Clinton County

What year/source would you like? I can summarize from:

• 2020 Decennial Census (official counts), or
• Latest ACS 5-year estimates (most current, e.g., 2019–2023), which include detailed age, race/ethnicity, and household measures.

Also, confirm which household data you need (e.g., number of households, average household size, family vs. nonfamily share, owner-occupancy, median income).

Summary (estimates based on ACS/Pew benchmarks; Clinton County pop ≈42,000; density ≈100/sq mi)

• Email users: ~31,000–34,000 residents. About 90–95% of adults use email; including teens, ~82–88% of all residents.
• Age usage:
  • 18–29: ~98–100%
  • 30–49: ~98–100%
  • 50–64: ~95–97%
  • 65+: ~85–90%
  • Teens (13–17): ~85–90%
• Gender split: Population is near-even (≈49–50% female, 50–51% male). Email usage differs by <2 percentage points between men and women.
• Digital access trends:
  • Households with home broadband: ~82–85%.
  • Smartphone-only internet: ~10–15% of households.
  • Fixed high-speed availability (≥100/20 Mbps): roughly 80–90%, strongest in/around Wilmington and along major corridors; rural townships show more gaps and slower tiers.
  • 5G covers population centers; fiber build-outs are expanding from the Wilmington area.
• Local density/connectivity context: The county’s moderate density and rural stretches create a core–rural divide—denser Wilmington enjoys cable/fiber competition, while sparsely populated areas rely more on DSL, fixed wireless, or satellite, which can temper email use quality (speed/reliability), not overall adoption.

Below is a county-level snapshot built from national/rural usage baselines, Ohio-wide benchmarks, and known local context for Clinton County (Wilmington area, I‑71 corridor). Figures are estimates; use them as planning ranges and validate with carrier maps, FCC/NTIA data, and local speed tests.

Headline differences vs Ohio overall

• More people rely on mobile as their primary home internet, especially in rural townships and lower-income households.
• Prepaid/MVNO penetration is higher than the state average.
• 5G mid-band coverage and capacity are strong along I‑71 and in/around Wilmington but drop off faster outside those areas; speeds fall below state averages off-corridor.
• Network performance is more sensitive to backhaul constraints and terrain (wooded areas, valleys), creating small dead zones uncommon in Ohio’s metros.

User estimates

• Population base: about 42–43k residents; roughly 33–34k adults.
• Smartphone owners: 28–30k adults (≈83–87% of adults). This is a few points below Ohio’s urbanized counties, largely due to age and income mix.
• 5G-capable users: ~55–65% of smartphone users (below big-city Ohio where 70%+ is common), reflecting older handsets and slower upgrade cycles.
• Mobile-only internet (no fixed home broadband): 18–22% of adults (statewide typically ~13–15%). Reliance is highest among renters and lower-income households.
• Prepaid/MVNO share: ~35–45% of mobile lines (state ~25–30%), driven by price sensitivity and variable credit profiles.
• Hotspot use for homework/remote work: meaningfully above state average; schools and the public library system have filled gaps with hotspot lending.

Demographic patterns (how usage differs from state-level)

• Age: A larger 55+ share than Ohio’s metro counties depresses smartphone and 5G adoption among seniors; flip phones and LTE-only smartphones remain more common.
• Income: Median household income trails the state average, correlating with higher prepaid use, slower device upgrade cycles, and greater mobile-only dependence.
• Geography: Dispersed households and farmsteads make in-building coverage and power-efficient signal penetration more challenging than in Ohio’s urban/suburban settings.
• Race/ethnicity: The county’s majority-White population mirrors rural Ohio norms; small but growing Hispanic households show above-average prepaid adoption and hotspot use for home access.

Digital infrastructure and performance

• Coverage and spectrum
  • All three national carriers operate countywide. Coverage is strongest along I‑71, US‑68, and US‑22/3, and in Wilmington.
  • 5G low-band blankets major corridors; mid-band 5G (capacity layer) is concentrated near I‑71 interchanges and Wilmington. Expect rapid falloff in outer townships; mmWave is effectively absent outside specific venues.
  • FirstNet (AT&T Band 14) coverage is present on primary routes and around public-safety hubs; Verizon/AT&T C‑band upgrades are still densifying compared with Ohio’s big metros.
• Capacity and speeds
  • Along I‑71/Wilmington: typical 5G mid-band speeds ~150–350 Mbps with good consistency.
  • Rural/local roads: LTE and low-band 5G commonly 5–50 Mbps; uplink can dip below 5–10 Mbps, impacting video calls and cloud apps.
  • Indoor coverage at spread-out residences can be weak; external antennas or femtocells are more commonly needed than in urban Ohio.
• Backhaul and fiber
  • Fiber backhaul follows the interstate and municipal cores; off-corridor sites often run on lower-capacity microwave or older fiber laterals, limiting peak sector throughput.
  • State and federal broadband grants (e.g., BEAD-funded fiber builds) are likely to improve tower backhaul and fixed broadband alternatives over the next 12–36 months, which should lift mobile capacity as carriers upgrade radios once backhaul is in place.
• Fixed wireless interplay
  • CBRS-based fixed wireless ISPs and carrier 5G home internet are meaningful options where cable/DSL service lags; they also indicate where mid-band coverage exists.
• Traffic patterns
  • Daytime surges occur around the Wilmington Air Park, schools, and I‑71 interchanges; evening congestion appears on sectors serving larger subdivisions just outside Wilmington.

What this means for planning

• Expect higher demand for affordable, prepaid plans, hotspot lending, and device-upgrade assistance than in Ohio’s cities.
• Prioritize 5G mid-band densification and fiber backhaul upgrades outside the I‑71 spine to narrow the capacity gap versus the state average.
• Public-safety and healthcare use cases benefit from targeted in‑building solutions in fringe areas (repeaters, small cells, or FirstNet/priority access configurations).
• For digital inclusion, pairing low-cost fixed options (or 5G home internet) with device and skills programs will reduce the county’s above-average mobile-only reliance.

Short, directional snapshot for Clinton County, Ohio (estimates calibrated from county population and U.S. rural benchmarks; use platform ad tools for precise local counts)

User stats

• Population: ~42,000; adults (18+): ~33,000
• Social media users
  • Adults (18+): ~24–26k (≈70–78% of adults)
  • Teens (13–17): ~3–4k users
  • Total 13+: ~28–30k users

Most‑used platforms (share of adults who use each platform at least monthly; rounded)

• YouTube: ~80%
• Facebook: ~70%
• Instagram: ~35–40%
• Pinterest: ~28–32% (heavier among women 35+)
• TikTok: ~25–30%
• Snapchat: ~20–22% (much higher among teens)
• WhatsApp: ~18–22%
• LinkedIn: ~18–22% (concentrated among white‑collar/aviation/logistics)
• X/Twitter: ~15–20%

Age mix of active users (share of total local social users; directional)

• 13–17: ~9% (Snapchat, TikTok, YouTube; minimal Facebook)
• 18–24: ~10% (Instagram, TikTok, YouTube; Snapchat)
• 25–34: ~16% (Facebook, Instagram, YouTube; some TikTok)
• 35–44: ~18% (Facebook, YouTube; rising Instagram/Reels)
• 45–54: ~17% (Facebook, YouTube; Pinterest for women)
• 55–64: ~15% (Facebook, YouTube)
• 65+: ~15% (Facebook first, then YouTube)

Gender breakdown (approximate among social users)

• Overall: Female ~52%, Male ~48%
• Platform skew
  • Facebook: ~52% F / 48% M
  • Instagram: ~55% F / 45% M
  • TikTok: ~60% F / 40% M
  • Pinterest: ~80–85% F
  • Snapchat: ~60% F / 40% M
  • YouTube: ~45% F / 55% M
  • X/Twitter, Reddit, LinkedIn: slight male skew

Behavioral trends to know

• Facebook Groups are the hub: local news, school sports, buy/sell/trade, church and community events, farm/yard sales, county fair updates.
• Video-first engagement: short, vertical clips (15–45s) of people/places locals recognize perform best; cross-post Reels ↔ TikTok.
• Utility content travels: weather alerts, road closures, school closings, high school sports scores—high share/save rates.
• Messaging for commerce: Many residents DM via Facebook/Instagram to ask hours, stock, and prices; fast replies drive conversions.
• Marketplace matters: Heavy use for vehicles, equipment, furniture; local boutiques lean on Facebook/Instagram + stories for drops.
• Timing: Peaks around 6:30–8:30 a.m., 12–1 p.m., and 7–9 p.m. ET; weekends tied to games, fairs, and church/community events.
• Trust vectors: Word‑of‑mouth via Groups and Facebook Recommendations; Google + Facebook reviews influence choices more than standalone websites.
• Ad targeting notes: Tight geos around Wilmington, Sabina, Blanchester, New Vienna; interests that over-index include high school sports, hunting/outdoors, trucks, agriculture, home DIY.

How to firm up the numbers locally

• Use platform ad tools set to “Clinton County, OH” to pull age/gender reach: Meta Ads Manager (Facebook/Instagram), TikTok Ads, Snapchat Ads, LinkedIn Campaign Manager, X Ads.
• Pair with recent ACS county population by age to convert reach into penetration percentages.