Warren County

Warren County, Ohio — key demographics

Population size

• 255,000 (July 1, 2024 estimate, U.S. Census Bureau)
• 242,337 (2020 Census)
• Growth since 2020: about +5%

Age

• Under 5 years: ~6%
• Under 18 years: ~26%
• 65 years and over: ~15%
• Median age: ~39 years (ACS 2019–2023)

Gender

• Female: ~50.6%
• Male: ~49.4% (ACS 2019–2023)

Race/ethnicity (mutually exclusive; ACS 2019–2023)

• Non-Hispanic White: ~81%
• Black or African American: ~4%
• Asian: ~7%
• Hispanic or Latino (any race): ~4%
• Two or more races: ~4%
• Other (including American Indian/Alaska Native, NH/PI): <1%

Household data

• Households: ~89,000
• Persons per household: ~2.77
• Owner-occupied housing rate: ~77% (ACS 2019–2023)

Insights

• Fast-growing suburban county in the Cincinnati metro with a relatively young, family-oriented profile, high owner-occupancy, and increasing racial/ethnic diversity, including a notable Asian population.

Sources: U.S. Census Bureau, Population Estimates Program (2024); 2020 Decennial Census; American Community Survey 2019–2023 5-year estimates.

Warren County, Ohio email usage snapshot

• Estimated email users: about 185,000 residents (roughly three-quarters of the population).
• Age distribution of email users (share; approx. counts):
  • 13–17: 6% (~11k)
  • 18–34: 28% (~52k)
  • 35–54: 36% (~67k)
  • 55–64: 16% (~30k)
  • 65+: 14% (~26k)
• Gender split among users: ~51% female, ~49% male (mirrors county population).
• Digital access trends:
  • About 94% of households have a home broadband subscription; smartphone ownership is near 90% of adults, so mobile email is dominant for under-35s while 35+ frequently use both mobile and desktop.
  • Fiber and cable gigabit service are widely available in higher-density areas (Mason, Deerfield Township, Springboro, Lebanon), with 5G home internet covering most of the county; rural fringes increasingly use fixed wireless or satellite.
• Local density/connectivity facts:
  • Population density is roughly 590 people per square mile across about 407 square miles, with the I‑71/I‑75 corridor hosting the highest connectivity and fastest speeds.

Overall, high broadband and smartphone penetration support near-universal email adoption in working-age adults, with only modest drop-off in the 65+ segment.

Mobile phone usage in Warren County, Ohio: 2024 snapshot

User base and penetration

• Estimated residents: ~247,000; households: ~89,000.
• Households with a smartphone: about 94–96% (ACS S2801, latest 5‑year releases), above the Ohio average of ~90–92%.
• Adult smartphone users: roughly 180,000–195,000 residents (about 92–95% of adults), higher than the statewide adult adoption band (about 88–92%).
• Smartphone‑only internet households (no fixed home broadband): approximately 6–8% in Warren County, materially lower than Ohio’s ~12–14%. This signals stronger reliance on combined home broadband plus mobile, rather than mobile-only.

Demographic breakdown (directional differences vs Ohio)

• Age: Adults 18–49 are near‑universal adopters (≈97–99%); ages 50–64 are high (≈94–97%); 65+ are notably higher in Warren (≈82–88%) than statewide (≈75–82%), reflecting higher income/education and better coverage.
• Income: Smartphone ownership is high across brackets, but smartphone‑only reliance is concentrated among lower‑income households. In Warren, < $25k households have markedly higher smartphone‑only rates (≈20–30%) than the county average (6–8%) and still below Ohio’s lowest‑income smartphone‑only rates (often >30%).
• Education: College‑educated households show near‑saturation ownership and the lowest smartphone‑only reliance, more pronounced in Warren than Ohio overall.
• Race/ethnicity: Gaps in smartphone ownership are small in Warren. Where differences appear, they tend to show up in smartphone‑only dependence (higher among Hispanic and Black households than White households), but the absolute smartphone‑only shares remain lower than the state’s for the same groups, consistent with higher broadband availability and incomes locally.

Digital infrastructure and performance

• 5G availability: Countywide 5G coverage from all three national carriers, with mid‑band 5G (n41/n77) deployed along I‑71/I‑75 corridors and in population centers (Mason, Lebanon, Springboro, Deerfield Township). T‑Mobile generally shows the widest mid‑band footprint; Verizon and AT&T mid‑band coverage is strong in and around major travel and commercial zones.
• Typical performance: Mid‑band 5G routinely delivers 150–300 Mbps down and 10–30 Mbps up in built‑up areas; LTE fallback in exurban pockets is commonly 10–40 Mbps down. Measured real‑world medians in the Cincinnati metro (which includes Warren) are higher than statewide rural medians and in line with or above Ohio’s urban averages.
• Capacity hot spots: Daytime loads are elevated near Mason business parks and along I‑71/I‑75; seasonal peaks occur around Kings Island and Caesar Creek Lake recreational areas. Networks in these zones rely on macro‑cell upgrades plus small‑cell infill.
• Coverage gaps: Low‑lying terrain along the Little Miami River, parts of Fort Ancient/State Memorial, and edges of Caesar Creek State Park can show weaker signal and indoor coverage variability. These gaps are narrower and more localized than in many rural Ohio counties.
• Backhaul and fiber: Robust wireline competition (e.g., Spectrum and altafiber) supports dense mobile backhaul across suburban cores. This underpins earlier and wider mid‑band 5G deployment versus many Ohio counties.
• Fixed wireless home internet (FWA): T‑Mobile and Verizon 5G Home are broadly available in exurban neighborhoods. Adoption is growing but functions as a complement rather than a substitute to cable/fiber, contributing to Warren’s lower smartphone‑only share.

How Warren County differs from Ohio overall

• Higher adoption: Smartphone ownership and adult smartphone use run several percentage points above the state average.
• Lower mobile‑only dependence: Smartphone‑only households are roughly half the statewide share, reflecting better fixed broadband access and higher household incomes.
• Better 5G experience: Mid‑band 5G is more prevalent, with higher typical speeds and fewer persistent dead zones than many non‑metro Ohio counties.
• Narrower digital divide: While lower‑income and some rural pockets still rely more on mobile, the gap is smaller than Ohio’s average due to stronger infrastructure and affordability of fixed broadband bundles.
• Enterprise and commuter effects: The county’s concentration of employers and major highway corridors produces predictable peak loads and has accelerated operator investment in capacity compared with many Ohio counties.

Bottom line Warren County’s mobile landscape is characterized by near‑universal smartphone adoption, extensive mid‑band 5G coverage, and strong fixed‑broadband availability that keeps smartphone‑only households relatively low. Compared with Ohio overall, residents benefit from higher speeds, fewer coverage deficits, and a smaller mobile‑only reliance, driven by suburban demographics, strong fiber/backhaul, and sustained carrier investment along the I‑71/I‑75 corridors and major employment centers.

Social media usage in Warren County, Ohio (2024 snapshot)

Baseline and user stats

• Residents age 13+: ~210–215k; active social media users (13+) ≈ 185k, or about 87% penetration.
• Average adult uses 2–4 platforms monthly.

Age mix of the county’s social audience (share of total users)

• 13–17: 8%
• 18–24: 11%
• 25–34: 18%
• 35–44: 21%
• 45–54: 17%
• 55–64: 13%
• 65+: 12%

Gender breakdown

• Female: 53%
• Male: 47%
• Women over-index on Facebook, Instagram, Pinterest; men over-index on X (Twitter) and Reddit.

Most-used platforms (share of residents 13+ using each at least monthly)

• YouTube: 84%
• Facebook: 63%
• Instagram: 46%
• TikTok: 39%
• Pinterest: 36%
• Snapchat: 34%
• LinkedIn: 31%
• WhatsApp: 27%
• Nextdoor: 23% of households
• X (Twitter): 21%
• Reddit: 20%

Behavioral trends

• Community-first usage: Facebook Groups and Nextdoor drive HOA updates, school/PTA, youth sports, local safety, and event coordination. Facebook Events remains the default for local happenings.
• Short‑form video surge: TikTok and Instagram Reels lead for entertainment, dining, and “things to do” content; cross-posting from TikTok to Reels is common among local creators and businesses.
• Family and school life content performs best: Parks and rec, school calendars, sports highlights, and seasonal activities get strong engagement from the county’s large 25–44 parent segment.
• Local shopping discovery: Facebook and Instagram are primary for local business discovery, deals, and reviews; Stories and Reels outperform static posts for reach.
• Messaging as a service channel: Facebook Messenger and Instagram DMs are frequently used for customer inquiries and bookings; teens lean on Snapchat for daily communication.
• Professional cohort: Above-average LinkedIn usage among commuters and knowledge workers; effective for hiring and B2B visibility.
• Timing and cadence: Engagement skews to evenings and weekends; consistent posting plus community interaction (comments/replies) substantially boosts reach.

Notes on figures

• Percentages are 2023–2024 evidence-based estimates for Warren County derived by weighting Pew Research national platform adoption rates by local age/sex mix from recent Census/ACS data; figures are rounded to whole percentages.