S. Census Bureau American Community Survey (ACS) S2801/S2802 (computer/smartphone presence; internet and cellular data plan subscriptions) and 2022–2023 population/household estimates.
• FCC Broadband Data Collection (BDC) for 4G/5G availability; local utility reports on fiber footprint (CDE Lightband).

Montgomery County, TN social media snapshot (2025)

Population and user base

• Population: ≈238,000 (U.S. Census 2023 est.). Median age ≈31. Gender split ≈49–50% female, ≈50–51% male.
• Adults (18+): ≈172,000.
• Active social media users (adults): ≈124,000 (about 72% of adults), in line with U.S. adult adoption.

Most‑used platforms locally (share of adults; percentages mirror Pew Research’s 2024 U.S. averages; counts are Montgomery County estimates)

• YouTube: 83% (~143k adults)
• Facebook: 68% (~117k)
• Instagram: 47% (~81k)
• Pinterest: 35% (~60k)
• TikTok: 33% (~57k)
• LinkedIn: 30% (~52k)
• Snapchat: 27% (~46k)
• X (Twitter): 22% (~38k)
• Reddit: 21% (~36k)
• WhatsApp: 21% (~36k)

Age groups (usage pattern highlights)

• Teens (13–17): Very high on YouTube, TikTok, Snapchat; Facebook minimal outside school/sports groups.
• 18–24: Near‑universal YouTube; high Instagram/TikTok/Snapchat; Facebook mainly for groups and Marketplace.
• 25–34: Active on Facebook/Instagram/YouTube; growing TikTok utility for local discovery; meaningful LinkedIn usage.
• 35–54: Facebook and YouTube dominant; Instagram moderate; Pinterest strong for home, food, parenting.
• 55+: Facebook and YouTube primary; lower TikTok/Snapchat.

Gender breakdown (audience tendencies)

• Facebook: balanced male/female.
• Instagram/TikTok/Pinterest: skew female (Pinterest most female‑skewed).
• LinkedIn/Reddit/X: skew male.
• Snapchat: balanced but younger female‑leaning.

Behavioral trends and local nuances

• Facebook Groups/Marketplace are central for relocation, buy/sell, childcare, and base‑adjacent life; community groups drive high comment activity.
• Short‑form video (Reels/TikTok/Shorts) outperforms static posts for restaurants, fitness, events, and “things to do” content.
• Event‑driven engagement is strong (festivals, APSU athletics, high‑school sports, veteran/military observances); timely posts see outsized reach.
• Trust signals matter: content featuring local landmarks, nonprofits, schools, or veteran support earns higher saves/shares.
• Messaging behavior is high for service inquiries (auto, home services, healthcare); click‑to‑message and lead‑gen formats convert well.
• Typical engagement windows: evenings and weekends; midday breaks favor quick video/how‑to content.
• Nextdoor‑style neighborhood updates and city notices see strong attention in suburban areas; local news and road/school updates perform reliably.

Notes on method

• Platform percentages come from Pew Research Center’s 2024 Social Media Use study; local counts are proportional applications to the county’s adult population (U.S. Census 2023 estimates).