Greene County

Greene County, Ohio — key demographics

Population

• 168,937 (2020 Census)
• ~169,000 (July 1, 2023 estimate, U.S. Census Bureau)

Age

• Median age: ~38–39 years (ACS 2018–2022)
• Under 18: ~20–21%
• 65 and over: ~17%

Gender

• Female: ~50–51%
• Male: ~49–50%

Race and ethnicity (ACS 2018–2022)

• White alone: ~82–83%
• Black or African American alone: ~7–8%
• Asian alone: ~4%
• Two or more races: ~4–5%
• Hispanic or Latino (of any race): ~3–4%

Households (ACS 2018–2022)

• Total households: ~69–70k
• Average household size: ~2.4
• Family households: ~63–65% of households
• Owner-occupied housing rate: ~67–68%
• Median household income: roughly mid-to-upper $70,000s

Insights

• Population is stable to slightly growing since 2020.
• Age structure skews modestly younger than Ohio overall, influenced by nearby universities and Wright-Patterson AFB.
• Racial/ethnic diversity is moderate for the region, with an above-state-average Asian and multiracial share.
• Homeownership is about two-thirds; household sizes are typical for suburban counties.

Sources: U.S. Census Bureau 2020 Decennial Census; 2023 Vintage Population Estimates; American Community Survey 2018–2022 5-year estimates.

Greene County, OH email usage snapshot:

• Population ~169,000; ~70,000 households. Estimated email users: ~131,000 (≈77% of residents).

Age distribution of email users (counts; share of users):

• 13–17: ~7.6k (6%)
• 18–29: ~29.2k (22%)
• 30–49: ~38.5k (29%)
• 50–64: ~30.8k (24%)
• 65+: ~24.4k (19%)

Gender split among email users:

• 51% female (66.8k)
• 49% male (64.2k)

Digital access and trends:

• 90% of households have a broadband subscription (63k homes); ~95% have a computer or smartphone.
• ~12% of residents rely primarily on smartphone-only internet access.
• Email usage is near-universal among adults 18–64 (≈91–96% adoption); seniors 65+ at ≈85% and growing as device ownership rises.

Local density/connectivity facts:

• Population density ≈409 people per square mile across ~414 square miles.
• Strong connectivity in Beavercreek, Fairborn, and around Wright State University and Wright-Patterson AFB; rural townships show comparatively lower fixed-broadband adoption.
• Public access points (e.g., Greene County Public Library branches and campus facilities) provide free Wi‑Fi and email access, supporting residents without home service.

Summary of mobile phone usage in Greene County, Ohio (focus on county-vs-state differences)

Core user estimates

• Total population: about 169,000 (U.S. Census Bureau 2023 estimate).
• Adults 18+: roughly 132,000–136,000.
• Estimated smartphone users: 115,000–120,000 adults. How this was derived: applying contemporary U.S. adult smartphone ownership rates (≈85–88% per Pew Research, 2023) to Greene County’s adult population. Greene County’s higher education and income mix suggests the upper end of the range relative to the Ohio average.

County vs Ohio adoption benchmarks (ACS and large national surveys)

• Households with a smartphone: Greene County is moderately above the Ohio average. ACS data in recent cycles place Ohio near the low-90% range of households with a smartphone; Greene County’s comparable figure is a few points higher, consistent with its suburban/college-town profile.
• Smartphone-only internet (cellular data plan but no wired home broadband): lower countywide than Ohio overall, but elevated around university neighborhoods. Ohio’s rate sits in the low-teens percent of households; Greene County’s overall rate trends a bit lower, but student-heavy tracts in Fairborn and around Cedarville show higher smartphone-only reliance.
• Households without any internet subscription: below Ohio average. Greene County tracks several points lower than statewide, aligned with higher educational attainment and income.

Demographic breakdown and how it differs from Ohio

• Age:
  • 18–29: larger share than Ohio due to Wright State University and Cedarville University; smartphone adoption is effectively universal in this group (mid-to-high 90s%). This pushes Greene County’s overall adoption above the state.
  • 30–49: strong adoption (mid-90s%) similar to Ohio.
  • 50–64: adoption in the low-to-mid 80s%, slightly above Ohio given higher incomes and employment in technical fields tied to Wright-Patterson AFB.
  • 65+: adoption around 60–70%, roughly in line with Ohio; pockets near campuses skew higher.
• Income:
  • $75k+ households are prevalent in Beavercreek and suburbs; near-universal smartphone adoption and high 5G take-up, with low smartphone-only reliance.
  • <$35k and student households show high smartphone ownership but higher smartphone-only internet reliance than the county average, concentrated in Fairborn and parts of Xenia.
• Race/ethnicity:
  • Greene County has a slightly higher Asian share and a lower Black share than Ohio overall. Nationally, Black and Hispanic households are more likely to be smartphone-only; Greene County’s composition marginally lowers countywide smartphone-only rates vs Ohio, but tracts with higher minority and student populations show the pattern seen statewide.

Usage patterns and behavior

• Work-linked usage: A substantial defense/aerospace workforce tied to Wright-Patterson AFB correlates with high BYOD/managed-device usage and strong 5G adoption for work apps, elevating weekday daytime mobile data use relative to statewide patterns.
• Student-driven mobility: Higher volumes of messaging, video, and campus-app usage around Wright State and Cedarville yield evening and late-night mobile traffic peaks more pronounced than the Ohio average.

Digital infrastructure points (and how Greene differs)

• Coverage:
  • 4G LTE: essentially universal across populated areas; rural fringes east of Xenia can see weaker indoor performance, but outdoor coverage is present.
  • 5G: all three national carriers have countywide 5G footprints. Mid-band 5G is strong along I-675, US-35, and around Beavercreek, Fairborn, Wright-Patterson AFB, and Xenia, giving Greene County earlier and denser mid-band availability than many Ohio rural counties.
• Capacity and speeds:
  • Mid-band 5G (e.g., T-Mobile n41, Verizon/AT&T C-band) delivers typical real-world speeds in the ~200–400 Mbps range in higher-density corridors, with substantial capacity for commuting and campus areas; this is above the statewide median because Greene sits in the Dayton metro build priority.
  • Suburban macro sites and small cells in retail corridors of Beavercreek/Fairborn increase capacity relative to similarly sized Ohio counties without major campuses or military installations.
• Fixed–mobile interplay:
  • The presence of multiple fiber and high-capacity cable builds in Beavercreek/Fairborn/Xenia reduces countywide smartphone-only reliance relative to Ohio, but T-Mobile and Verizon fixed wireless home internet have notable uptake in outlying townships and among students, reinforcing strong mobile network investment.
• Resilience:
  • Proximity to Wright-Patterson AFB and Dayton metro backbones corresponds with robust backhaul and faster 5G upgrades than peer counties, improving reliability during peak or emergency use.

Key differences from Ohio overall

• Higher total smartphone adoption, driven by a larger 18–29 cohort, higher education levels, and a defense/tech labor mix.
• Lower share of households with no internet and slightly lower overall smartphone-only reliance, except in student-centric tracts where smartphone-only exceeds the county average.
• Earlier, denser mid-band 5G deployment and higher median mobile speeds than typical Ohio counties outside the major metros, reflecting Dayton-area build priorities.
• More pronounced evening/night mobile traffic peaks linked to student behavior, and stronger weekday daytime enterprise usage around the base and research parks.

Bottom line estimate

• Greene County supports on the order of 115,000–120,000 adult smartphone users and well over 150,000 active mobile lines when including secondary devices and IoT. Adoption and 5G availability exceed Ohio averages, while digital exclusion rates are lower overall but concentrated in specific low-income and student areas.

Social media usage in Greene County, Ohio — 2025 snapshot

Scope and method note: Figures below are modeled to Greene County’s population using the latest Pew Research Center social-media adoption rates (adults 2024, teens 2023) and the county’s age/gender mix from recent ACS estimates. Percentages are the share of residents in the relevant age group using each platform; platform rankings reflect adult usage.

Overall adult usage (18+; estimated monthly reach)

• YouTube: 83%
• Facebook: 68%
• Instagram: 47%
• TikTok: 33%
• Pinterest: 35%
• LinkedIn: 30%
• WhatsApp: 29%
• Snapchat: 27%
• X (Twitter): 22%
• Reddit: 22%

Most-used platforms in Greene County (adults, ranked by reach)

1. YouTube (83%)
2. Facebook (68%)
3. Instagram (47%)
4. Pinterest (35%)
5. TikTok (33%)
6. LinkedIn (30%)

Age-group profile and tendencies

• Teens 13–17: Very high penetration of YouTube (~95%); TikTok/Snapchat/Instagram each used by a clear majority; Facebook near one-third. Heavy daily use, preference for short-form video and private messaging streaks.
• 18–29: Multi-platform heavy users (video-first on YouTube, Instagram Reels, TikTok). Snapchat remains core for direct communication; Facebook used for campus/community groups and Marketplace.
• 30–49: Broadest mix; Facebook and YouTube dominate for news, events, schools, and Marketplace; Instagram for lifestyle and local businesses; TikTok growing for entertainment and product discovery.
• 50–64: Facebook and YouTube are primary; Pinterest strong for projects and shopping ideas; LinkedIn used by white-collar/professional cohorts.
• 65+: Facebook is the hub for local information, churches, civic groups; YouTube for how-to and streaming.

Gender breakdown

• Overall user base mirrors the county population split (roughly half female, half male).
• Notable skews: Pinterest heavily female; Instagram and Snapchat slightly female; LinkedIn, Reddit, and X skew male; Facebook near-even with a slight female tilt.

Behavioral trends observed locally

• Community-first Facebook: High engagement in school district, city/township, public safety, and buy/sell groups across Beavercreek, Fairborn, Xenia, Yellow Springs, and surrounding townships. Facebook Events drives discovery for fairs, festivals, and youth sports.
• Short-form video is the growth engine: Instagram Reels and TikTok are key for local restaurants, boutiques, fitness, and creators; cross-posting is common.
• Private spaces over public feeds: Heavy reliance on Facebook Messenger, Snapchat, and small-group chats for coordination (teams, PTAs, clubs), with WhatsApp notable among international students/families tied to Wright State University.
• Marketplace and micro-commerce: Facebook Marketplace is a top channel for local resale; Instagram boosts impulse purchasing for home, crafts, and apparel; Pinterest influences home/garden DIY purchases.
• Professional networking cluster: LinkedIn usage is elevated among defense/aerospace, healthcare, and university-affiliated workers connected to Wright-Patterson AFB, contractors, and Wright State; active recruiting and industry groups.
• Neighborhood apps: Nextdoor has meaningful traction in suburban subdivisions (notably Beavercreek) for HOA notices, services, and safety alerts.
• Multi-homing is the norm: Adults typically maintain accounts on three or more platforms, with strong overlaps (e.g., most Instagram users also on Facebook; many TikTok users also active on Instagram/YouTube).

Key takeaways for activation

• Use Facebook for community reach, service updates, and event turnout; pair with Marketplace for conversion.
• Lean into short-form video (Reels/TikTok) for awareness among 18–49 and campus communities; post video natively.
• Target LinkedIn for professional/technical recruiting and B2B around WPAFB and healthcare.
• Tailor creative by age: utility/news and events on Facebook for 30+, aspirational visuals and video for under-40, and direct messaging touchpoints for teens/young adults.