Trumbull County

Key demographics — Trumbull County, Ohio

Population

• 201,977 (2020 Census)
• 2023 estimate: ~196,200 (−2.9% since 2020)

Age

• Median age: ~43.8 years
• Under 18: ~20%
• 65 and over: ~22%

Gender

• Female: ~51.4%
• Male: ~48.6%

Race and ethnicity (ACS; Hispanic is any race)

• White, non-Hispanic: ~82–83%
• Black or African American: ~9%
• Hispanic or Latino: ~2.5–3%
• Two or more races: ~4%
• Asian: ~0.7%
• American Indian/Alaska Native, Native Hawaiian/Other Pacific Islander, and other: <1% combined

Households

• Total households: ~85,000
• Average household size: ~2.3 persons

Insights

• The county is aging (65+ comparable to or exceeding the under-18 share) and continues a gradual population decline.
• Racial/ethnic composition is predominantly White with a notable Black community and relatively small Hispanic and Asian populations.
• Smaller-than-national average household size reflects more single-person and older-adult households.

Source: U.S. Census Bureau (2020 Decennial Census; 2023 American Community Survey).

Trumbull County, OH snapshot (2023–2024):

• Population ~196,000; density ~319 people/sq mi.
• Household digital access: ~90% have a computer; ~84–86% have a broadband subscription; ~7–9% have no internet at home. Cellular-only internet households are roughly 10–12%. Broadband availability is widespread in the Warren–Niles–Howland core, with lower adoption in rural townships.
• Estimated email users: ~150,000–160,000 residents (about 77–82% of the total population), reflecting high email adoption among internet users.
• Age distribution of email users (approximate share of users): under 30 ~22%; ages 30–64 ~54%; 65+ ~24%. Seniors lag modestly but a strong majority are online and use email.
• Gender split among email users mirrors the population: ~51% female, ~49% male.
• Trends: Broadband subscription rates have risen in recent years, driven by cable DOCSIS upgrades and incremental fiber buildouts in population centers. Urban neighborhoods show higher speeds and subscription density; rural gaps persist but are narrowing as state and federal funds expand last-mile options.

Bottom line: Email is near-universal among connected residents; the main constraint is household internet adoption, not willingness to use email.

Mobile phone usage in Trumbull County, OH — summary and state-level contrasts

Overall user estimates (2024)

• Total population: ~196,000; adults (18+): ~157,000
• Mobile phone users (any mobile phone): ~160,000 residents, reflecting near-universal adoption among adults and high adoption among teens
• Smartphone users: ~145,000 residents (about 85–87% of adults, plus most teens)

Demographic breakdown

• Age
  • 18–34: ~96% smartphone adoption; ~41,000 users
  • 35–64: ~90% smartphone adoption; ~66,000 users
  • 65+: ~70–75% smartphone adoption; ~30,000 users
  • Distinct from Ohio overall: Trumbull’s older age profile (65+ around one-fifth of residents) depresses smartphone adoption by a few points relative to the state average, and raises the share of voice/text-only or basic-phone users.
• Income
  • Smartphone adoption remains high across incomes, but “cellular-only” home internet reliance is notably higher in lower-income households.
  • Distinct from Ohio: Greater use of prepaid and budget plans, and higher cellular-only internet reliance, reflecting lower median household income than the Ohio average.
• Race/ethnicity
  • County population is predominantly White (mid-80s%), with Black residents ~8–10% and Hispanic residents a small but growing share.
  • Adoption differences by race are modest; access gaps are more closely tied to age, income, and rural residence than to race in this county.

Household internet and mobile dependence (ACS-style indicators, latest available)

• Households with any internet subscription: ~83–85% (Trumbull trails Ohio by several points)
• Households with a cellular data plan (smartphone or other mobile device): ~74–77% (slightly below the Ohio average)
• Cellular-only internet households (no cable/DSL/fiber): ~10–12% (higher than the Ohio average, which is typically single digits)
• No internet subscription: ~14–16% (above the statewide rate)
• Distinct from Ohio: Trumbull shows a higher share of cellular-only and no-internet households, indicating that mobile networks shoulder a larger share of connectivity than in the state overall.

Digital infrastructure and coverage

• Network footprint
  • 4G LTE coverage is effectively countywide in populated areas; 5G is concentrated in the Warren–Niles–Howland–Cortland corridor and along major travel routes (I‑80/Ohio Turnpike, SR‑11, US‑422, SR‑82).
  • Rural northern and eastern townships have more LTE reliance and spotty in‑building coverage; 5G mid‑band coverage is sparser than urban parts of Ohio.
• Fixed wireless access (FWA)
  • 5G home internet from national carriers is available in and around the Warren–Niles urbanized area; availability drops off in outlying townships.
  • Distinct from Ohio: A larger fraction of households use mobile/FWA as primary home internet due to affordability and wireline gaps.
• Public safety
  • FirstNet (AT&T Band 14) covers core population centers and key corridors; mutual-aid and school facilities in the urbanized area show stronger in‑building coverage than remote parks and lake areas.
• Backhaul and capacity
  • Fiber backhaul is strongest along interstates, state highways, and commercial corridors; capacity constraints in rural sectors mean more variable performance under load than in major Ohio metros.

Usage patterns and market dynamics

• Trumbull trails Ohio by a few percentage points in adult smartphone adoption, driven by an older age structure and lower median income.
• Reliance on mobile data for primary home connectivity is higher than the Ohio average, increasing sensitivity to data caps, throttling, and tower congestion.
• Plan mix skews modestly toward prepaid and value plans; upgrade cycles tend to be longer than in larger Ohio metros.
• Urban cores (Warren–Niles) exhibit usage and 5G availability much closer to statewide norms, while rural edges show a wider gap versus Ohio averages.

Key takeaways versus Ohio

• Slightly fewer smartphone users as a share of adults, but still strong overall adoption
• Meaningfully higher share of cellular-only households and no-internet households
• 5G availability more uneven, with mid‑band 5G concentrated along corridors and population centers
• Greater dependence on mobile networks to fill fixed broadband gaps, making network capacity and reliability disproportionately impactful on everyday connectivity

Social media snapshot: Trumbull County, Ohio (2025)

At-a-glance

• Population ~196,000; adults 18+ ≈155,000 (ACS).
• Estimated local adult reach by platform (Pew 2024 rates weighted to Trumbull’s older age mix):
  • YouTube 81% (125k adults)
  • Facebook 66% (102k)
  • Instagram 38% (59k)
  • Pinterest 34% (53k)
  • TikTok 30% (46k)
  • LinkedIn 27% (41k)
  • Snapchat 22% (35k)
  • WhatsApp 21% (32k)
  • Reddit 18% (28k)
  • X (Twitter) 16% (25k)
  • Nextdoor 18% (27k)

Age-group usage highlights (local adults)

• 18–29 (~23k adults): YouTube ~95%; Instagram ~78%; Snapchat ~65%; TikTok ~62%; Facebook ~61%.
• 30–49 (~43k): YouTube ~93%; Facebook ~73%; Instagram ~55%; TikTok ~39%; Snapchat ~28%; LinkedIn ~40%.
• 50–64 (~43k): YouTube ~83%; Facebook ~69%; Pinterest ~35%; Instagram ~26%; TikTok ~24%; Nextdoor ~22%.
• 65+ (~45k): Facebook ~58%; YouTube ~60%; Pinterest ~22%; Nextdoor ~19%; Instagram ~13%; TikTok ~10%.

Gender breakdown (users ≈51% female, 49% male overall; platform skews)

• Pinterest: ~70% female of local users.
• Snapchat: ~58% female.
• Instagram: ~55% female.
• TikTok: ~54% female.
• Facebook: near-even, slight female tilt (~52% female).
• Reddit: ~60% male.
• X (Twitter): ~55% male.
• LinkedIn: ~53% male.

Most-used platforms (local rank by adult reach)

1. YouTube (81%)
2. Facebook (66%)
3. Instagram (38%)
4. Pinterest (34%)
5. TikTok (30%)
6. LinkedIn (27%) Note: Overlaps are common; totals exceed 100%.

Behavioral trends

• Community and commerce: Heavy Facebook Groups and Marketplace usage for local news, school closings, yard sales, and small-business promos; Nextdoor has niche traction in denser suburbs.
• Video-first habits: Short-form video (Reels/Shorts/TikTok) drives discovery for restaurants, events, and services; YouTube favored for how-tos, DIY, auto repair, and home maintenance.
• News and sports: Local news consumption skews to Facebook and YouTube; X is used mainly for sports and real-time alerts.
• Younger cohorts (18–29): Prefer Instagram, Snapchat, TikTok for messaging and entertainment; lower engagement with pages, higher with creators and trends.
• Older cohorts (50+): Facebook dominates for community info and shopping via Marketplace; Pinterest usage is steady for projects and recipes.
• Advertising implications:
  • Broad reach: Facebook (+Instagram placements) for 30+; YouTube for countywide awareness.
  • Youth reach: TikTok and Snapchat for 18–29; creators and short-form outperform static posts.
  • B2B and hiring: LinkedIn is smaller but efficient for professional roles; Facebook still effective for hourly/service roles.

Method note

• Figures are county-level estimates derived by applying Pew Research Center’s 2024 U.S. platform adoption rates by age to Trumbull County’s adult age mix (ACS). Percentages and counts are rounded for clarity.