Clermont County

Key demographics for Clermont County, Ohio (latest Census/ACS estimates):

• Population: ~214,700 (2023 estimate; 2020 Census: 208,601)
• Age:
  • Median age: ~40 years
  • Under 18: ~23%
  • 65 and over: ~18%
• Gender: ~50.5% female
• Race/ethnicity:
  • White alone: ~92%
  • Black or African American alone: ~3%
  • Asian alone: ~1–2%
  • Two or more races: ~3–4%
  • Hispanic or Latino (any race): ~2–3%
  • White alone, not Hispanic or Latino: ~90%
• Households and housing:
  • Households: ~81,000
  • Persons per household: ~2.6
  • Owner-occupied housing unit rate: ~77%
  • Median household income: ~$75k–$80k
  • Poverty rate: ~7%

Sources: U.S. Census Bureau (2020 Decennial Census; 2023 Population Estimates; 2023 ACS/QuickFacts). Figures are rounded estimates.

Clermont County, OH email usage (estimates)

• Population baseline: 210,000 residents (80% adults). Density ≈450–470 people/sq. mi.; suburban west (Cincinnati metro) to more rural east.
• Estimated email users: ~155,000–170,000 residents use email regularly (mapping Pew U.S. adoption rates to local age mix).
• Age distribution of email users (approx. share of users):
  • 18–29: 20%
  • 30–49: 34%
  • 50–64: 27%
  • 65+: 19%
  • Teens (13–17): small additional share; lower adoption than adults
• Gender split: roughly even; ~51% female / 49% male among users (mirrors county demographics; minimal email-use gap by gender).
• Digital access trends:
  • Household internet subscriptions are high (roughly upper-80s to low-90s percent per ACS), with near-universal device access.
  • Strong cable/fiber footprint in suburban corridors (Spectrum, altafiber/Cincinnati Bell); expanding fiber builds.
  • Rural townships see more reliance on fixed‑wireless/5G home internet (Verizon, T‑Mobile) and satellite as gap‑fillers.
  • Public access via Clermont County Public Library branches and schools remains important for lower-income areas.

Method: County population and ACS internet-subscription data combined with Pew U.S. email-adoption by age to localize counts; figures are directional.

Summary: Mobile phone usage in Clermont County, Ohio

Context

• Suburban-exurban county in the Cincinnati metro with a mix of dense corridors (Milford, Miami/Union Twp., Eastgate/Amelia, Batavia) and rural townships to the east/southeast along the Ohio River.
• Population roughly 210,000–215,000.

User estimates (order-of-magnitude, derived from Pew/NHIS adoption rates applied to local age mix)

• Smartphone users: about 160,000–170,000 residents.
  • Teens (12–17): ~14,000 users; near-universal adoption.
  • Adults (18–64): ~115,000–120,000 users; adoption around 90%+.
  • Seniors (65+): ~22,000–24,000 users; adoption around 60–65% and rising.
  • Children under 12: ~8,000–9,000 with phones (ownership concentrated among middle-school ages).
• Active mobile lines (phones, hotspots, tablets, watches, IoT): roughly 190,000–220,000, reflecting multi-line households and commuter work devices.
• Households using mobile as primary home internet: estimated 8,000–13,000 (about 10–16% of ~80–85k households), with higher reliance in rural eastern townships and among lower-income renters.
• Voice service: A strong majority of adults live in wireless-only households (no landline).

Demographic patterns

• Age:
  • Youth and working-age adults drive most usage; teens and 25–44 families cluster along the SR-32 and I‑275 corridors, with high per-household line counts and heavy video/social traffic.
  • Seniors’ smartphone adoption lags but is catching up due to telehealth and family communication; device training and affordability remain barriers in rural tracts.
• Income and education:
  • Higher-than-state median incomes in many west/central tracts correlate with newer 5G-capable devices, unlimited plans, and bundled mobile with cable/fiber.
  • In lower-income and rural areas, smartphone-only internet dependence is noticeably higher, particularly after the wind-down of the ACP subsidy in 2024.
• Race/ethnicity:
  • County is less diverse than Ohio overall; non-White and Hispanic residents are a smaller share but show higher likelihood of mobile-primary access when fixed broadband is unaffordable or unavailable.
• Geography within the county:
  • West/northwest (Milford/Miami Twp., Union Twp., Eastgate): high 5G availability, strong indoor coverage, dense retail/schools—highest data consumption.
  • East/southeast (Franklin, Tate, Washington, Monroe Twps.; river towns like New Richmond): more LTE-only pockets and terrain-related shadows; higher reliance on mobile for home internet and hotspots.

Digital infrastructure highlights

• Networks:
  • All three national carriers (AT&T, Verizon, T‑Mobile) provide countywide 4G with broad mid‑band 5G along population corridors. FirstNet (AT&T Band 14) supports public safety and improves rural resilience on many macro sites.
• Coverage and capacity:
  • Strongest capacity on the I‑275 loop, SR‑32 (Eastgate–Batavia), US‑50 (Milford), SR‑125, and near schools/retail clusters where small cells and sector splits exist.
  • Noted weak/variable spots: river valleys along US‑52, interior of East Fork State Park and more remote townships; some energy‑efficient buildings require indoor solutions.
• Backhaul and fiber:
  • Altafiber/CinciFioptics and Spectrum provide robust fiber/coax backhaul along major corridors; most macro sites on fiber, with microwave backhaul persisting at the edges.
• Home internet interplay:
  • Cable/fiber widely available west/central; 5G fixed wireless (Verizon/T‑Mobile) gaining share in exurban ZIPs and among cable “cut-switchers.” Rural east sees WISPs and satellite (Starlink) fill gaps, sustaining mobile‑primary usage.
• Public Wi‑Fi:
  • Libraries, schools, and county facilities provide key offload locations; library parking-lot Wi‑Fi remains a safety net in rural areas.

How Clermont differs from Ohio overall

• Earlier and denser mid‑band 5G: Clermont benefits from Cincinnati‑market rollouts, so 5G capacity along its main corridors is stronger than in many Ohio rural counties, improving median speeds and indoor coverage.
• Mixed suburban‑rural profile yields a “barbell” pattern:
  • Suburban tracts look better than the Ohio average on device recency, 5G plan uptake, and multi‑line households.
  • Rural eastern tracts resemble Appalachian Ohio in mobile‑primary dependence and occasional coverage gaps.
• Mobile‑primary internet is bimodal:
  • Lower than big-city cores (Cleveland/Columbus urban tracts) in fiber/cable areas, but higher than the statewide average in the county’s rural ZIPs—net effect is a mid‑teens share overall.
• Commuter-driven traffic peaks:
  • Pronounced AM/PM congestion on SR‑32, I‑275, and near schools/retail differs from many non‑metro counties; operators have added capacity layers and small cells in these corridors.
• Device mix skew:
  • Slightly newer handset mix and higher 5G‑capable penetration than the Ohio average, tied to income and bundling with local cable/fiber providers (e.g., Spectrum Mobile, altafiber’s MVNO).
• Faster uptake of 5G home internet:
  • Competition with cable/fiber and promotional pricing has driven above‑average 5G FWA adoption in exurban neighborhoods compared to many Ohio counties without strong mid‑band footprints.
• ACP sunset impact:
  • The 2024 subsidy wind‑down visibly increased mobile‑only reliance for a subset of households in Clermont’s rural/low‑income tracts—an effect more muted in wealthier suburbs.

Implications and opportunities

• Targeted rural coverage fixes (additional sectors, low‑band fills, and indoor DAS in community buildings) would narrow the east‑county gap.
• Digital inclusion efforts post‑ACP (device training for seniors, low‑cost plans/hotspots via schools and libraries) will meaningfully improve adoption and reduce mobile‑only strain.
• Carriers should continue capacity investments along SR‑32/I‑275 and near high‑density schools/retail, where Clermont’s usage exceeds typical Ohio suburban peaks.

Notes on confidence

• Figures are estimates built from county population, typical suburban age mix, and recent national/state adoption rates; carrier performance and fixed broadband footprints vary by neighborhood. For a tighter model, combine FCC mobile coverage layers, ACS tract demographics, and crowd‑sourced speed tests (Ookla/OpenSignal) at the ZIP/tract level.

Clermont County, OH social media snapshot (estimates for 2025)

How many users

• Population baseline: ~212,000 residents; ~165,000 adults 18+ (rounded from recent Census estimates).
• Adults using any social media: ~72% of adults ≈ 119,000 users (applying Pew Research U.S. adult rate to the county).

Most-used platforms among adults (apply Pew U.S. 2024 adoption rates to ~165,000 adults)

• YouTube: 83% ≈ 137,000
• Facebook: 68% ≈ 112,000
• Instagram: 47% ≈ 78,000
• TikTok: 33% ≈ 55,000
• Pinterest: 35% ≈ 58,000
• LinkedIn: 30% ≈ 50,000
• Snapchat: 27% ≈ 45,000
• WhatsApp: 26% ≈ 43,000
• X (Twitter): 22% ≈ 36,000
• Reddit: 22% ≈ 36,000
• Nextdoor: 20% ≈ 33,000 Note: Counts are estimates; many people use multiple platforms.

Age-group patterns (who uses what)

• 18–29: Very high on YouTube; heavy Instagram, Snapchat, TikTok use. Facebook comparatively lower than older groups but still present.
• 30–49: Broad multi-platform use; Facebook and YouTube are near-universal, growing Instagram and TikTok; LinkedIn usage strongest in this group.
• 50–64: Facebook and YouTube dominate; Pinterest meaningful; Instagram/TikTok used but at lower rates than younger adults.
• 65+: Facebook is the top network; YouTube second; limited use of Instagram, TikTok, Snapchat.
• Teens (national proxy): YouTube reaches the vast majority; TikTok, Snapchat, and Instagram are the primary daily apps; Facebook is minor among high schoolers.

Gender breakdown (directional)

• Overall social media use is similar by gender.
• Women over-index on Facebook and especially Pinterest (women are roughly 2–3x more likely than men to use Pinterest nationally); Instagram also leans female.
• Men over-index on YouTube, Reddit, X (Twitter), and LinkedIn.

Behavioral trends seen in suburban Midwestern counties like Clermont

• Facebook as the local hub: community groups (neighborhoods, schools, youth sports), event info, local government pages, buy/sell (Marketplace), and service referrals.
• Nextdoor for hyperlocal issues: neighborhood safety updates, HOA matters, lost/found pets, and contractor recommendations (most active in subdivisions).
• Visual discovery drives local commerce: Instagram Reels and TikTok used to discover dining, boutiques, home services, and weekend activities; short-form video performance is strong for new openings and promotions.
• YouTube for practical content: home improvement, automotive, DIY, outdoor recreation (parks, trails, boating) and product research; strong “how-to” search behavior.
• Messaging and stories: Facebook Messenger is ubiquitous; Snapchat is a primary comms channel among teens/young adults; WhatsApp used by specific communities and for group coordination.
• News and alerts: Residents often rely on Facebook pages/groups for school closings, weather and traffic alerts, and local media updates; engagement spikes around severe weather and community incidents.
• Advertising implications:
  • Facebook/Instagram best for broad reach (30–64), event promotion, and local conversion (leads, store traffic).
  • TikTok/Instagram optimal for 18–34 awareness; favor short, authentic video.
  • LinkedIn effective for B2B and professional recruiting tied to the Cincinnati job market.
  • Nextdoor excels for hyperlocal services (home, lawn, pet, trades) with neighborhood-level targeting.

Sources and method

• Platform adoption rates: Pew Research Center, Social Media Use in 2024 (U.S. adults).
• “Any social media” usage rate (~72% of adults) from Pew trend data.
• County population base from recent U.S. Census Bureau estimates.
• Figures are estimates created by applying national adoption rates to Clermont County’s adult population; actual local usage will vary.