Maury County

Maury County, Tennessee — key demographics

Population size

• 2023 population estimate: ~113,000
• 2020 Census: 100,974 (up from 80,956 in 2010; +24.7% 2010–2020)

Age

• Median age: ~38
• Under 18: ~25%
• 65 and over: ~16%

Gender

• Female: ~51%
• Male: ~49%

Racial/ethnic composition (percent of total population)

• White alone: ~80%
• Black or African American alone: ~12%
• Asian alone: ~1%
• American Indian/Alaska Native: ~0.4%
• Native Hawaiian/Other Pacific Islander: ~0.1%
• Two or more races: ~3%
• Hispanic or Latino (of any race): ~7–8%
• White alone, not Hispanic or Latino: ~76%

Households

• Total households: ~41,000
• Average household size: ~2.6
• Family households: ~67% of households
• Married-couple households: ~50% of households
• Households with children under 18: ~33%
• Nonfamily households: ~33%; one-person households: ~25%
• Average family size: ~3.1

Insights

• Rapid population growth since 2010, outpacing the state.
• Slightly younger age profile and larger household size than the Tennessee average.
• Racial/ethnic diversity is increasing, with a growing Hispanic/Latino population.

Sources: U.S. Census Bureau (2020 Decennial Census; 2018–2022 American Community Survey; 2023 Population Estimates).

Maury County, TN email usage snapshot (2023 estimates)

• Estimated email users: 88,000 residents (77% of total population), with near‑universal use among adults.
• By age (share of email users; count): 13–17: 7% (6.3k); 18–29: 20% (17.9k); 30–49: 33% (28.8k); 50–64: 23% (20.1k); 65+: 17% (14.7k). Adoption rates applied: teens ~85%; 18–29 ~98%; 30–49 ~97%; 50–64 ~93%; 65+ ~86%.
• Gender split: Mirrors population; roughly 51% female (45k email users) and 49% male (43k).
• Digital access and trends:
  • ~93% of households have a computer and ~88% subscribe to home broadband; ~12–15% are smartphone‑only.
  • Fiber/cable coverage is strongest in Columbia and Spring Hill; rural south/west fringes rely more on DSL/fixed‑wireless, contributing to slightly lower adoption among seniors and lower‑income households.
  • Mobile LTE/5G coverage is broad along major corridors, supporting high email access on phones.
  • Broadband and email adoption have climbed since 2018, boosted by population growth and remote‑work demand; senior usage shows the fastest relative gains.
• Local density/connectivity context: 114,000 residents across ~616 square miles (185 people/sq mi). The Columbia–Spring Hill urban corridor concentrates population and the county’s highest fixed‑broadband speeds and subscription rates.

Notes: Figures synthesize ACS county demographics/computer–internet indicators with national email‑use rates scaled to Maury County.

Mobile phone usage in Maury County, Tennessee (2024 snapshot)

User estimates

• Population and adult base: ~114,000 residents; ~86,000 adults (18+).
• Adult smartphone users: ~80,000 (about 92% of adults), in line with suburban U.S. adoption and 1–3 percentage points above the Tennessee average due to Maury’s younger, higher‑income in‑migration.
• Total cellular connections: ~170,000 active SIMs/device lines in the county (roughly 1.5 connections per resident), consistent with CTIA-reported statewide penetration and elevated by multi‑device households and connected cars.
• Smartphone‑only internet households: ~5,500–6,000 households (roughly 12–14% of all households) rely on a cellular data plan without a fixed home broadband subscription, a few points below the Tennessee statewide share because of stronger fiber/cable availability in Spring Hill and Columbia.

Demographic breakdown (usage patterns)

• Age
  • 18–34: ~98% smartphone adoption; heavy mobile‑first behavior, above the state average for this age group due to commute‑driven and family‑plan penetration.
  • 35–64: ~94–95% adoption; high multi‑line family plans, significant connected‑car and wearables usage.
  • 65+: ~80% adoption; higher than the statewide senior average, reflecting newer housing growth and caregiver/family plan bundling.
• Income and household composition
  • Higher‑income zip codes in Spring Hill/Thompson’s Station (Maury side) show more devices per adult, lower smartphone‑only reliance, and higher 5G plan take‑up.
  • Lower‑income tracts in and around Columbia see above‑average smartphone‑only reliance and higher prepaid share, but still lower than comparable rural Tennessee counties because fixed broadband is more available locally.
• Race/ethnicity
  • Black and Hispanic residents are more likely than White, non‑Hispanic residents to be smartphone‑only for home internet access (mirroring statewide patterns) but overall adoption levels remain high across groups given strong family‑plan penetration.

Digital infrastructure and performance

• Coverage
  • 4G LTE: Countywide coverage from AT&T, T‑Mobile, and Verizon across populated areas (Columbia, Spring Hill, Mt. Pleasant, major corridors US‑31/43, TN‑396/Saturn Pkwy).
  • 5G: All three carriers provide broad low‑band 5G; mid‑band 5G (C‑band/2.5 GHz) is widely available in Spring Hill and Columbia and along commuter corridors, covering the vast majority of the population. Outdoor 5G coverage exceeds 95% of populated areas, with indoor performance strongest near newer subdivisions and commercial centers.
• Capacity and speeds
  • Typical median mobile download speeds in populated parts of the county range from high double digits to low hundreds of Mbps depending on carrier and band (mid‑band 5G sites materially outperform low‑band and LTE). Peak‑hour slowdowns occur along Saturn Parkway and US‑31 near Spring Hill/GM and retail nodes in Columbia, but capacity additions since 2022 have reduced congestion.
• Infrastructure notes specific to Maury County
  • Recent small‑cell and sector upgrades cluster around Spring Hill growth areas and industrial sites (e.g., GM Spring Hill Manufacturing).
  • Public safety: FirstNet (AT&T) coverage is robust, with rural fill‑in sites added in Middle Tennessee over the last several years.
  • Fixed networks that complement mobile: CPWS Fiber serves Columbia; AT&T Fiber and other ISPs serve much of Spring Hill and growth corridors. The presence of city and telco fiber keeps smartphone‑only rates below many rural Tennessee counties and supports Wi‑Fi offload.

How Maury County trends differ from Tennessee overall

• Higher adoption, lower smartphone‑only reliance: Smartphone adoption is marginally higher than the state average, while smartphone‑only home internet reliance is a few points lower thanks to widespread fiber/cable in growth areas.
• More multi‑line, postpaid families: A larger share of postpaid family plans and connected devices than the Tennessee average, reflecting younger families and commuters.
• Faster device refresh and 5G uptake: Device upgrade cycles are shorter and 5G plan penetration is higher than statewide norms, driven by mid‑band 5G availability and competitive offers in the Nashville DMA.
• Congestion pattern: Network load concentrates around commuter corridors and new subdivisions rather than the rural dead zones seen in more remote Tennessee counties; operators have targeted Maury with densification rather than solely coverage builds.
• Digital divide is narrower than in rural Appalachia counties: While income‑driven gaps persist in parts of Columbia and Mt. Pleasant, the county’s mix of municipal/telco fiber and strong mid‑band 5G leaves fewer areas with only LTE‑grade service than the state’s rural average.

Notes on sources and methodology

• Population, household counts, and device‑ownership baselines draw on U.S. Census Bureau/ACS county‑level data; smartphone adoption by age draws on recent Pew Research Center national figures applied to Maury’s age structure; cellular connections per capita align with CTIA’s statewide penetration; coverage and 5G band details reflect FCC Broadband Data Collection filings (2024) and carrier network disclosures for Middle Tennessee. Figures shown are 2024 county‑level estimates synthesized from these sources and local infrastructure inventories.

Social media usage in Maury County, TN (2025 snapshot)

Headline numbers

• Residents: ~110,000; adults (18+): ~82,000–85,000
• Internet adoption (adults): ~90–92%
• Active social media users (adults): ~64,000–70,000 (≈78–82% of adults)

Most-used platforms (share of local adults who use the platform)

• YouTube: ~80–85%
• Facebook: ~65–70%
• Instagram: ~45–50%
• TikTok: ~30–35%
• Pinterest: ~30–35%
• Snapchat: ~25–30%
• LinkedIn: ~25–30%
• WhatsApp: ~25–30%
• X (Twitter): ~20–25%
• Nextdoor: ~12–18% (notable in newer subdivisions)

Age groups among local social media users

• 13–17: ~8%
• 18–24: ~12%
• 25–34: ~21%
• 35–44: ~20%
• 45–54: ~16%
• 55–64: ~13%
• 65+: ~10%

Gender breakdown among local social media users

• Female: ~54% (over-index on Facebook, Instagram, Pinterest)
• Male: ~46% (over-index on YouTube, Reddit, X)

Behavioral trends

• Community-centric usage: Strong reliance on Facebook Groups for neighborhood updates, school/booster clubs, churches, youth sports, and buy/sell/trade. Facebook Marketplace is a top local commerce channel.
• Short‑form video drives discovery: Reels and TikTok outperform static posts for restaurants, boutiques, real estate, and events; creators commonly cross-post to Facebook Reels.
• Local news and services: High engagement with city/county agency pages and local media for weather, traffic, and public safety; comments steer sentiment and spread.
• Event spikes: County traditions (e.g., Mule Day) and high school sports create measurable engagement surges; businesses that tie content to these moments see better reach.
• Suburban family skew: Parenting, school calendars, church life, and home improvement content perform well; Pinterest usage maps to home/décor and meal planning.
• Professional niche: LinkedIn usage present among manufacturing, healthcare, and commuting professionals; practical for recruiting and employer branding even if day‑to‑day engagement is lighter.
• Neighborhood networks: Nextdoor and Facebook neighborhood groups are common in Spring Hill/Columbia subdivisions for HOA, safety, and contractor referrals.
• Messaging layer: Facebook Messenger dominates one‑to‑one and group coordination; WhatsApp adoption rises within international and service‑industry communities.
• Mobile‑first behavior: Vertical video, clear captions, and concise CTAs outperform; evenings and weekends draw the highest local engagement.

Method note: Figures are best-available local estimates for 2025 derived from U.S. Census/ACS demographics and current U.S. platform usage benchmarks (e.g., Pew Research) applied to Maury County’s age/sex mix, plus observed platform audience tools for the area.