Franklin County

Here are concise, data-driven demographics for Franklin County, Mississippi. Figures are rounded; sources: U.S. Census Bureau (2020 Decennial Census; 2019–2023 ACS 5‑year).

• Population

  • Total: ~7.6k (ACS 2019–2023; 2020 Census ~7.8k)

• Age

  • Median age: ~43–44
  • Under 18: ~22%
  • 18–64: ~58%
  • 65 and over: ~20%

• Sex

  • Male: ~50%
  • Female: ~50%

• Race/ethnicity (share of population)

  • White (non-Hispanic): ~63%
  • Black or African American (non-Hispanic): ~34%
  • Hispanic/Latino (any race): ~2%
  • Other/multiracial: ~1–2% combined

• Households

  • Number of households: ~3,000
  • Average household size: ~2.5
  • Family households: ~70% (married-couple ~45–50%)
  • Housing tenure: ~80% owner-occupied, ~20% renter-occupied

Franklin County, MS email usage (estimates)

• Estimated users: 4,800–5,600 adult residents use email at least occasionally. Basis: county adult population (~6k) and U.S. email adoption rates adjusted for local connectivity.
• Age distribution (adoption rates):
  • 18–29: ~95–99%
  • 30–49: ~96–99%
  • 50–64: ~85–95%
  • 65+: ~70–85% Expect a higher share of older users locally than urban areas due to the county’s older age profile.
• Gender split: Roughly even; email adoption shows minimal male–female difference and mirrors the population balance.
• Digital access trends:
  • Around two-thirds of households have a broadband subscription (ACS 2018–2022), below the U.S. average.
  • A notable minority (roughly 10–20%) are smartphone‑only internet users.
  • Gradual gains in subscriptions and mobile data reliance; gaps persist among seniors and lower‑income households.
• Local density/connectivity:
  • Population ~7.7–8.0k over ~560+ sq mi → ~14 people per square mile (very low density), raising last‑mile costs and contributing to patchy fixed‑line coverage.
  • Public/library Wi‑Fi and mobile networks are important access points outside town centers.

Sources informing estimates: U.S. Census Bureau ACS (computer/internet subscription) and Pew Research on U.S. email use by age/gender.

Below is a concise, decision‑useful snapshot of mobile phone usage in Franklin County, Mississippi. Figures are model-based estimates using recent national/rural benchmarks and typical age/income patterns for small rural Mississippi counties; they are meant to guide planning and should be validated against current FCC/ACS/BEAM data.

At-a-glance

• Population baseline: ~7,600–7,800 residents; ~5,900–6,100 adults (18+).
• Estimated adult smartphone users: ~4,600–5,000 (roughly mid/high‑70s percent of adults), a few points lower than the state average.
• Estimated total mobile phone users (any mobile device, including teens and some feature‑phone users): ~5,400–5,900 residents.
• Adults relying on mobile as their primary or only internet connection: roughly 1,100–1,700 (elevated versus the state average).

Demographic breakdown (what’s distinctive locally)

• Age
  • 18–29: High smartphone adoption but small cohort size in the county keeps absolute user counts modest.
  • 30–49: Near‑universal adoption; this group accounts for the largest share of smartphone users.
  • 50–64: Adoption is solid but trails the Mississippi average by a few points.
  • 65+: Ownership is notably lower than the state average, pulling down the county’s overall rate.
• Income and plan type
  • Higher prevalence of prepaid and budget plans than statewide, with tighter data caps and more price sensitivity. This encourages Wi‑Fi offload (schools, library, churches) and can depress video‑heavy usage during the month’s end.
• Race/ethnicity
  • As seen statewide, Black residents are more likely to rely on smartphones as their primary internet device; because fixed broadband availability is spottier in the county, that “smartphone‑only” reliance is likely more pronounced locally than at the Mississippi average.
• Geography within the county
  • Residents in/around Meadville and along the US‑84 corridor see better 4G/low‑band 5G coverage and more consistent signal. Outlying, forested, or low‑lying areas experience more dead zones and indoor‑coverage challenges than typical for the state.

Digital infrastructure points

• Coverage and technology mix
  • 4G LTE is the baseline; low‑band 5G from the national carriers is present mainly in/near towns and along primary corridors. Mid‑band 5G (capacity layer) is patchier than the statewide norm, leading to more variable speeds.
• Capacity and performance
  • Fewer mid‑band sectors and wider macro‑cell spacing than state averages mean more afternoon/evening slowdowns and higher sensitivity to terrain/foliage.
• Backhaul
  • Not every site appears to be fiber‑fed; microwave backhaul is more common than in urban MS, contributing to higher latency and peak‑hour congestion.
• Public anchors and workarounds
  • Heavy reliance on school/library Wi‑Fi (E‑Rate‑supported) and community hotspots. Fixed‑wireless home internet (4G/5G) is available in select footprints but is not ubiquitous; eligibility varies by signal quality and sector load.
• Buildout outlook
  • Multiple census blocks are flagged as unserved/underserved on recent FCC/BEAM maps. BEAD/RDOF‑driven fiber and fixed‑wireless projects are expected to improve backhaul and fill coverage gaps over the next 2–4 years, but near‑term mobile reliability in remote pockets will remain uneven.

How Franklin County differs from the Mississippi statewide picture

• Lower overall smartphone adoption, driven primarily by an older age profile and lower household incomes.
• Higher share of “mobile‑only” internet users due to limited fixed broadband options in parts of the county.
• Sparser tower density and less mid‑band 5G coverage, producing greater variability in speeds and indoor signal quality.
• Higher reliance on prepaid plans and community Wi‑Fi offload, which shapes usage toward messaging, basic apps, and scheduled video use on reliable Wi‑Fi.

User estimates (detail, rounded)

• Adults (18+): ~6,000
  • Estimated adult smartphone users: ~4,600–5,000
  • Of these, likely smartphone‑only (no fixed broadband at home): ~1,100–1,700
• Teens (13–17): ~400–450 likely smartphone users
• Total mobile phone users (any device): ~5,400–5,900

Method notes

• Population/age structure approximated from recent Census/ACS patterns for small rural Mississippi counties.
• Smartphone ownership rates by age start from recent national Pew benchmarks, adjusted downward a few points for rural/low‑income context typical of Franklin County.
• “Mobile‑only” reliance derived from national/state rural patterns (NTIA/CPS, ACS S2801 cellular‑subscription indicators), adjusted upward for local fixed‑broadband scarcity shown on FCC/BEAM maps.
• Infrastructure characterization reflects common rural Mississippi deployment patterns (low‑band 5G presence, limited mid‑band outside corridors, mixed backhaul).

Franklin County, MS — social media snapshot (estimates)

What to know

• Population context: Small, rural county (~7–8K residents). Adult share is the majority; internet access is more mobile-only than average and broadband can be spotty. That slightly lowers social media adoption versus national levels.

Overall usage

• Adults using at least one social platform: ~60–70% of adults (roughly 3.5K–4.2K people). Lower than U.S. average due to age mix and rural connectivity.
• Device profile: Many users are smartphone-only; data limits make short, captioned video preferable.

Most-used platforms among local adults (share of adults; ranges are estimates)

• YouTube: 70–78%
• Facebook: 60–70%
• Instagram: 25–33% (heaviest under 35)
• TikTok: 22–30% (fast growth among teens/20s; modest 35+)
• Snapchat: 18–25% (mostly teens/young adults)
• Pinterest: 18–24% (skews female)
• X/Twitter: 8–12% (weather, sports, news)
• LinkedIn: 7–10% (teachers, healthcare, public sector, small biz owners)
• WhatsApp: 8–12% (family/friend groups; not primary)

Age profile (share using any social platform)

• 13–17: ~95%+ (Snapchat, TikTok, YouTube dominant)
• 18–29: ~90–95% (IG/TikTok/YouTube; some Snapchat)
• 30–49: ~85–90% (YouTube, Facebook; growing IG)
• 50–64: ~65–75% (Facebook, YouTube)
• 65+: ~35–45% (Facebook primary; YouTube for how‑tos, church/music)

Gender breakdown among users

• Users skew slightly female overall: roughly 53–56% women, 44–47% men.
• Platform skews: women over-index on Facebook and Pinterest; men over-index on YouTube, X, Reddit (small base).

Behavioral trends to know

• Community first: Facebook Groups are the hub (schools, churches, county alerts, youth sports, buy/sell/yard‑sale). Marketplace is very active.
• Video habits:
  • Short vertical video (Reels/TikTok) growing for local businesses, events, and ag/forestry snippets.
  • YouTube used for practical how‑tos (repairs, hunting/fishing tips, equipment), gospel and country music, and high school sports highlights.
• Trust and voice: Posts from familiar faces (pastors, coaches, school and county officials, local business owners) drive higher engagement than corporate voices.
• Connectivity-aware content: Many are mobile-only; captions and sub‑60‑second videos perform better; links to low-data pages help.
• Timing: Engagement peaks early morning (6–8 a.m.), lunch (11:30 a.m.–1 p.m.), and evenings (7–10 p.m.). Friday night/Saturday spikes around high school sports; Sunday afternoons for church/community posts.
• Discovery: Word-of-mouth via Facebook Messenger and tag-a-friend comments is common; local hashtags and cross-posting to community groups extend reach.
• Topics that travel: Weather and road conditions, storm coverage, school notices, church events, high school sports, hunting/fishing, local festivals, obituaries, and local government updates.

Notes on methodology

• Direct, platform-verified stats at the county level aren’t published. Figures above are best-guess ranges extrapolated from Pew Research national platform adoption (2023–2024), rural vs. urban deltas, Mississippi’s age/income profile, and typical rural usage patterns. Use for planning, not compliance reporting.