Broomfield County

Here are key demographics for Broomfield County, Colorado (most recent U.S. Census Bureau estimates; figures rounded):

Population

• Total population: ~76,700 (2023 estimate; 2020 Census: 74,112)

Age

• Median age: ~36–37 years
• Under 18: ~23–24%
• 65 and over: ~13–14%

Gender

• Female: ~50–51%
• Male: ~49–50%

Race/ethnicity

• White, non-Hispanic: ~72–75%
• Hispanic or Latino (any race): ~14–15%
• Asian: ~9–10%
• Black or African American: ~1–2%
• Two or more races: ~6–7%
• American Indian/Alaska Native, Native Hawaiian/Other Pacific Islander: ~1% combined

Households and housing

• Households: ~29,000–30,000
• Average household size: ~2.5
• Owner-occupied housing rate: ~68–69%
• Median household income (inflation-adjusted): ~$115k–$120k
• Median gross rent: ~$1,800–$2,000
• Persons in poverty: ~5–7%

Sources: U.S. Census Bureau (2023 Population Estimates; 2023 ACS 1-year and 2018–2022 ACS 5-year; 2020 Decennial Census). Estimates have margins of error.

• Population context: Broomfield County has roughly 75–77k residents in a compact, suburban city-county along the US‑36 Denver–Boulder tech corridor, supporting strong broadband infrastructure.
• Estimated email users: 55–60k adults. Basis: adult share of population and high internet/email adoption typical of Colorado/US metros.
• Age distribution (share of adults using email, approx.):
  • 18–29: ~98%
  • 30–49: ~97%
  • 50–64: ~93%
  • 65+: ~85–90%
• Gender split: Near parity; men and women use email at similar rates.
• Digital access trends:
  • Household broadband subscription is high for the Front Range (roughly mid‑90% of households), with gigabit cable and growing fiber availability.
  • Smartphone adoption is widespread (~9 in 10 adults); mobile‑only home internet remains a minority.
  • Daily email checking is the norm for most users.
• Local density/connectivity facts:
  • As a small, relatively dense county, Broomfield benefits from multiple ISPs (e.g., Xfinity cable; CenturyLink/Lumen/Quantum Fiber in many areas) and extensive 5G coverage from national carriers, enabling robust residential and remote‑work connectivity.
  • Public Wi‑Fi is available at city facilities and libraries, and the US‑36 corridor provides strong fiber backhaul linking Denver and Boulder.

Notes: Figures are estimates derived from ACS/Pew-style adoption rates scaled to Broomfield’s population.

Below is a concise, planning-oriented snapshot of mobile phone usage in the City and County of Broomfield, Colorado, with estimates, demographic context, and infrastructure notes. Emphasis is on how Broomfield differs from Colorado overall.

High-level picture

• Population base: ~75,000–80,000 residents.
• Estimated smartphone users: 58,000–65,000 residents, based on adult/teen ownership rates typical of Front Range suburbs and high household smartphone availability.
• Households with at least one smartphone: roughly 90–94% of ~30,000–33,000 households.
• Mobile-only internet households (smartphone but no fixed home broadband): materially below the Colorado average. In Broomfield, adoption of both fixed broadband and mobile is the norm.

How Broomfield differs from the Colorado average

• Less “smartphone-only” dependence: Because income, education, and housing stability are higher than the state average, far fewer households rely solely on mobile data for home internet. Expect smartphone-only to sit several points below the state rate.
• Higher 5G handset and plan uptake: Affluence and tech-heavy employment drive faster migration to 5G-capable devices and mid-band plans than the state overall.
• More enterprise mobility: The Interlocken/US‑36 business corridor means a larger share of corporate-liable lines, mobile device management, and hotspot use during business hours compared with statewide patterns.
• Daytime load patterns: Weekday inflows to offices and retail (Interlocken, FlatIron area, US‑36) create sharper, localized mid-day network demand spikes than typical Colorado suburban counties.
• Lower prepaid share: A smaller portion of lines are on prepaid compared with state averages, reflecting income and employer-paid plans.

Demographic drivers and usage patterns

• Age: Slightly younger, family-oriented profile boosts teen and working-age smartphone intensity; seniors’ share is a bit lower than the state average, lifting overall penetration.
• Income and education: Median household income and bachelor’s+ attainment exceed Colorado averages; this correlates with multi-line households, wearables, and higher-tier plans (5G/mid-band, hotspot add‑ons).
• Language and ethnicity: A somewhat smaller share of limited-English and lower-income households than statewide translates to fewer smartphone-only internet households and higher in-home Wi‑Fi use with mobile offload.

Digital infrastructure highlights

• Coverage: All three national carriers (AT&T, T‑Mobile, Verizon) provide strong 4G/5G coverage across the urbanized area; rural-style coverage gaps are minimal compared with many Colorado counties.
• 5G specifics: Mid-band 5G is widespread along US‑36, Interlocken, and major arterials (120th, SH‑121/US‑287). Expect small pockets of high-capacity nodes in dense commercial zones and near large venues/retail centers.
• Capacity strategy: Mix of macro sites plus targeted small cells/DAS in business parks and shopping districts to handle weekday and weekend peaks.
• Backhaul: Robust fiber along the Denver–Boulder tech corridor supports rapid 5G densification and enterprise connectivity; multiple long‑haul and metro fiber providers interconnect near US‑36/Interlocken.
• Public sector and anchor demand: Schools, healthcare, and civic facilities are well served, further encouraging device-centric workflows and BYOD.

Practical estimates (for planning)

• Active mobile lines (all devices): Often exceed population; a 1.1x–1.3x ratio suggests ~85,000–100,000 active lines countywide when counting tablets, wearables, and hotspots.
• 5G device share: Higher than Colorado average; expect the majority of new device activations to be 5G, with a large installed base already upgraded.
• Home broadband + mobile overlap: Majority of households maintain both, leading to heavy Wi‑Fi offload at home and office and mobile-first behavior on the move.

What to watch next (implications)

• Continued 5G mid-band buildout and small-cell infill along US‑36/Interlocken to smooth weekday congestion.
• Enterprise-driven features (network slicing trials, prioritized data) likely to appear earlier here than in many Colorado counties.
• Limited growth in smartphone-only households relative to state trends, barring major economic shifts; fixed broadband and mobile will remain complementary in Broomfield.

Notes on uncertainty

• County-specific smartphone ownership and smartphone-only household rates come from combining recent ACS computer/internet indicators with national/state mobile adoption studies; figures above are presented as planning estimates rather than exact counts. For procurement or regulatory filings, pull the latest ACS S2801 table and carrier coverage disclosures for Broomfield County.

Below is a concise, county-tailored snapshot. Note: True county-level social metrics aren’t directly published; figures are modeled from U.S./Colorado patterns (Pew Research 2023–2024, DataReportal 2024) adjusted to Broomfield’s age/education profile and suburban context.

Headline user stats (modeled)

• Population: ~77,000. Residents age 13+: ~65,000.
• Social media users (13+): ~53,000–58,000 (80–88% of 13+). Daily users: ~65–72% of users.
• Gender split among users: ~53% women, ~47% men.

Usage by age (share using at least one platform)

• 13–17: ~90–95% (heaviest on YouTube, TikTok, Snapchat, Instagram; minimal Facebook).
• 18–29: ~93–95% (Instagram, YouTube, TikTok, Snapchat; LinkedIn moderate).
• 30–49: ~88–90% (Facebook, Instagram, YouTube, LinkedIn; Pinterest common among parents).
• 50–64: ~75–80% (Facebook, YouTube, Nextdoor, Pinterest).
• 65+: ~45–50% (Facebook, YouTube, Nextdoor).

Most-used platforms in Broomfield (estimated % of residents 13+ who use monthly)

• YouTube: 80–85%
• Facebook: 63–70%
• Instagram: 48–55%
• TikTok: 34–42%
• LinkedIn: 35–40% (above U.S. average; strong local tech/professional base)
• Snapchat: 28–35%
• Pinterest: 28–33% (skews female)
• WhatsApp: 24–30% (growing in international/tech communities)
• Nextdoor: 25–35% (higher than national average; strong HOA/schools focus)
• X (Twitter): 18–24%
• Reddit: 18–25% (skews male/younger)

Gender tendencies by platform (directional)

• More women: Facebook (slight), Instagram (slight), Pinterest (heavy), TikTok (slight).
• More men: YouTube (slight), Reddit (heavy), X (moderate).
• Neutral-to-slightly higher in Broomfield: LinkedIn.

Behavioral trends to know

• Hyper-local info: Facebook Groups and Nextdoor drive HOA updates, school news, lost/found pets, city alerts (snow closures, road work, air quality/wildfire smoke).
• Community commerce: Strong Facebook Marketplace and “Buy Nothing” participation; porch-pickup culture.
• Video-first consumption: YouTube for home/gear how‑tos and trail guides; IG Reels/TikTok for local eats, hikes, brewery spots.
• Events discovery: Facebook Events dominate for family activities, rec center, festivals; cross-posted by the city and venues.
• Professional networking: Above-average LinkedIn use tied to the US‑36 tech/biotech corridor; active job‑switching and thought‑leadership posting.
• Parent cohorts: Parents split time between Facebook, Instagram, and Nextdoor (schools, youth sports, childcare, safety).
• Messaging spillover: Facebook Messenger widely used; WhatsApp common in immigrant and tech teams.
• Engagement rhythm: Peaks 7–9am and 7–10pm; weekend midday dips (outdoor culture). News spikes around weather/safety updates.
• Participation style: Many “lurkers,” especially 50+; teens/young adults post more short-form video and ephemeral content.