Pointe Coupee County

Pointe Coupee Parish (county-equivalent), Louisiana — key demographics

Population

• 20,758 (2020 Census)
• ~20.4K (2019–2023 ACS 5-year estimate)

Age

• Median age: ~41 years (ACS)
• Under 18: ~22%
• 18 to 64: ~59%
• 65 and over: ~19%

Gender

• Female: ~51%
• Male: ~49%

Race and ethnicity (2020 Census; Hispanic can be of any race)

• White alone: ~53%
• Black or African American alone: ~43–44%
• Two or more races and other races combined: ~2–3%
• Hispanic or Latino (any race): ~2–3%

Households and housing (ACS, 2019–2023)

• Households: ~8,000
• Persons per household: ~2.5
• Family households: ~66% (married-couple families ~45%)
• Households with children under 18: ~28%
• Owner-occupied housing rate: ~78%

Insights

• Small, slowly declining population with a relatively older age profile (median age ~41, nearly one-fifth age 65+).
• Racial composition is majority White with a large Black population and a small but growing Hispanic share.
• Household structure is family-oriented, with high homeownership typical of rural parishes.

Source: U.S. Census Bureau (2020 Decennial Census; 2019–2023 American Community Survey 5-year estimates)

Scope: Pointe Coupee Parish (County), Louisiana

• Estimated email users: ~13,500 adults
  • Basis: 2020 population ~20,758; ~78% adults; ~86% of adults use email (Pew adult internet use x email use).
  • Adult email penetration: ~86% (near national levels).
• Age distribution of email users (est. share of users):
  • 18–29: ~19%
  • 30–49: ~30%
  • 50–64: ~24%
  • 65+: ~27%
  • Insight: Usage is near-universal under 50; adoption tapers among seniors but remains substantial.
• Gender split among email users:
  • Female ~51%, Male ~49% (mirrors parish sex ratio; email use is similar by gender).
• Digital access trends:
  • Households with a computer: ~89% (ACS-type measure).
  • Households with a broadband subscription: ~81%.
  • Smartphone-only internet households: ~16% (indicative of mobile reliance).
  • Insight: Home broadband subscription trails urban Louisiana and U.S. averages; mobile-only access is relatively common, shaping email use toward smartphone clients.
• Local density/connectivity facts:
  • Population density ~37 people per sq. mile (rural).
  • Low-density settlement and water/river geography increase last‑mile costs and correlate with patchier high-speed fixed broadband, influencing heavier mobile email usage.

Scope note: Pointe Coupee is a parish (not a county) in Louisiana. Figures below reflect the best-available small-area statistics (primarily ACS 2019–2023 5‑year “Computer and Internet Use”) and standard demographic estimates, with state-level figures shown for contrast.

Headline takeaways

• Mobile reliance is notably higher than Louisiana overall. A larger share of households in Pointe Coupee use a cellular data plan as their primary or only home internet, and a larger share have no home internet at all.
• Smartphone access is widespread but slightly below the state average, reflecting the parish’s older age profile and lower median incomes.
• 5G coverage is present along main corridors and population centers, but rural tracts still depend on LTE and experience coverage and capacity gaps more often than the state average.

User and household estimates

• Population and households: ~20.5k residents and ~8k households.
• Smartphone households: ~88% of households have a smartphone (LA statewide ~92%).
• Cellular data plan at home (any): ~68% of households subscribe to a cellular data plan (alone or alongside wired service), versus ~77% statewide.
• Cellular-only home internet (no wired/fixed subscription): ~22% of households, versus ~13% statewide. This is the clearest sign of higher mobile dependence locally.
• No home internet subscription (of any kind): ~21% of households, versus ~16% statewide.
• Adult smartphone users: approximately 14k adults use a smartphone in the parish (derived from the adult population and observed adoption rates).

Demographic drivers and differences versus Louisiana

• Age: Pointe Coupee has a larger 65+ share than the state (about 20% vs ~16%). Smartphone adoption among older adults is lower than among younger groups, pulling down the parish average and contributing to more households without home internet.
• Income: Median household income is several thousand dollars below the state median, and poverty is a few points higher. Cost sensitivity shows up as:
  • Higher adoption of prepaid wireless plans and cellular-only home internet
  • Lower adoption of higher-cost wired broadband tiers
• Race/ethnicity: The parish’s sizable Black population aligns with national patterns of higher smartphone dependence and cellular-only access, reinforcing the local tilt toward mobile compared with the state average.

Digital infrastructure and network performance context

• Mobile networks:
  • All three national carriers provide 4G LTE countywide coverage footprints, with 5G present around New Roads, Livonia, and along US‑190/LA‑1 corridors.
  • Outside towns and highways, users more often fall back to LTE, with slower uplink and higher congestion than typical state urban/suburban areas. This materially contributes to the higher share of cellular-only households reporting slower or inconsistent speeds.
• Fixed broadband and fiber buildout:
  • Cable or fiber is available in and immediately around the main population centers; many rural tracts still rely on legacy DSL or fixed wireless.
  • State-funded rural broadband programs (e.g., GUMBO/BEAD) have active awards covering parcels in Pointe Coupee. As these builds complete (2024–2027), expect a measurable reduction in cellular-only households and in “no home internet” rates.
• Emergency coverage and resilience:
  • River-adjacent and low-lying rural areas see more frequent service degradation during severe weather than metro Louisiana averages. This increases reliance on multi-SIM strategies and Wi‑Fi calling where wired alternatives exist.

What’s different from the Louisiana average (bottom line)

• Reliance on mobile for home connectivity is materially higher (cellular-only households ~22% vs ~13% statewide).
• A larger share of households have no home internet (about 21% vs ~16% statewide).
• Smartphone access is widespread but a few points lower than the state, largely due to older age structure and income mix.
• 5G availability is improving but still more corridor‑centric, with rural performance gaps persisting longer than in metro parishes; ongoing fiber projects should narrow these differences over the next 2–3 years.

Pointe Coupee Parish, LA social media snapshot (2025)

Note on methodology: Direct, parish-level platform metrics are not publicly released. The figures below are modeled, point-in-time estimates grounded in U.S. Census (2020) population for Pointe Coupee Parish and 2024–2025 U.S./Louisiana rural usage patterns (Pew Research, platform reach reports). They provide a practical, locality-adjusted view rather than exact counts.

Population baseline

• Residents: 20,758 (2020 Census)

Overall social media usage

• Estimated social media users: ≈12,900 residents (≈62% of total population)

Age mix among local social media users

• 13–17: 7%
• 18–24: 11%
• 25–34: 17%
• 35–44: 18%
• 45–54: 17%
• 55–64: 15%
• 65+: 15%

Gender breakdown among social media users

• Female: 53%
• Male: 47%

Most‑used platforms in Pointe Coupee (share of residents using monthly; individuals use multiple platforms)

• YouTube: 60%
• Facebook: 58%
• Instagram: 28%
• TikTok: 26%
• Snapchat: 22%
• Pinterest: 20%
• X (Twitter): 11%
• LinkedIn: 9%
• Reddit: 8%
• Nextdoor: 4%

Behavioral trends and local patterns

• Facebook as the community hub: Facebook Groups and Marketplace drive daily attention for local news, church and school updates, youth sports, classifieds, and event coordination. Shares inside groups often outperform page posts.
• Video-first consumption: Short-form video (Reels/TikTok) is now the default way residents discover local businesses, events around False River/New Roads, and service providers; cross-posting Reels to Facebook increases reach among 35+.
• Messaging and comments-to-buy: Many transactions and inquiries move to Messenger or Snapchat DMs; “comment to claim” on Facebook Marketplace and group posts is common.
• Event- and season-driven spikes: Engagement rises around Mardi Gras and parish festivals, high school sports seasons, LSU/SAINTS game days, severe weather, and hunting/fishing seasons.
• Demographic split by platform:
  • Under 25: Heavy on YouTube, TikTok, Snapchat; Instagram as a secondary hub; limited Facebook except for groups and family.
  • 25–44: Mix of Facebook + Instagram + YouTube; growing TikTok usage for local recommendations and product discovery.
  • 45+: Facebook remains dominant; YouTube strong for how‑tos, news clips, and faith content; Pinterest usage concentrated among women.
• Trust signals matter: Posts from known local faces, schools, churches, and established small businesses outperform faceless brand content; comment threads and peer endorsements strongly influence action.
• Effective content formats: Short vertical video, photo carousels with clear pricing or offers, and posts tied to local moments (parish events, sports, weather) deliver the highest engagement and conversions.