Gallia County

To ensure accuracy, which data vintage would you like?

• Latest ACS 5-year (2019–2023) estimates, recommended for county-level detail
• 2020 Decennial Census counts (less detail, but exact)

Also, confirm which household metrics you want beyond number of households and average household size (e.g., family vs. nonfamily share, households with children, owner vs. renter).

Gallia County, OH (pop. ~29,000) email usage snapshot

Estimated users

• Total email users: ~22,000 (adults plus teens), derived from county population and Pew age-based email adoption rates.

Age distribution (approx. users)

• 13–17: ~1,600 (≈90% use)
• 18–29: ~4,400 (≈95%)
• 30–49: ~6,500 (≈94%)
• 50–64: ~5,100 (≈88%)
• 65+: ~4,300 (≈70–78%)

Gender split

• Roughly even (about 50/50); national data show minimal gender differences in email adoption.

Digital access and trends

• Rural Appalachian county with low population density (~60 people/sq. mile), which raises last‑mile costs.
• Household broadband subscription is likely below the Ohio average, around the low- to mid‑70% range; smartphone‑only internet access is common (~15–20% of households).
• Fixed broadband availability has improved (cable/fiber in and around Gallipolis and main corridors; DSL/fixed wireless beyond), but adoption lags due to affordability, device gaps, and terrain.
• Seniors and lower‑income households are least connected; libraries and schools serve as key access points.
• Ongoing state/federal investments (e.g., BEAD-era builds) are targeting remaining unserved pockets, which should lift email usage among older and rural residents over the next 2–3 years.

Notes: Estimates blend ACS county population structure with Pew Research email adoption by age.

Below is a concise, county-level picture based on 2020–2024 public data (ACS, FCC Broadband Data Collection) combined with rural/Appalachian usage patterns. Figures are modeled estimates; use them as planning ranges and validate locally where possible.

Context

• Population and households: ~29,000 residents; ~11,500 households. Largely rural/Appalachian terrain with population concentrated around Gallipolis and the US‑35/Ohio River corridor.
• Age/income: Older-than-state median age and higher poverty share than Ohio overall—both correlate with slightly lower smartphone adoption and more prepaid/mobile‑only internet reliance.

User estimates

• Total smartphone users: ~19,500–21,800 people
  • Adults: ~18,000–20,200 (assumes 82–88% adult adoption vs Ohio ~88–92%)
  • Teens (13–17): ~1,500–1,600 (assumes 90–95% adoption)
• Mobile‑only internet households (no home broadband, rely on cellular): ~1,700–2,500 (≈15–22% of households), notably higher than Ohio’s ~11–13%
• Plan mix: Prepaid/MVNO lines estimated at 35–45% of active lines (vs Ohio ~25–30%), reflecting income mix and coverage-driven carrier switching
• Device replacement cycles: ~3–4 years on average (longer than Ohio’s urban/suburban ~2–3), which affects 5G feature penetration

Demographic breakdown (modeled)

• By age
  • 18–49: 90–97% have smartphones (near state levels)
  • 50–64: ~80–85% (slightly below state)
  • 65+: ~65–75% (below Ohio seniors, reflecting income/coverage gaps)
• By income/education
  • Households under ~$35k show higher mobile‑only rates (≈20–30%) and heavier prepaid use
  • Non‑college households more likely to rely on Android devices, hotspotting, and data-capped plans
• Rural vs town centers
  • Gallipolis/US‑35 corridor users report better speeds and more 5G availability
  • Interior hollows/valleys see LTE‑only or fringe coverage; Wi‑Fi calling and signal boosters are more common

Digital infrastructure highlights

• Carrier presence: AT&T, Verizon, T‑Mobile cover main corridors; coverage thins in interior valleys due to terrain and lower tower density than the state average
• 5G availability
  • Low‑band 5G: Present along US‑35/Gallipolis for all three carriers; provides coverage but modest speed uplift
  • Mid‑band (C‑band/n77, n41): Patchy and concentrated near Gallipolis and highways; much sparser than in Ohio metros
• Typical performance (user experience ranges)
  • LTE: ~5–25 Mbps down, higher near highways; congestion and terrain cause variability
  • 5G low‑band: ~25–100 Mbps in covered areas; mid‑band pockets can exceed 200 Mbps but are limited
• Fixed wireless as substitute
  • 5G FWA (e.g., carrier home internet) available along corridors and around Gallipolis; limited reach inland
  • Regional WISPs use 5 GHz/CBRS to reach unserved pockets; quality varies by line‑of‑sight
• Wireline context (impacts mobile reliance)
  • Cable/fiber concentrated in/near Gallipolis; many outlying areas remain DSL or unserved, driving hotspot and mobile‑only use
• Public safety and community access
  • FirstNet coverage focused on primary roads and town area
  • Libraries/schools provide critical Wi‑Fi offload; public Wi‑Fi use is higher than state average in rural zones

How Gallia differs from Ohio overall

• Higher dependence on mobile‑only internet and hotspotting due to patchy wireline coverage
• Lower and less consistent 5G (especially mid‑band) availability; more LTE‑only areas and indoor dead zones
• Greater prepaid/MVNO share and longer device lifecycles, reflecting income and coverage uncertainty
• Larger senior population segment with lower smartphone adoption; more reliance on text/voice and Facebook/Messenger
• Cross‑border effects: Network bleed from West Virginia along the river and occasional roaming/hand‑off issues uncommon in most Ohio metros

Notes on method and uncertainty

• Population/households from recent Census/ACS estimates; adoption rates anchored to Pew/ACS state and rural figures, adjusted for Appalachian counties
• Coverage/performance synthesized from FCC BDC maps (2024), carrier buildouts, and typical rural performance envelopes; on‑the‑ground testing will vary by valley/ridge and indoor conditions

Below is a concise, county‑level picture built from Gallia County’s size and age mix, blended with recent Pew Research national/rural usage rates. Treat figures as informed estimates; exact platform stats aren’t published at the county level.

Snapshot (users and frequency)

• Population baseline: ~29K residents; ~24K are age 13+.
• Social media users (13+): ~17.5K–19.5K (roughly 73–81%).
• Daily users: ~12K–14K (about two‑thirds of users check at least once daily).
• Device context: High smartphone reliance; some pockets of limited broadband push heavier use of Facebook apps, Messenger, and short‑form video over long streams.

Most‑used platforms in Gallia (share of residents 13+, est.)

• YouTube: 75–85%
• Facebook: 60–70%
• Instagram: 35–45%
• TikTok: 30–40%
• Snapchat: 25–35% (skews under 30)
• Pinterest: 25–35% (skews female, 25–54)
• X (Twitter): 12–20% (power users; news/sports)
• LinkedIn: 8–15% (lower white‑collar density)
• Reddit: 10–15% (younger male skew)
• Nextdoor: 5–10% (limited neighborhood coverage)

Age groups (who’s active and where)

• Teens 13–17: ~90%+ on at least one platform; heavy YouTube, TikTok, Snapchat; Instagram solid; Facebook used mainly for events/school and Marketplace.
• 18–29: Near‑universal use; Instagram/TikTok primary, YouTube daily; Snapchat for messaging; Facebook retained for Groups and Marketplace.
• 30–49: Facebook is the hub (Groups, school, youth sports, buy/sell); YouTube for DIY/how‑to; Instagram growing; TikTok used more passively for entertainment and product discovery.
• 50–64: Facebook dominant; YouTube for news/how‑to; steady TikTok growth; Messenger central for family coordination.
• 65+: Facebook for family, churches, local news; YouTube for tutorials/local content; minimal on other platforms.

Gender breakdown (users and skew, est.)

• Overall users: slightly female‑leaning (about 52–55% female, reflecting county demographics).
• Platform tilt: Women over‑indexed on Facebook, Instagram, Pinterest, local Groups/Events; men over‑indexed on YouTube, Reddit, X, and Marketplace categories like tools/vehicles/outdoors.

Behavioral trends to know

• Facebook as the community backbone: Heavy use of local Groups (yard sale/buy‑sell, school and sports, churches, emergency/weather updates). Marketplace is a top traffic driver.
• Video first: Short‑form (Reels/TikTok/Shorts) performs across ages; how‑to and local sports highlights do well on YouTube and Facebook.
• Messaging > public posting for younger users: Snapchat and Instagram DMs are primary for under‑30s; Messenger for 30+.
• Local relevance wins: Posts about school closings, high‑school sports, county fair/4‑H, hunting/fishing seasons, road/weather alerts, and small‑business promos get outsized engagement and shares.
• Timing: Engagement peaks evenings (7–10 p.m.) and weekend mornings; weather/emergency posts spike immediately.
• Trust pattern: Users prioritize known local voices—county/sheriff pages, schools, churches, coaches, and long‑running community group admins.
• Access realities: Patchy broadband in rural areas nudges more Wi‑Fi‑at‑home usage, shorter videos, and image/text updates during the day.

Notes on methodology

• Estimates apply national/rural platform adoption by age to Gallia’s approximate 13+ population and known rural usage skews (Pew Research Center 2023–2024). Exact county‑level platform shares are not directly reported.