Coffee County

Here are concise, recent demographics for Coffee County, Tennessee.

Population

• Total population: 57,889 (2020 Census); approximately 60,000 in 2023 estimates.

Age

• Median age: about 40 years.
• Under 5: ~5–6%
• Under 18: ~23%
• 18 to 64: ~58%
• 65 and over: ~18–19%

Gender

• Female: ~50–51%
• Male: ~49–50%

Race and ethnicity (alone unless noted; Hispanic is any race)

• White: ~85–86%
• Black or African American: ~5%
• American Indian/Alaska Native: ~0.5%
• Asian: ~1–1.5%
• Native Hawaiian/Other Pacific Islander: ~0.1–0.2%
• Two or more races: ~6–7%
• Hispanic or Latino (any race): ~6–7%
• White alone, not Hispanic: ~79–80%

Households

• Total households: ~23,000–24,000
• Average household size: ~2.5–2.6
• Family households: ~66–68% of households (average family size ~3.0)
• Married-couple households: ~48–50%
• Households with children under 18: ~30%
• Nonfamily households: ~32–34%
• Householder living alone: ~27–29% (about 10–12% age 65+ living alone)

Sources and vintage: U.S. Census Bureau 2020 Decennial Census (population total) and 2019–2023 American Community Survey 5-year estimates (age, sex, race/ethnicity, and household characteristics).

Coffee County, TN snapshot

• Population baseline: ~57,900 (2020). Mixed small-city/rural county centered on Manchester and Tullahoma; density roughly 130–135 residents per sq. mile.
• Estimated email users: ~42,000–48,000 residents use email at least occasionally. Derived from adult population share and typical U.S./TN adoption (roughly 85–90% of adults), plus many teens using school accounts.
• Age distribution of users (approximate share of users):
  • 13–17: 7–9%
  • 18–29: 14–17%
  • 30–49: 30–34%
  • 50–64: 22–26%
  • 65+: 18–22% (lower adoption vs. younger groups)
• Gender split: Near-even and reflective of the local population (about 50/50, slightly more female).
• Digital access and trends:
  • Most households have internet subscriptions; fixed-broadband adoption likely in the 75–85% range, with 10–20% of adults relying mainly on smartphones.
  • Fiber/cable coverage is strongest in and around Manchester/Tullahoma; rural tracts see more gaps and greater reliance on mobile or fixed wireless.
  • LTE/5G covers main corridors (e.g., I‑24), supporting on-the-go email access; public Wi‑Fi via libraries/schools supplements access.

Notes: Figures are estimates based on 2020 population and statewide/national adoption benchmarks applied to Coffee County’s urban-rural mix.

Mobile phone usage in Coffee County, Tennessee — summary with local nuances

At‑a‑glance user estimates (rounded, method-based)

• Population baseline: ~60,000 (2024 estimate; adults ~46,000–48,000).
• Residents with a mobile phone: 50,000–55,000 (roughly 85–92% of total population; ~92–96% of adults).
• Smartphone users: 47,000–52,000 (adult smartphone adoption ~88–92%; teen adoption very high).
• 5G‑capable devices in use: 35,000–42,000 (growing as device turnover continues).
• Wireless‑only for voice: majority of households; slightly lower than big metro Tennessee due to older age/rural pockets, but still dominant.

Demographic patterns shaping usage

• Age: Coffee County skews slightly older than the state average. Seniors (65+) are a larger share than in urban TN, which modestly lowers smartphone and mobile‑only rates in that segment, though adoption among seniors has been rising.
• Race/ethnicity: Higher share of White residents and a lower share of Black residents than the Tennessee average; Hispanic/Latino population has been growing. Language‑support and family‑plan usage among Hispanic households have increased alongside growth.
• Income/plan mix: Median income modestly below the statewide average; prepaid and budget MVNO plans are used more often than in Nashville/Knoxville metros. Hotspot use and data-capped plans are common among cost‑sensitive users.
• Workforce context: Public‑safety and defense/aerospace presence (e.g., around Arnold AFB/Arnold Engineering) boosts FirstNet adoption and demand for reliable coverage and rugged devices more than in many TN counties.

Digital infrastructure and coverage

• Macro coverage: Strong LTE and 5G along I‑24 and in/around Manchester and Tullahoma. 5G mid‑band is present on major corridors and population centers; low‑band 5G/DSS fills rural areas. Indoor coverage can still be spotty in a few low‑lying or fringe areas.
• Event-driven capacity: Bonnaroo in Manchester creates one of Tennessee’s largest temporary mobile‑traffic surges each year. Carriers routinely deploy COWs/COLTs and add temporary spectrum/capacity—an atypical, event-driven infrastructure pattern compared with most counties.
• Backhaul/fiber: Tullahoma Utilities Authority’s municipal fiber (LightTUBe), plus AT&T and regional providers (e.g., Ben Lomand and others), give carriers strong fiber backhaul options in and between Tullahoma–Manchester. This local fiber depth is stronger than many rural TN counties and supports 5G performance.
• Fixed wireless access (FWA): T‑Mobile and Verizon 4G/5G home internet are popular in outlying communities lacking cable/fiber, leading to higher FWA use than in urban counties with ubiquitous wireline gigabit.
• Highway prioritization: The I‑24 corridor is a coverage and capacity priority, so mobility performance there generally exceeds that of off‑corridor rural zones.

How Coffee County differs from Tennessee overall

• Event spike exceptionalism: The annual Bonnaroo surge is unique at county scale, driving temporary densification, portable cells, and spectrum augmentation not typically required elsewhere in TN.
• 5G where people travel, not just where they live: Thanks to I‑24 and the Manchester–Tullahoma cluster, 5G availability and speeds along travel corridors are better than the average rural Tennessee county, narrowing the rural‑urban performance gap locally.
• Strong local fiber backhaul: The presence of municipal and regional fiber networks provides denser, lower‑latency backhaul than many rural peers, supporting better peak speeds and faster 5G rollout.
• Older age mix: Slightly more seniors than the TN average tempers smartphone and mobile‑only adoption at the margins, in contrast to younger urban counties. That said, the gap is shrinking as seniors adopt modern devices.
• Plan preferences: A somewhat higher tilt toward prepaid/MVNO and data‑managed plans than the statewide metro average; FWA substitutes for wireline broadband more often than in urban TN.
• Public‑safety footprint: FirstNet penetration and demand for mission‑critical coverage are more visible due to nearby federal/military facilities and large‑event logistics.

Notes on the estimates

• Ranges combine Coffee County population estimates with national/state adoption benchmarks (Pew, CDC NHIS wireless‑only trends, carrier/device upgrade cycles) and adjusted for rural/age factors typical of Middle Tennessee. Numbers are directional and suitable for planning; for precision, pair with carrier RF planning data, FCC Broadband Data Collection maps, and local provider build‑out updates.

Exact, county-level platform stats aren’t published, so figures are estimates derived from Pew Research Center’s 2024 U.S. social media data, adjusted for a mixed rural/suburban county like Coffee (Manchester/Tullahoma), plus Census age/sex patterns.

User stats (estimated)

• Total social media users (13+): ~34,000–40,000 residents using monthly
• Adult adoption: ~70–75% of adults; Teens: ~90%+
• Gender among users: ~52% women, ~48% men (overall usage is similar by gender)

Age groups (share of local social-media users)

• 13–17: ~8–10%
• 18–29: ~20–22%
• 30–49: ~33–36%
• 50–64: ~22–24%
• 65+: ~11–13%

Most-used platforms (share of local adults; teens are often higher)

• YouTube: ~80–85%
• Facebook: ~70–75%
• Instagram: ~40–50%
• Pinterest: ~30–40% (skews female 25–54)
• TikTok: ~25–35% overall; ~50–70% for ages 13–29
• WhatsApp: ~20–25%
• Snapchat: ~20–30% overall; ~60–80% for ages 13–24
• X (Twitter): ~15–20% (news/sports heavy)
• LinkedIn: ~15–20% (lower in rural labor mix)
• Nextdoor: ~10–15% (stronger in neighborhoods vs. rural areas)

Behavioral trends observed in similar TN counties and likely in Coffee County

• Facebook is the community hub: school/booster clubs, churches, local events, buy/sell/trade groups, Marketplace. Comment threads and shares drive reach.
• Video-first habits: YouTube for how‑to, outdoors, DIY, auto; Reels/TikTok for local food, boutiques, real estate walkthroughs.
• Event-driven spikes: Bonnaroo, county fair, and high school sports trigger short bursts of posting, livestreams, and local hashtag/geo-tag use.
• Messaging patterns: Facebook Messenger for business inquiries; Snapchat among teens; quick replies and click‑to‑message ads perform well.
• Shopping and discovery: Marketplace and local groups are key; Pinterest for home/DIY planning; Instagram DMs used for appointments and holds.
• Timing: Engagement clusters before work (6–8 am), lunch (11:30–1), evenings (7–10 pm), and weekends; weather or school updates amplify local news posts.
• Trust signals: Local faces, user‑generated content, and sponsorships of youth sports/community festivals outperform generic creative.
• Platform skews by gender: Pinterest heavily female; Reddit/X more male; Facebook/YouTube broadly balanced; TikTok/Snapchat slightly female-leaning.