Campbell County

Here are key demographics for Campbell County, Tennessee. Figures are from the U.S. Census Bureau (2020 Census; 2019–2023 ACS 5-year estimates). Minor rounding applied.

Population

• Total: about 41,000 (ACS 2019–2023); 2020 Census: about 40,700

Age

• Median age: about 44 years
• Under 18: ~21%
• 65 and over: ~22%

Gender

• Female: ~51%
• Male: ~49%

Race and ethnicity

• White alone, non-Hispanic: ~94%
• Black or African American alone, non-Hispanic: ~1%
• American Indian/Alaska Native alone, non-Hispanic: ~0–1%
• Asian alone, non-Hispanic: ~0–1%
• Two or more races, non-Hispanic: ~3%
• Hispanic or Latino (any race): ~2%

Households

• Total households: ~16,600
• Average household size: ~2.45
• Family households: ~66% (married-couple families ~47%)
• Households with children under 18: ~24%
• Nonfamily households: ~34% (one-person households ~29%)

Sources: U.S. Census Bureau, 2020 Decennial Census (PL 94-171) and 2019–2023 American Community Survey 5-year estimates (e.g., tables DP05, S0101, S1101).

Summary of email usage in Campbell County, Tennessee (estimates)

• Estimated email users: ~28,000–32,000 residents. Basis: population ~40,000; about 75–80% are 18+, and 85–92% of U.S. adults use email. Including some teens likely places total in the low 30,000s.

• Age profile (share of email users, approximate):

  • 18–29: 18–20%
  • 30–49: 30–32%
  • 50–64: 28–30%
  • 65+: 20–22% Adoption is near-universal under 50; seniors’ use lags but is rising.

• Gender split: roughly 48–49% male, 51–52% female, mirroring the county’s slight female majority; email usage rates by gender are similar.

• Digital access trends:

  • Rural, low-density county (about 80 people per square mile) with mountainous terrain, which complicates last‑mile broadband.
  • FCC broadband maps indicate pockets of unserved/underserved addresses outside town centers; adoption likely trails the Tennessee urban average.
  • Stronger fixed broadband options in LaFollette/Jacksboro; reliance on mobile data, satellite, and public Wi‑Fi (e.g., libraries, schools) increases in outlying areas.
  • Mobile coverage is typically better along the I‑75 corridor; valleys/hollows can have weaker signals.

Notes: Figures are derived by applying recent U.S. email adoption rates to local population/age structure; actual counts will vary.

Below is a practical, county-level snapshot built from 2020–2023 Census/ACS patterns, Pew Research on device adoption, FCC coverage maps, and typical rural Appalachian market dynamics. Figures are presented as ranges to reflect uncertainty and year-to-year changes.

User estimates

• Population baseline: ~39,000–41,000 residents; ~31,000–33,000 adults.
• Mobile phone users (any mobile handset): ~29,000–31,000 adults (≈93–95% of adults).
• Smartphone users: ~24,000–26,000 adults (≈76–82% of adults). This is a few points lower than Tennessee overall, driven by older age structure and lower incomes.
• Active lines/SIMs: roughly 0.95–1.1 lines per resident → ~37,000–45,000 total lines (includes business/IoT, tablets, and second lines).
• Mobile-only internet households: meaningfully higher than the Tennessee average; expect on the order of 12–18% of households relying mainly on cellular data versus home broadband, concentrated outside LaFollette–Jacksboro and along hollows/valleys.

Demographic breakdown affecting usage

• Age: Larger 65+ share (≈22–24% vs a lower state share). Senior smartphone adoption sits closer to ~60–65%, pulling down the countywide average and increasing voice/text-centric usage among that group.
• Income: Median household income materially below the state average. Expect higher prepaid adoption (often 55–65% of consumer lines vs ~35–45% statewide), older handsets, and tighter data budgets.
• Education/digital skills: Lower bachelor’s attainment than the state average correlates with more basic/essential app usage and heavier reliance on in-person support (carrier stores, libraries, schools).
• Race/ethnicity: Predominantly White non-Hispanic. Small Hispanic population skews younger and is more mobile-first for internet access, but numbers are modest countywide.
• Work patterns: More local and trades/outdoor work relative to urban Tennessee, so daytime mobility is spread along road corridors rather than office-district centers; voice coverage and battery life matter as much as peak data speeds for many users.

Digital infrastructure and coverage

• Terrain and siting: Cumberland Mountain topography creates shadowed valleys and ridge effects. Macro sites cluster along I‑75 (Jellico–Caryville), the LaFollette–Jacksboro corridor, and US‑25W; interior hollows (e.g., Stinking Creek/White Oak areas) see variable RSRP/RSRQ and more indoor dead zones without Wi‑Fi calling.
• Carrier presence: All three national carriers operate, with best reliability typically on low‑band spectrum (700/850/600 MHz) and along interstate corridors. Mid‑band 5G (e.g., 2.5–3.7 GHz) is mainly in/near LaFollette–Jacksboro and I‑75 exits; elsewhere you’ll see LTE or low‑band 5G DSS.
• Performance:
  • Town centers and I‑75: generally good LTE/low‑band 5G; mid‑band 5G delivers 100–300 Mbps in limited pockets.
  • Valleys/remote roads: LTE in the 5–25 Mbps range is common; upload often <5 Mbps; jitter can spike at peak times.
• Backhaul: Several sites rely on microwave backhaul in the hills; fiber-fed sites are concentrated near highways and towns. This contributes to uneven capacity growth compared with urban Tennessee.
• Wireline interplay: Cable broadband is available in town centers; fiber is expanding but still patchy in rural tracts; legacy DSL persists. Where wireline is weak, adoption of mobile hot spots and fixed-wireless home internet (cellular-based) is higher than state norms.
• Public/anchor connectivity: Schools, libraries, and some civic buildings provide critical Wi‑Fi offload and device help; these anchors play a bigger role than in metro counties.

How Campbell County differs from Tennessee overall

• Slightly lower smartphone adoption and higher basic/feature-phone retention, driven by an older population and lower incomes.
• Heavier prepaid mix and a higher share of mobile-only internet households, reflecting affordability constraints and limited wireline options in outlying areas.
• Slower, more uneven 5G mid‑band coverage; greater reliance on low‑band 5G/LTE for wide‑area reach due to mountains and sparse tower grid.
• More pronounced peak-load seasonality around Norris Lake and I‑75 travel, with noticeable summer/weekend congestion that is less evident in urban Tennessee markets.
• Greater importance of voice reliability, Wi‑Fi calling, and battery life for rural workers and seniors, versus the app- and streaming-centric usage seen in cities.
• Infrastructure growth is more upgrade-focused (adding 5G radios/backhaul to existing sites) than new-tower builds, so coverage gaps close more slowly than state averages.

Notes on confidence and refinement

• Use ACS 1-year county tables for device/broadband access, FCC National Broadband Map for signal/technology overlays, and carrier coverage/performance apps (e.g., Ookla, RootMetrics, CellMapper) to localize corridors and dead zones.
• Local planning offices and school districts can validate mobile-only household concentrations and public Wi‑Fi dependence, which often exceed state averages in this county.

Campbell County, TN — social media snapshot (estimates, 2025)

Context

• Population context: ≈40,000 residents; ≈31–33k adults (18+).
• Because major platforms do not publish county-level data, percentages below adapt Pew Research Center’s 2024 U.S. adult averages to Campbell County’s size and age mix. Use as directional estimates rather than exact counts.

Overall reach

• Adults using at least one major social platform: roughly 70–80% of adults ≈ 22–26k people.

Age profile of social media use (share of adults in each group who use any platform)

• 18–29: ~90%+
• 30–49: ~80–85%
• 50–64: ~70–75%
• 65+: ~50–55% Implication: The county’s older-than-average profile means Facebook/YouTube dominate; TikTok/Snapchat are concentrated among teens/20s.

Gender

• Adult population split is close to 51% female / 49% male.
• Usage patterns: Women over-index on Facebook, Instagram, Pinterest; men over-index on YouTube, Reddit, X (Twitter). Overall social media adoption is similar by gender.

Most-used platforms among adults (share of adults; county-level estimates based on national rates)

• YouTube: ~80–85% (≈25–28k adults)
• Facebook: ~65–70% (≈20–23k) — strongest cross-age reach, especially 30+
• Instagram: ~45–50% (≈14–16k) — younger skew; women > men
• TikTok: ~30–35% (≈9–11k) — heavy 13–29 use
• Snapchat: ~25–30% (≈8–9k) — teens/20s, messaging-first
• Pinterest: ~30–35% (≈9–11k) — predominantly women, home/food/crafts
• LinkedIn: ~20–30% (≈6–9k) — likely below national average locally due to industry mix
• X (Twitter): ~20–25% (≈6–8k)
• Reddit: ~20–22% (≈6–7k)
• WhatsApp: ~15–20% (≈5–6k) — typically lower in rural areas than national average
• Nextdoor: ~15–20% (≈5–6k) — adoption varies by neighborhood density; may be lower locally

Behavioral trends to know

• Community-first on Facebook: Local news, school updates, high-school sports, church and civic events, buy/sell/trade, and Marketplace drive frequent daily check-ins among 30–65+.
• Video is king: YouTube for how‑to, small-engine/auto repair, DIY, hunting/fishing, and lake/recreation; short-form (Reels/TikTok) for local businesses, festivals, and personalities.
• Messaging habits: Facebook Messenger is the default for adults; Snapchat for teens/college-age; SMS still common. WhatsApp niche.
• Timing: Engagement typically peaks evenings (after 7 pm) and weekends; lunchtime bumps on weekdays.
• Local commerce: Deals, giveaways, and limited-time offers convert well; people respond to word-of-mouth, reviews, and posts in community groups more than polished ads.
• Seasonal content: Strong spikes around school calendar and sports (fall football, spring sports), holidays, and lake season (Norris Lake boating/fishing).
• Device usage: Mobile-first consumption; short, captioned videos and clear images outperform long text.

Notes and method

• Platform percentages are derived from Pew Research Center’s 2024 U.S. adult usage rates, adjusted qualitatively for rural/age factors. For planning, validate with ad-platform audience estimates (Facebook/Instagram, Snapchat, TikTok) targeting a 15–30 mile radius around LaFollette, Jacksboro, Caryville, and Jellico.